Why your letterhead design is important for your business? A letterhead is one of the most important printing collaterals in any business. More than just a means of correspondence, it is also a physical representation of your company. It can say a great deal about your brand image and is an essential part of your Company sales and marketing communications strategy. In addition a well-designed letterhead lends to credibility and is a great means of displaying professionalism.
A company is judged by how professional the full color letterhead and other documents look. Letterhead printed in one color, two color or full color on a nice high quality paper stock will always impress your potential clients and existing customers. In comparison a poorly designed or homemade looking letterhead can make you look unprofessional or amateurish. Remember every large and established company has custom printed letterhead and you can emulate them no matter how small you may be, by making sure you have matching letterhead, envelopes, business cards, and mailing labels.
Things to Consider When Designing Your Letterhead: Company Logo:Your business has a logo for a reason. This logo will define and identify your brand and will help your customers to recognise you. So by putting your business logo on your stationery you expose your brand and what it stands for in turn giving you a far greater brand awareness in your industry and among your customers.
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