News
NEWS
PPM NEWS June 2022
Owner spending on pets he latest data shows over seven in 10 (71%) Brits are willing to spend more on their pet than themselves. The new research from MoneySuperMarket analysed pet owners’ attitudes towards financing their furry friends, revealing Brits spend an average of almost £500 on luxury items each year. Pampering pets is much higher on the agenda for younger age groups. Those aged 18-24 are spending more than double on their pets than over 55s, shelling out an average of £759 and £308 respectively on luxury pet products each year. Concern over pet welfare is also on pet owners’ minds, especially with more people returning to offices. Just over one in three (34%) owners are concerned that their return to work will have an impact on their pets’ anxiety. As a result, over a third (35%) are more willing to purchase therapy for their beloved animals than themselves. Even though owners are worried about their pets’ mental health, over a quarter (26%) can’t afford therapy for their pets. Similarly, other pet costs are proving to be too expensive, with nearly three in 10 (28%) saying they are struggling to afford pet insurance and two in 10 (17%) even willing to risk not purchasing pet insurance to save money. The costs of keeping their pet healthy and happy do not cross the mind of nearly a third (31%) of pet owners, which may be why dog owners are making extravagant purchases for their pooches, including 17% giving their furry friend a sweet treat of dog ice cream. Just over a quarter (26%) of 18-24-year-olds have also introduced their pet to technology with an intercom camera, and 14% give their pet CBD supplements.
T
Further data shows it’s not just dog owners that are splashing the cash on their pets. 10% of cat owners purchase Meowijuana (ground catnip) and half of Brits (51%) spend hundreds of pounds on cat play towers. Vegan diets are gaining traction too, as over one in 20 (6%) purchase vegan cat food. Top five luxury purchases dog owners are making this year: Pet Owners’ top five most sought-after dog products and percentage of dog owners buying 1. Dog Calming Bed - 26% 2. Pet Intercom Camera - 19% 3. Dog Ice Cream - 17% 4. Dog stairs for bed/sofa - 14% 5. CBD Dog Supplements - 9% Top five luxury purchases cat owners are making this year: Pet Owners’ top five most sought-after cat products and percentage of cat owners buying 1. Cat Play Towers - 51% 2. GPS tracker - 18% 3. Pretty litter (smart cat litter for monitoring health) - 14% 4. Meowijuana (ground catnip) - 10% 5. Vegan Cat Food - 6% Pet owners have also had their say on which dogs and cats are most sought-after, with 19% making Labradors a priority and 18% revealing their love for British Shorthair cats.
FOOD FOR LIFE. The Kinmel site.
£6-million investment at IPN Kinmel site will triple wet dog food tray capacity nspired Pet Nutrition, the company behind the popular Harringtons and Wagg pet food brands, is investing more than £6 million at its plant at Kinmel in North Wales. This exciting investment will triple the site’s wet dog food tray capacity to more than a huge 75 million units a year. A new line will be three times faster than the existing line, which already runs 24/7. It will be focused on the wet tray production for the popular brand Harringtons, while also seeing IPN move to create its own label products also. Sales of the premium product Harringtons wet tray range, which features a hugely popular mix of human-grade freshly prepared meat and vegetables, has proven extremely popular with sales seeing an increase of nearly 100%. This increased product demand played an important role in the expansion of operations to ensure demand could be met. The new filling equipment will also enable IPN to offer pet parents a choice of wet tray formats, including fully recyclable aluminium trays, which will be a huge hit as pet owners become a lot more eco conscious. James Lawson, CEO at IPN, stated: “This is an exciting development for the business as we will significantly increase production at Kinmel — the UK’s only FreshCook and carbon negative wet food facility — and it will help us on our journey to become the UK’s most sustainable pet food manufacturer. The investment will also play a key role in making Harringtons a £100 million Masterbrand across multiple categories and species.”
I
4 June 2022
p04_06_08_PPM_Jun22.indd 4
You want your customers’ pets to live a long and happy life, so choose to stock Selective, tailored nutrition to help support small pets’ digestive health and vitality for all life stages and lifestyles. • • • •
HIGH IN FIBRE NATURAL PREBIOTICS NO ADDED SUGARS OMEGA 3 & 6
SELECTIVE. FOR EVERY STAGE IN LIFE
supremepetfoods.com
RECOMMENDED BY VETS
www.petproductmarketing.co.uk
11/05/2022 11:38