Making Meaning

MAKING MEANING

BY YIYING CHIANG 製 造 意 義

MAKING MEANING

BY YIYING CHIANG 製 造 意 義

- -O-R T F O L I O O F P PORTFOLIO OF ¬ YIYING CHIANG

- -I T- L E T TITLE ¬ MAKING MEANING

> COntacT 聯絡方式 © Yiying Chiang 江 宜 穎 Graphic Designer +886 937-325-218 ychiang0914@gmail.com > school 學校 © Academy of Art University Graphic Design Department 79 New Montgomery Street, San Francisco, CA 94105

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> © 2016 版權所有，不得轉載 No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or otherwise, without the prior written permission of Yiying Chiang.

COPYRIGHT 版 權

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DRESS UP YOUR NEWBORN

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COPING WITH DISABILITY

ULTIMATE TRAVEL COMPANION

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ADVENTURES ON TWO WHEELS

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A SAFETY GUIDE FOR THE SUBWAY

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A FORTUNE TELLER

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A PROTECTIVE SHELTER

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翻 轉 未 來

LOOKING FOR A SWEET HOME

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SENSING THE WORLD

單 車 漫 遊 地 鐵 優 活 棄 犬 救 星

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製 造 意 義

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> CATEGORY ■ Print ■ Packaging ■ App ■ Website

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> COURSE Senior Portfolio

> PROJECT Making Meaning

> INSTRUCTOR Mary Scott

> AUDIENCE Everyone

> SEMESTER Spring 2016

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> 課程 Senior Portfolio

> 作品 Making Meaning

> 教授 Mary Scott

> 對象

> 學期 春 季 2016

> 製作時間 14 週

一般大眾

製 造 意 義

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> CONCEPT As a graphic designer, I believe every design is meaningful because there’s always a point behind every design.

When you turn to each chapter opener, you can understand the point of my design behind each short sheet.

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身為一個平面設計師，我堅信每個設計都具有意義，因為 每個設計的背後總存在著目的。當你翻閱每個章節時，在 夾頁的背後，你會深入瞭解我設計的目的。

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ADVENTURES ON TWO WHEELS

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> CATEGORY ■ Print □ Packaging □ App □ Website

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> COURSE Typography 2

> PROJECT Bicycle Times

> INSTRUCTOR John Nettleton

> AUDIENCE Bike Riders

> SEMESTER Fall 2014

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> 作品 Bicycle Times

> 教授 John Nettleton

> 對象

> 學期 秋 季 2014

> 製作時間 7週

單車騎士

單 車 漫 遊

-N-U- M B E R NUMBER ¬ 00 01 02 03 04 05

> OBJECTIVE Typography is a huge part of graphic design; however, some publications actually have a lot of typographic problems. Select a magazine that you think needs its typography to be redesigned.

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> APPROACH My choice of magazine was Bicycle Times, which doesn’t have any serious racing articles. It focuses on personal cycling stories and experiences. I thought it would be better if Bicycle Times had a more common touch. So I used two fresh, saturated colors and negative space to make it look neater and more friendly than before. > 目的 排版是平面設計中重要的一環，但一些出版刊物卻未能在 排版上下功夫。選擇一本你認為排版上需要被改善的雜誌 並重新賦予其不同的面貌。

> 方法 我 選 擇 重 新 設 計 一 本 名 為 Bicycle Times的 自 行 車 雜 誌 ， 雜 誌中沒有任何嚴肅的賽車主題，大多是不同的騎士分享自 己在騎車時經歷的趣事。我希望雜誌能帶給讀者平易近人 的感覺，所以我運用彩度鮮明的顏色結合留白空間，除了 使排版看起來乾淨清爽之外，也充滿了親和力。

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--PROJECT PROJECT ¬ BICYCLE TIMES

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COPING WITH DISABILITY

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> CATEGORY □ Print □ Packaging ■ App ■ Website

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> COURSE Visual Systems 1

> PROJECT Lifesaver

> INSTRUCTOR Megumi Kiyama

> AUDIENCE The Deaf

> SEMESTER Spring 2015

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> 作品 Lifesaver

> 教授 Megumi Kiyama

> 對象

> 學期 春 季 2015

> 製作時間 7週

聾啞人士

寂 靜 救 援

-N-U- M B E R NUMBER ¬ 00 01 02 03 04

> OBJECTIVE Design a mobile app with an accompanying website. The website must provide another function that the mobile app doesn’t have.

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> APPROACH We never know what will happen in a second. Lifesaver is designed to support the deaf. It has many different kinds of options for emergencies, and it immediately locates where you are. So the deaf can get help from the police as soon as they need it. > 目的 設計一款手機應用程式和網站，網站必須另外設計一項手機應用程式沒有提供的功能。

> 方法 我們無法預測下一秒將發生什麼事。Lfiesaver是一款幫忙聾啞人士輕鬆求助的手機應用程式， 根據自動定位系統，使用者只需選擇事故類型，按下立即報案的按鈕，資料就會同時傳送給警方和緊 急聯絡人。

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DRESS UP YOUR NEWBORN

-P-R-O J E CT P R O J E CT ¬ I N F O R M

> CATEGORY □ Print □ Packaging □ App □ Website

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> COURSE Visual Systems 2

> PROJECT Inform

> INSTRUCTOR Sean McGuire

> AUDIENCE New Moms & Dads

> SEMESTER Fall 2015

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> 作品 Inform

> 教授 Sean McGuire

> 對象

> 學期 秋 季 2015

> 製作時間 14 週

新手父母

寶 貝 衣 櫥

-N-U- M B E R NUMBER ¬ 00 01 02 03 04 05

> OBJECTIVE Concentrate on the visual aspects of creating a brand, and develop a brand story by using visual language as well. The story has to convey the personality and purpose of the brand.

06 07 08 09

> APPROACH Inform is a baby’s clothing brand that guarantees their clothing and accessories are all high quality designs for babies. The idea of the brand story is based on a baby’s growth, with parenting tips from birth to two years. It shows that Inform not only cares about newborns, but also supports parents from pregnancy to preschool. > 目的 透過敘述故事的方式，傳達一個品牌理念。打造一個品牌時，背後的故事才是品牌真正的靈魂，若缺 少故事，品牌就只是一個沒有生命力的符號。

> 方法 n Iform是一個從衣服到配件都採高品質設計的嬰兒服裝品牌。品牌故事從得知懷孕開始，直至學 齡前，詳述父母需要注意的環節有哪些。這代表該品牌不僅提供好的產品給孩子，還貼心陪伴每位父 母迎接新生命的到來，更願意參與他們成長的過程。

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A SAFETY GUIDE FOR THE SUBWAY

-P-R-O J E CT P R O J E CT ¬ T R AV E L W I T H M Y R I A D

> CATEGORY ■ Print ■ Packaging □ App □ Website

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> COURSE Typography 2

> PROJECT Travel with Myriad

> INSTRUCTOR John Nettleton

> AUDIENCE Graphic Designers

> SEMESTER Fall 2014

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> 課程 Typography 2

> 作品 Travel with Myriad

> 教授 John Nettleton

> 對象

> 學期 秋 季 2014

> 製作時間 7週

平面設計師

地 鐵 優 活

-N-U- M B E R NUMBER ¬ 00 01 02 03 04 05

> OBJECTIVE Create a typographic card set of at least ten individual cards. The project requires naming the card set and packaging it. The goal is to promote a typeface in a modern, interesting way.

06 07 08 09

> APPROACH Among all the typeface options, I chose Myriad, which is a sans-serif typeface. According to my research, the metro company of Hong Kong has been using Myriad as its English corporate identity typeface. So my concept is a subway ticket, and the overall designs relate to subway etiquette and safety guidelines. > 目的 經由現代感的設計加上有趣的形式，替一個字體設計一套至少十張的卡套。

> 方法 在眾多字型當中，我選擇無襯線字體Myra id。Myra id是香港地鐵站的英文標準字，於是我 將卡套設計成車票的形式，搭配各種地鐵禮儀及安全指南，我希望卡套本身除了教育字體之外，也同 時能提醒人們為了乘車安全，千萬不要忽視指示標誌。

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ULTIMATE TRAVEL COMPANION

> CATEGORY □ Print □ Packaging □ App □ Website

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> COURSE Identity 2

> PROJECT Samsonite

> INSTRUCTOR Todd Hedgpeth

> AUDIENCE Business Travelers

> SEMESTER Fall 2015

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> 課程 Identity 2

> 作品 Samsonite

> 教授 Todd Hedgpeth

> 對象

> 學期 秋 季 2015

> 製作時間 14 週

商務旅客

終 極 旅 伴

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> OBJECTIVE Rebrand an existing brand, while keeping its original value, and make a graphics standards manual to show the usage of its new identity.

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> APPROACH Samsonite is the worldwide leader in superior luggage and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. My mission is to give Samsonite an innovative appearance but avoid any industrial feeling. I combined its first letter, S, with a rounded corner square, which brings a friendly personality to the brand, and brings the brand closer to the modern market as well. > 目的 替一個現有品牌重新設計它的商標與其視覺識別系統規範手冊。

> 方法 Samsontie是全球領先的旅行用品供應商，向來以引領時尚、最新技術、卓越品質和優質服務 的形象深植人心。我的任務是賦予該品牌創新的樣貌，但要避免任何的工業感，我將品牌名稱第一個 字母S和圓角方形結合，為品牌注入親和力，並拉近與現代市場的距離。

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> CATEGORY ■ Print □ Packaging □ App □ Website

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> COURSE Typography 3

> PROJECT 5.0 Senses

> INSTRUCTOR Ariel Grey

> AUDIENCE Scientists

> SEMESTER Spring 2015

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> 課程 Typography 3

> 作品 5.0 Senses

> 教授 Ariel Grey

> 對象

> 學期 春 季 2015

> 製作時間 14 週

科學家

感 官 世 界

-N-U- M B E R NUMBER ¬ 00 01 02 03 04

> OBJECTIVE Design an experimental scientific book. The concept is to be developed around a subject of natural science or a natural phenomenon.

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> APPROACH The only way of sensing the world is through the five senses. However, human senses are poorer than those of most animals. This book talks about five different animals that constitutionally have amazing senses. The visuals of the book are based on anatomy, which is represented in simple diagrams and rich colors to make it easily comprehensible and interesting to readers. > 目的 設計一本關於自然科學或自然現象的書。

> 方法 感官是我們感受世界是唯一的辦法，但人類的感官其實不如許多動物來的敏銳。這本書介紹天生擁有 過人視覺、嗅覺、聽覺、觸覺及味覺的五種動物，透過簡單的圖表使讀者容易理解動物解剖學，並搭 配彩度強烈的顏色吸引讀者的目光。

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> CATEGORY □ Print □ Packaging ■ App □ Website

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> COURSE Graphic Design 3

> PROJECT Pet Finder

> INSTRUCTOR Amir Bahadori

> AUDIENCE Animal Lovers

> SEMESTER Spring 2015

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> 教授 Amir Bahadori

> 對象

> 學期 春 季 2015

> 製作時間 14 週

愛護動物人士

棄 犬 救 星

-N-U- M B E R NUMBER ¬ 00 01 02 03 04

> OBJECTIVE Through solid research and analysis, considering user interaction, design a helpful mobile app, which is mainly focused on improving or solving a problem.

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> APPROACH Inspired by the love of animals, I designed an animal adoption app, which is called Pet Finder. I hope it can encourage people to adopt instead of purchase, and give stray animals a chance to have a warm home as soon as possible. The app provides a lot of information about stray animals that all come from legal animal shelters. Users can set their ideal requirements for a pet, and the system will automatically show them the most satisfactory animal. > 目的 經由深入的研究與分析，考量系統和使用者之間的互動模式，設計一款有助於改善或解決問題的手機 應用程式。

> 方法 由於自己本身十分喜愛小動物，我設計了一款名為PeFtn ider的手機應用程式，希望能鼓勵想 養寵物的人，多以領養的方式代替購買，並幫助流浪動物盡快擁有一個溫暖的家。此應用程式提供各 種來自合法收容所的動物，使用者可以設置自己理想的寵物條件，系統會自動為你篩選最適合的毛小 孩。

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> PROJECT Native

> INSTRUCTOR Ashley Rocha

> AUDIENCE Teenagers

> SEMESTER Fall 2014

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> 作品 Native

> 教授 Ashley Rocha

> 對象

> 學期 秋 季 2014

> 製作時間 14 週

青少年

雨 中 庇 護

-N-U- M B E R NUMBER ¬ 00 01 02 03 04 05

> OBJECTIVE A brand needs to evolve products if it wants to continue existing. The goal is to create a subsidiary brand for an existing brand. The subsidiary brand has to sell a product that relates to its parent brand.

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> APPROACH One of the most striking new footwear brands is called Native Shoes. With their injection-molded EVA shoes, the brand kicked off with several styles based on some iconic profiles. Since the main characteristic of Native Shoes is being waterproof, I created Native Umbrella as its subsidiary brand, and designed a booklet, poster and website to advertise brand products. > 目的 若想長久經營一個品牌，便需不停地推陳出新。這次目標是替一個現有的品牌開發副品牌，副品牌必 須銷售和主品牌相關的產品。

> 方法 憑藉著注塑成型的EVA鞋，再加上標誌性的輪廓和風格，NativeShoes早已迅速成為當前 最引人矚目的鞋類品牌之一。由於鞋子全面防水的材質正是品牌最大的特點，所以我創造了 NativeUmbrella作為副品牌，並設計手冊、海報和網站宣傳品牌產品。

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A FORTUNE TELLER

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> CATEGORY □ Print ■ Packaging □ App □ Website

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> COURSE Book Arts 1

> PROJECT Magic 8 Ball

> INSTRUCTOR Chris Rolik

> AUDIENCE Teenagers

> SEMESTER Summer 2014

> DURATION 3 Weeks p › 121

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> 課程 Book Arts 1

> 作品 Magic 8 Ball

> 教授 Chris Rolik

> 對象

> 學期 夏 季 2014

> 製作時間 3週

青少年

翻 轉 未 來

-N-U- M B E R NUMBER ¬ 00 02 03 04 05 06 07 08 09

> APPROACH My idea is based on Magic 8 Ball, which is a toy used for fortune-telling or seeking advice. Since there are twenty answers inside the ball, I created twenty individual cards. The cards are interactive, and each card has a triangular die cut with a moveable tab. When you pull the tab down, the die cut will reveal an answer. I also created a box to house all cards.

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> OBJECTIVE In this class, you understand that there are multiple methods and techniques to bind books. So for the midterm project, you’re free to make a book by using the structures or combination of structures that you’ve learned in this class or you can make up your own if you want. Remember the book can be any size, any shape or any format.

> 目的 透過這堂課，你會瞭解到各種裝訂書籍的方法。因此期中作品，你可以自由發揮你所學到的任何技 巧，或者你也能嘗試結合其他新的構想去設計一本書。切記這本書沒有特定的大小、形狀或形式。

> 方法 我的想法來自一顆叫Magc i8Bal的球，它是一個時常被用來占卜的玩具，我將原先球內的 二十個答案改成獨立的二十張小卡，每張小卡都有一個三角形窗口和一條紙片，當你拉下這條紙片 時，三角形的窗口就會出現預言。我另外也設計了一個方便收納二十張小卡的盒子。

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> family 家人 To my beloved dad, mom and brother who always support me with their endless love. This portfolio is a gift that I would like to dedicate to them. Love you forever! 給我最愛的爸爸、媽媽和弟弟，謝謝你們一直以來無私 地付出，因為有你們的支持，我才能一路堅持我的理想， 這本作品集是獻給你們的禮物。永遠愛你們！

> taiwanese friends 台灣的朋友們 To my dear friends in Taiwan, Doris Chien, Peihan Liao, Erin Yeh and Chiju Hung, who cheered me up when I hit a bottleneck. I really appreciate all the mental support! 給親愛的小佑、珮涵、姮希、奇如，謝謝你們在我遇到瓶 頸時，替我加油打氣，你們在海外的精神喊話是最棒的正 面能量！

> fiying fish 飛魚協會 To Hannah Cheng, Shelly Chiang, Wei Cheng, Sandy Ho, Phoebe Wu, Cindy Chen and Iting Huang, who are from a special group, which is called Flying Fish. Thank you for taking care of me since I came to SF. I was so lucky to meet you guys! 給飛魚們，謝謝大家從我一到舊金山開始對我的照顧，不 論是生活上或課業上，你們總是給我最大的幫助，讓我身 在異鄉不孤單，認識你們真好！

> aau friends AAU 的朋友們 To my friends in school, Iting Lo, Hanseung Lee, Hyunjin Yoon, Sakiko Koyama and all of you who have been my role models. Thank you for encouraging me to improve myself, and hanging out with me. I won’t forget evey wonderful moment that we’ve spent together. 給學校的朋友們，大家都是我值得學習並激勵我進步的 榜。我不會忘記和你們相處過的每個美好時光！

> INSTRUCTORS 教授們 First of all, thank you to Mary Scott for making this portfolio possible and meaningful. I also thank my other instructors, John Nettleton, Todd Hedgpeth, Megumi Kiyama, Chris Rolik, Amir Bahadori, Ashley Rocha, Sean McGuire and Ariel Grey, who enthusiastically helped me to complete every project and taught me great design.

I’ll keep what I’ve learned and continue to grow. 首先要謝謝系主任，在她的幫助之下，我得以順利完成這 本作品集。也謝謝每一位用心指導過我的教授，未來我會 學以致用繼續成長！

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> SPECIAL thanks 特別感謝 To Yahuei Chang, who helped me correct my Mandarin grammar, and Kelly Liang, who often helped me to contact Yahuei. Thank you both for doing me this favor, which was a quite important to my portfolio. 最後，謝謝雅惠老師百忙之中，耐心替我確認中文內容， 也謝謝凱莉不斷幫忙聯繫雅惠老師。

THANK YOU

To all of you, from the beginning until now. I wouldn’t be where I am today without your help.

感 謝

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> SIZE 尺寸 8.5 x 11 inches > typeface 字型 Akkurat Blender Lantinghei > PHOTOGRAPHY 照片 Hannah Cheng Geremy Magbanua Wei Cheng Yiying Chiang > printing 印刷 Graphic Imagery 396 Forbes Blvd, South San Francisco, CA 94080 > binding 裝訂 The Key Printing & Binding 1934 Park Blvd, Oakland, CA 94606 > PAPER 紙張 Cover Stock: Silktouch Nuba

by Skivertex ® 9065 Text Stock: Mohawk 100#

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> SOFTWARE 軟體 Adobe Creative Cloud