Mind Your Step Design Project

MIND YOUR STEP

by Katherine Ka In Yeung DDES3101 Major Design Project

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Introduction

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Problem

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Research

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Solution

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Target Audience

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Location

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Brand Identity

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Future Potential

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Concept Statement

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Exhibition Statement

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Bibliography

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CONTENT DDES3101 Major Design Project

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INTRODUCTION MIND YOUR STEP is a public design intervention that allows users to spark reflection upon incautious ageism in the job seeking context through visuals, tactile encounters.

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PROBLEM

Ageism has a wide range of potentially negative effects towards different parties at different degrees, for aged individuals who are being judged simply on their age but not their values and experiences

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Over a quarter of senior Australians has encountered some form of workplace ageism

RESEARCH Katherine Ka In Yeung z5259633

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SOLUTION

How might we visualize workplace ageism in the job-seeking occasion openly and create cautiousness among those who judge seniors by their age?

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SKETCH The first initial message act as a loud caution reminder, that calls out the users’ attention that prevents them slipping.

The second message brought out by the intervention is the major incentive of rising cautiousness in how the users act when they encounter a senior’s resume

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EMBOSSING

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PRINTABLES

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HERO IMAGE Katherine Ka In Yeung z5259633

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RECRUITERS AND EMPLOYERS THAT ARE INHERITABLY AGEIST

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TARGET AUDIENCE DDES3101 Major Design Project

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LOCATION 22

per cent of Greater Sydney’s employment activities

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negligent ageism thoughts

crumbled resume

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TYPOGRAPHY Logo font

Secondary font

Body font

ANTON REGULAR

Courier regular

JetBrains Mono Light

ABCDEFGHIJKLMNOPQU STUVWXYZ abcdefghijklmnopq ustyvwxyz 1234567890

ABCDEFGHIJKLMNOPQU

ABCDEFGHIJKLMNOPQUSTUVWXYZ abcdefghijklmnopqustyvwxyz 1234567890

STUVWXYZ abcdefghijklmnopq ustyvwxyz 1234567890

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Font size: 60pt

Font size: 14pt

Font size: 10pt

Leading: 63pt

Leading: 18pt

Leading: 18pt

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COLOUR SCHEME

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Black

White

Yellow

Bone

Orange

Red Candy

R: 0

R: 255

R: 247

R: 252

R: 239

R: 202

G: 0

G: 255

G: 209

G: 235

G: 78

G: 40

B: 0

B: 255

B: 10

B: 297

B: 50

B: 37

Resume

Resume

Attention

Accompany

Accompany

Emotional

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ILLUSTRATIONS Katherine Ka In Yeung z5259633

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PATTERN

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FUTURE POTENTIAL

social media platforms websites

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CONCEPT STATEMENT

Introduction Mind Your Step is a public design intervention that

form of workplace ageism (Ryan, 2015), and it is

allows users to spark reflection upon incautious

found the most common in the job-seeking occasion.

ageism in the job seeking context through visual,

This problem further extends as one in four affected

tactile encounters. The following includes the

seniors remain silent, where the issue is left

creative process of research and analysis, problem

unresolved (Ryan, 2015).

identification and design solution.

This resulted in the project provocation, how might

Body

we visualize workplace ageism in the job-seeking

Ageism has a wide range of potentially negative

occasion openly and create cautiousness among those

effects towards different parties at different

who judge seniors by their age. The design concept

degrees, for aged individuals who are being judged

responds to the problem as an intervention that

simply on their age but not their values and

raises awareness, it holds an outreaching tone of

experiences (Healy, 2018). This problem touches

voice that motivates the user’s behavioral change

on the spectrum of society and even the greater

through visual and tactile encounters (Luthor, 2019).

economy. In an aging society like Australia, research

As ageist users that are not aware of senior job

revealed Australians aged 65 and above is predicted

seekers’ qualities, the intervention represents two

to occupy 22% of the total population by 2057

key concepts, which is derived from the definition

(Australia Government, 2018), therefore Ageism would

of “Mind Your Step” from the dictionary. The first

be a pressing issue to the country that has to be

initial message act as a loud caution reminder

solved in recognition of the group which represents

to literally prevent them slipping, which anchors

a rising share of the population. Currently,

to the loud tone of voice as activism. The second

the Age Discrimination Act 2004 (ADA) prohibits

message brought out by the intervention is the major

discrimination in employment based on age (MT, 2018)

incentive of rising cautiousness in how the users act

though it is bounded by the law. Research has clearly

when they encounter a senior’s resume (Macmillian

demonstrated the effectiveness of the ADA, over a

Dictionary, 2021).

quarter of senior Australians has encountered some

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The final designs outcomes include the interactive

be more cautious in their actions when facing a

public intervention of a curated large-scale

resume like this.

resume and a brand identity that accompanies the design concept which increases its recognition in

The target users for this project are recruiters and

creating positive change in the workplace ageism

employers that are inheritably ageist, they serve

culture (Luthor, 2019). The resume incorporates

as the first point of view and provides immediate

two parts one being the embossed text watch may

effects in the context. Unfortunately, research has

seem unnoticeable from distance, symbolizing the

stated one-third of managers have factored age into

disregarded information on a senior’s resume, two

the decision making when considering a suitable

being the printed text in black in an enlarged font

employee (Ryan, 2015). Therefore, it is crucial

size which contrast with the white background, these

to dismiss the vile attitude that is so commonly

portray what ageist user sees on the resume initially

apparent in the hiring process (Constantopoulos,

at first sight. The contrasting elements reveal

2019). These interventions will be specifically

the user’s rash ageist perspective when viewing a

placed along Pitt Street and Castlereagh Street. The

resume. The design further extends the outcome of

area contains twenty-two per cent of Greater Sydney’s

this negative culture as the bottom part of the

employment activities (Hughes, 2018). Concentrated

resume that is folded on the ground is crumbled. The

with office floor space, this adequate location

uneven surface creates a tactile experience as it

ensures the intervention’s effectiveness in reaching

is necessary for users to pay careful attention when

a decent amount of the target audience.

walking. This feature aligns with the concept to provide a moment of enlightenment that users should

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The brand identity compromises various tangible

The illustrations and patterns mimic the user’s

elements that generate a higher sense of recognition

interactions with the intervention by incorporating

to communicate the design concept’s core message. The

key elements such as resume, crumbled paper marks

logo is bold with high contrast. By manipulating the

and human stepping on the resume. These components

text, it communicates as a crumbled resume form while

strengthen the brand identity together with possible

also reminds us of the negligent ageism thoughts.

expansions for the design project. Initially,

The typography guide includes three fonts with

a QR code is printed at the bottom corner of

sufficient variety in contrast that achieves decent

the intervention, it could be an addition to a

typographical hierarchy (Hannah, 2021). With the use

greater platform, to connect people who have had

of Courier and JetBrains as the secondary and body

an enlightenment given the intervention they had

font, they are representations of seniors’ sincerity

encountered.

and values in the context. Hence the typography

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emits a sense of authenticity and professionalism.

Conclusion

The colour scheme comprises black and white as a

Moreover, Mind Your Step as a public design

portrayal of a formal resume. With the addition of

intervention is able to communicate the design

brighter shades of yellow and red tones, they provoke

concept in a straightforward manner, it displays

stronger emotions which echoes with the outspoken

the user’s conceptual ageism thoughts visually and

tone of voice to seize people’s attention (Cherry, 2020).

physically at their simplest form.

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EXHIBITION STATEMENT

Katherine Ka In Yeung Born 1999, Hong Kong MIND YOUR STEP 2021 Embossed cardboard Katherine fascinates to communicate through merging object and graphic design as a universal language while drawing connections between everyday objects.

The

act between experiencing and understanding is made possible.

On a daily basis, a generous amount of aged job applicants are being rejected and judged based on one simple factor, age. Unfortunately, ageism in this context is often left disregarded.

Mind Your Step acts as a reminder to all existing employers of the brutality in practicing workplace ageism.

The intervention allows users to immerse themselves in the experience of practicing employment ageism through the simple interaction of stepping on one’s resume and simply seeing the age factor. The crumbled surface is a representation of discourtesy, while also forces users to pay more attention and consciousness when stepping over. A simple intervention placed in an everyday location, user participates in the cruel event in hopes to spark an enlightenment.

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BIBLIOGRAPHY 1. MT. (2018, 18 February). Ageism in the Workplace Affects Us All. [Web blog post]. Retrieved from https://vantageaging.org/blog/ageism-affects-us-all/ 2. Healy, J. (2018). Are Australians ageist. The University of Melbourne Centre for Workplace Leadership.

Retrieved from https://fbe.unimelb.edu.au/__data/assets/pdf_file/0007/2729140/Research-Snapshot.pdf 3. Australia Government Australian Institute of Health and Welfare. (2018). Older Australia at a glance. doi: 10.25816/5ec5bda5ed178. Retrieved from

https://www.aihw.gov.au/getmedia/7f3b1c98-c308-45c6-956b-

b599893bdf33/Older-Australia-at-a-glance.pdf.aspx?inline=true 4. Ryan, S. (2015). National prevalence survey of age discrimination in the workplace. Retrieved from https://humanrights.gov.au/our-work/age-discrimination/publications/national-prevalence-survey-agediscrimination-workplace 5. Luthor, J. (2019, 9 August). Communication Strategy Vs. Campaign Theme. Retrieved from https:// yourbusiness.azcentral.com/communication-strategy-vs-campaign-theme-16688.html 6. Macmillian Dictionary. (2021). Watch/mind your step. Retrieved from https://www.macmillandictionary.com/ dictionary/british/watch-mind-your-step 7. Constantopoulos, D. (2019, 16 April). The problems of ageism in recruitment. [Web blog post]. Retrieved from https://www.beapplied.com/post/is-age-just-a-number-the-problems-of-ageism-in-recruitment 8. Hughes, L. (2018). Eastern City District Plan Growing a stronger and more competitive Harbour CBD. Retrieved from

https://www.greater.sydney/eastern-city-district-plan/productivity/jobs-and-skills-

%25C2%25A0-city/growing-stronger-and-more-competitive 9. Hannah, J. (2021, 20 January). What is Typography, and Why is it Important? A Beginner’s Guide. [Web blog post]. Retrieved from https://careerfoundry.com/en/blog/ui-design/beginners-guide-to-typography/ 10.

Cherry, K. (2020, 13 September). The Colour Psychology of Red. Retrieved from https://www.verywellmind. com/the-color-psychology-of-red-2795821 11.

Cherry, K. (2020, 25 March). The Color Psychology of Yellow. Retrieved from https://www.verywellmind. com/the-color-psychology-of-yellow-2795823 Katherine Ka In Yeung z5259633

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