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Design is manifested from the inside out. The process that opens hearts communicates with the beauty of the real world. Ideally designers uncover the unique identity for an object and bring that identity to light. That exposure is the key to design.

Exposure +++ Selected Works of Yixi (Rosie) Wang


000.

[EX POSUR E]

Design is manifested from the inside out. The process that opens hearts communicates with the beauty of the real world. Ideally designers uncover the unique identity for an object and bring that identity to light. That exposure is the key to design.

Exposure +++ Selected Works of Yixi (Rosie) Wang


Copyright 2019 Yixi Wang All rights reserved. No part of this publication is allowed to be reproduced or transmitted in any form with out written mission from the copyright holder stated above. ACADEMY OF ART UNIVERSITY School of Graphic Design 79 New Montgomery Street, San Francisco, CA 94105 EXPOSURE YIXI ( ROSIE ) WANG 219 299 3391 yixi.wang.work@gmail.com yixiwang-design.com


For all my friends.


This represents the three years I have had in San Francisco, a wonderful place where I have met so many close friends.

003


Table of Contents +++

Block Out the Light_ Tiny Gardeners_ Bad Cheese_ Top Secret_ Just Stop Your Crying_ Up from the Ashes_ Shadows by the Fire_ Rainbow Stairs_ Butterfly Wings_ Circle of Life_

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Selected works 2016—2019


003


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

To fully integrate messaging across any medium. Based on an original director’s visual language, develop an appropriate visual system for an entire film festival. Coordinate a complex set of materials that work well together. Deliver a unified and holistic aesthetic. This aesthetic must contain the essence of the director and the unique film festival visual style.

Block Out the Light +++ Brain De Palma’s Film Festival

007


002.

[­QUOT E]

I like to try to go back and develop pure visual storytelling. — ­B RA IN DE PA LM A

003.

[ C ONC EPT ]

“Seek in the Dark” is the film festival that I designed for Brian De Palma. I selected five of his psychological and crime thrillers. I used a documents format from the police to represent the visual system. The irregular paper size represents the evidence collected. Metal binding represents tension. The dominate grey blue color creates a cold and serious feel.

004

De Palma subjugates women because in most of his movies. The victims are always women. This gives me a chance to create another crucial element in the design, the woman’s body. The body parts of the victims are intriguing and monstrous, which create a cruel aesthetic that matches with the feeling of Brian’s films. Half-tones add more mystery to the design. Most of the half-tone elements are covering the victims’ identities. 004.

[ D ELIV ERA B LES ] Festival posters / Commercial posters / Festival catalogue / DVD packaging / Tickets & Schedule / Festival soundtrack / Businesses system / Festival website / Products / Packaging / Containers / Invitation card / Staff cards

005.

( T ERM )

(INSTRUCTOR)

Spring 2018

Christopher Morlan

( KEYWORD S ) Documentary format / Customization / Criminal / Story telling


007

BLOCKING OUT THE LIGHT

INTEGRATED COMMUNICAT IONS / MESSAGE SYNTHESIS CHRISTOPHER MORLAN

01 02 03 04 05 06 07 08 09 10


006.

( D IRECTOR) Brian De Palma Dressed to Kill (1980) / Blow Out (1981) / Body Double (1984) / Raising Cain (1992) / The Black Dahlia (2006)

010


011


010

BLOCKING OUT THE LIGHT

INTEGRATED COMMUNICAT IONS - MESSAGE SYNTHESIS

CHRISTOPHER MORLAN


011

YIXI / ROSIE / WANG

SELECTED WORKS 2016-2019

EXPOSURE


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

To investigate ways to communicate content and meaning of text. Applied typesetting skills, such as organization, hierarchy, layout and grid systems to redesign a book. Create typographic distinctions and hierarchy (such as headlines, subheads, text, captions) by combing typefaces. Unified the aesthetic with both type and photography.

Tiny Gardeners +++ “Manage Insects on Your Farm� Guide Book

007


002.

[­QUOT E]

In the shade and sun of grass blade forests, small living things had their metropolis. ­­— NA NCY PRIC E

003.

[ C ONC EPT ]

The original book was a handbook that educated people about how to control and use insects to manage their garden. In order to make it more fun for audiences to read, I changed the entire style into a more vintage and gothic feeling. The gothic style of insect photos shows their unique beauty. The book has many levels of information; thus, I mix different types, and used different weight of type to make the hierarchy of the layout clearer.

004

004.

[ D ELIV ERA B LES ] Book layout / Book cover / Book jacket

005.

( T ERM )

(INSTRUCTOR)

Spring 2017

John Nettleton

( KEYWORD S ) Vintage / Gothic Insects / Layout / Redesign


007

TINY GARDENERS

TYPE COMPOSITION JOHN NETTLETON

01 02 03 04 05 06 07 08 09 10


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

To develop a new brand which implements compelling visual elements in a variety of media that work together as a cohesive system. Identify the brand’s audience and stakeholders, and then found and create a certain style or system to demonstrate the concept. The whole brand needs to have a consistent visual style. Develop a multi-media system. The format, type and photo style have to work as an entirety.

Bad Cheese +++ “MOOtrition” Non-dairy Food Nutrition Brand

007


002.

[­QUOT E]

Every time you drink a glass of milk or eat a piece of cheese, you harm a mother. ­­— GA RY L FRA NC INE

003.

[ C ONC EPT ]

My topic is about educating people about the consumption of dairy products. I called my project “Mootrition”, because I use nutrition as a place for starting educational. My campaign target audience is people 15-45 who consume dairy products. Thus, the main black and white color are represented mature and scientific style. By showing people nutritional comparison information between dairy food and its alternatives, the project advocates that people start a non-dairy food life.

004

004.

[ D ELIV ERA B LES ] Branding book / Posters / Billboard / Website / Video / Products / Flyer

005.

( T ERM )

(INSTRUCTOR)

Summer 2017

David Hake

( KEYWORD S ) Education / Modern / Nutrition


007

BAD CHEESE

VISUAL THINKING DAVID HAKE

01 02 03 04 05 06 07 08 09 10


TRITION

Moo-

MOOtrition

Mootrition

Mootrition

MOOtrition

Mootrition

trition

MOOtrition


MOOtrition


MOOtrition


001.

003.

002.

004.


MOOtrition

MOOtrition

Dairy Al ternate Conference Name: Rosie Wang Admission ID: 1141020749

09/04/2017 10:00 a.m. gomootrition.org

MOOtrition

MOOtrition

Mootrition is an aff iliated agency of a world animal protection organization. It is an independent system which is focuses on protection of dairy cows. The purpose of Mootrition is to persuade people to give up or reduce consumption of milk by giving them some positive food alternatives, lik e vegetable alternate, nutrition advice and the truth of dairy industry etc. M ootrition is committed to help general public learning the fact and moral ideology behind dairy . It is an international non-prof it organization.

Sold on: A ug 22 201 7

Combo 1 Admit 24 seat 11 row in Center sectio n

MOOtrition

Dairy Alt ernate Conference 09/04/2017 10:00 a.m. 333 Post St, San Francisco, CA 9410 8

gomootrition.org

413291003005

PLEASE REVIEW YOUR TICKET BEFORE ADMISSION


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

To challenge the approach to basic principles of typography and explore new innovative ways to communicate with text and image. Chose an interesting topic from “This American Life” radio talk show and design a book that represents both its topic and its emotions in an appropriate way. The format, type, color choice and image choice all need to match with the content of the topic.

Top Secret +++ “My Undesirable Telnet” Book

007


002.

[­QUOT E]

So we begin this chapter with a man whose special skill was in the criminal arts. ­­— IRA GLA SS

003.

[ C ONC EPT ]

I chose “My Undesirable talent” as my book topic. The book talks about three different stories of people who have a useless or bad talent. Each story is funny, crazy and curious. Each character in the stories is like a super hero in a motion picture. I used the style of a top-secret documentary as the visual metaphor for the book. Each story has its own folder and color. I use a lot of lines and graphic elements to create a chaotic feeling. Each layout is unique.

004

004.

[ D ELIV ERA B LES ] Book cover / Files folder / Different layout

005.

( T ERM )

(INSTRUCTOR)

Fall 2017

Brooke Hanson

( KEYWORD S ) Customization / Top secret file / Break convention / Pop color usage


007

TOP SECRET

TYPE SYSTEMS BROOKE HANSON

01 02 03 04 05 06 07 08 09 10


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

To investigate the communication of content and the emotional qualities of text. Choose a favorite song and design a poster to present the emotion of the song. Analyze the author’s lyrics and the emotion that the song tries to deliver, and then shoot the photography using a projector. The shadow, color and pattern are essential for the project. Fully explore the usage of the projector effect. It is a critical technique for this project.

Just Stop Your Crying +++ “Sign of the Times” Song Poster

007


002.

[­QUOT E]

Welcome to the final show. Hope you’re wearing your best clothes. ­­— H A RRY S T YLES

003.

[ C ONC EPT ]

“Sign of the times” by the Harry Styles is one of my favorite songs. This song has its own life philosophy. I also quoted some sentences from the bible. I decided to use black letters for the title of the poster. How to face birth and death is the ultimate question. The whole song immerses the listener in a calm mood within a vast environment. It reminds me of the sky, waning sunlight and the ocean. This is the reason why I finally chose sunset as the main image in the poster.

004

004.

[ D ELIV ERA B LES ] Poster / Photography

005.

( T ERM )

(INSTRUCTOR)

Spring 2018

Stanley Zienka

( KEYWORD S ) Emotion / Projector usage / Photo shoot / Typeface matching


007

JUST STOP YOUR CRYING

TYPE EXPERIMENTS STANLEY ZIENKA

01 02 03 04 05 06 07 08 09 10


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

To visually and verbally understand identity and branding as it relates to a variety of businesses and their organizational structures. By investigating what defines the personality of a defunct brand, rebuild a solid identity for a business through the creation and execution of brand and identity programs. The new created visual identity is based on the original brand spirit along with its visual guidelines.

Up From the Ashes +++ “DeLorean� Brand Identity

007


002.

[­QUOT E]

Many were not good businessmen in the areas with which they are familiar. ­­— J OH N DELOREA N

003.

[ C ONC EPT ]

DeLorean was an American automobile manufacturer known for its car that was featured in the film Back to the Future. DeLorean tried to reinvent the American auto industry. In order to expand the future vision of this company, the new DeLorean will get into the several other industries, such as education, medical and retail. Because the core of the new DeLorean is creative and inventive, I redesigned their logo as a phoenix which represents the company reborn from its ashes. The flame and the fire of the phoenix will light up the future for humanity’s development. I chose red as the main color for the entire brand, because red represents the passion, courage and the spirit of innovation.

004

004.

[ D ELIV ERA B LES ] Branding book / Logo / Website

005.

( T ERM )

(INSTRUCTOR)

Fall 2018

Hunter Wimmer

( KEYWORD S ) Re-branding / Logo design / Brand core / Visual system


007

UP FROM THE ASHES

THE NATURE OF IDENTITY HUNTER WIMMER

01 02 03 04 05 06 07 08 09 10


A-1

Handle career counseling program

D-1

Ticktock management system

A-2

Geek-D online forum

D-2

Zip online data analyze / Statistics website

A-3

Insider legal support department

D-3

All Present health care center / Nursing home

E-1

Beyond education center

S-1

Phoenix foundation

E-2

Bookworm ecology public library

S-2

Red Flame scholarship

E-3

All Changer Academy Magazine

S-3

All station store

C-1

“To the Future“ innovation exhibition

I-1

“Catch-up“ innovation debate

C-2

Bridge networking summit meeting

I-2

DRC Laboratory

C-3

Utopia community

I-3

Build-up creative factory

I-4

Flying transportation management system

I-5

Burning Fire concept vehicles


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

To challenge the approach to basic principles of typography and explore new innovative ways to communicate with text and image. Find an artist and design an exhibition for him. The exhibition not only has to show the characteristics of the artist, but also has to have a unique visual style that relates to the designer. The whole exhibition should be simple and emphasizing the character of the artist.

Shadows by the Fire +++ Rembrandt Oil Painting Exhibition

007


002.

[­QUOT E]

Practice what you know, and it will help to make clear what now you do not know. ­­— REM B RA NDT VA N RIJ N

003.

[ C ONC EPT ]

I chose to design an exhibition for the 16th century painter Rembrandt. He is famous for his use of light. The high contrast of light and shade is one of his unique features. His masterpieces belong in the history of classical and portrait art. For this project, I used some patterns from 16th century as graphic elements. The dark grey contrasted with small, lighter colors to add a more modern style for audiences.

004

004.

[ D ELIV ERA B LES ] Wall graphic / Dynamic logo / Website / Flyer / Bookmark

005.

( T ERM )

(INSTRUCTOR)

Fall 2017

Brooke Hanson

( KEYWORD S ) Visual system / Medieval element / Classical / Elegance


007

SHADOWS BY THE FIRE

TYPE SYSTEMS BROOKE HANSON

01 02 03 04 05 06 07 08 09 10


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

To investigate ways to communicate content and the meaning of text. The booklet is a promotional book for a certain typeface. Research a typeface and its designer. Then use different formats and design a booklet to represent this typeface.

Rainbow Stairs +++ “Minion Pro� Type Promotion Booklet

007


002.

[­QUOT E]

It is a set of type families primarily for book and print use, which in a deliberately historical, humanist style. ­­— ROB ERT S LIM B AC H

003.

[ C ONC EPT ]

The Minion Pro typeface is a popular and beautiful typeface. It can be used in many different ways. In order to make each chapter easy for audiences to navigate, I created a format that resembles stairs. I used different colors that poped for each chapter. The catalog became part of the cover, which adds more fun for the reader.

004

004.

[ D ELIV ERA B LES ] Booklet

005.

( T ERM )

(INSTRUCTOR)

Spring 2017

John Nettleton

( KEYWORD S ) Stair format / Type anatomy / Typography


007

RAINBOW STAIRS

TYPE COMPOSITION JOHN NETTLETON

01 02 03 04 05 06 07 08 09 10


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

To develop the thinking skills necessary to conceive unique design solutions. Find an interesting topic to visualize. Then, make a collage book that relates with the topic. During the process, use any material that works for the topic, like ink, acrylic paint, plastic, metal, film, paper, glass and so on. Explore visual communications from a variety of historical, social and cultural contexts.

Butterfly Wings +++ Collage & Illustrator Book

007


002.

[­QUOT E]

You cannot prevent and prepare for war at the same time. ­­— A LB ERT EINS T EIN

003.

[ C ONC EPT ]

The collage book that I made is called “Time Wave.” It tells a story I wrote about a girl named Matilda who uses a time machine to travel back to WWII and changes the course of the war. I set the whole design style of it into the world of steam-punk. Steam-punk represents a golden industrial age, and it also represent how industry changed the world. The material that I found for collages are steam-punk illustrations, as well as old newspapers and wallpaper from the last century. After I finished the collage, I used Photoshop to overlay some of my collages together to make more mysterious and fantastical feeling.

004

004.

[ D ELIV ERA B LES ] Collage book / Story / Story collage book

005.

( T ERM )

(INSTRUCTOR)

Fall 2016

Scott Rankin

( KEYWORD S ) Steam-punk / World War II / Time machine / Collage arts / Storytelling


007

MAKING IDEAS VISIBLE

TYPE COMPOSITION SCOTT RANKIN

01 02 03 04 05 06 07 08 09 10


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

Graphic design has always worked in close concert with technical innovation. Designers must have the ability to use any means at their disposal to get their ideas across. This project is about using graphic design skills to explore the limitations and possibilities of numerous user experience, such as websites, apps for mobile devices and more.

Welcome Mat +++ Travel Management App

007


002.

[­QUOT E]

Travel and change of place impart new vigor to the mind. ­­— S ENECA NEH RU

003.

[ C ONC EPT ]

As an international student, it is hard for me to find interesting places to visit when I first come to a new area. My app is about helping newcomers get involved in a new place or culture much faster. My app has a function to introduce famous places and events based on the needs of the users. It helps users avoid dangerous places and find the best and fastest ways to go. The “make accompany” function will allow users to add a friend as a partner to supervise the entire trip remotely when the user is traveling alone. Even though the partner is at home, he/she can get real-time information to keep the traveler safe.

004

004.

[ D ELIV ERA B LES ] Mobile app

005.

( T ERM )

(INSTRUCTOR)

Fall 2017

Bob Slote

( KEYWORD S ) Fun / Pop color / Interface / Functional


007

MAKING IDEAS VISIBLE

DIGITAL DESIGN STUDIO BOB SLOTE

01 02 03 04 05 06 07 08 09 10


MFA Thesis Project +++


004

YIXI (ROSIE) WANG

SELECTED WORKS 2016—2019

EXPOSURE


001.

[ OBJECTIVE]

This project is a graduate MFA thesis. It requires the student to define a social problem, conduct research through a variety of methods, including questionnaires, interviews and observations, in order to envision the desired end state and how it may be achieved.

Circle of Life +++ Intergenerational Care Branding —MFA Thesis Program

007


002.

[­QUOT E]

It is a program that is less medical but more about meaningful interaction. ­­— A LB ERT EINS T EIN

003.

[ C ONC EPT ]

My topic is about intergenerational care. Nowadays, aging generally becomes one of the big problems in the world. More and more seniors live in nursing homes. And the nursing house system begins to show serious problems. The psychological problems of seniors are one of them, which hasn’t been paid attention to for a while. During my research, I found that most seniors feel disconnected with others and feel isolated. They desire the company of others and psychology care. In order to solve the problem, I created All Present. The All Present program is about integrating nursing homes and preschools together. Seniors and children could meet on certain days of the week to have special activities together, like drawing, playing instruments, storytelling and so on. By doing so, seniors will have the company of children. At the same time, children will be able to learn some social skills. The goal of my thesis project will be promoting and educating this kind of mode for nursing homes, to create a win-win intergenerational care system.

004

004.

[ D ELIV ERA B LES ] Posters / Data report book / Booklet / Tickets / Gifts / Event environment / Business system / Billboard / Game box / Website / Process book

005.

( T ERM )

(INSTRUCTOR)

Spring 2019

Phil Hamlett / Ariel Grey / Wioleta Kaminska

( KEYWORD S ) Empathy / Storytelling / Generations / Community / Connection / Service / Family / Emotional


007

MAKING IDEAS VISIBLE

TYPE COMPOSITION SCOTT RANKIN

01 02 03 04 05 06 07 08 09 10


001.

[T H A NK YOU]

Hsanling Tu Queenie Xu Chachi Huang Christopher Morlan

004

BLOCKING OUT THE LIGHT

INTEGRATED COMMUNICAT IONS - MESSAGE SYNTHESIS

CHRISTOPHER MORLAN


002.

[THANK S]

Thanks to Mary Scott and all the people who have helped me to finish this book. And to those friends and teachers who helped me finish each individual project in this portfolio.

YIXI / ROSIE / WANG

SELECTED WORKS 2016-2019

EXPOSURE


Colophon 001.

( S C H OOL)

Academy of Art University

002.

( C OURS E)

Design Seminar / Portfolio

003.

( INS T RUCTOR)

Mary Scott

004.

( D ES IGNER)

Yixi / Rosie / Wang

005.

( T YPOGRA PH Y)

Din & Sabon LT Std

006.

( PH OTOGRA PH Y)

Marwa Bahrani

007.

( S OFT WA RE)

Adobe Creative Suite

008.

( M AT ERIA LS )

Gunny Sak Linen / Finch Fine, 100lb

009.

( PRINT ING)

Imagink

010.

( B IND ING)

The Key Printing & Binding

011.

( FINA L NOT ES )

Photography used in any of the project that was not taken by Marwa Bahrani or Yixi Wang are credited accordingly in the project.


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