Yoof October 2022

EDITOR’S NOTE

October, the season of fall, is a new season that comes with an exuberant festive spirit. From Diwali to Halloween, people worldwide celebrate this season’s spirit in their ways. This time Yoof is also celebrating this extraordinary month by presenting you with festive events around the world- the central theme of this edition. Nothing makes us happier than taking our readers on a journey where they get to know about various festivals around the world and get a visionary treat by looking at the breathtaking photos of these festivals and events.

We begin this journey with the cover story of this edition - The Hidden Glory of Indian Festivals. When the cover story is this exciting then imagine what magic we store inside for you. We always love to take care of our readers by introducing diverse topics, ranging from culture to technology, including career and lifestyle to them. We aim to make Yoof’s visuals more enriching for you and more informative for our readers, especially for our young minds.

From knowing about art festivals to learning a new festive recipe, we cover it all for you. And yes by ‘all’ we mean the Interior of your house too!.

Indian Businesswomen awarded with the ‘Top 100 Women Achiever’s Award’ by Government of India in 2016, and even honored as one of ‘Top Influential Women on Twitter’.

GUEST EDITOR

Nabomita Mazumdar

WORDSMITHS

Sarthak Paliwal Sanchari Sinha Roy Divyanshi Dobriyal Nandini Potdar

VIRTUAL ARTISTS

Cecil Hansraj Bastian Ravinder Kumar Singh

BUSINESS DEVELOPMENT

Niti Chauhan Harshil Sharma Bhupesh Madaan

TECH SAVVY Ravi Shankar

COMPTROLLER

Santanu Ghosh

PUBLISHER

Rajesh Basu

COVER IMAGE

Stephanie Holguin @conscious.beauty

YOOF is owned and published by Rajesh Basu, and is printed at Compudata Services, 43, DSIDC Shed, Scheme- 1, Okhla Industrial Area Complex, Phase II, New Delhi - 110020 and published at H-294, Plot 2, Lane 2, First Floor, Westend Marg, Near Saket, Saidulajab, New Delhi 110030.

YOOF H-294, Plot 2, Lane 2, First Floor Westend Marg, Near Saket Saidulajab New Delhi-110030 +91-987-497-1551 hello@yoofmag.com yoofmag.com

CAREER

YOOF of the Month

Cover Story: Hidden Glory of Indian Festival

Book Review: The Birth of Kali

The Offbeat Metier

Future Event Managers

CULTURE

Fair of Festivals

Bizarre Art Festival Around the Globe

Festivals of Mother Nature

Dance: A Festive Expression

LIFESTYLE

Interview: Creating Magic by Designing

Movie Review

App Review: Eventbrite

Product Review: Instax Mini 11 BTS

the month

Akriti Lal (Stage Name: Pho),

@phomusic_ Singer and Songwriter

YOOF Of The Month gives recognition and respect to the youth who have done phenomenally well in their respective fields. Our team brings to you an exclusive interview with the icon of the month who shares with us their journey, their hurdles and a special message for you all. The intention behind this column is to understand that words are powerful enough on their own. But when they come from a person who has achieved great things in life, they can lead you to your own success and inspire you tremendously.

For this ‘YOOF Of The Month’ column, we got a chance to talk to Akriti Lal, or as her fans know her as, Pho. She started writing songs at the mere age of 12, and wished to express her emotions and stories through a fusion of Western and Indie music. Having collaborated with a lot of hip-hop artists, Pho has a loving fan base who love her versatile works and style of pulling off a huge plethora of music forms. Her major projects include Ek Si, Azaad, Extra 01 and Sabab, all of which were loved by fans. You can find her works on Spotify or any other music listening platform.

Let’s take a quick dive in the interview now.

What inspired you to follow your passion for music?

As far as I remember, I’ve always been excited about music and how music is “made”. Eventually as years passed, I built an even stronger attachment and curiosity for this artform. The relationship between me and music became so effortless and beautiful with time as I discovered and learned so many things about and around it.

What are some of the challenges you faced in this field?

I feel I have been so lucky and blessed to have really amazing artists around me from all around the country that I’ve been guided to the right direction in the field right from the start and most of the time I have the resources available around me that contribute towards my music. So, there’s no such “challenge” I’ve faced in the sense of making and putting out music and I think that’s a very essential part of the job.

What is the biggest reward you feel you get from your work?

“Never forget the songs that made you cry and the songs that saved your life.” I read that quote somewhere a few years back and when I meet people after shows and they’re almost teary because my songs made them “feel” something, we share a very beautiful energy between us. Playing my unreleased songs a few days back and the response felt like a huge reward for real

If not a music artist, what would you have liked to be?

I don’t think I’ll ever have an answer for this one. I’ve always wanted to do this since I was a kid. So much so that I don’t even want to THINK of an answer for this one.

Take your time, but also don’t waste your time. Surround yourself with artists, open your mind, learn, explore, do what feels JUST RIGHT. Don’t fall into the race and don’t take any shortcuts. I see so many trying to just be famous, which is not wrong, of course but you might blow up overnight and a few weeks later be just another “artist”. Don’t run so much to be just a wave when you can be the entire sea my love. Most of all, don’t take your gifts for granted.

Any one message you would like to give to budding artists?

HIDDEN GLORY OF INDIAN FESTIVAL

Written by Sanchari Sinha Roy

One day a little boy called Satyajit Ray who would be one of the greatest filmmakers of all time, went to a legendary poet, Rabindranath Tagore, to get the poet’s autograph. Tagore then wrote a small poem in his diary. Here it is“I traveled miles, for many a year, Spent riches, in lands afar, I’ve gone to see the mountains, the oceans I’ve been to view. But I haven’t seen with these eyes What two steps from my home lies On a sheaf of paddy grain, a glistening drop of dew.”

Sambhu @footprintsofsambhu_vs

Mohit Choudhary

@mohit_choudhary

This poem speaks a lot about our tendency to overlook the priceless things that we get easily. We Indians wait and invest a lot to visit some famous festivals in foreign countries, but we do not pay heed to the rhythm of our own festivals. People from eastern India hardly know about the Southern Indian festivals like Theyyam or Kaveripattinam Angalamman. Most of the people from the north do not know about Gajan, the festival of Bengal. The festive map of India is vast and diverse. Here we will talk about some Indian festivals that are unique and lesserknown. Here we will talk about the glistening drops of dew that we are yet to explore properly.

John Keats said, “Nothing ever becomes real till it is experienced”. So, experience what the “real” India offers you.

Festivals of India allure foreign tourists. So, they are not only a place or program where different cultures, colors, and languages meet to strengthen the bond of unity, but also a good source of income. From small businesses like handicrafts or local transport to big industries like hotels or international airlines get the economic benefit of such festivals. In the Covid situation, restrictions on festivals is a major reason that has hindered the economic growth of India. Here, Yoof has brought a glimpse of a few such festivals for you. Know your land better- know the spectacular diversity it owns.

Thrissur Pooram

Though Kerala came to news for the murder of a pregnant elephant last year, it is the same state that celebrates the 200 years old elephant festival of India, known as Thrissur Pooram. In this festival 30, beautifully-adorned elephants parade majestically through the city to reach the Vadakkunnathan temple. This festival was started by Rama Varma IX who invited 10 other temples near Vadakkunnathan temple to join the festival and make it a mass festival of Pooram.

This annual temple festival of Thrissur is celebrated on Pooram day when according to the Malayalam Calendar month of Medam, the moon rises with the Pooram star. Fireworks are another attraction of this Pooram festival and are well-renowned all over the country. The first round of fireworks, known as ‘Sample Vedikettu’ starts on the fourth day after the inaugural flag hoisting. The main round of fireworks takes place in the Thekkinkadu Maidan on the morning of the seventh day. Tourists, visitors, and enthusiasts stay up all night to get a better view of pyrotechnics. Panchavadyam (rhythmic sound of drums) and folk dance also give the visitors a truly immersive experience of Indian festivals.

Sambhu @footprintsofsambhu_vs

Hornbill Festival

The Hornbill Festival, which is a display of traditional extravaganza of Nagaland and its tribes, is also known as the “Festival of Festivals”. The reason behind this name is probably it unites the one and all people of Nagaland and to enjoy week-long activities of cultural performances, crafts, sports, food fairs, and ceremonies.

This festival is held every year in the first week of December in the Naga Heritage Village, Kisama. This was started in 2000 by the Government of Nagaland to encourage inter-tribal interactions and to promote cultural heritage. It was named after Indian Hornbill, a large and colorful bird because, in the folklore of Naga tribes, this bird comes as recurring imagery.

This cultural carnival attracts visitors from all around the world and significantly enhances the state’s tourism brand. Hornbill Festival includes colorful tribal dance and music, Naga wrestling, traditional arts and sculptures, Naga Morungs Exhibitions, traditional archery, musical concerts, a cultural medley of various tribes, and so on. It also contains fashion shows and Miss Nagaland Beauty Contest. For the visitors, it may be a cultural parade of colorful festivals, but for the Nagas festivals are sacred, and it is essential to take part in them. The additional thing that you will enjoy in your visit to the Hornbill festival is the hypnotizing natural beauty of Nagaland, surrounded by mountains. The 22nd edition of Hornbill festival has already started on December 1, 2021. Amid Covid safety protocol, 12,000 enthusiasts were present on the first day. Overcoming last year’s virtual format, the festival is returning to its traditional format with 700 separate events.

Puli Kali

Puli Kali literally means, “play of the tiger”. Puli Kali, which is celebrated in the Thrissur district of Kerala, is actually a folk art form where artists paint themselves as tigers or leopards and dance across the street. It is celebrated on the fourth day of Onam, the harvest festival, between late August to early September. The performers paint themselves in the bright yellow, red, black of the tigers’ colors and dance on the road to the beats of instruments like Udukku and Thakli. Along with painting, nowadays things like fake-tiger like teeth, masks, tongues, jingling belts are used by the artists. The performance revolves around the theme of tiger hunting. This grand celebration is known as the Puli Kali festival. The painted pot-bellies of men, dancing with the rhythm of folk instruments, the mimicry of tiger movements in facial gesture and body movements - are the main attractions of this festival.

The origin of this festival remains with the mythological story of the Asur king, Mahabali. Mahabali was a very powerful king whose kingdom encompassed the three worlds as explained in Hindu mythology. One day, a small kid, Vaman, appeared to the king and asked for as much land as his 3 steps can include. The king agreed promptly. Now, the kid started growing bigger and bigger. In his first step, he covered the sky, and in his second step, he covered the earth. Then he asked Mahabali where to place his third step. Mahabali realized that he is none other than Lord Vishnu and asked him to place the third step on the head of the king. This festival celebrates and depicts this story.

Sambhu @footprintsofsambhu_vs

Srijan Dangwal @explorewithsri

Hemis Festival

Hemis Festival is a two-day-long annual fiesta that is celebrated in the Hemis Monastery which is located 40 km away from the Leh town. This is the most important festival of Ladakh and is generally celebrated in the month of May or June. It starts from the 10th day of Tse-Chu, the Lunar month of the Tibetan Calendar. Hemis Monastery is decorated beautifully for the festival, and visitors from all over the country and neighboring countries come to visit it.

Hemis Festival is the celebration of the birth anniversary of Guru Padmasambhava who is known to be the incarnation of Lord Buddha. The festival, which forwards the cultural legacy of Ladakh, is said to have originated in the 8th century. They say that Guru Padmasambhava eradicated the demon and evil spirits from Ladakh in the 8th century. That is why the ‘Chham Dance’, the famous masked dance of the Hemis festival, depicts the triumph of good over evil. Lamas and monks wear long gowns, elaborate masks, and headgear to perform this dance. They dance around the central flagpoles to the tunes of drums, cymbals, and longhorns.

Kathivanoor Veeran Theyyam

The story of Kathivanoor Veerun is a story of bravery, love, and sacrifice that we find in the folklore of Kolathunda. Mandappan was a mischievous lad at a young age. He left his homeland and reached his uncle’s place at Kathivanoor. There he started learning agricultural works and became a responsible man. He married a lady called Chemmarathi from Vellarkot. One day, a gang of robbers invaded Kathivanoor. Mandappan was trained in weapons and fought with the invaders until they were thrown away from the land. But, he lost his ring in this battle and went back to the battleground to find it. Now the enemies re-attacked the weaponless hero and butchered him brutally. When his wife came to know about this incident, she went to the battleground and defended them. She came back with her husband’s body and arranged a funeral pyre. She sacrificed her life in the fire of the same pyre with her husband’s body.

Kathivanoor Veeran Theyyam is the festival that pays tribute to the tragic hero and celebrates love, bravery, and sacrifice for the motherland. The age-old tradition of dance worship along with awe-inspiring costumes is the key highlight of this festival. There are several types of Theyyams in the state of Kerala and Karnataka, but Kathivanoor Veeran is the most popular of them because of the spectacular display of fire-dance, and the legendary story.

Sambhu @footprintsofsambhu_vs

BOOK REVIEW

BIRTH OF

Written by Tanvee Shukla

Women from mythology reclaim their place in the narratives men created about them

The name Kali is loaded with symbolism and meaning, making the title of Anita Sivakumaran’s book The Birth of Kali a fascinating point of intrigue. The dark-skinned, menacing Hindu goddess or the Kali-yuga, or age of Kali, the terrible, deformed times that we are supposed to be living in, could both be referenced. It smells of disruption and undoing in either case. Eventually, we learn that it is the name of one of the collection’s short stories, but the theme of strong female agency permeates each and every one of them.

The “dangerous” free-thinking women who, until recently, were dragged to exorcists or burned at stakes are brazen in Sivakumaran’s heroines. Her female characters systematically destroy patriarchy, sometimes with venom and more often with utter indifference. Whatever her station in life, each of the eight short stories and a play in the collection features a woman who refuses to budge in the world of men.

The Sita tale serves as Sivakumaran’s springboard for upending the status quo; it’s like the first Jenga block being removed. And there could not have been a better option given that Sita is that excruciatingly “perfect” prototype, whose reputation significantly worsens the plight of Indian women.

Surpanakha is portrayed as a strong, independent woman who is in charge and is not ashamed of her sexuality in a large portion of contemporary feminist literature. The only difference in Sivakumaran’s character is that she goes a little bit further. When we are allowed to enter Surpanakha’s head and see her fantasies of Lakshman falling on her, we Indians, who are accustomed to even out rakshasas being proper, are sure to feel a little shocked. The fact that this Lakshman actually does it is even more shocking. It seems that a man in need of sex will engage in sexual activity, especially if a woman is open to it.

In Sivakumaran’s mythic world, everyone is within reach of desire, which is unapologetically similar to the real world. Even between Sita and Lakshman, there is sexual tension that the author does not hesitate to acknowledge. Sita mouths, “Time rushes like a river between us (my brother-in-law and me), quenching neither of our bodies of its tension,” but she does it deftly. The same man makes up

for his “sins’’ by blatantly projecting virtue onto the woman he rules over, proving that morality is equally real. Lakshman’s rekha is a metaphor that refers to a line of authority in their relationship rather than in her relationship with Ravana.

It is that blazing ring of decency found in Manu’s law, which encompasses everything certain, “right,” and long-lasting.

Sivakumaran’s tale of Sita, unquestionably the best in the collection, serves as a model for her leading ladies. Early on, the reader is taught not to anticipate the rest’s compliance. The next Ramayana tale features Ahalya (Akalya), who takes the lead this time. Despite the fact that Rama saved Ahalya from petrification in the original myth, this version of her tale actually deals with the conflict between morality and sexuality. Our Ahalya is certain of what she wants, after all. She decides to be honest and picks Indra’s virility. She rejects her exattempts husband’s to change the story in an effort to erase her “shame” by making her admit she was duped into having an affair. “A woman is taught to always say yes with her tongue.

The third tale, “Kannaki’s Anklet,” is a condensed version of the well-known Silappathikaram of Tamil. This heroine’s stoic love and refusal to suffer are her act of rebellion. She is a noblewoman who, in keeping with her own decision to support her errant poet husband, calmly accepts all of his transgressions. She claims, “I knew that once I gave myself permission to be angry, it would grow and never end. When her “mission” is taken away from her, Kannaki burns the town down because she doesn’t have time for selfpity or feigned pride.

The next two stories are retellings of tales from the Mahabharata, and the last but one an adaptation of a Puranic tale. Interestingly, the gender of the protagonists starts changing at this point, and by the time we are in the last piece, a play, the concept of gender is completely annihilated. The first Mahabharata story, “The Terrible Oath”, is that of Shikhandi, who goes from being a woman to a man in two births. Just as the retelling begins to seem ordinary, the author casually tosses in an audacious twist by making Bhishma kiss her Amba!

There is no escaping all kinds of instincts in Sivakumaran’s stories. A woman gives, and she gives good, such as in the seventh story “Krishnalila”. The protagonist of this story is surely Krishna, but the reader remembers only Krishnaa (Draupadi) in the end because she becomes her own redeemer in this version. The play, “The End of Ages”, begins with a sexless mud blob and ends with a cardboard cut-out, and a darkly comic depiction of the end of the world in between. The man, metaphor, metaphysics – they all dissolve at the end into Kali’s dark mouth that is the eternal nothing.

Sivakumaran in not the first to produce a book of feminist retellings, and will surely not be the last, but hers is an important voice. The Birth of Kali is an easy book of difficult ideas, especially if read through patriarchal eyes. It isn’t hard to imagine a case of “hurt public sentiments” being filed against the author by some random “man”, because her heroines overturn every traditional idea on its head, threatening to disrupt all known social structures. They are all Kali indeed, who must destroy norms and wipe slates clean to be able to write new narratives. There is no room for doubt or shame in her renditions, which may well serve to remind women to reclaim their space in the stories men wrote about them.

The following two stories are adaptations of stories from the Mahabharata, and the final story is a Puranic story. At this point, it’s interesting to note that the protagonists’ genders begin to shift, and by the time we reach the final work, a play, the idea of gender has been completely eliminated. In the first Mahabharata tale, “The Terrible Oath,” Shikhandi, who has two births, transforms from a woman into a man. The author casually throws in an audacious twist by having Bhishma kiss her Amba just as the retelling starts to seem ordinary.

In Sivakumaran’s tales, it is impossible to avoid having various instincts. Giving is something that women do well, as seen in the seventh story, “Krishnalila.” Although Krishna is undoubtedly the main character in this tale, the reader only remembers Krishnaa (Draupadi) in the end because, in this version, she serves as her own saviour. The play “The End of Ages” features a darkly humorous portrayal of the end of the world in between it’s sexless mud blob and cardboard cutout ending. The man, metaphor, and metaphysics all vanish into Kali’s ominous mouth, which is the unending nothing, at the conclusion.

Sivakumaran’s voice is significant despite the fact that she is not the first to write a book of feminist retellings and is undoubtedly not the last. When read through patriarchal lenses, The Birth of Kali is an easy book with difficult concepts. Because her heroines turn every conventional notion on its head and threaten to upend every known social structure, it isn’t difficult to imagine a case of “hurt public sentiments” being filed against the author by some random “man.” They are all actually Kali, a character who needs to demolish conventions and start over in order to create new stories.

There is no room for shame or doubt in her portrayals, which may serve as a reminder for women to take back the narrative space that men once claimed for themselves.

THE OFFBEAT METIER

Written by Nandini Potdar

Photographs by Hemin Roy @heminroy

As appealing as it sounds, Travel Psychology is not a mere job. If you have a thing for challenging experiences and a heart full of vigour and courage, this might be a great option for you! Packed with a spectrum of emotions, obstacles, and escalating growth, this career amalgamates the thrill of traversing the worldly limits with the intensity of the boundless depth of the human mind, the road that even after years of exploration, remains an enigmatic question for a lot many. We have jotted down the details for you, if your curiosity feels piqued!

What kind of Degree would you require?

It should come as no surprise that some of the top paid healthcare professionals are psychologists. This is a result of the costly and timeconsuming education needed to obtain a master’s or doctoral degree. As a result, if you wish to work as a travelling psychologist, be prepared to put in some effort.

You must first earn a bachelor’s degree in psychology that covers the fundamentals. Next, depending on the state you’re in and the kind of job you wish to pursue, you’ll need to earn a graduate or doctoral degree. Be prepared to put in some serious work when you’re in school for a few years because both need a tremendous lot of effort and motivation.

A psychology master’s degree will provide you a thorough understanding of the subject. You can concentrate on a certain age group, a problem with mental health, or research. You are qualified to work as an industrial-organizational psychologist with this degree.

The greatest degree you may earn in psychology is at the PhD level. You can obtain a Doctor of Philosophy (PhD) or a Doctor of Psychology at this level (PhD). This can be finished right away after completing your undergraduate studies or after earning a master’s degree. Your decision on a degree will be influenced by your professional objectives, including whether you want to pursue a career in practice (PsyD), research (Ph.D.), or a combination of the two. This may seem like a lot of studies but in the end all these years will be worth it and will provide you with lucrative career opportunities.

The Field of Specialization Needed Is…

Consider the potential of an internship requirement when thinking about how to become a travelling psychologist. Most programmes require you to complete an internship to gain some practical experience. The internship is an essential part of your education, despite the fact that it may seem like the last obstacle standing in the way of you receiving your degree.

Internships give you the opportunity to practice it first before jumping in the lion’s den directly. It’s important to be prepared before dealing with actual patients. Through internships, you can gain on-the-job training while applying the knowledge you learned in class. Additionally, you get a sense of what expertise is best for you.

How Can You Choose The Ideal

Travel Assignment?

It’s time to put the “travel” in travel psychology after discussing education, internship requirements, and identifying your area of specialty.

Here are some fundamentals we suggest learning before beginning travel therapy:

• Have a firm understanding of your travel aims and motivations.

• Recognize the process by which agencies hire therapists.

• Recognize the principles of reimbursement.

• Understand the fundamentals of housing search.

Here Come Your Travel Therapy Goals!

It’s critical to have certain objectives and comprehend your motivations for travelling, regardless of your level of experience. Travel psychologist is not an easy profession. In actuality, leading such a hectic lifestyle may be challenging on one’s finances, relationships, and mental health. Consider your motivations for travelling and whether it is right for you before you go.

Get A Travel Psychologist Job With These Tips

Travel psychologists typically find positions through middle-man staffing firms. Clinics, rehab centres, schools, and other organisations will enter into contracts directly or through contractors with these staffing companies to publish job openings, and the agencies will then recruit candidates to fill those positions.

Therefore, in order to apply for positions through a staffing agency, you must first get verified when seeking for employment. To make sure you are a qualified candidate to submit for opportunities, each separate agency will want to undertake their own application procedure, background checks, etc.

It’s vital to note that you are not required to work exclusively for one agency. You can submit an application and have it confirmed by various agencies. The fact that many organisations could offer various job prospects can work to your advantage.

The rate that your contract location pays you to work is the basis for everything. Not the agency you work for, but the place where you are employed sets your pay rates.

Using their share of the bill rate, agencies can cover expenses like, operating expenses for the office and staff payment toward your health insurance, social security and unemployment benefits payments, Workers’ compensation and liability insurance premiums; they may set aside some of the funds to pay for your moving expenses or licence fees. The remaining funds will then be divided into a taxed rate and an untaxed rate.

Where Does A Travel Psychologist Put Up?

Finding lodging is a regular issue for travelling therapists. Finding temporary accommodation can be expensive and challenging. Although organisations might provide some assistance, it’s usually up to you to locate and secure accommodation.

Some organisations might promote “free housing.” As was previously stated, nothing in travel is free. If an organisation pays for your housing, they will deduct the cost from your total compensation, and your taxable pay rate will reflect that. Finding your own housing is preferable from an economic standpoint, however it might be challenging. The best way to tackle this problem is to go through a website that verifies the listings and provide an intermediary channel between the traveler and the host.

In the field of travel therapy, there is a lot of repetition. It’s time to move on to your next assignment just as you start to feel comfortable and develop a routine. 13 weeks fly by much quicker than you anticipate! You occasionally just need a break. The ability to work when you want is one of the benefits of travelling. You can take a month off in between contracts to unwind or explore the world if you can afford it financially. You might even move on to your next job immediately away.

The possibilities, as a traveller are endless. This job is perfect for those who want to tackle new challenges, there is a lot to explore and learn. And that, along with the constant intake of fresh human perspectives, is certain to give one a life altering experience at every other turn.

FUTURE EVENT MANAGERS

-Don’t Miss Out

On These Tips!

Written by Nandini Potdar

Acareer in event management requires carrying out a variety of tasks to execute events and guarantee that guests and clients are happy with their overall experience. If the roles and responsibilities of an event manager sound appealing to you, and you feel like this might be the way for you, get a deeper understanding of this career by considering the following steps:

“A great event manager makes even the host feel like a guest.”

Complete the Educational Qualification

At the undergraduate level, many colleges and universities offer event management courses. Candidates can pursue a bachelor’s degree in an area related to event management after completing their 12th grade education. Candidates with postgraduate degrees in event management are sometimes hired by event management companies. Your chances of landing the position can be improved by pursuing a masters degree in event management.

Candidates might pursue an event management MBA or PG diploma. These programmes are for two years and include an internship as well. Some colleges only grant admission to individuals based on their performance on entrance exams. The CAT, MAT, XAT, and GMAT are some of the common entrance exams used to admit applicants to event management programmes. It is a professional course so try to do it from reputed Universities who can set you for the right kind of skills this field demands.

Acquire Necessary Knowledge and Credentials

Professionals in the event management field are always pushing their abilities and limits. Event managers can succeed in their careers by possessing a number of qualities. Start honing your talents for the position once you’ve narrowed down the type of event management position you wish to pursue. Improve your organisational, networking, time management, negotiation, problem solving , diplomatic, administrative, technical and communication skills.

Additionally, the following professional credentials are available to event managers:

• Special events expert with certification

• Event management certification

• Certified Meeting Professional in Crisis Communications

Become An Expert In Your Niche

By taking part in the activities in your area, you may put the knowledge and abilities you acquire from the courses to use. Participate in internship programmes at organisations that organise events, or try organising a gathering on your own.

Many businesses schedule their company meetings so that you can participate and see how things are done. A manager of events can plan the following occasions:

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Establish a Portfolio

A portfolio may be a fantastic tool for showcasing your abilities and successes in the field of event management. A portfolio can be useful in both situations, whether you’re looking for clients or a job. The presentation of successful events can be a part of an excellent event management portfolio. Additionally, you can include images, reviews, press coverage, and event brochures.

In a separate section, highlight your skills and demonstrate how you deal with pressure from financial constraints and deadlines. Give examples to demonstrate your money management abilities. Event managers must adhere to rigorous financial constraints. Include any qualifications or degrees that are necessary for this position.

Volunteering for certain events at schools or universities might be beneficial for learning about event management so that you can add that experience in your portfolio.

One can use linkdin and other job related websites to find internship opportunities in the event management field.

Skills for Event Management

The relevant abilities are needed by experts in the creative field of event management. To become an event manager, you’ll need to have the following skills:

1. Organizing Skills

Event managers frequently follow a strategy and work to accomplish the event’s goals. Organizational abilities enable them to preserve the overall budget and expense of each phase while informing their team of the guidelines.

2. Communication Skills

Event organisers can quickly establish relationships with clients because to their communication skills. Improve your speaking and listening abilities. Understanding customer needs and communicating event planning and budgeting to them can be aided by effective communication.

3. Problem-Solving Skills

Event managers with strong problemsolving abilities are able to remain composed in challenging circumstances. By gaining experience and getting involved in event management and planning, you can enhance your problemsolving abilities.

4. Budgeting Skills

Many event organisers are skilled at bargaining and planning budgets. To secure the best possible bargain, event managers may need to haggle with sponsors, clients, and vendors.

5. Creative Skills

Making a to-do list or a plan is only one aspect of event management. To translate a client’s vision into reality, you might need to exercise some imagination.

5 Event Management Careers

Consider these five professions in the event and management sector:

1. Event Coordinator

Instead of designing an event, event coordinators concentrate on organising all of the various components that go into making an event effective. This can entail getting in touch with suppliers, figuring out when event supplies will be delivered, and managing any other logistics tasks.

2. Event Organiser

An event organiser is a specialist who concentrates on a variety of tasks when planning an event, but their main goal is to make sure that an event is successful and efficient. They might conduct a target audience search and decide when it would be ideal to schedule an event.

3. Event Planner

The person in charge of designing the event is the planner. They develop the overall event’s design and function using the recommendations, ideas, and thoughts of their clientele. To imagine how an event should run and then collaborate with the rest of the crew to make sure it follows their plan and design, event planners need creative abilities.

4. Event Specialist

By connecting with clients, promoting the advantages of an event, and assisting in the creation of promotional materials, an event expert focuses on the marketing facets of an event. These experts aid businesses in organising and managing their marketing initiatives from the planning stage through the execution stage.

5. Event Producer

An event producer oversees every aspect of the event and frequently also the workforce. They supervise event operations and assist in creating novel event concepts and ideas. Some of their duties include overseeing the event budget, acquiring necessary supplies, and doing site inspections..

Event Management is the most dynamic and exciting field introduced to the spectrum of B2C as well as B2B sectors. Are you ready to dazzle in this industry?

Parijat Suman

@parijat_nature_photoart

FAIR OF FESTIVALS

AFestival means to cherish something and to celebrate the colors of life. In a land like India, one can find too many festivals because we have too much to cherish and celebrate, and all credit goes to its diversity.

From different religions and roots to different flora and fauna everything is so diversified and magnificent in its way. If one wants to experience this magnificent diversity then one should surely get a look at the diverse culture of this land and its festivals. We celebrate different kinds of festivals that have their own story, roots, and importance but what makes it amazing is that it all belongs to one land India.

Starting off the new year and harvesting are some of the main reasons behind many existential festivals in India. Festivals like Pongal, Basant Panchami, Ugadi, and Bihu mark the seasonal cycle of crops and the start of the new year. A new beginning should be cherished by all and that’s what we get to learn from our culture.

But that’s not it, Many festivals in India are celebrated because one can find their roots in mythological stories to celebrate the victory of good over evil, like Holi where God Narasimha the avatar of Vishnu killed the demon Hiranyakashipu, and Diwali- Dussehra, where lord Rama killed the demon Ravana. And if you are thinking that this is the end of the festive list then a big no to you!

Some festivals are God-specific festivals like Ganesh Chaturthi, Shivratri, Janmashtami, and Durga puja.

Celebrating Eid, Muharram, Guru Nanak Jayanti, Mahavir Jayanti, and Christmas, all show how enthusiastically we all celebrate and cherish the spirit of diversity.

The exuberant vibrancy of festivals and their hidden values works as a pause from our daily busy life to realize that we are humans and have a life to live because festivals are lives in themselves.

Ankit Majhi @yourshutterguy

Subhranil Pal @i_m_nilz

Sumeet Honnakorennavar @the__honor__guy

Saurabh Sharad Bhattikar @saoorabh

Phil-Guy @philguy34

BIZARRE ART

FESTIVALS AROUND THE GLOBE

Written by Srishti & Divyanshi

Art festivals encompass a variety of art forms. These festivals usually feature a mixture of music, literature, comedy, and street theater and are held in venues for a fixed period, ranging from a day to a weekend to a month.

The two oldest art festivals were hosted in England, The Three Choirs Festival and the Norfolk & Norwich festival held respectively in 1729 and 1772.

Let’s take a look at this list of art festivals curated for you to learn about, and maybe visit, some of the most famous artistic fests in the world.

The Biennale of Sydney

The Biennale of Sydney is a bi-yearly event held in Sydney, Australia. It’s an international festival of contemporary visual arts. The Biennale of Sydney was the first one to be established in the Asia-Pacific region. It has been active for 48 years and was inaugurated in 1973. The first-ever exhibition was held in the newly opened Sydney opera house.

The Biennale presents the most dynamic contemporary art form around the globe in venues across Sydney with exhibitions that surprise people, spark dialogue, cultivate connections, and inspire action through meaningful, shared arts experiences. The Biennale of Sydney has commissioned and presented exceptional works of art by more than 1,900 national and international artists from more than 130 nations.

Biennale of Sydney @biennalesydney

Document Photography, Sydney @documentphotography

The Delhi International Arts Festival

The Delhi international arts festival is an annual arts festival that takes place in Delhi, India. It presents artistic performances around the world. The world’s widest variety of traditional arts and 400 years of built heritage move step by step with the energy, dynamism, and creative restlessness of India’s youth which comprises more than 60% of India’s population.

A young nation with one of the oldest histories in the world is a natural destination for the consumers of cultural and spiritual tourism.

The Venice Biennale

The Biennale foundation hosts an international cultural exhibition annually in Venice, Italy by the Biennale foundation. The Biennale has hosted this festival since 1895.

The main exhibition held in Castello, in the halls of the Arsenal and Biennale Gardens, is an exclusive site to see the beautiful chemistry between art and architecture. They also host events- spanning theater, music, and dance which are held annually in various parts of Venice. To add some extra flavor to their festive journey one can enjoy the famous Venice Film Festival that takes place at the Lido.

Delhi International Arts Festival @delhiinternationalartsfestival

Delhi International Arts Festival @delhiinternationalartsfestival

La Biennale di Venezia @labiennale

La Biennale di Venezia @labiennale

The Athens Arts Festival

Athens digital arts festival is an annual international festival held in May in Athens, Greece. Initially, this festival was an initiative, taken in 2005 by a nonprofit organization to create a platform for video art, installations, and live performances.

This festival represents Greece internationally in the field of digital art.

The main aim of this festival is to provide a platform for artists and scientists who come from diverse regions to come together and create extraordinary contemporary digital art forms.

The EchigoTsumari Art Triennale

The world’s largest festival ‘The Echigo-Tsumari Art Triennale’ (ETAT) is held in Japan. What makes this festival unique is that artists create art by using lights in different- different artistic forms. Artists install their work in different locations like fields, local villages etc to attract people to visit the regions that are suffering from depopulation. The ETAT has been held once every three years since 2000. The next ETAT. The 2018 ETAT attracted approximately 540,000 visitors, bringing economic effect and contributing to the expansion of employment and tourism.

Athens Digital Arts Festival @adafgreece

Athens Digital Arts Festival @adafgreece

Echigo-Tsumari Art Field @echigo_tsumari

Echigo-Tsumari Art Field @echigo_tsumari

Serendipity Arts Festival

Serendipity Arts Festival (SAF) is a multidisciplinary arts festival in the South Asian region. It includes the visual, performing, and culinary arts, exploring genres with film, live arts, literature, and fashion.

Registration to the festival is free. The core content is conceptualized by an eminent curatorial panel. The Festival also includes educational initiatives in the form of workshops, special projects, and institutional engagements. Also exhibitions,book fairs and food are the fun parts of it. The fifth edition of the Serendipity Arts Festival will take place in Panaji, Goa from 15-23 December 2022.

Festival

d’Avignon

The Avignon Festival is an annual arts festival held in the French city of Avignon in July in the courtyard of the Palais des Papes.

It was started by Jean Vilar and It is one of the oldest festivals in France.He started this exuberant festival to provide a platform where a demanding theater comes to meet the larger public.

The Festival manages to bring together a popular audience and cutting-edge international creation.

For a month, everyone can have access to contemporary and living culture.

Nicole Suares @tlc_missnic_goa

Paolo Zunino @paolozunino

Olivier Gurtner @oliviergurtner

Serendipity Arts Festival @serendipityartsfestival

Model - Hishi Urvashi Tudu @urvashitakingiteasy

Photographer - Jeetu Soren @iam_jeetu_soren

Photographer Assistant - Subham Murmu Stylist, Hair & Makeup Artist - Pano Tudu Production Manager - Vikash Chandra Tudu

FESTIVALS FOR MOTHER NATURE

Written by Zafar Hussain

Albert Einstein, one of the greatest scientists of all time, has said,

No matter how much we progress through science and technology, even science knows that the root of every progress lies there within nature. With all our new inventions and planning, we plan to have a sustainable development, development that is conducted without depletion of natural resources. It is said that, we are not inheriting nature from our ancestors, we are borrowing it from our children. So it is our duty to conserve nature, learn from it, and be thankful for all that we are having from it. There are actually some festivals in India that celebrate Nature and take the oath of protecting it.

The tradition of worshiping nature is nothing new in India. We can trace instances of nature worshipping in the ancient Indus civilization. In recent times also we see “Bon Mahotsav” is celebrated in many places of our country, and tree plantation ceremonies take place in the first week of June. Tagore, the famous philosopher and poet, started a similar kind of festival in Visva Bharati University Campus. It is known as “Barshamangol”. Various tribal and local festivals of India also celebrate nature in their own way.

BAHA PARAB

Baha Parab or Baa Parab is the flower festival of the oldest tribes of India, like Hol, Santhal etc. ‘Baha’ means flower in Santali. This is the harvest festival and celebrates man’s communication with nature. This festival is celebrated in the Bengali month of ‘Falgun’ (February- March) when trees like Sal, Mohua, Polash, Peepal have new leaves. This is considered as the most sacred festival of the tribes. It is dedicated to God Marang Buru and Jaher Ayo

“LOOK DEEP INTO NATURE, AND THEN YOU WILL UNDERSTAND EVERYTHING BETTER.”

Model - Hishi Urvashi Tudu @urvashitakingiteasy Photographer - Jeetu Soren @iam_jeetu_soren Photographer Assistant - Subham Murmu Stylist, Hair & Makeup Artist - Pano Tudu Production Manager - Vikash Chandra Tudu

RAJA PARAB

This festival celebrates the season of fertility of mother earth. According to mythology, Goddess earth, the wife of lord Vishnu, undergoes menstruation during the 3 days of this festival. This is celebrated in the middle of June when the solar month of Mithuna begins, and rain starts. That is why this festival is also known as Mithuna Sankranti. Interesting fact is, women are not supposed to work for 3 days. So, different kinds of pithas are sold during these days and ‘Pitha on Wheels’ reaches people’s doorstep. Unique foods like Poda Pitha, Monda, Kakara, Chakuli, Chandrakala are an inseparable part of this festival. The festival ends with a ritual called “Vasumati Snana” or the bathing of Mother Earth.

BATHUKAMMA

The word, ‘bathukamma’ means, ‘mother goddess comes alive’. Here, the mother goddess is Gauri Devi, the ‘life giver’. She is a symbolic representation of womanhood and nature. Bathukamma is the flower festival of Telangana and Andhra Pradesh. It is celebrated for 9 days during the time of Durga Navratri. Bathukamma is actually a beautiful flower stack in seven concentric layers that is decorated with seasonal flowers. This “festival of life” is celebrated to thank Goddess Parvati for her blessing for crop harvest. On the last day of Bathukamma, women of the neighbourhood gather in a large circle around the flower stack, and sing folk songs together, building a beautiful circle of unity, love and sisterhood.

Puspita Bhutia @puspita_ki_rasoi

Deepshikha Patangay @deepshikha_p3112

VELAS TURTLE FESTIVAL

One of the most mysteriously beautiful moments of nature is the birth of a new soul. Velas Turtle Festival is a unique festival where you can witness hatching turtles in the sea shore. This festival takes place at the Velas beach in Ratnagiri, Maharashtra. In 2002, SNMC NGO found out that female turtles come to lay their eggs in Velas beach. The SNMC Volunteers collect these eggs and let them be incubated for 55 days in a big hatchery constructed by the beach. You will have a magical experience to find out the first steps of baby turtles that are released into the sea.

AMUR FALCON FESTIVAL

Amur falcons are the longest travelling migratory birds in the world. These birds come from Siberia and China, and halt at Umrangso during their annual journey to South Africa. The Amur Falcon Festival is the celebration of the temporary stay of these birds in the North-eastern side of India. In 2021, it was celebrated in Tamenglong district of Manipur. It is also famous in Assam and Nagaland. These migratory birds attract a great number of visitors and photographers. It’s a two-day long festival that consists of dane, music, beauty pegnants and cultural events. This festival aims to create awareness about the amur falcons.

Prajakta Bodhe @bodheprajakta

Lansothung Lotha @lansothung

DANCE

A Festive Expression

Photography by Krishna Jenamoni, Mridusmita, Kuljit, Abhi, Sambhu & Parvathy Viswanadhan

Remember the old TV days of “Ramayana” and “Mahabharata”? Whenever there is a glimpse of any festival, we used to see some beautiful ladies with gorgeous dresses and ornaments dancing to celebrate it. Be it heaven (where the Apsaras dance in the Indrapuri) or the earth - dance is always intertwined with Indian festivals.

In India, there are more than 100 dance forms. These forms are as diverse as the cultural heritage of this country. Every form of dance has its own story of origin which represents the traditional, historical and mythological value of a particular region. Not only the dance forms but also the costume, the makeup, the rhythm of them speak a lot about the culture of any region, religion, and above all, about this country of diversity.

Some festivals of India are synonymous with their dance forms, like- the Bihu dance of Assam. Bihu dance, which represents the joy and vigor of new life, is an inseparable part of the Bihu festivals and Assamese culture. The south Indian dance forms are developed from mythological stories. Often these dance forms tell the stories of Indian mythology and worship gods and goddesses through the dance. Mohiniyattam, a classical dance form of Kerala, gets its name from the word ‘Mohini’- an enchantress avatar of Vishnu. This form celebrates the feminine power and the victory of good over evil. Kathakali, the iconic dance form of India, is an art of “story-play”. Odissi is one of the most ancient classical dances of India that originated in the temples of Odisha.

The tree of Indian culture will flourish with every new spring, but the root of it remains faithful to its traditional heritage, just like the dance forms of India.

Mridusmita @mridusmitadas.sattriya

Parvathy Viswanadhan @paru6290

Krishna @clicksandposes

Mridusmita @mridusmitadas.sattriya

Kuljit Dutta

@kulajitdutta_dk

Sambhu @footprintsofsambhu_vs

CREATING MAGIC BY DESIGNING

Interview with Binita Gandhi

Designer, Editor, Influencer at Designers Dome

Photographs by Designers Dome, Design & Render by Jay Lalka (Essential 3D)

Designing homes, playing with colors and shades, decorating homes, sounds fun but it takes creativity and determination to be a good interior designer. Interior designers are magicians who can turn your house into your dream house.

With their magic, they can make your house more functional with elegant beauty by managing color shades, materials, and all kinds of items one needs to get their dream house.

Only a creative mind that keeps on inventing various Designs, concepts, and lots of innovation with full determination can be an interior designer.

To know more about the life of an interior designer, from their inspiration to some quick tips, we decided to interview a renowned interior designer Ms- Binita Gandhi, a very talented Designer, Editor and Influencer, for our beloved readers.

How do you stay updated with all the fastest trends?

It is completely essential to keep one updated with new Design Trends, and travelling plays a very important part in this. Through this one can discover unique ideas, concepts & inspirations. Of Course social media plays an important role in today’s world , & I love to keep myself updated with any design related happenings in India or Abroad.

What determined your passion for design?

I’ve always been passionate about homes! This drew me towards this field and I completed my degree from Rachna Sansad Academy . But after moving my base from Bombay & being a mom i wanted the flexibility to be able to spend more time with my son ...that’s when Designers Dome became an integral part of my life, & i rediscovered my passion towards creating a better design community by using this platform to educate and empower others with design.

What is your philosophy when it comes to art or design?

My personal philosophy is that a design should create moments of delight for people who encounter it. There is no steadfast rule as to what is a delight, most likely it is a harmonious mix of form, function & value that creates an intangible emotional connection to a well designed thing/space.

What inspires you?

This might sound cliche but I am totally inspired by everything, all the magical curiosities we are surrounded with! From people, places, art to history and nature. I truly believe there is inspiration everywhere around us if we wish to look for it!

Be exploratory and experimental and try to create the right balance with that. Emphasis on communication and good listening skills as they are one of the key foundations of Design. And while you are learning, find an outlet to practice your creativity in some way ....it could be anything sketching, painting, or just any other skill.

Flowers are the best way to decorate your home during festivals. they add colour , life & a touch of nature to any room ! Handcrafted items by local artisans are also a great way to add a distinctive touch to your interior design.

What would be your advice for students who want to make their career in interior designing?

Any home decor advice you would like to give to our readers for this festival season?

MOVIE REVIEW

Written by Srishti Dabas

Festivals are a huge part of Indian culture. And that vibrancy and joy is depicted in the colorful kaleidoscope of Indian cinema, including Bollywood and Tollywood.

Whenever thinking about Indian festivals, one cannot help but recall the most iconic Bollywood songs and movies such as Sholay, Baghban and Yeh Jawani Hai Deewani. I mean Balam Pichkari ruled the music stations when it came out. On the other hand, the timelessness of ‘hori khele raghuveera’ just pleases the soul.

Do you ever watch iconic movies like Sholay qzon Holi? Do your lips lift in an automatic smile and words tumble out of your mouth during the evergreen lines?

But that’s just one festival of a singular religion. Movies like ‘oh my god’ and ‘pk’ truly show us the diversity of the country we live in. The confusing and exciting blend of religions and dizzying mix of traditions, rituals and festivals is exactly what makes India an extremely unique country with an astounding cultural boundary.

The extremely intriguing concept of oh my god is what made it a famous and somewhat controversial movie. The movie starring Paresh Rawal was centered around an atheist shopkeeper taking god to court over an earthquake that destroyed his shop. The ‘act of god’ premise of the movie and the hilarious banter between him and the various gurus and priests present in the court is what makes it special.

Though a comedy, Oh My God certainly has moments that makes the watcher think and debate their own viewpoints.9⁹09

PK is a movie starring Amir Khan and Anushka Sharma with the premise of an alien landing on earth, in India specifically and not knowing what was going on at all. The hilarious scenes will make you cackle while the emotionally touching ones, like the one with Sanjay Dutt, will have a lump growing in your throat.

But the most fascinating, and entertaining, scene is when Amir khan is utterly boggled out of his mind while witnessing the rituals of various religions and their rules. Like how Hindus wear white to a funeral and Christians wear white on the wedding day.

Both of these movies focus on the fear and greed aspect of religious worship and landed in some controversy and backlash for it.

The hit movie ‘Yeh Jawani Hai Deewani’ was a big favorite of the youth of the country because of its perfectly depicted ideal version of a friendship, the problems young adults face regarding independence and monetary issues, parental pressure and well, the right amount of romance and beautiful cinematography.

The song ‘balam pichkari’ is one of the few of modern time, rightly depicting the generation’s actual take and spirit of holi.

The movie ‘Ra.One’ was a modern day retelling of Ramayana with an interesting sci-fi twist that appealed to the fans of both the epic and the famous genre of sci-fi. The scene of the movie antagonist Arjun Rampal, aka Ra.One, making his entry into real life from the video game is shown with a backdrop of a burning ravana effigy.

The movie Agneepath is filled with Marathi and Mumbai culture, especially that of the not-so-glamorous part of the city. The songs, the lead’s clothes and even the way they speak is telling of their heritage. Although, the most energetic part of the movie has to go to Hrithik Roshan’s entry. His grand entry is based on the festival of dahi handi with the backdrop of a beat filled song.

The movie also shows the festival of Ganesh Chaturthi and the craze the people of Mumbai have for it. In short, it’s a violent and action filled gritty movie with a great portrayal of culture.

Although the globally famous movie of south India ‘Bahubali’ is mythological, it is based on the epics Mahabharata and Ramayana and some of the places and stories are inspired from real historical events. Some of the festivals and rituals shown in the movie are also inspired from actual ones.

In short, Indian culture is filled with vibrant festivals depicting joy and unity and love, the core values of the nation. All of this is depicted in our movies, fictitious or documentary in nature.

The movies discussed here are just a few of the great ones depicting Indian culture.

APP REVIEWEVENTBRITE

Written by Neelabhro Saha

Eventbrite is a platform for ticketing and event technology that assists organisations in planning and selling tickets for events online while assisting individuals in finding events that pique their interests. Eventbrite hosts events of every kind, from workshops to concerts to conferences to renowned film and music festivals. The robust Eventbrite platform, which can be used online or through mobile apps, scales from straightforward registration and ticketing to an event management platform with all the bells and whistles.

BENEFITS OF USING

EVENTBRITE

By adding your event to the Eventbrite database, you can expand your audience and take use of built-in features like social media sharing, audience targeting, and personalised email invitation generation.

With Eventbrite’s 15+ built-in reports, which can be accessed from any device and are updated in real-time, you can gain insight into sales and other event information.

For a better attendance experience, take advantage of mobile ticket scanning on the Eventbrite event management Android and iOS applications.

Benefit from the opportunity to sell tickets on a personalized event website or on social media platforms while managing event ticket sales with real-time sales data and analytics.

To synchronize data and simplify operations, integrate with over 100 thirdparty apps, such as CRM, marketing, fundraising, accounting, and event management tools.

The best thing about Eventbrite is how simple it is to keep track of events and the people who are attending them. An event may be quickly created, shared across platforms, and linked directly from Eventbrite to your Facebook business events page. making it incredibly simple to spread the message. To get a sense of where people are searching to learn about events, you can track the events that are sent out and how people found your event. Then, you can focus your efforts on advertising in those channels later on.

The ability to print name tags is fantastic, so if you’re planning an event where you want everyone to wear name tags, print them beforehand so they’re ready for them when they arrive. Finally, a large portion of the population uses Eventbrite, making it much simpler to spread the news. People will search for activities similar to yours, locate your event, and go, which is excellent because you had to put in very little effort to entice them.

The global ticketing and event technology platform Eventbrite offers event organisers the tools and resources they need to plan, advertise, and produce live experiences.

The supplier claims that Eventbrite’s selfservice event planning tools, which include email invitation creation, RSVP tracking, and ticket sales, might be useful to event planners. Real-time sales information is intended to assist event organisers in estimating attendance and revenue. Ticket sales can be controlled online via the ticketing website or through integration with social media sites such as Facebook.

According to the provider, the platform’s strong discovery channels and sophisticated marketing capabilities enable excellent conversion rates. With the aid of Eventbrite, users may target the attendees who are particularly interested in their events and increase the number of tickets they sell.

Written by Sagnik Bhattacharya

TECHNOLOGY VS CULTURE

No one would deny the role technology plays in our lives. Today, technology has made quite an impact on how we celebrate our festivals. But as there are two sides to the coin there are some positive and negative effects of the impact of technology in any culture.

Shopping and Eating

Well, only a few days left off for the festivals, and you come up with a sudden plan to go to your native and celebrate with your family and friends? OMG!!! Well, nothing to be freaked out. This OMG factor doesn’t remain any more. Just sit in front of your desktop, laptop, mobile, tablet, etc. and open your browser, visit the airline’s site, book the ticket and make transactions online. And bravo! You are done.

Oh, wait! You won’t be able to make it out this season and celebrate with family and friends? All thanks to technology, families and friends are meeting up and socializing via video call more than ever before. If you hadn’t heard of Zoom last year, you will have certainly become aware of it this upcoming year, and while there are plenty of other video conferencing apps out there, it’s Zoom that has emerged as the poster child for video chat in the public consciousness.

But with the overuse of these technologies and gadgets, festivals have started losing their charm and sanctity. Earlier festivals would be seen as a means of bonding with family and friends and having a lively atmosphere. Today’s younger generation can be seen busy with their smartphones, uploading pictures on social media, distancing themselves from real friends and families, playing games (PUBG being on top of the list), watching Netflix even during the festivals. So technology may have brought us closer to farther people but surely has distanced us from our near and dear ones.

Connecting or Distancing Hearts?

E-commerce has altogether changed the definition of shopping. Hate crowds? And especially during the festive season, you have them almost everywhere! This is the time when online shopping and various e-commerce sites come to the rescue. Now you can shop till drop from various national and international brands that too at the comfort of your home without bearing the hustle and tussle in the streets. Also, customers get a plethora of options to choose from at a single place rather than roaming numerous shops for fetching the right product.

Similarly, technology has also revolutionized the hotel and restaurant culture. During the celebrations, Most of us plan for lunch or dinner outside or from a restaurant. But unfortunately, there is again a mammoth rush outside the eateries during the time of festivals. With online fooddelivery apps like Swiggy and Zomato, you can now pamper yourself with lip-smacking cuisines from all over the globe from the convenience of your home. Want to try Chinese? Or the Mediterranean? Or give your taste buds a taste of local cuisines? You get them all. Plus, they also give amazing discounts and offers which are app-exclusive only.

Though there are many pros of adopting technology in shopping and eating. Yet we will agree that the real satisfaction lies in street shopping and eating outside rather than ordering in. The joy of bargaining, enjoying the distinct flavours of the street foods and the old musty smell of the furniture cannot be experienced through technology and gadgets. Hence, it would be right to say that technology may connect the people but not the cultures.

Seems something is interesting in the bucket for the BTS fans!

The Instax mini 11 BTS butter version is all that fans are dying to get their hands on. The most amazing and exciting thing is that pictures get printed right on the spot, isn’t amazing! It’s a flawless yellow color mini camera that is inspired by ‘Butter’ and is 12.1 cm wide, 10.8cm long and 6.7 cm is its height.

The bright yellow color is so cool that it matches the vibe of gen-Z and BTS. Colorful shapes around the lense bazel make it supper cool and attractive. The camera has the logo of BTS. It comes with a matching camera strap. One can also attach some kind of long jewelry chain and some other key chain-like stuff to its Strap eyelet to make it funkier.

Its accessories for the shutter button, a jeweled yellow button, and the heart embed are soo adorable that a non-BTS fan will also fall in love with this camera. The camera comes with a bright yellow box with all the instructions written on it. The packaging is attractive and nice. In the box, one will find the camera strip, shutter button accessories, pair of AA batteries, and most importantly the camera.

It has features like the Automatic exposure function. This function automatically adjusts the speed of the shutter closing according to lighting and circumstances to give you a perfect picture with a soft look. It also has selfie mode, which means you can get the closer pics and your selfies, all you need to do is pull out the lens barrel until the ‘selfies on Marks’ appears.

Following some negatives, the shutter button accessories are not so sticky so there are chances that it might not stick there properly. Though it takes good pictures but is not for those who are expecting to do some professional photography. Some people may find it a little confusing to assemble the whole thing and get started with it but google or youtube will help you out, so no worries. Users will get an instant photography experience.

It’s perfect to capture the small perfect moments with friends and to look cool with this super cool butter theme BTS camera.

CAMPUS

Scan the QR code above to submit your entries. You can send entries in more than one field. Spread your creative wings through Yoof.