FEBRUARY 19 - FEBRUARY 25, 2021 | THREE DOLL ARS
FLOR IDA’S NE WSPAPER FOR T HE C - SUI T E
Strategies | Digital marketing firm makes giant leap in annual revenue. PG.7 PASCO • H ILL SBOROUG H • PIN ELL AS • P OLK • M A N ATEE • SA R ASOTA • C H A R LOT TE • LEE • COLLIER
Shower
inside RESIDENTIAL REAL ESTATE
Bright Idea
the People
Soap and personal care products company goes against the retail industry infatuation with everything e-commerce. The strategy is refreshing — and lucrative.
SEE PAGE 10
Sout hwest Florida master-pla nned community Babcock Ranch earns a nod for global sustainability award. PAGE 5
DATA SNAPSHOT
Plan Ahead
Architects in the region, despite some work from home hiccups and other issues, are confident in a rosy 2021. PAGE 6
STRATEGIES
Beat the Heat
Innovat ive a nd nimble spice manufacturing business aims for a big year by targeting a wider customer base. PAGE 8
COMMERCIAL REAL ESTATE
Freshly Squeezed
Teams competing to redevelop the 85acre Tropicana Field site in St. Petersburg pitch their proposals. PAGE 12
COMMERCIAL REAL ESTATE
Slow Burn
After a long apprenticeship, Sarasota brothers Brian and Adam Seidel are primed to take over the family business. PAGE 14
EXECUTIVE DIVERSIONS
Motor Coach
S out h w e s t F lor id a c on s t r uc t ion executive, when not working, turns his attention to restoring an old RV. PAGE 15
REAL ESTATE Naples firm buys office buildings in Phoenix for $103.5 million. 12 Tampa firm posts $1.63 billion in sales volume. 13
Ronnie Shugar and Donda Mullis | RAW SUGAR LIVING, CO-FOUNDERS
Investor acquires vacant Pinellas County land for $14.3 million. 13
COURTESY PHOTO
3 Investment banker goes deep in Super Bowl parade.
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DON’T MISS
PAGE
WILLIAMS PARKER EXPANDS STRATEGICALLY TO MEET DEMANDS OF LOCAL MARKET See Page 3