Speakers and Workshops

We’ve developed an exciting programme of speakers to provide inspiration and takeaway learnings for your farm retail business. There will be three streams available during the conference, with the workshops being hosted on the second floor, in the Estuary and Chiefs Suite. The keynote theatre is located on the first floor, in the Exeter Suite.

Don’t forget to visit the trade show, with 26 different businesses across two rooms on the first floor; County Suite and Exeter Suite.

We’re proud to be partnered with The EPOS Bureau to deliver the FRA Conference 2023.

9.05am

9.05am –

10.05am

KEYNOTE THEATRE Exeter Suite Welcome, FRA Chair

KEYNOTE THEATRE Exeter Suite How Economic Shifts Will Affect Your Business this Year

Roger Martin-Fagg

Roger Martin-Fagg is an economist who combines insight into the financial and policy worlds with management strategy. As such he delivers both an economic outlook, and what organisations should do to prepare. After studying Economics, Economic History and Geography Martin-Fagg worked as an economist with the New Zealand Government. He returned to the UK to work in the air transport industry before teaching strategy and economics at Henley Management College to senior managers from a wide range of industries.

Roger Martin-Fagg

Keynote Speaker

Workshop 1

Estuary Suite

Maximise Your

Chances of Obtaining Planning Permission

Chris Primett, Malcolm Scott Consultants

With over 30 years experience working on all aspects of town planning in the private sector and retail sector, Chris specialises in the design and development of farm shops throughout the UK.

This session will cover key town planning points; why town planning should be considered alongside commercial goals when developing your site and business strategy, possible changes to town planning in 2023 (levelling up bill) and obtaining planning permission.

Keynote Theatre

TIME LOCATION WHAT'S ON 10.15am –11.15am

Exeter

Suite

Grow Your Business: Making Your Marketing Work

Haydn Rowe

Haydn set up his first business at the age of 19 and quickly discovered a passion (and talent) for marketing. Today Haydn is a widely consulted marketing strategist and consultant whose marketing advice and help has been sought by hundreds of organisations of all sizes and types – from large financial institutions to hundreds of small businesses – across the UK and around the world.

He combines his unique combination of skills and experience as a marketing practitioner, writer and speaker to inspire, educate and share his passion for marketing with business owners, so that they understand exactly how to use great marketing to achieve their business goals and objectives.

This fast-paced session gives business owners and managers the mindset, tools and techniques they need to get maximum ‘bang for their buck’ from their marketing. You’ll discover how to identify and implement the best marketing for your business, combined with powerful formula that helps you directly link your marketing with your growth goals and objectives.

Learn how to make your marketing really work with ‘down to earth’, low cost, fast to implement and super practical ways to grow your business. You’ll leave the session with new thinking about marketing, and lots of specific and actionable ‘takeaways’ that when applied will change the performance of your marketing (and more importantly your business) forever.

Workshop 1

Estuary Suite

Merchandising Top Tips – 10 Must Do’s to Optimise Your Financial Performance in 2023

Judy Roberts,

Right Product Right Place

Want to brush up on what makes merchandising work? Feel you’re missing a trick or two in terms of what goes where in your store or café? Need to make more of the customers you have and increase their spend per head?

Be sure to attend this enlightening and interactive session to get some great easy-wins to improve your profitability as well as give that all-important wow-factor for your customers.

Judy will give you plenty of ideas of easy things to spot and change, pit falls to avoid and secrets to making the most of your spaces – however large or small. She has been working with our members since 2020, providing advice and training for owners and their teams to get the most out of their spaces, be that on members’ sites, online or at the FRA Conference.