Elements of a Strong Corporate Identity Corporate identity is about creating an identity for a company which is unique and helps you differentiate from other companies. A company will want to have a strong corporate identity as it will give brand preference, brand enhancement, customer loyalty and most importantly; a unique identity for itself.
There are three important components which create a strong corporate identity: 1)Visual Images: What’s the first thing that you remember when you think about a brand? It’s definitely the logo of the brand. This is the main element which creates a strong identity of the brand. Along with the logo design of your company there are elements like brochures, envelopes, letterheads, website and other marketing and stationery materials which helps the company get a unique and a precise identity. Right brand colours and fonts helps in communicating the right message. 2)Perception: How the brand is presented in the market in written and visual communication is important because that’s how the audience will start perceiving the brand. The way the business is conducted and the environment that it creates also helps in building the brand and attract more customers. Most importantly, it’s important to live upto the expectations you present through your communication. 3)Experience with the brand: The experience of the people associated with your brand is important. If you have presented a brand which created huge expectation, it then becomes equally important to fulfill it. Everything depends upon how well you engage the customer. Best Quality Graphic Designing