Best Practices for Banner Design – YourDesignPick

Best Practices for Designing Effective Banner Ads

Banner Ads   

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Principal forms and the oldest advertising tool on the web.

For many sites, it is the fundamental source of revenue.

Concept is : site owners offer space in their design for an advertiser to fill with a banner ad in return for a fee.

But like any other form of advertising, the success of a given campaign can be easily ruined by a bad design.

Limited space and positioning are the challenges faced in design process of a banner.

With right planning and consideration you can create an effective banner.

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Size,Standardization & Specification 

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If you already know where your ad's going to be shown and understand the spacing, half of the task is completed.

If not, its better to limit yourself to the IAB-endorsed sizes, which ensures you the best compatibility when you find a space.

The Interactive Advertising Bureau (IAB) maintains a variety of standard sizes from large (970 x 250px) Billboards to smaller (300 x 250px).

Trying to stick to these guidelines you can ensure that your ad is technically efficient as it will be aesthetically.

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Strong Call To Action(CTA) ďƒ˜

The CTA is the most important element in your banner, as it convinces users to interact with it

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Usually a simple CTA involves having the words “Click Here”, or words like “Sign Up Now” or something similar which urges the viewer to do something.

Many people just see the banners, but they don't realizethat they are actually meant to click on it to find more.

All ads online have a link and the purpose is to get people to click on the ad and visit the advertiser's website.

Therefore, you need to design a CTA that is effective and significant to the visual design of your ad.

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Attention Grabbing Content 

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Using lots of animations and pictures wont entice viewers to click.

A good ad content is a must to grab your visitors attention.

Try to emphasis the benefits not features of your product or service.

Keep your wording short and concise.

Tell people how your ad will make their life easier.

Use words like “free”, “proven” or “secret” to attract more people.

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Using Animations 

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Banners with moving contents attract the visitors more than static banners do.

The whole idea of designing banners is to grab the attention of website visitors.

Although using a lot of animations will increase file size and it's annoying to people after a while especially when they're trying to read an article or tutorial.

If your banner annoys them they'll most likely just leave without clicking on it.

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Design Unity 

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Just as a website has a unity between the individual pages its made up of, an ad should be visually relevant to the site it takes you to.

Your ad should use similar, ideally identical, colors, images and typography so the user's partially accustomed to your site before they've even visited.

Eg: You wouldn't expect a Coca-Cola ad to be made up in Pepsi blue.

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Example of a Perfect Banner

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Responsive Design 

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Taking responsive design into account is key to futureproofing your ad designs and maximizing their impact across a variety of screen sizes and devices.

Designing responsive ads becomes vital as mobile traffic is increasing nowadays.

When you're designing a campaign for a site, or sites, that have responsive designs implemented, you should offer ads in alternating sizes.

Take a look at yourdesignpick.com for some ideas about how ads can be implemented responsively.

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Why YourDesignPick ? 

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YourDesignPick is a trusted global brand in the graphic design and web development company.

We are known for our customer centric approach and has given the best solutions for graphic and web designing.

We deliver custom designs for corporate identity, advertisements, merchandise, web layouts and social media themes.

We have serviced the industry for 13 years and are well recognized for our exceptional services.

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Email : yourdesignpick.com Contact : +91-9426157202

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