Top 10 Factors Of An Effective Postcard Design Customer communications are vital marketing tools that connect you and your customer. As a directmail marketing tactic, postcards are the least expensive and most effective way to get your message out. In fact the postage for standard sized postcards are 36% cheaper than usingregular sized letters. Additionally postcards can have a higher impact as compared to a traditional letter.The design of your postcard is almost as important in eliciting a response as getting a good list - it runs a very close second.Besides the visual pleasure, the right postarcard design also affect the customers on an emotional level.
Listed below are the top 10 factors of an Effective Postarcard Design. 1.A clear, bold headline:A headline is most important element of a communictiotion tool. If it fails to grab the reader’s attention then the entire effort will likely go unnoticed.It's must that on your postcard there should be one central message, headlines should be short containing only 5 to 15 words which promote consumer benefits and affect the reader emotionally. 2.A graphic that supports the message: If you are trying to get people to list their home, Then make sure that your graphic should be easy to understand and add to the message the headline is conveying to your customers. 3.Layout and Design Considerations: Postcards have very limited space as they consist of on only a front and a back. Standard size postcards are 6” x 4 ¼”.Make sure that A postcard’s back panel must contain sufficient space for a mailing block which includes the mailing and return
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