2022September Volume 15 New Budgens store flourishes in SaffronSavepromotionJack’sBattersea‘Fresh4’drivessalestimeandmoneywithBusinessSolutions NEWS • MEDICINES • FROZEN • BUDGENS SCANNING APP
SAVE MONEY AND TIME 48
NEW PRODUCTS 35
Saffron Business Solutions can help you save.
GROCERYAID UPDATE 19
BUDGENS SCANNING APP 52
New mobile app makes ordering easier than ever.
Cover Story
How to unlock more sales in the growing frozen category.
INDUSTRY NEWS 13
Mark Oldfield talks wine.
A new Budgens store in London’s affluent Battersea Park Road is laying down strong roots and offering shoppers following a lengthy construction process which also involved the creation of 11 purpose-built flats in the building above.
Fresh growth New driving‘FreshJack’s4’promosales 42 26 Sub zero sales Cash in on the growing categoryfrozen
EXCLUSIVE JUST EAT DEAL 7
New Jack’s ‘Fresh 4’ promotion driving sales.
Volume 15: September 2022 3
MEDICATION TIME 30
Budgens retailers can access a marketleading deal with delivery giants Just Eat.
CUSTOMER PROFILE 20
Industry charity’s services more in demand than ever.
In this issue…
Your Budgens: Contents BUDGENS Email enquiries@bookerretail. co.uk Your Budgens Team Email yourbudgens@budgens. co.uk IT and customer services helpdesk Tel 0800 298 0758 All rights reserved. ©Booker Retail Partners. All information within correct at time of printing.
Anthony Benedict’s impressive new Battersea store gets off to a flying start.
A round-up of the latest big news.
COOL SALES 26
Making the most of Over The Counter medicines.
The latest NPD to git the shelves.
MEET THE TEAM 38
GET FRESH 42
The UK’s Most loved Baby food brand* Organic fun + tasty baby food, perfect for all meal occassions
Social (AllContentMediaPlatforms) Social (AllContentMediaPlatforms) Subject to subscription criteria. For all of our charges and full terms and conditions please click here or call 0800 151 0122. Other exception charges and authorisation fees may apply. All prices exclude VAT. Call charges info Barclaycard is trading name of Barclays Bank PLC and Barclaycard International Payments Limited. Barclays Bank PLC authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register number: 122702). Registered in England No. 1026167. Registered Office: 1 Churchill Place, London E14 5HP. Barclaycard International Payments Limited, trading as Barclaycard, is regulated by the Central Bank of Ireland. Registered Number: 316541. Registered Office: One Molesworth Street, Dublin 2, Ireland, D02 RF29. Directors: Paul Adams (British), Steven Lappin (British), James Kelly, Mary Lambkin Coyle, Peter Morris and David Rowe. Powering change through payments Check out what Barclaycard Business could do for you. Or find out just how much you could save by calling 0800 151 0122 – and quoting ‘Booker symbol’. See how much your business could save with Barclaycard Debit card rates per0.290%transaction + authorisation0.005p fee Credit card rates per0.699%transaction + authorisation0.005p fee rentalTerminal per£from10month
Inpayments.thecurrent
As part of another fantastic deal, Booker has agreed exclusive terms with Barclaycard offering Budgens retailers enhanced deals on credit and debit card rates as well as terminal rental. The agreement means retailers pay just 0.29% per transaction on debit card
Volume 15: September 2022 5
NEW SEASON, opportunities!fresh
This deal leaves retailers to focus on growing their sales and profits without the hassle of the complex element of a home delivery service.
offers retailers
We are also delighted to reveal in this issue a new exclusive commission deal that Booker has secured with Just Eat, the UK’s largest commissionadealmarket-leadingretailers,sobeinghomeplatform.deliveryWithdeliveryadoptedbymanyBudgensthisnewoffersretailersfantastic24%rate.
Speaking of fresh opportunities, we are delighted to share some more information on our latest Jack’s ‘Fresh 4’ rolling promotional programme. We are all very well aware of the increasingly important role of the fresh category in independent retailing and the
The ‘Fresh 4’ programme is a great example of how Budgens has responded to feedback from retailers who were keen to grow their fresh fruit and vegetable sales and drive more footfall and profits.
A very warm welcome to the latest issue of Your Budgens as we look forward to the fresh opportunities that the autumn months will bring.
and water bills. Why not get in support I wish you all fantastic
deal,
In addition, I hope you enjoy our usual mix of news, advice and support I wish you all fantastic trading over the next couple of months.
deal
challenging economic climate, it’s vital that retailers leave no stone unturned when it comes to cutting costs and saving money, which is why you’ll find a feature in this issue on Saffron Business Solutions who have worked with Booker customers over the last decade or so and have saved them thousands of pounds per store on their electricity, gas and water bills. Why not get in touch to see if they can save you some money?
Welcome: Stewart Fenn
We make luxurious milkshakes, smoothies and frappés that consumers love! Our revolutionary blend-in-cup technology provides you with a quick, easy and affordable solution to deliver delicious frozen drinks with no fuss, no mess and no waste.
With a phased rebranding in 2022 and new flavour launches, now is the right time to become a f’real retailer. What’s more, we typically operate on a one week install from approval, so you could be blending up a storm in time for summer! visting www.frealdrinks.co.uk/retail
Interested? Find out more by
or find us on social media @frealuk Automatic blending in under 60 Interactivesecondstouchscreen panel with simple instructions Easy clean with internal self-sanitising High margin products Long shelf life & minimal waste Full POS breakdownIndustry-leadingsupportservice levels
Celebrate summer with new f’real flavours launching in August!
specific line listing and send the devices you need to manage your orders and picking.
With home delivery one of the most attractive growth opportunities available for Budgens retailers and with independent retail among the fastest growing sectors for home delivery, Booker has announced a fantastic new group exclusive deal with Just Eat to help Budgens retailers capitalise on this outstanding opportunity.
To take advantage of the deal, all that Budgens retailers have to do is complete a registration form, then review and sign the contract that Just Eat will provide within two weeks. Just Eat will then set up your account, upload your pre-prepared Booker-
For further information, call 02045 257 497 or groceryonboarding@justeattakeaway.comemail
The deal means that retailers can focus on growing their sales and profits without the hassle of managing the complex element of a home delivery service.
period is one year with a one month notice period and no termination fees for correctly processed cancellations.
QueenmournretailersIndependentthe
RoyalofwillInatwithon.legacyIIbydedication“Thecondolences.conveySGFhasMajestytoFederation“ScottishDrSGFKingthoughtsshecommitment.duty,withII.Queenthesaddenedretailers“IndependentBirksPresidentNFRNreigningcountry’sdeathmourningaretheofthelongest-monarch.NationalJasonsaid:arebydeathofHMElizabethSheservedunswervingdedicationandMayrestinpeace.Ourarewiththeandhisfamily.”ChiefExecutivePeteCheemasaid:Grocers’issaddenedhearthatHerTheQueenpassedaway.BothandourmembersourdeepestmanydecadesofandserviceQueenElizabethareaveryspecialwhichwillliveOurthoughtsaretheRoyalFamilythistime.”addition,theSGFbesendingalettercondolencetotheFamily. Volume 15: September 2022 7 News: Home delivery Join Just Eat today andwe’ll deliver groceriesto your customers Convenience stores are one of the fastest growing markets for home delivery. Reach thousands more customers in your area with the UK’s largest delivery platform. Four simple steps to grow your business Any questions? Call us on 02045 257 497 or email us on groceryonboarding@justeattakeaway.com Own 1-3 stores?Complete this registrationform for each storeindividual We’ll set up your account, uploadyour menu and send your devices Agree a start date and you’re good to go No feessign-uporcosts 1a 1b 1,000s of customersnewinyourarea 19 million customersUK We’ll get your details and issuea contract to review and sign42 3 Own 4 stores or more?Send your name, store name & postcode togroceryonboarding@justeattakeaway.com to get started 24% commissionrateforexclusivelyBooker
In Newsthe
After that, it’s simply a case of agreeing a start date and launching your new delivery service for your shoppers and your Minimumcommunity.contract
Independent retailers across the UK
Booker has secured a group exclusive 24% commission deal with Just Eat which will allow Londis retailers to grow their businesses and profits with home delivery.
Booker secures exclusive Just Eat commission deal
The new deal delivers a market-leading commission rate of 24% for Budgens retailers, helping them reach thousands of new shoppers in their area and gaining access to a network of more than 19 million shoppers who already use Just Eat, the UK’s largest delivery platform.
Stewart Fenn, Sales Director – Retail, commented: “We are always working to find new ways to help Budgens retailers reduce their costs and increase their profits. This latest group exclusive agreement with Barclaycard is another important step in that direction and offers Budgens retailers enhanced deals on card payments and helps them cut their costs every day.”
To find out just how much you could save, call 0800 151 0122 and quote ‘Booker symbol’.
New exclusive agreement offers Budgens retailers enhanced deals on credit and debit card rates as well as terminal rental.
Wales to bin bags
Volume 15: September 20228 News: Business deal
Additionally, terminal rental is available to Budgens retailers from just £10 a month.
Booker Exclusive card deal secured with Barclaycard
Subject to subscription criteria. For all of our charges and full terms and conditions please click here or call 0800 151 0122. Other exception charges and authorisation fees may apply. All prices exclude VAT. Call charges info Barclaycard is a trading name of Barclays Bank PLC and Barclaycard International Payments Limited. Barclays Bank PLC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register number: 122702). Registered in England No. 1026167. Registered Office: 1 Churchill Place, London E14 5HP. Barclaycard International Payments Limited, trading as Barclaycard, is regulated by the Central Bank of Ireland. Registered Number: 316541. Registered Office: One Molesworth Street, Dublin 2, Ireland, D02 RF29. Directors: Paul Adams (British), Steven Lappin (British), James Kelly, Mary Lambkin Coyle, Peter Morris and David Rowe. Powering change through payments Check out what Barclaycard Business could do for you. Or find out just how much you could save by calling 0800 151 0122 – and quoting ‘Booker symbol’. See how much your business could save with Barclaycard Debit card rates per0.290%transaction* + authorisation0.005p fee Credit card rates per0.699%transaction* + authorisation0.005p fee rentalTerminal per£from10month
buds.carrierplates,containers,orstirrers,cups,productswitha(includingorformaketheseprohibitProtectionEnvironmentalBillwouldthesaleofproductsanditanoffenceapersontosupplyoffertosupplyforfree)shopperinWalessingle-useplasticincludingcutlery,drink-lidsforcupstakeawayfoodstraws,balloonsticks,bagsandcotton
Wales was the first UK nation to introduce a single use plastic bag charge at 5p per bag.
The Welsh Government has published a draft Bill which aims to ban or restrict the sale of single-use plastics in Wales, including a ban on plastic bags which are currently subject to a 5p charge.
The new
Booker has announced that it has secured a fantastic new group exclusive deal with Barclaycard that offers Budgens retailers deals on both credit and debit card rates as well as terminal rental. The agreement means retailers pay just 0.29% per transaction on debit card payments and just 0.699% per transaction on credit card payments. An authorisation fee of 0.005p is also payable for taking each card payment.
The Prime Minister also announced two reviews, one focusing on energy regulations to fix ‘underlying problems’ and a second review to ensure net zero is delivered by 2050 in a way that is ‘pro-business and progrowth’.
New Prime Minister Liz Truss has announced the much-anticipated support plan to help businesses and consumers cope with spiralling energy costs.
PM announces energy support package for businesses to‘continuesspendingConsumergrow’
announced an Energy Price Guarantee which sees a £2,500 annual price cap for two years from start of 1st October for consumers and a new six-month scheme for businesses which will provide equivalent support to that being offered to consumers.
FebruaryyearitsGroceryDecemberhighest7.2%onrevealsdebitnation’sseesBarclaycard,Marchsmallestalthoughyear-on-year,thisistheupliftsince2021.Datafromwhichnearlyhalfofthecreditandcardtransactions,thatspendingessentialitemsgrewyear-on-year,itsgrowthsince2021.shoppingsawlargestyear-on-uplift(4%)since2021,partly
Consumer card spending continued to grow in August, up 4.7%
This support scheme for businesses’ will be reviewed in three months’ time to see if the help should be more targeted towards certain industries. In addition to the cap, a new Energy Supply Taskforce has been created to negotiate long-term energy
due to rising inflation while spending on fuel rose 23.9 per cent, its lowest growth in 12 months owing to a slight decline in petrol and diesel prices and drivers opting to reduce vehicle use to save money.
Theaffordable.”PrimeMinister
Volume 15: September 2022 9 News: Legislation
Speaking to the House of Commons, she said: “I recognise that people are struggling with their energy bills and that is why I have brought forward this debate as soon as possible to give people reassurance before this winter that energy bills will be
Association of Convenience Stores Chief Executive James Lowman said: “We welcome the announcement for the support for businesses which is much-needed and long-awaited. We have been calling for a price cap for local shops in line with what we already see in the domestic market. While we are pleased that the Government has taken action to support businesses with their spiralling energy costs, we are clear that help may be needed for local shops beyond the current 6 month timeframe.
contracts with domestic and international suppliers of energy.
“Local shops play an essential role in both the economy and to our communities and it is vital that this is considered when reviewing the support that is being offered.”
1. Lumina CTP, 2021. 2. Shopper Intelligence 2020. 3. Based on NielsenIQ RMS data for the Wrapped Bakery category for the 52-week period ending 21.05.22 for Total Coverage inc Discounters, Unit and Value Sales (Copyright © 2020, NielsenIQ) 2. Premium Bread, Sandwich Alternatives and Rolls 3. Wrapped Bakery WrappedGrowingSnacksthebakerycategory 1 1. Everyday Wrapped Bread Impulsiveanddrivesspend 2 additionalfootfallDrivesandspend 2 Best merchandised in eye level positioning or off fixture Display is essential for incremental category spend With the UK’s No. 1 Bakery Brand3 footfalldrivestoyourstore 2 M477638 M016477M143532 M539213 M247995 M539601 M511659
Scottish Grocers’ Federation (SGF) has threatened legal action against Circularity Scotland, the body appointed by the Scottish Government in 2021 to administer Scotland’s DRS.
Consumers choosing staycations over foreign holidays and shoppers managing their budgets more tightly have resulted in record cash withdrawals in July.
SGFbusinesses.CEODr
There is now less than a year left for Budgens retailers in Scotland to get ready for the implementation of the new Deposit Return Scheme (DRS) which is set to go live next year.
DRS countdown begins as SGF threatens legal action
their budget on a week-by-week basis and often on a day-to-day basis.
New figures have revealed Post Offices handled a record £801m in personal cash withdrawals in July with over £3.3bn in cash deposited and withdrawn over Post Office counters, the first time figures have crossed the £3.3bn threshold in Post Office’s 360year history.
11
IndustryNews Industry
Volume 15: September 2022
Pete Cheema OBE said:
Shoppers return to cash as withdrawals soar
Budgens retailers will play a key role in the scheme by collecting empty bottles and cans from shoppers ready for recycling. The scheme will add a refundable deposit of 20p to single use drinks containers to encourage recycling and reduce litter.
The scheme includes soft drinks and alcoholic beverages and covers PET plastic bottles, metal cans and glass bottles ranging from 50ml to three litres.
Personal cash withdrawals were up almost 8% month-on-month and up over 20% year-on-year in July.
Post Office has attributed the record amount for personal cash withdrawals to more consumers choosing to have staycations in the UK as well as people increasingly turning to cash to manage
Martin Kearsley, Banking Director at Post Office, said: “Our latest figures clearly show that Britain is anything but a cashless society. We’re seeing more and more people increasingly reliant on cash.”
‘’We remain fully committed to working with a range of stakeholders to ensure that Scotland has a world-leading scheme. It is essential however that DRS remains cost neutral to Return Point Operators and does not leave them with an additional cost burden.”
In return, retailers will receive 3.55p per container for the first 8,000 containers returned each week using a reverse vending machine and 1.35p for each additional container.
Retailers opting for manual handling of returns will receive 2.69p per container.
The Scottish Government announced that Scotland’s DRS will go live on 16 August Meanwhile,2023.the
SGF has issued a pre-action letter to Circularity Scotland on behalf of the independent retailing sector in Scotland, the largest group of Return Point Operators in the country. SGF believes the proposed retailer handling fee levels will not cover the costs borne by retailers and will significantly impact on their
The Association of andevidenceStoresConveniencegaveoraltotheLPChighlightedthe unique and significant challenges faced by independent retailers as a result of the cost of living crisis, increased energy and supply chain costs and other availablequalityandimpactswhichseeksthatLowmanChiefchallenges.regulatoryExecutiveJamessaid:“ItisvitaltheGovernmenttosetwageratesavoidnegativeonbusinessessupportthegoodemploymentinoursector.”
Booker has provided enough food to provide 12,500 meals for those in need after working with the Phoenix Resource Centre charity to collect and distribute over five tonnes of surplus supplier food from Booker’s two recent trade shows at Doncaster and Sandown.
“Weproducts.aredistributing
and to all of the suppliers for donating the surplus
The food would otherwise have gone to waste but was instead used by the charity to help so many people that are struggling to have even the basics following a few hard years for many communities and families.
More than five tonnes of surplus supplier food was collected from Booker’s two trade shows earlier this year and redistributed to provide 12,500 meals for the hungry.
Andrew Richardson, Trustee and Founder of Phoenix Resource Centre, told Your Budgens: “Wow, what an amazing couple of shows we had this year with Booker. From both combined we collected 5.25 tonnes of food, equating to a 12,500
up to 2,000 meals a day through our partners including Shine in Northampton. They are supporting a very diverse community with a high number of ethnic minorities in the area, a high level of homelessness and disengaged youth. The donated food from the trade shows has a massive positive impact on all of those in need in the area.”
Booker Trade Shows deliver 12,500 meals for the hungry onurgedCautionNMW
The Low CommissionPay (LPC) has been urged to take a “cautious approach” to future National Living Wage rates and to take into consideration the challenges facing employers at the current time.
Volume 15: September 2022 13
“Thesemeals. donations have enabled us to help thousands of people and lets us give to the most impoverished of our society. It makes such a huge difference. A huge thanks has to go to the Booker team
News: Industry Update
It’s an offence to sell tobacco to any person under 18 years of age. For tobacco trade use only. Not to be left within sight of consumers. HITSTOCKREFRESHUPNOW YOUR NEW FAVOURITESYOUR NEW FAVOURITES PALL MALL Shift Green ROTHMANS Green Superkings NEW SKU DESCRIPTION SIZE CODE PallMallShiftGreen RothmansGreen 20's 20's M278892 M278893
Independent retailers in Northern Ireland have reiterated their support for the introduction of minimum unit pricing (MUP) for alcohol.
Drinkaware, consumingwheninformedshoppershelpThedigitalfactsheets,assetsandinformation,toincreasesAshoppers.keenindependentforitthedrinking,choicesshopperswhichindependentthecharityaimstohelpmakebetterabouttheirhasexpandedsuiteofresourceshasavailableresponsibleretailerstosupporttheirnewonlineshopaccessarangeoftrainingdownloadableincludingfreepostersandmaterials.materialswillretailerssupportkeentomakedecisionspurchasingandalcohol.
New consumer polling from the ACS has found that 70% of shoppers would prefer to see investment in their local communities rather than in just town and city centres.
Drinkaware adds new retailer resources
Responding to a consultation, NFRN leaders in the province said MUP would create a “level playing field” and allay fears of cross-border trading.
To find out more or to see the range of materials available, please visit: shop.accessdrinkaware.co.ukresources.totheDrinkaware
out as part of ACS’s 2022 Community Barometer report, the survey found that 70% of consumers would prefer to see investment in their local neighbourhood, compared to just 30% who would prefer investment in their nearest town or city centre.
ACS Chief Executive James Lowman said: “Our polling clearly shows that people want safe local neighbourhoods with vibrant established businesses and innovative new services. The services in our communities, including local shops, need more support and incentives to invest.”
Volume 15: September 2022 15
MUP draws nearer in NI
Government policy around levelling up has long been focused on high streets and town and city centres.
As the UK Government continues to pursue its ‘Levelling Up’ policy, a new survey conducted on behalf of the Association of Convenience Stores (ACS) has found that the vast majority of shoppers would prefer to see public investment going into local communities rather than just towns and Carriedcities.
The move follows the recent publication of a paper by the Department of Finance tax strategy group on tax excise, which suggested the introduction of MUP in the Republic of Ireland earlier this year could lead to less tax being paid due to people shopping across the border.
News: Industry Update
Levelling Up investment should ‘prioritise local’
The polling also revealed that support for existing local businesses would be the top investment priority for consumers, followed by better community policing, and support for new businesses locally.
upStocknow THE COFFEENO.1UK’SCHILLED*
*Nielsen 21/05/22
Respondingbusinesses.
Some 89% of shoppers also reported seeing increases in the prices of everyday items with the majority noticing that butter (53%), milk (51%) and meat (47%) were more expensive than they were in June.
to the Welsh Government’s consultation, the ACS has highlighted a number of key differences that currently exist between its proposals and the regulations set to be introduced in England.
The Welsh Government is proposing to restrict ‘temporary price reductions’ of HFSS products and meal deals including HFSS products and the siting of HFSS products on free standing display units’ in addition to at store entrances, at the tills, and at the end of
TheaislesWelsh
PayPoint has joined forces with Citizens Advice to support its current campaign encouraging prepay energy customers to make sure their details are up to date with their supplier in time for the launch of the Energy Bills Support Scheme in October.
Qualifying shoppers will receive vouchers for £400 over a six month period and they will be able to redeem them at all stores with a PayPoint terminal. The payments are designed to ensure households receive financial support throughout the winter months.
Retailers ‘pivotal’ in energy bill support scheme
Government is seeking views on how to define HFSS products, via differing nutrient profiling modelsThereare
The report noted a trend towards more frequent grocery trips with less spend per visit with two in five shopping on a ‘need-to-buy’ basis to save money and avoid waste.
Steve O’Neill, Corporate Affairs and Marketing Director, PayPoint said: “Our retailer partners continue to play a pivotal role in delivering vital community services across the UK. The upcoming Energy Bills Support Scheme will be another important service for the millions of consumers who use PayPoint regularly to top up and we’re delighted to be working with Citizens Advice to raise awareness of the scheme to ensure that funds reach the members of our communities that need it most.”
The Association of Convenience Stores has urged the Welsh Government to ensure that new restrictions on high fat, salt and sugar (HFSS) products are in-line with those being introduced in England, to ensure consistency and reduce the burden on retail
currently no set timescales for the introduction of the proposals after the consultation period, but Wales’ overall health strategy states that ‘by 2030’ measures will be in place.
43.9% in a single month.
News: Industry Update
The campaign will be promoted in all PayPoint locations via receipt advertising and social media channels. Information will also be sent directly to PayPoint’s retailer partners advising of the campaign and where to direct shoppers for more information.
New consumer polling from the ACS has found that 70% of shoppers would prefer to see investment in their local communities rather than in just town and city centres.
callsACS onconsistencyforHFSS
Extra spending on food, drinks and petrol saw shopper card spend climb by 7.7% in the latest Barclaycard spending report. Data from Barclaycard, which sees nearly half of the nation’s credit and debit card transactions, saw shopper spending on essential items like food and drink rise 7% in July year-on-year, up from the 4% increase recorded in June.
Volume 15: September 2022 17
Rising petrol prices led to a 29.9% jump in fuel spending during the same period. Spending on utility bills, however, also grew significantly, up
Food and drink spending ‘up 7%’
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GroceryAid Welfare Director, added: ‘‘We will continue to be here for everyone who needs us in the grocery and independent retailing industry.”
Visit www.barcodefestival.co.uk to find out more or to book tickets.
News: Industry Update
Following the huge success of GroceryAid’s flagship event, Barcode Festival 2022, the charity has announced that tickets are already on sale for the 2023 running of the musical extravaganza.
Tickets cost £350 and include food and drink all day, as well as performances from some of the world’s best-known artists.
Barcode 2023 open for bookings
Industry charity GroceryAid’s annual Impact Report reveals the highest-ever demand for its support services for industry colleagues.
Volume 15: September 2022 19
The increase in demand for GroceryAid’s services highlights the vital role played by the charity and reflects growing awareness among industry colleagues of the support that GroceryAid can offer in times of need.
GroceryAid services more in demand than ever
This year’s festival raised an incredible and record-breaking £900,000 for the charity and GroceryAid is looking to build on that success with an even “bigger and better” event in 2023.
The full Impact Report is available to read on the GroceryAid website: www.groceryaid.org.uk
Industry charity GroceryAid experienced a 61% increase in instances of welfare support for industry colleagues last year, according to its latest annual Impact Report.
GroceryAid has provided more emotional, practical and financial support than ever before in its 165-year history. As employers take admirable steps to protect colleagues from the emotional and economic aftermath of Covid, we are helping record numbers cope with the unforeseen changes to their personal circumstances. This year’s Impact Report outlines how we are using the generous donations of our supporters to improve the lives of our colleagues across the Mandiindustry.”Leonard,
The report also details a 98% increase in the number of Relate counselling sessions delivered in 2021 and a 101% increase in legal advice referrals. The GroceryAid Welfare Team also dealt with an average of 744 applications for financial support per month, a rise of more than 150% compared to the previous year.
Allan Leighton, GroceryAid President, said “In the past year,
More than 200 businesses are expected to be in attendance and Budgens retailers can reward their team for their hard work with a Barcode 2023 ticket.
“Battersea Park is a very affluent area, surrounded by multi-million-pound houses, high-end apartments and lots of shops and offices. It’s also very close to the famous Battersea Park, which attracts large crowds of people all year round and especially in the summer months.
“Iabove.came
Customer
Owned by seasoned Budgens retailer Anthony Benedict, the new-build 1,700sq ft Budgens store opened its doors on 24 June 2022, following a lengthy construction process which also involved the creation of 11 purpose-built flats in the building
“However, despite the circumstances, I could clearly see the opportunity that the finished product would eventually represent.
“We knew that when restrictions eased and life returned to ‘normal’ this site was likely to benefit from high footfall and a more affluent type of Theshopper.”future
A new Budgens store on London’s affluent Battersea Park Road is laying down strong roots.
Volume 15: September 202220
The site’s “prime location” was its first major pluspoint, Anthony explains.
Profile: Anthony Benedict
lifePark
From its iconic power station to its lush Victorian park and zoo, sweeping riverside views and eclectic mix of catering and hospitality venues, the South London district of Battersea certainly has a lot to recommend it.
“My Budgens RDM Abdul Mustapha was in total agreement. As soon as I showed him the site, he soon echoed my thoughts – its potential was clear for him to see too.”
across the site during the second national lockdown in late 2020. Back then it was a building site and the area was eerily quiet due to lockdown conditions,” Anthony explains.
retail unit’s physical blueprint was also advantageous. “The retail unit was located on the corner of the new development which meant that it
And now, thanks to the opening of a unique new convenience proposition on the busy Battersea Park Road, the borough’s affluent shoppers have even more to smile about.
“Its L-shaped design also appealed to me. I knew it would allow for a light-and-airy-feeling store with lots of space at the entrance, which is crucial for enticing shoppers in and creating an impact.
“Chilled sales, in my opinion, are a very good indicator of business performance. If your chilled sales are growing your business is in good shape and has potential to grow even further.”
“Once open, the entrance to the store would also be directly in front of a busy pedestrian crossing, which again, I knew would help to drive footfall,” Anthony adds.
say it was a bit of a risk but thanks to Budgens’ support it was a risk that I felt comfortable taking.
high mix of local and passing trade.
“Abdul and I, along with the wider Budgens team, did a huge amount of work planning the new store to get the offer exactly right.”
“There’s a large residential estate immediately behind the store and, being on the main Battersea Park Road, less than half a mile away from the tube station, meant it was sure to benefit from a
would benefit from heightened visibility.
“The only small concern that I had initially was that historically, many of the other stores I have opened have been within neighbourhood settings, so this very urban city centre location was quite different for “Youme.could
Anthony Benedict, Budgens Battersea Park Road
Volume 15: September 2022 21
REFRESHMENTTHEORIGINAL ASAHI SUPER DRY 6 X 4 PK X 330ML M233777
“Chilled sales, in my opinion, are a very good indicator of business performance. If your chilled sales are growing, your business is in good shape and has potential to grow even further.”
“Many of the flats above the store and nearby are high-end one and twobedroom properties, meaning that the owners don’t tend to have vast amounts of fridge space. That really benefits us as it means that those shoppers tend to buy fresh and chilled products every day,” Anthony explains.
“We also have a 1.25 metre open chiller on one of the gondola ends at the front of the store which is packed with chilled sandwiches and other ‘to go’ items such as pasta pots and salads.
“There’s no reason why the feel of a that.”towardswellandcentrecreatedstoreneighbourhoodcan’tbeinacity-location,Ithinkweareonourwayproving
Retailer:
Best-performingcategories: Chilled, food-to-go, vape Lottery, free cash machine, parcel collection
Take off it certainly has, with chilled sales currently leading the way as the store’s best-selling category.
“We have a one-metre bay for fresh meats, one metre for ready meals, two metres for chilled deli items and sushi, 3.75 metres for dairy and a further five metres of soft drinks.
Volume 15: September 2022 23
Openinghours: 7am-11pm
“Lots of our shoppers pop in after the morning school run or at the end of the school and working day to buy what they need for lunch or dinner that day. They want quick, convenient, quality meal solutions so the Jack’s range of ready meals is doing particularly well.
Anthony Benedict, Budgens Battersea Park Road
For Anthony and the Budgens team, “getting it right” meant investing the store with a significant focus on fresh and chilled and fitting it out with more than 23 metres of refrigeration in the
“There’sprocess.
not a vast amount of local fresh and chilled competition within a short walk and owing to the high density of flats nearby, we knew that chilled was likely to take off,” Anthony says.
Staff: 10
Store name: Budgens Battersea Park Anthony Benedict size: 1,700sq ft
Store
STORE FACTS
Services:
*Source: Nielsen, I&S Stores, 52 Weeks, 06.11.2021. **Retailers are free to set their own prices.
“The sandwiches, in particular, are flying out. In the city, shoppers just want quick and easy lunch solutions, and sandwiches offer exactly that. We also sell loads of them as part of our lunchtime Meal Deal.
“I knew that given our more affluent shopper demographic we had an opportunity to introduce a some of these more unique ultra-premium offerings.
Customer Profile: Anthony Benedict
“Because of its urban location I wanted food-to-go to be a major focus – so we have also crafted a dedicated food and drinks-to-go zone at the entrance, including a number of on-trend selfserve machines such as Tango Ice Blast, Fwip, Costa, and F’real. These are proving really popular with locals and passers-by alike,” Anthony adds.
All in all, Anthony says that local shoppers appear “delighted” with the finished result.
the store’s high-end wine offering is a range of fine Cuban cigars, which Anthony also says are also in “steady growth.”
“It’s early days but the cigars are proving popular. I’m confident that we’ll hit sales of up to £1,000 a week in the not-too-distant future.
Volume 15: September 2022 25
Further meeting the needs of its more affluent shopper demographic, the store also boasts a high-end wine range, including a number of bottles priced at £40 and up.
The store also boasts a hot food-to-go offer from Rollover and Bake & Bite.
“There’s no other store like this in the
“It’s early days but we are already building really strong relationships with local shoppers,” Anthony says.
area. All the other stores nearby are either very small CTN types or large supermarkets – so we are offering them a very unique retail proposition,” he Andsays.it’s
“My background in neighbourhood stores means that my staff and I have always maintained a very positive approach to customer service and forged strong links with our local There’sshoppers.no reason why the feel of a neighbourhood store can’t be created in a city-centre location, and I think we are well on our way towards proving that.”
“£4 for a main, snack and a drink offers fantastic value, but it’s about more than just price, it’s a very quick and easy mechanic for shoppers to understand and that also counts for so much when they are in a rush.”
not just the store’s offer that shoppers are falling for, but its approach to customer service too.
“This is a very affluent area, some of the flats and houses around here are worth millions so we knew that we had an opportunity to really go after the premium end of the market. With Budgens’ help, our wine range includes some fantastic premium French, Italian and Chilean lines for £30-£40 and they are selling well,” Anthony Complementingsays.
The popularity of the frozen fixture in Budgens stores has grown and grown in recent times with household penetration and sales both soaring.
MINIMISEDSHELFLONGLIFEFOODWASTEGREATVALUEATTRACTYOUNGERSHOPPERS
With many shoppers feeling the squeeze at the moment, the frozen category’s value for money credentials are also helping to boost sales, with Budgens retailers across the county reporting growing sales of frozen ready meals and meal components such as frozen vegetables and sides.
The BFFF Report also reveals that the frozen category has emerged from the recent challenges “in better shape
Shoppers are rekindling their relationships with the freezer and providing Budgens retailers with cool opportunities to drive sales and profits.
The market has grown by some £2.4bn since 2005 with some categories such as ice cream having more than doubled in value according to the British Frozen Food Federation’s (BFFF) 2022 Frozen Food Report.
than ambient and chilled food” with the overall value of the market up by a huge 13.2% on pre-pandemic levels.
Volume 15: September 202226
As we head into the autumn months with cooler days and nights ahead,
salesSub-zero
OFCREAMTHECROP
From warming roast beef dinners to crispy pizzas, Budgens retailers have access to a raft of top-quality frozen meal solutions to offer their shoppers quick, convenient, cost-effective and tasty lunch and dinners, including an array of sweet icy treats for dessert.
Best-selling frozen ready meals include Bisto Roast Beef Dinner 400g which has an RSP of £2.79 and offers a POR of 26.6% and Goodfellas Thin Pepperoni 332g which has an RSP of £3.85 and a mighty POR of 31.4%.
The remaining 18% of frozen plant-based sales is made up of conventional “veg forward” products, the BFFF says.
Signposting the category with the relevant POS, including chiller vinyls is also key, with full POS kits available through your RDM.
With cost and price under the spotlight, pricemarked packs (PMPs) are also playing an increasingly important role at helping to generate key sales and profits.
WIN-WIN
Volume 15: September 2022 27 Your Budgens: Contents
The top-selling Jack’s Chunky Vegetable Medley 500g, for example are available in PMPs of £1 and offer a POR of 35.1% while Jack’s Crinkle Chips come in PMPs of £1.75 with a POR of 35.3%.
Budgens retailers have access to a raft of top-selling ice cream products from big name brands with many offering hot PORs of above
retailers agree that now is a good time to review frozen food ranges and amend accordingly, by cutting back on impulse ice creams and focusing more on frozen solutions for feeding the family and big night in occasions.
Ice cream is the largest single category in frozen, worth £1.3bn to retailers and accounting for 18.6% of their overall frozen food sales according to The British Frozen Food Federation’s Frozen Food 2022 Categoryreport.sales have
The30%.fast-selling Walls Feast brand for example has an RSP of £1.25 and a POR of 38.1% while Cadbury Dairy Milk Swirl Ice Cream Sticks 100ml have an RSP of £1.89 and a POR of 32.4%.PORoffmeanwhile,GoCornettoBest-selling31.1%.110mlersaof
FREEZER HOT SPOTS
Savoury frozen foods have witnessed a very hot sales rise of 19.8% equivalent to £237.4m, since 2019 the British Frozen Food Federation (BFFF) Accordingsays.to
The Jack’s brand also offers bags of great value and quality frozen vegetable and side options to help shoppers whip up tasty, convenient and affordable meals, most of which also offer Budgens retailers PORs of more than 35%.
“boomed” of late and are currently up 22.7% since 2019, equivalent to £248m. “Ice cream has been flying from the freezers for the past two years, as out-of-home occasions have shifted inside the home and more shoppers have sought to treat themselves,” the report says.
its Frozen Food Report 2022, this sterling sales performance has been driven by frozen pizza and poultry, as-well as a “boom in sales of plant-based products” which have also achieved 16.8% growth since 2019.
It’s not just frozen’s low-cost credentials that are driving its growing popularity. The longer shelf life and ability for shoppers to use just what they need also lend frozen foods some serious brownie points when it comes to reducing household food waste – another key concern for today’s shoppers.
Meat-free sausages and burgers that have been formulated to mimic the taste and mouthfeel of real meat – are particularly significant for the frozen plant-based sector, accounting for 82% of sales.
Ice is also a vital category all year round and particularly as we head towards the all-important festive Budgensseason.retailers have access to a range of ice cubes from Party Ice Cubes which come in a 2.27kg bag for £1.69 and offer a stonking POR of Shoppers43.3%.
after a more premium ice option can also purchase Premium Ice Cubes in 1kg bags with an RSP of £1.25 that offer a POR of 41.4%.
ICED DELIGHT
MIGHTY MEAL DEALS
retailer VJ Patel says: “Budgens’ Frozen Meal Deals in particular are very popular and we always ensure that we support them with the relevant POS to really drive the message home.”
Bolstering the category’s kudos yet further has also been a flood of innovation –especially within ice cream and other on-trend categories such as meat-free and smoothie mixers. Feedback from Budgens retailers suggests these types of innovations are also helping to attract new younger shoppers into the category, which historically has tended to attract a higher proportion of elderly shoppers and young families.
Volume 15: September 2022 Your Budgens: Frozen
Budgens retailers currently have access to a range of Frozen Meal Deals which offer them two main meals and a desert option for just Budgens£5.
With many UK shoppers keeping an eagleeye on spending, Budgens retailers are also reporting strong take-up for the group’s Frozen Meal Deals.
the category now appeals to a much broader mix of shoppers than before,” he says. “We are getting more buy-in from younger shoppers and people who work from home and so want a quick and easy lunchtime option that they can cook straight from the freezer. It’s also very popular with families, especially the Frozen Meal Deals which offer a main meal solution and a dessert for just £5. We also have a residential home for the elderly just around the corner from the store too and many of those elderly shoppers are buying into the frozen category too because of its convenience and cost effectiveness.”
The rise in flexible working is also behind the current rise in sales, with time-pressed home-workers increasingly opting for the freezer and boosting the lunchtime occasion in particular, according to the InBFFF.fact, the market for savoury frozen (as defined by Birds Eye) is currently 11% bigger than it was in 2019, with £400m of additional Retail Sales Value generated and the average household spending £25 more a year on the category.
One retailer who is noticing increasingly hot sales of frozen foods is Anthony Benedict of Budgens Battersea Park Road in “WeLondon.athree-metre
freezer devoted to frozen foods which are growing week-onIweek.think
All Meal Deals also offer retailers a POR of 20%.
Volume 15: September 202230 Your Budgens: OTC Medicine
Soothe and revitalise your sales and profits by focusing on OTC medicines.
MEDICATION TIME
arguably more health and wellness-conscious than ever, ensuring that you stock a strong range of the best-selling Over the Counter (OTC) medicines is critical in maximising footfall, sales and profits not just in winter time but all year
A well-managed range of OTC medicines can be a great source of footfall, sales and profits – as-well as helping to build even better loyalty and trust between retailers and local Withshoppersshoppers
Shelf help
OTCround.medicines
typically offer very strong PORs, often in excess of 50%, so it makes sense to take a fresh look at your range to make sure you have all the important bases covered.
l Reactive shoppers have 93% penetration, an annual visit frequency of 17.3, spend £3.67 per trip and £1.69bn a year in total.
l The three reactive categories which will deliver 69% of that growth are: seasonal medicines, gastrointestinal medicines and pain relief medicines
l Reactive will be the main contributor to category growth in the next three years, delivering an additional £420m of spend between 2022 and 2024.
To get maximum value from the category however, it’s vital to list the bestselling lines and deliver both quality and value for shoppers. Booker has recently refreshed its range of OTC medicines to ensure that Budgens retailers have access to precisely the right range to meet the needs of the vast majority of shopper requirements, whether that’s hayfever or allergies, summer colds, sore throats or child-specific remedies like Calpol.
l 80% of the population will try OTC medicines first before seeking professional help.
THE OTC MARKET
Leading OTC medicines company Reckitt offers the following market information and advice to help Budgens retailers ensure they are offering the right range to meet the needs of the majority of shoppers:
when they suffer or when they know they are likely to suffer.
Nurofen tablets, for example, deliver PORs in excess of 34%, as do Panadol Advance
looking to minimise their spend, Budgens also offers a range of outstanding value products from Galpharm which offer retailers PORs of up to 59.7%, while allowing shoppers to pick up a 16-pack of ibuprofen, for instance, for just 99p.
FOOTFALL FAVOURITES
Noel Kavanagh, The Kavanagh Group
l Proactive shoppers will look after their own health to minimise the risk of becoming unwell.
l Reactive shoppers will treat symptoms
l Shoppers tend to be either proactive or reactive when it comes to looking after their self care needs.
Critically, the range also delivers fantastic PORs for retailers.
ForTablets.shoppers
By stocking a strong range of medicines, Budgens retailers can give their shoppers the confidence they need to visit your store in times of minor distress, safe in the knowledge that they will find a product to help alleviate their ailments and help them get on with their lives. And who knows, they might also pick up another product or two while they are there.
“Over The Counter medicines represent a big sales and pro t opportunity for Budgens retailers. It’s a category that peaks in winter time but if you examine sales closely, you’ll nd that it performs well all year round. Having a good range of products for the most common ailments is key to ensuring that you are there for your shoppers when they need you.”
l The reactive category is three times larger than the proactive category with a 77% market share.
31 Your Budgens: OTC Medicine
REFRESHED RANGE
The refreshed range includes popular key brands such as Nurofen, Piriteze, Strepsils and Panadol, all delivering premium products at great value prices.
18+, UK&I only. 00:01 01.06.22 to 23:59 31.07.22. Scan QR code on promotional Lucozade Sport point of sale. Prize: one (1) of one hundred (100) football training kits. No purchase necessary for Northern Ireland. Proof of purchase necessary. Maximum one entry per person per day. For full T&Cs visit: https://lucoza.de/wetw LUCOZADE, LUCOZADE SPORT and the Arc Device are registered trade marks of Lucozade Ribena Suntory Ltd. © Lucozade Ribena Suntory Ltd. All rights reserved. ORANGE - M320841 RASPBERRY - M075243
Case size: 16 tabs WSP: £19.68
RSP: £2.39 POR: 24.50%
floor, Budgens retailers can give shoppers the time and space they need to make informed purchasing decisions, often leading to bigger basket spends. Here are some top tips on moving your medicines from behind the counter onto the shop floor:
l
l Calpol Infant 2+ Months Bottle
Case
£15.49 RSP: £4.25 POR: 27.11% l Galpharm Paracetamol 500mg Case size: 12x16s WSP: £4.62 RSP: £0.99 POR: 53.33% l Galpharm Paracetamol Caplets Case size: 12x16s WSP: £4.62 RSP: £0.99 POR: 53.33% l Galpharm Paracetamol Caps Case size: 10x16s WSP: £4.49 RSP: £1.19 POR: 54.72% l Galpharm Ibuprofen Capsules Case size: 8x16pk WSP: £4.49 RSP: £0.99 POR: 31.97% l Galpharm Ibuprofen Caplets Case size:
Case size: 6x80ml WSP: £15.09
RSP: £5.75 POR: 37.80%
RSP:
l
l Rennie Spearmint Case size: 8x24s WSP: £12.03
Budgens recommends the following range as ideal to meet the majority of shopper requirements:
RSP:
RSP: £4.75 POR: 36.46%
RSP: £3.49 POR: 23.90%
l Stock the bestselling, most popular products as prominently as possible – ideally at eye level.
Case size: 6x7pk WSP: £17.89
RSP: £2.39 POR: 24.50%
Case size: 6x10pk WSP: £12.69
l Calpol Six Plus Bottle
RSP:
By siting medicines on open display on the shop
RANGERECOMMENDED
l Strepsils Honey & Lemon Case size: 6x12 WSP: £26.55
l Be sure to list premium products to drive bigger sales and bigger cash profits.
l Encourage your team to highlight the fixture to shoppers who may be looking for medicines behind the till.
Case size: 12x12pk WSP: £17.94
Volume 15: September 2022 33
l Keep the fixture well stocked and check it regularly.
l Anadin Extra 12x16pk
WSP: £4.99 RSP: £0.99 POR: 49.60% l Imodium Capsules Case size: 6x6s WSP: £15.29 RSP: £4.15 POR: 26.31%
RSP: £2.69 POR: 33.31%
l
l Nurofen Tablets
Case size: 6x100ml WSP: £15.09
l Panadol Extra Advance Tablet Case size: 12x14pk WSP: £20.19 £2.89 POR: 30.10% Lemsip Clld & Flu Caps Max Strength Case size: 6x16s WSP: £16.85 £4.55 POR: 25.90% Panadol Advance Tabs size: 12x16pk WSP: £14.15 £2.15 POR: 34.20% Nuromol Tabs Ibuprofen/Paracetamol Case size: 6x12pk WSP: 12x16s
l Rennie Peppermint Case size: 8x24pk WSP: £12.03
l Sit the medicines fixture near the tillpoint to allow your team to keep a close eye on it.
SHOP STARSFLOOR
l Nurofen Express Liquid Caps
l Merchandise the range in logical groupings: allergies, sore throats, pain relief, children’s medicines and so on, to make it easy for your shoppers to find what they need.
RSP: £3.39 POR: 25.13%
RSP: £4.75 POR: 36.46%
RSP: £2.60 POR: 24.31%
l Offer a good mix of premium and value products to cater for every budget.
l Piriteze Allergy Tablets
products NEW Budgens brings you all the latest new products Volume 15: September 2022 35 What’s new: Products FREIXENET ITALIAN PINOT GRIGIO Case size: 6 x 75cl WSP: £40.79 RSP: £10.99 POR: 25.8% FREIXENET ITALIAN ROSECasesize: 6 x 75cl WSP: £39.99 RSP: £10.99 POR: 27.2% CALVET ROSE CAP D’ CaseAGDEsize:6x 75cl WSP: £34.69 RSP: £8.99 POR: 20% JACK’S SQUASHORANGEPM169Casesize:8x1.5ltrWSP:£7.85RSP:£1.69POR:30.3% WAIRAU SAUVIGNONCOVEBLANCCasesize:6x75clWSP:£31.59RSP:£7.99POR:20.9% JACK’S APPLE SQUASHBLACKCURRANT&PM169Casesize:8x1.5ltrWSP:£7.85RSP:£1.69POR:30.3% JACK’S SQUASHLEMONPM169Casesize:8x1.5ltrWSP:£7.85RSP:£1.69POR:30.3% LEMON& ORANGE DOUBLE CONCENTRATE DOUBLE CONCENTRATE DOUBLE CONCENTRATE
Real Un-realcream.texture. M234733 Häagen-Dazs Vanilla M234734 Häagen-Dazs Salted Caramel M234852 Cookies & Cream codeProduct DON’TDescriptionProductHOLDBACK UPSTOCKNOW
Volume 15: September 2022 37 What’s new: Products KATE MOSS & DIET COKE 12-PACK Case size: 2 x 12 x 330ml WSP: £6.65 RSP: £4.99 POR: 20.0% MONSTER ULTRA BLACK Case size: 12 x 500ml WSP: £10.25 RSP: £1.65 POR: 37.9% MONSTER ULTRA ROSA Case size: 12 x 500ml WSP: £10.25 RSP: £1.65 POR: 37.9% IT’SWHENGONE,IT’SGONEEXCLUSIVEGROUPTESCOPACKDESIGN products NEW Budgens brings you all the latest new products
Category Lead Wine & RTDs
DESCRIBE YOUR CAREER JOURNEY UP UNTIL NOW?
There are four category managers in our fantastic team, of which I am the lead. We split responsibilities across the major suppliers and that covers product listings, range, promotions, pricing and availability, so we have quite a broad remit!
Volume 15: September 202238 Meet the Team: Mark Oldfield
I took up the post of Category Lead for Wine and RTDs a year ago, but I’ve been at Booker for 16 years and have worked across grocery, catering and now wine and RTDs so I have a good understanding of the business. Ten years prior to that, I started my career at an independent cash and carry in The Midlands. I progressed from the ground up, from checkouts to supervisor, then duty manager before moving into the buying team. My early years have proved invaluable as they have meant that I’ve seen almost every facet of the business.
WHAT’S THE BEST BIT ABOUT YOUR JOB?
There are three key things, the first one being that every day is different. There’s no set timetable, it varies throughout the day, week and year. Sometimes the role is office-based, sometimes I’m out in the field visiting retailers and sometimes I’m visiting suppliers and getting insights and information from them, so it’s really Thebroad.second
TELL US A LITTLE ABOUT THE KEY FUNCTIONS OF YOUR ROLE?
thing is the retailers themselves. They really keep you on your toes! Getting to spend time with retailers in their stores is something I
We also have to tailor the range and the offering to suit the different retail fascias. Budgens retailers, for example, have quite different requirements from those of other fascia group retailers, so a lot of work also goes into that.
Say hello to...Mark Oldfield
love and fortunately, since lockdown restrictions have eased, I’ve been able to get back to doing that a lot this year.
The third thing is my team. They are an incredible bunch of truly dedicated people who between them have more than 60 years of wine-buying experience, so they certainly know their stuff!
WHAT’S THE BIGGEST CHALLENGE RETAILERS FACE WITH WINE?
MAKE MORE OF AUSTRALIAN WINES
WHERE HAVE YOU BEEN FOCUSING YOUR ENERGIES OF LATE?
Volume 15: September 2022 39
WHAT KEY TRENDS ARE DRIVING WINE SALES AT THE MOMENT?
Mid-priced brands such as Jam Shed and 19 Crimes have experienced phenomenal growth and really driven the numbers this year, so it’s really important to have the right range here.
Meet the Team: Mark Oldfield
Helping Budgens retailers to develop their premium ranges will also be another big focus, as discussed earlier.
Despite the cost-of-living crisis,
Another key priority is maximising availability and mitigating cost-price increases from the supply base and we’re working really hard with our suppliers to do this.
They also tend to be more robust in terms of price and availability, which is key.
Australian wines don’t really struggle with some of supply challenges that other countries such as France and New Zealand can, which helps to keep prices low and availability high.
Premium has been a big focus for us. Budgens stores tend to have much higher demand for premium-
to have a good offer across each of the key price brackets, including entry-level products with RSPs of £5 to £6 and the mid-priced products at £6 to £8.
Australia is the biggest country in terms of sales volume so it’s really important that Budgens retailers also have a good core Australian offering across each of the price Australianbrackets.wines tend to offer that sweeter taste profile which a growing number of shoppers are looking for these days.
priced wines, due to their shopper demographic, so we’ve been working really hard to help them offer an even stronger premium proposition. For Budgens retailers, premium wines tend to sit in the £10 to £15 bracket and beyond – some Budgens stores even stock £35 bottles, because that is where their demand is.
However, it’s also important to note that, despite the cost-of-living crisis, premium-priced products remain key. That’s why we have also been very working really hard to introduce more premium-priced products to close that important £10-£15 gap.
WHAT IS THE MAIN FOCUS OF ACTIVITY IN YOUR DEPARTMENT JUST NOW?
Australian wines
Having too many single facings can be a real problem. To shoppers, a display with too many single facings just looks like a wall of bottles which can be really confusing. We recommend that Budgens retailers devote three to four facings to their bestsellers.
Price is currently front of mind for shoppers, meaning that it’s more important than ever before for retailers
Taste-wise, shoppers have also started to move towards sweeter profiles – another reason why the Jam Shed brand is turning the dial at the moment.
The fact that we can now source across the bigger group has opened up some really fantastic opportunities for us to grow the range of premium wines available to Budgens retailers and we have just made 12 new, top-selling premium wines available to them. The vast majority of the RSPs for these new premium wines are all between £10 and £15, which is what retailers have been asking us for.
©2022 Monster Energy Company. All rights Reserved. MONSTER ENERGY® ® MONSTER ENERGY ULTRA ® are all registered trademarks of Monster Energy Company. NPD is a key driver of category growth. 61% of this growth is driven by Monster. Source: Nielsen Value Sales: Total Coverage, MAT to 01.01.22 STOCK UP NOW.NPDISAKEY DRIVER OF CATEGORY GROWTH. 61% OF THIS GROWTH IS DRIVEN BY MONSTER. MONSTERNEWFROM M274896 M276163M276164M278488
Retailers will also continue to see strong ‘2 for £10 and ‘2 for £12’ promotions on key brands throughout the year, which really do help to drive footfall and profits.
wine is still a category that shoppers like to treat themselves with and we think that premium wines will still continue to motor over the coming months, as shoppers swap meals out for indulgent nights in with a premium bottle of wine. As a result, for Budgens retailers, we will be focusing hard on strengthening that key £10-£15 bracket.
The other exciting thing to note is that in addition to all the great work we are doing on premium, we will also be securing even more entry-level price points and we are sourcing much more from across the group to help us do just that.
TALK TO US ABOUT OPPORTUNITIES OFFERED BY SEASONAL EVENTS?
Mark’s
l Don’t be afraid of chopping out lines that aren’t working to make space for more facings of your top-sellers.
Meet the Team: Mark Oldfield
With sweeter wines also making a comeback, we will also be increasing our range on Jam Shed and 19 Crimes. Argentinian Malbec is still a really on-trend growth area too, so we’ll also be doing more work with brands such as Trivento.
We’ve already seen some fantastic Tesco brands start to come into Booker and BRP recently, including an Italian Pinot Grigio and Italian Rosé under the Caparelli brand, which is now a Booker Exclusive.
l We recommend at least three to four facings of your best-selling SKUs.
l Try to keep most, if not all of your white wine and rosé chilled to make the most of the ‘drink now’ market.
l A nice off-shelf display of all the deals together will help to drive sales and profits.
l Make sure you have a good solid offering across the key price points and follow the RSPs.
HOW IS THE LOW TO NO WINE CATEGORY PERFORMING?
Seasonal events are really important in the wine category. We are currently working on the Christmas opportunity at the moment, which is obviously a key one. Everyone wants to treat themselves at Christmas so there is a huge opportunity for retailers to upsell more premium products. Sparkling products and red wines in particular will offer fantastic opportunities for retailers to grow sales and profits this Christmas.
TopTips
Tips
l If you have additional space where you can create an exciting display for one of the big promotions, such as Christmas 9 and 10 for example, then do so!
l Support promotions with gondola-end displays.
41
WHAT ELSE CAN BUDGENS RETAILERS LOOK FORWARD TO ON WINE?
The total low to no alcohol category is flying and wine is certainly no exception, growing at 900% year on year. For a retailer looking to enter the low to no wine category for the first time I would suggest keeping it small and simple to start with. Go for something like a McGuigan Zero which is one of the better-flavoured no alcohol wines. Low to no alcohol wines haven’t historically had the greatest taste but the market has made some major improvements recently and some of these new products such as McGuigan Zero really stand up. For a no alcohol sparkling I’d also suggest stocking Nozeco.
l When it comes to wine, having the right range with more facings is key.
The fresh fruit and veg category is now of fundamental importance to Budgens retailers and is a category that has been in steady growth in independent retailing for many years. Having a strong range of great-quality, outstanding-value fresh products is now a must for stores looking to maximise footfall, sales and profits.
With fruit and veg a vitally important category for Budgens retailers, a new regular Jack’s promotion is set to ensure retailers have a market-leading fresh offer to drive footfall and sales.
To help drive Fruit & Veg sales, we will be supporting with up-weighted deals each period. Fresh DEAL MIDASCODEPRODUCT PACK WSPSTD PROMWSP STDRSP CONSUMERDEALPORRETAIL BARCODE BBALLOCATION HCALLOCATION FORECOURT ALLOCATIONS 1 M273026Jacks Closed Cup Mushrooms 8x250g£6.32 £5.68 £0.99 ONLY 89p 20.2% 11 2 M273014Jacks Red Onions 8x3pk£7.72 £5.68 £1.29 20.2% 11 3 M275004Jacks Baby Potatoes 8x750g£7.12 £5.68 £0.99 20.2% 11 4 M274664Jacks Garlic 12x3pk£8.88 £8.52 £0.99 20.2% 11 This promotion we will be allocating the below: Included in your kit promotionthis Offer ends 02/11/2022 Fresh 3 Pack 3 750gPack250g 89p 99p ONLY 89p £1.29 ONLY 89p 99p ONLY89p 99p ONLY ShelfPosterBarker Fresh Jacks Closed Cup 99p 89p Jacks Baby Potatoes 99p 89p Fresh Jacks Red Onions £1.29 89p Jack’s Garlic 99p 89p 111325 Budgens Fresh4 NP08 Trading Pack Ad.indd 1 24/08/2022 17:10
‘Fresh 4’ to unlock fresh growth
Volume 15: September 202242 Your Budgens: Own Label
Volume 15: September 2022 43 Your Budgens: Own Label
Pack size: 1 x 1kg Promo Price: £0.52 RSP: £0.99
Jack’s Savoy Cabbage
Pack size: 1 x 4s Promo Price: £0.87 RSP: £1.49 Shopper Deal: Only £1.09 POR: 20%
Jack’s Cooking Onions
many miles away. products every promotional period.
A full set of bespoke POS will be provided in your Period 7 packs to support the Fresh 4 promotions, including eyecatching and sales-driving shelf barkers and SELs.
Pack size: 1 x Single Promo Price: £0.68 RSP: £1.19
ContentMediaPlatforms)MediaPlatforms)
The Fresh 4 promotion delivers top-selling fresh seasonal products at fantastic value pricing for shoppers. In Period 7, for example, which runs from 31 August until 4 Oct, the following Fresh 4 deals are available:
Shopper Deal: Only 99p POR: 20%
Fresh Period4:7
Shopper Deal: Only 65p POR: 20%
Jack’s Red Apples
Shopper Deal: Only 85p POR: 20%
Jack’s Lemons
Pack size: 1 x 4pk Promo Price: £0.79 RSP: £1.19
NEW Offer subject to availability. 95kcalper pot Only £1.50 in NP7 4324694x100g
“Fresh is one of the areas where are able to set ourselves apart from the competition and our shoppers expect a great fresh offer when they come to our store. The Jack’s Fresh 4 promotion is a fantastic tool for driving footfall and sales and it gives us something else to shout about in the fresh category. Getting 20% POR on the these deals is great too.”
best-selling seasonal fruit and vegetable products like cooking onions, red apples and lemons, all delivering a POR of 20% for retailers.
Period 7 Fresh 4 promotion, which runs from 31 August until 4 Oct, offers exceptional deals on
While these deals help deliver marketleading value for shoppers, they also delivered strong PORs of up to 25.25% for Similarly,retailers.the
Volume 15: September 2022 45
In Promotional Period 6, for example, the Jack’s Fresh 4 offered shoppers outstanding deals such as £1.99 for Jack’s Red and Green grapes, a saving of 60p on the RSP, and just 99p for Jack’s washed white potatoes, a saving of 30p on the RSP of £1.29.
ROLLING PROGRAMME
Kalyan Akisetty, Budgens of Alva, Clackmannanshire
GET FRESH
For shoppers, the promotion is equally attractive, offering Jack’s lemons 4-packs for just £1.09 and a 1kg bag of Jack’s cooking onions for just 65p. These represent savings of up to 30p on the RSP.
The Fresh 4 promotion will feature in all upcoming promotional periods with the products featured evolving seasonally.
The Fresh 4 promotion was created specifically in response to feedback from Budgens retailers. With a brilliant fresh offer now critical in independent retailing, Budgens retailers made it clear that they needed a powerful way to grow their fruit and veg sales – and Budgens has listened and responded.
For every Fresh 4 promotion, Budgens retailers will receive a bespoke POS pack which features eye-catching materials including posters, shelf barkers and shelf-edge labels. This high quality POS features the critical ‘Part of the Tesco family’ message, which retailer feedback has made abundantly clear is highly valued by shoppers.
MORE60%THANANNUALINCREMENTALROSÉGROWTH AVERAGE SPEND 60% MORE DARK FRUIT THAN FLAVOUREDMAINSTREAMCATEGORY MORE DOUBLETHAN ORIGINAL THE AVERAGE SPEND PER BUYER VS TOP COMPETITOR ON THE NATION’S FAVOURITE ENJOY STRONGBOW RESPONSIBLY favourite cider brand SOURCE: BBPA DATA UP TO THE END OF AUGUST 2021 & AGENCY DATA TO 11th september 2021 ROSE and Original SOURCE: KANTAR WORLDPANEL, 52 W.E. 11TH JULY 2021 dark fruit SOURCE: KANTAR WORLDPANEL, TOTAL GB OFF-TRADE, 52 W.E. 11TH JULY 2021 CIDER BRAND
Thankfully,most.ithas
become clear that the quality of the Jack’s range is unquestionable. Feedback from both sides of the counter has made it obvious that the new, fast-expanding range of Jack’s lines is landing extremely well – and it’s the quality and freshness that seems to be impressing retailers and shoppers most.
Offering attention-grabbing
QUALITY COUNTS
deals to bring shoppers to your door is, however, only part of the story.
With shopper deals as outstanding as those featured in the Fresh 4 promotions, it’s a great opportunity for retailers use these free digital materials to drive footfall to their stores. And once your shoppers arrive to take advantage of the Fresh 4 deals, there’s an outstanding opportunity to drive big basket spends and also increase visit frequency.
While the POS packs will help make the Fresh 4 promotion unmissable in-store, Budgens will also create professionally designed, ready-made social media posts which Budgens retailers can easily use to highlight Fresh 4 to their shoppers online and on social media.
Driving initial trial of the Jack’s range in general and the Fresh 4 products in particular is obviously key – but to generate those all-important repeat purchases, it’s quality and value that matters
Platforms) 47 Your Budgens: Own Label
Saffron Business Solutions Offer l Free advice on current supply. l No obligation price comparison against your current supply. l Single point of contact for all your requirements. l Saffron handles all supplier switches with no disruption to your business. l Lifetime support whether you sign with Saffron or elsewhere. How does it work? 1.You provide some basic information from a 2.Saffronbill. provides a solution tailored to your specific business. 3. You decide and then receive lifetime support.
With the energy supply market in a state of flux the likes of which most retailers have probably never experienced before, it will be clear to all Budgens retailers that securing the best possible deals on electricity, gas and water is more mission critical than it has ever been.
Saffron Director David Hawarth says: “We have been working with Booker customers since 2011 and in that time we’ve helped thousands of them save many thousands of pounds on contracts that are worth hundreds of thousands of pounds.
Saving money on energy and water bills has never been more critical for Budgens retailers which is so many of them have turned to Saffron Business Solutions for expert, support.experienced
add value
Possibly the major challenge for retailers is simply understanding the market in the first place, with so much change happening at once. Trying to find and secure the best deal can be a daunting task. This is why it is so important to work with an expert in the field, an expert that has worked with thousands of Booker customers in the last decade and more on securing contracts worth hundreds of thousands of pounds – and saving Budgens retailers many thousands of pounds along the way.
Save money, save time,
Every penny that a retailer can save in cost is a penny that drops straight to the bottom line, which is why it could make sense to get in touch with Saffron Business Solutions.
Volume 15: September 202248 Your Budgens: Saffron Business Solutions
SOLUTIONS PROVIDED
“Many of our Budgens retailers have been working with us for years and years and that’s because we have consistently delivered unbeatable prices and unbeatable service. In fact, our annual retention rate is over 84%, which is unheard of in the energy brokering market. The average retention rate is around 40%. The reason why so many Budgens retailers come to us and use us time and again for renewals is because we offer them a great service.”
Saffron Business Solutions has helped thousands of Booker customers on contracts worth hundreds of thousands of pounds since 2011. Saffron’s service model continues to save money, save time, and add value to all new and existing Budgens businesses.
Energy
49
l Offering market prices and expert knowledge on switching and renewing your business gas and electricity supply.
All solutions are tailored to the specific needs of the individual business from the first introduction all the way throughout the lifetime of the relationship.
Water
l With the help of a selected panel of providers, Saffron reviews your water supply and provides quotes suited to your business needs.
Your Budgens: Saffron Business Solutions
l Saffron’s partner has a support desk of its own and can speak directly to its service partner on any issues or queries that may arise.
l The switching is managed by Saffron’s partner, but Saffron will ensure any queries are dealt with quickly and correctly.
Telephone and Broadband
One happy Budgens retailer, who has been a customer of Saffron Business Solutions since February 2019, said: “I have used Saffron Business Solutions to source a new energy contract and broadband supply. I have found the process very straightforward and the options on offer were competitive.
REFERRAL FOCUS
Another factor that sets Saffron apart from the competition is the way the business finds new clients, as Hawarth explains: “Very unusually in this industry, we do not have an outbound call desk and we have never cold called a retailer. Every new client we get comes through as a referral, either from another satisfied retailer or from Booker themselves. That speaks volumes about the service we provide and we are firm believers in the mantra that retailers want to talk to people they can trust.”
l Saffron will help with the switching process and support, should you have any queries.
l Working closely with a trusted service partner, Saffron will pass on your details to obtain a quote for you to consider.
l Using your details, Saffron asks its trusted service partner to get in touch to discuss your requirements before providing a quote to consider.
Using Saffron Business Solutions has saved me a lot of time and hassle as they put everything in place to move to the new suppliers. I would use Saffron Business Solutions again in the future.”
l Saffron helps with every aspect of your supply from initial pricing through to support.
Merchant Terminals
#LetsTalkGroceryAidOurservicescoverarangeofself-helporreferralled support and advice. CHECK SELF-CAREMANAGEMENTIN Access self-help guides across a broad range of topics to support mental health and wellbeing Download resources and access advice and extra support on a range of issues for managers Visit the Financial Wellbeing Hub to use helpful planning tools for spending, saving and borrowing For those who need a more in-depth approach to mental wellbeing, counselling services are available Download the Woebot App to access ‘in the moment’ emotional support available for Iphone or Android FINANCIALTALKPLANNINGTOUS 08088 021 122
Saffron is proud and open about the fact that it does not have preferred or favoured suppliers in any of the markets in which it operates. “We have no formal allegiance with any electricity, gas or water supplier,” comments Hawarth. “Once we have understood the specific needs of the retailer, we will reach out to the entire market to find the best deal. And once we have found the best deals, we present them to the retailer and it’s entirely the retailer’s decision which option he or she wants to go for. We apply absolutely no pressure.”
l Telephone and Broadband
l They will ensure your preferred
l They will be in touch on the day your contract goes live to remind you to take a meter read. This will avoid any excess charges. This will be logged with your old and new supplier.
l Full analysis of your existing supply contract is carried out to pinpoint any anomalies or areas of concern.
Once potential new clients get in touch, Saffron adopts a completely transparent and open approach.
SUPPORT
l Throughout the duration of your supply contract, they will support with the amendment of any supply or account details regarding, site, billing, payment, metering, or any other matters relating to the site’s supply or account.
PRICE
l Saffron will obtain prices tailored to your business needs from their range of selected suppliers.
Saffron Business Solutions has been working with Booker customers for over 16 years.
So what does all of this look like in practice? Saffron specialises in four distinct areas where it can bring its expertise and experience to bear in securing the best possible deals for Budgens retailers:
l Merchant Terminals
l Saffron will correspond with your current and future supplier in the matter of release and registration of your meter. They have access to the national database, which ensures your switch of supplier is successful, and will resolve any objections to the switch.
payment terms are implemented with your supplier, including help in getting any VAT reduction that may be due.
l As your renewal window approaches, Saffron we will be in touch up to six months before your contract expires.
l Energy (electricity and gas)
l They will also assist with any queries or issues raised, whether contracting through Saffron or not, helping to push suppliers to resolution.
ENERGY BUYING CLUB
Buying as a group, rather than individual businesses, means we can potentially leverage improved terms for our customers.
Volume 15: September 2022 51
l Water
l Ensure that you are presented with the right contract with the right supplier and at the right price.
l As standard Saffron provides Fully Fixed and Inclusive contracts.
SWITCHING
l Saffron gathers information on your existing supply to present to suppliers, including half-hourly data squares and any non-half-hourly meter information.
l Saffron will analyse your first invoice to ensure all is as expected, and every three months thereafter.
T: 03448 222 802 E: W:INFO@SB-SOLUTIONS.CO.UKWWW.SB-SOLUTIONS.CO.UK
Hawarth comments: “Retailers don’t need to be told that, in terms of energy supply, we are in unprecedented times. The market has never been in as much flux as it is today. That’s why retailers need someone they can rely on and someone who will be open, honest and transparent and who will seek out only those deals that are in the very best interests of the individual business that we are talking to.”
l Saffron will provide you with contract documents and all other relevant documents on the agreed offer. These can be signed via e-mail, post or electronically.
Saffron receives its fee direct from the supplier or service provider that you choose, which means that retailers will never receive a bill from Saffron. This does not change at any point during your contract, so you know precisely what you will be paying.
To find out more or to register your interest, simple email info@sb-solutions.co.uk
l Continue to review the market and update their ‘best’ quotes up until the point where your decision is being made.
“Essentially,Ombudsman.wewrap our arms around our customers and support them from start to finish,” concludes Hawarth. “We pride ourselves on offering a complete ‘cradle to grave’ solution from the first contact through the entire lifetime of our relationship. We treat our money as if it was yours – and thousands of happy Booker customers can testify to that.”
ANALYSIS
l Present prices to you with like-for-like comparisons against your current supplier or offers received elsewhere with no obligation to proceed.
When retailers approach Saffron to ask them to find them the best deals available, the process involves four distinct steps: analysis, pricing, switching and support.
SAFFRON MODEL
l Saffron operates a formal complaints procedure as part of the Energy
To find out how Saffron Business Solutions could help save you money and time, contact them now by phone, email or via the Saffron website.
The new ‘Energy Buying Club’ will enable Saffron Business Solutions to negotiate on your behalf and give you a fantastic opportunity to secure better terms for your energy bills.
l A Notice of Termination is provided for your existing contract to ensure freedom of choice.
Volume 15: September 202252 Your Budgens: Scanning App
If you’ve ever found yourself wandering around the shopfloor or the stockroom with a broken biro and a torn notepad in hand putting your next Booker top-up order or shopping list together, you’ve no doubt wondered if there isn’t an easier way to order small amounts of Evenstock.if you have a handheld terminal available, it’s not always as convenient as it might be if you can’t find it right this very second or if someone else in your team is using it. So what could be more convenient than a mobile phone or tablet-based solution instead?
“The new scanner icon appears next to the search bar on your phone or tablet when you’re using the Booker app or website and lets you quickly scan a barcode there and then.”
with the new
Instantscannermobileordering
Budgens has added new mobile scanning functionality allowing retailers to scan and order single products or cases direct from the shopfloor, the stock room or from anywhere at all!
For more information, speak to your RDM.
simpler to use and it will help retailers efficiently order products that are running low on shelf or in the stock room with a very minimum of fuss.
Using the new app couldn’t be easier: 1 Open the BRP website or app on your mobile phone or tablet 2 Scan the barcode on the side of the case or the product itself 3 Choose how many cases or products you would like to order 4 All products will be added to your order, ready to be included the next time you submit your order Free for retailers!Budgensall
APPSCANNINGBUDGENS
Volume 15: September 2022 53 Your Budgens: Scanning App
The scanner is available on all mobile devices and allows retailers to quickly and easily scan single products or cases on their device and have the products added to their next order.
The new scanner icon appears next to the search bar on your phone or tablet when you’re using the Booker app or website and lets you quickly scan a barcode there and then. It couldn’t be
No more lost paper shopping lists, illegible writing or inaccurate Midas codes – and no more searching the Booker website for products on your shopping list. Simply scan the products you need and they’ll be sitting there waiting for you the next time you are ready to submit an order.
a new mobile scanner that is available free of charge to all Budgens retailers.
To help Bookerorderingandhelpfrustrationovercomeretailersthatandtothemsimplifystreamlinetheirprocesses,hasintroduced
READY TO EAT CHICKEN ON A STICK Stick it toYour hunger 8 x 5 0g pe r cas e HEALTHYSNACK SNACK
During this time, it’s important to remember that we have a responsibility to support not just our customers, but our colleagues as well.
ACS is pleased to support the campaign, and attended the launch at 10 Downing St with the Prime Minister in one of his final engagements before passing the baton on. Some of the UK’s biggest retailers are committing to new deals and offers to support customers over the next few months, but the campaign isn’t just about new deals, it’s about highlighting the existing and ongoing support that businesses provide to households.
money on the cost of fuel to get to a bigger store (whilst also helping the environment). While during the pandemic there were many customers getting a full weekly shop from their local convenience store, most will be shopping little and often – this is a useful way of managing food waste and keeping track of finances on a day to day basis. We’re also one of the last places where people can get access to cash, in addition to a wide range of other services, and we know that during difficult financial times, some people use cash instead of cards to manage their spending more Convenienceeffectively.
benefits, but there’s also an opportunity to highlight resources that give colleagues the best information about how to manage their finances effectively and responsibly.
If you’ve got a great initiative or campaign that you’re launching locally to help with the cost of living crisis, we want to hear from you. Send us a message on social media and tell us all about it – our handle is @ACS_ localshops.
Just before the start of the summer holidays, the Government launched a new campaign aimed at showcasing some of the great work that retailers are doing to support consumers during the cost of living crisis. The campaign, called Help for Households, focuses on four key periods of time in the remainder of 2022, namely the summer holidays, return to school, the energy price cap rise in October, and Christmas, where it is likely that consumers will be feeling the squeeze on their incomes and living standards.
By their very nature, convenience stores are really well placed to support local people looking to save and manage their money. Typically people walk to their local shop, saving
ACS Update: Help For Households
discountsbonuses,throughstaffandother
veg. Healthy Start is a great scheme that is still hugely underutilised and underpromoted, so we hope that it will be amplified as part of the Help for Households campaign.
We’ve heard some great examples of how retailers are providing direct support
Retailers’ support of shoppers hailed
stores are also important local ways for people to take advantage of Government support schemes like Healthy Start. The new Healthy Start pre-paid cards mean that there are no vouchers to deal with and no process to worry about, as eligible customers can just use the card like they would a normal Mastercard to purchase milk, formula and fruit and
IF WOULDYOULIKE TO GET INVOLVED IN THE POLITICAL WORK OF ACS CALL 01252 515 001 OR LOG ON www.acs.org.ukTO 55Volume 15: September 2022
A new Government campaign is showcasing the great work that retailers are doing to support shoppers during the cost of living crisis.
