Young Urban Project’s Advanced Performance Marketing Course
Course Overview
Performance marketing has become an essential part of any digital strategy, allowing brands to measure success down to the individual click or conversion. At Young Urban Project, our Performance Marketing Course is designed to elevate your skills, taking you from foundational knowledge to expert proficiency. This program is ideal for marketers, business owners, and aspiring digital professionals who want to master performance-driven strategies and maximize their return on investment (ROI).
Key Learning Objectives
Develop in-depth expertise in performance marketing across channels (Google, Facebook, Instagram, and more).
Master essential tools and analytics to track, measure, and optimize your campaigns.
Implement best practices in PPC, SEO, retargeting, affiliate marketing, and lead generation.
Build high-converting campaigns and learn to analyze and refine strategies for sustained growth.
Course Highlights
1. Learn from Industry Leaders: The SuperTeam of Mentors
Our course is taught by a highly experienced team of mentors:
Puneet T. – Founder & Lead Mentor at Young Urban Project with years of experience in digital strategy.
Pooja K. – Marketing Specialist known for her expertise in campaign management.
Rushabh L. – Ex-Google Ads Business Manager with insider knowledge of Google’s ad ecosystem.
Achint A. – Former Media Lead with a deep understanding of data-driven ad strategies.
Ekta C. – Ex-Talent Development Lead, focusing on nurturing skilled professionals.
Paras B. – Campaign Analytics Lead, bringing advanced insights into performance metrics.
Each mentor brings unique skills and experience, helping you learn from the best.
2. Exclusive VIP Community for Ongoing Support
Joining this course gives you access to an exclusive, active VIP community. Here, you can:
Resolve doubts directly with our expert mentors.
Connect with alumni who have progressed in their careers, some landing new roles or clients through the network.
Network with like-minded peers for insights, support, and potential collaborations.
3. 1:1 Support Even After the Course Ends
We understand that applying your skills is where the real learning happens. That's why we offer personalized support during and after the course to ensure you can confidently implement your knowledge in real-world scenarios, whether in your job or your own business.
4. Lifelong Access to Community Perks
Our students are part of a lifelong community, with perks that include:
Exclusive discounts on other courses.
Access to free workshops and masterclasses to deepen your expertise.
Detailed Modules
Module 1: Introduction to Performance Marketing
Understanding Performance Marketing Basics
Key Metrics and KPIs for Success
Comparing Traditional Marketing and Performance Marketing
Module 2: Paid Media Advertising
Introduction to Google Ads and Search Engine Marketing
Social Media Advertising: Facebook, Instagram, LinkedIn
Developing Multi-Channel Campaign Strategies
Understanding and Utilizing Display and Video Ads
Module 3: Conversion Rate Optimization (CRO)
Website and Landing Page Optimization for Conversions
Best Practices in A/B Testing
User Experience (UX) for Better Engagement
Analyzing Data to Refine Conversion Paths
Module 4: Analytics and Data Tracking
Setting Up and Interpreting Google Analytics
Using Data for Performance Analysis and Campaign Adjustment
Mastering Pixel Tracking for Conversion Monitoring
Advanced Data Attribution Models
Module 5: Retargeting and Remarketing Techniques
Building Retargeting Strategies to Re-Engage Visitors
Implementing Retargeting Ads Across Platforms
Customizing Ad Content Based on Audience Behavior
Module 6: Affiliate and Influencer Marketing
Overview of Affiliate Marketing and Its Benefits
Developing Successful Affiliate Partnerships
Working with Influencers to Amplify Reach
Tracking and Measuring Affiliate Success
Module 7: Building a Career in Performance Marketing
Career Pathways and Opportunities in Performance Marketing
Building Your Professional Brand and Networking Skills
How to Prepare for a Job in Digital Marketing
Practical Interview Tips and Resume Advice
Key Course Benefits
1. Hands-On Learning
Each module includes practical assignments, real-world case studies, and actionable insights. You'll be able to apply what you learn directly to campaigns, gaining the experience and confidence to execute successful strategies.
2. Access to Exclusive Resources
Gain lifetime access to a wealth of resources, including templates, workbooks, toolkits, and more, designed to support your performance marketing journey.
3. Networking and Community Growth
As part of the Young Urban Project family, you’ll benefit from a network of ambitious professionals, giving you the chance to forge valuable relationships, share knowledge, and even discover new job or freelance opportunities.
4. 1:1 Mentorship and Real-Time Doubt Solving
Get immediate guidance from seasoned mentors who provide insight and answer questions promptly, ensuring you never feel stuck or uncertain in your learning journey.
5. Updated, Relevant Curriculum
The course content is regularly updated to reflect the latest trends and best practices in the dynamic field of performance marketing, ensuring you’re always learning skills that are in high demand.
Who Should Enroll?
This course is perfect for:
Aspiring Digital Marketers who want to develop specialized skills in performance marketing.
Business Owners and Entrepreneurs aiming to drive growth and scale their businesses through data-driven strategies.
Marketing Professionals looking to upskill and keep pace with the evolving digital landscape.
Freelancers and Consultants who want to enhance their service offerings and stand out in a competitive market.
Testimonials from Alumni
"The Performance Marketing Course from Young Urban Project has been a game-changer! The knowledge and mentorship provided by industry experts have given me a practical understanding of running successful campaigns and tracking them effectively."
Sara M., Digital Marketing Specialist
"Joining the Young Urban Project community has opened doors for career growth and networking that I couldn’t have found elsewhere. I landed my current role through an alumni connection!"
Rahul P., PPC Specialist
Enroll Now and Transform Your Marketing Skills
Unlock the potential of performance marketing with Young Urban Project’s expert-guided course. Take the first step toward becoming an expert by joining a community dedicated to supporting your growth.
For more details, visit: Performance Marketing Course - Young Urban Project