YONGA JIZANA
SOCIAL MEDIA MARKETER | SOCIAL MEDIA STRATEGIST
+27 72 451 3895 | ys.jizana@gmail.com | Johannesburg, South Africa | My Portfolio
PROFESSIONAL SUMMARY
I excel in creating engaging marketing campaigns and managing diverse clients globally. Since becoming a digital marketing expert, with a strong social media focus, I've conceptualised and developed marketing strategies that have left clients coming back for more. From social media management to email marketing, I have ensured results with content that is not only visually appealing but engaging as well. I have a certificate in Workforce Collaboration and Development, Management Strategies for People & Resources, and Responsible Leadership on Transparency and Good Governance from the Young African Leaders Initiative respectively.
AREA OF EXPERTISE
TECHNICAL SKILLS: Social Media Management | Social Media Strategy | Copywriting | Content Creation | Email Marketing | Event Marketing | Social Media Ads | Reporting and Analytics | Account Management | Video Editing | Campaign Management | Marketing Trends and Analysis | HubSpot | Hootsuite | Streamyard | Mailchimp | Metricool | Wordpress
PROFESSIONAL SKILLS: Creativity |Team Management | Communication | Presenting | Critical Thinking | Adaptability | Leadership | Teamwork | Self-Management | Time Management
WORK EXPERIENCE
DIGITAL MARKETING FREELANCER, Yonga J Media | Remote
2020 - Present
• Helping businesses increase their brand awareness through digital marketing, such as social media management, content creation, email marketing campaigns and paid ads
• Consulting with businesses’ marketing teams on digital marketing best practices.
• Working primarily with B2B clients for partnerships on LinkedIn, supported by B2C content on Instagram and Facebook, and creating, scheduling and reporting on this content
• Keeping up to date with marketing trends and viral content to implement in marketing campaigns for successful rollouts, and in alignment with business objectives.
• Briefing and outsourcing to suppliers for collaborative work efforts.
• Industries include hospitality, non-profit organisations, financial services, real estate, philanthropy, events, retail, and technology.
DIGITAL MARKETING EXECUTIVE, PrimePixels UK | Cape Town 2018 - 2020
• Strategising and managing client accounts to increase brand awareness and revenue through social media, email marketing campaigns (including e-commerce), SEO writing, and paid ads
• Managing a team and overseeing the work of copywriters, social media managers and strategists
• Training new staff on client relationship building during onboarding
• Analysed marketing trends and implemented in marketing strategies and marketing plans for campaign rollouts.
• Analysed and reported on monthly account performance
• Industries include education, hospitality, non-profit organisations, health and wellness, MICE, and technology
CREATIVE COPYWRITER, SucceedGroup | Cape Town 2017-2018
• Conceptualising and writing articles and long-from newsletter content in legal, finance and real estate industries
• Writing e-learning content for soft-skills training courses on money management, time management, personal development, workplace occupational health & safety etc.
• Creating and writing video content scripts and voice over scripts
• Content creation for B2C social media content
EDUCATION
Bachelor of Arts in Media, Communications and Culture 2013 - 2016
Nelson Mandela Metropolitan University - Port Elizabeth, Eastern Cape
CERTIFICATES
• Workforce Collaboration and Development, Young African Leaders Initiative (YALI)
• Management Strategies for People & Resources, Young African Leaders Initiative (YALI)
• Responsible Leadership on Transparency and Good Governance, Young African Leaders Initiative (YALI)
REFERENCES
▫Kristen Abrahams (Primepixels manager): +27 76 732 0426
▫Chelsea Arendse (I managed her at Primepixels): +27 72 271 9033
▫Andile Stofile (Yonga J Client): +27 83 200 6226
▫Zoya Mabuto-Mokoditoa (Yonga J Client): +27 61 425 6301
▫Linda Bekoe (Yonga J Client): +44 7904 381395