GR 604_Student Project_Visual Standards Guide

VISUAL STANDARDS GUIDE

Table of Contents

Visual Standards Guide

1.

BRAND OVERVIEW What We Do

5

LIFE Timeline

8

New Brand Mission

2.

LOGO STANDARDS About New Logo

12

Clear Space

16

Logo Anatomy

Logo Size Chart

3.

Do Not Use

VISUAL GUIDE Patterns Introduction Color Palette

4.

6

Typography

OUR FUTURE The Chart The List

9 Deliverables

14

18

20

24

26

28

34

36

46

Chapter One · Brand Overview

2

Visual Standards Guide

1.

Brand Overview Welcome to the brand new LIFE. This is a new brand that is completely different from the past, and we will welcome more audiences to explore LIFE.

3

Chapter One · Brand Overview · What We Do

“To see life; To see the world; to eyewitness great events …to see strange things … to see and be amazed.”

4

—Henry Luce

Visual Standards Guide

What We Do

Life magazine, a trailblazing publication that spanned from 1883 to 2000, left an indelible mark on the world of journalism. Transforming from a general-interest magazine into the first all-photographic American news magazine in 1936 under Henry Luce’s stewardship, Life became a cultural touchstone. Life’s pages were graced with iconic photographs, capturing pivotal moments in history and human experience. From wartime images to the Civil Rights Movement, Life’s visual storytelling defined an era.

Life appealed to the general public, including men and women of different age groups, socio-economic backgrounds, and geographic locations across the United States. Its compelling visual storytelling and diverse content catered to a broad spectrum of interests and tastes.

5

Chapter One · Brand Overview · New Brand Mission

New Brand Mission 6

Visual Standards Guide

Through cultivating empathy, inclusiveness and immersive perspectives, we enable people to expand their horizons so that they may live purposeful and fulfilling lives.

7

Chapter One · Brand Overview · LIFE Timeline

1883

1936

1950s—1960s

LIFE Timeline 1945

1918

1883

1936

Life was founded on January 4, 1883, in New York City. It’s founded as a general-interest and light entertainment magazine, featuring illustrations, jokes, and social commentary.

Time Inc. founder Henry Luce buys Life magazine solely for its title and drastically redesigns the publication. Life becomes the first all-photographic American news magazine, setting a new standard in photojournalism.

1918

1945

Charles Dana Gibson becomes the editor and owner of Life magazine after the death of John Ames Mitchell.

Alfred Eisenstaedt’s iconic photograph of a nurse in a sailor’s arms, taken on V-J Day in Times Square, is published in Life magazine.

The First issue of Life

8

Charles Dana Gibson

The First issue of redesigned magazine

Photograph of a nurse in a sailor’s arms

The last issue of Life

Visual Standards Guide

2004

1990s

1978

2000

Present

1950s—1960s

2000

Life magazine reaches the peak of its popularity, with a circulation of over 13.5 million copies per week. It becomes one of the most widely read publications in the United States.

George Story happened to die of heart failure on April 4, 2000. The last issue of Life was titled “A Life Ends”, featuring his story and how it had intertwined with the magazine over the years.

1978

2004

Beginning with an October 1978 issue, Life was published as a monthly, with a new, modified logo. Life continued for the next 22 years as a moderately successful general-interest, news features magazine.

Beginning in October 2004, Life was revived for a second time. It resumed weekly publication as a free supplement to U.S. newspapers, competing for the first time with the two industry heavyweights, Parade and USA Weekend.

1990s

Present

Life’s online presence began in the 1990s as part of the Pathfinder.com network. The standalone Life.com site was launched on March 31, 2009, and closed on January 30, 2012.

Life is currently owned by Dotdash Meredith, which owns most former Time Inc. and Meredith Corporation assets.

9

Chapter Two · Logo Standards

10

Visual Standards Guide

2.

Logo Standards A new brandmark has been born. This chapter clearly introduces every detail of LIFE's new logo and usage regulations.

11

Chapter Two · Logo Standards · About New Logo

About New Logo

Our new logo is closely related to the three keywords of empathy, inclusiveness and immersive. These three keywords are also the basic positioning of our rebranding. At the same time, three key phrases were developed based on these three keywords. They are Resonate with other people’s stories; Embrace different vision; Inspire people interaction. These three key phrases surround our new brandmark from beginning to end. I also hope that the new LIFE can be reflected through the new brandmark.

L+

+

The logo was designed by combining the initial letter L of LIFE and the concept of a camera shutter. The expression is to allow people to look at the world through the lens and empathize with the world.

12

Visual Standards Guide

13

Chapter Two · Logo Standards · Logo Anatomy

Logo Anatomy

Symbol Signature

Logotype

14

Visual Standards Guide

8x 2/7x

1x

45°

8x

1/2x 2x 1/2x

15

Chapter Two · Logo Standards · Clear Space

Clear Space Vertical Lockup

x

x

x

x

x

x

x

x x

16

x

1/4x

Visual Standards Guide

Horizontal Lockup

3x

3x

3x

x

3x

3x

2x

2x 3x

3x

3x

17

Chapter Two · Logo Standards · Logo Size Chart

Logo Size Chart

Symbol Signature

Logotype

18

Visual Standards Guide

Vertical Lockup

Horizontal Lockup

Symbol

Logotype

100mm and above

75 mm

50 mm

25 mm

10 mm Do Not Use Logo Below 10 mm

19

Chapter Two · Logo Standards · Do Not Use

Do Not Use Correct Version 1 (Vertical Lockup)

Correct Version 2 (Horizontal Lockup)

Circular Rotational Symmetry Shape

Stay In The Same Horizontal Flow

Specific Color Combination

Black Logotype

20

Black Logotype

Visual Standards Guide

2.

1.

Do not use colors outside the color palette.

4.

Do not change the orientation of the logotype.

Do not use other typefaces as logotype.

5.

3.

Do not change the color of the symbol arbitrarily.

6.

Do not use colors other than black for logotype.

7.

8.

Do not change the tint of the logo.

Do not change the proportions of the logo.

Do not outline the logo.

9.

Do not add shadows to the logo.

21

Chapter Three · Visual Guide

22

Visual Standards Guide

3.

Visual Guide The new LIFE has a standardized visual system, and this chapter can clearly guide the visual identity of LIFE which includes key visual elements such as colors and typefaces.

23

Chapter Three · Visual Guide · Patterns Introduction

Patterns Introduction Horizontal Pattern 1 The Obtuse Angle must be 135°

The Acute Angle must be 45°

Horizontal Pattern 2

Horizontal Pattern 3

* Only in overlapping with photographs condition. Overlapping colors can only be colors displayed on the palette.

24

Secondary Color 50% Opacity*

Visual Standards Guide

Normal Pattern Varieties 1. Overlapping Patterns

2. Individual Rhombus Patterns

The overlay color for normal pattern overlap can only be

bright yellow. Color opacity cannot be reduced if it does not overlap with photographs, only three colors of the brand are allowed. Do not use black and white color.

25

Chapter Three · Visual Guide · Color Palette

Color Palette

We chose warm main colors because the new LIFE embodies more humanity, care and empathy. Consequently, our new LIFE is symbolized by warm red and contrasting orange.

26

Visual Standards Guide

R: 0 G: 0 B: 0 #e94b49 R: 233 G: 75 B: 73

C: 100 M: 100 Y: 100 K: 100 #000000

C: 0 M: 82 Y: 66 K: 0

#ffe677 R: 255 G: 230 B: 119 C: 2 M: 7 Y: 63 K: 0

R: 249 G: 180 B: 77 C: 0 M: 35 Y: 76 K: 0 #f9b44d

27

Chapter Three · Visual Guide · Typography

Typography Display Typeface

Seitu Font Family was designed by Fabrizio Schiavi and published by FSD. Seitu contains 9 styles and family package options.

Seitu Book

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoopqrstuvwxyz 01234567890*&%$#@!<>?()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoopqrstuvwxyz 01234567890*&%$#@!<>?()

Medium

Semi Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoopqrstuvwxyz abcdefghijklmnoopqrstuvwxyz 01234567890*&%$#@!<>?() 01234567890*&%$#@!<>?() Bold

Extrs Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoopqrstuvwxyz abcdefghijklmnoopqrstuvwxyz 01234567890*&%$#@!<>?() 01234567890*&%$#@!<>?() 28

Visual Standards Guide

Body Typeface

Aktiv Grotesk is a grotesque sans-serif typeface released through Dalton Maag in 2010. It has been described as a “Helvetica killer.” The designers of Aktiv Grotesk wanted to create something in between Helvetica and Univers by removing the quirks from Helvetica and adding a bit of warmth to Univers. Aktiv Grotesk is one of my personal favorite grotesques.

Aktiv Grotesk Light

Light Italic

Regular

Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoopqrstuvwxyz 01234567890*&%$#@!<>?() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoopqrstuvwxyz 01234567890*&%$#@!<>?()

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoopqrstuvwxyz 01234567890*&%$#@!<>?()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoopqrstuvwxyz 01234567890*&%$#@!<>?() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoopqrstuvwxyz 01234567890*&%$#@!<>?()

Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnoopqrstuvwxyz 01234567890*&%$#@!<>?() 29

Chapter Four · Our Future

30

Visual Standards Guide

4.

Our Future The new LIFE brand no longer appears as a simple magazine product, the new LIFE includes unlimited possibilities. From products to services, LIFE always emphasizes the improvement of individual people and the correlation between people. LIFE has greater potential.

31

Chapter Four · Our Future · Business Stationary

32

Visual Standards Guide

33

Chapter Four · Our Future · The Chart

The Chart Empathy Inclusiveness Perspective

Empathy

SE-1

EDU-2 EN-1

EN-2

SE-3

EV-2

PR-3

Inclusiveness

PR-1 EX-1

CO-2

EDU-3

EX-2

EDU-1

34

PR-2 EV-1

EX-3 CO-1

Perspective

Visual Standards Guide

PRODUCTS

EXPERIENCE

[PR-1] LIFE Adventure Kit

[EX-1] LIFE Travel Plans

[PR-3] LIFE Puzzle Set

[EX-3] LIFE Extreme Sporting Group

[PR-2] LIFE VR Headsets

[EX-2] LIFE Arts Workshop

SERVICES

EDUCATION

[SE-1] LIFE Creative Workshop

[EDU-1] LIFE Photography Class

[SE-3] LIFE Community Service

[EDU-3] LIFE International Exchange Program

[SE-2] LIFE Exchange Program

[EDU-2] LIFE Global Citizenship Class

CO-BRANDINGS

EVENTS

[CO-1] LIFE × Netflix Documentaries

[EV-1] LIFE Conference

[CO-2] LIFE × Spotify Podcast

[EV-2] LIFE Fusion Festival

ENVIRONMENTS [EN-1] LIFE Museum

[EN-2] LIFE Cultural Connections Hall

35

Chapter Four · Our Future · The List

The List Products

PR-1

PR-2

LIFE Adventure Kit

LIFE VR Headsets

Adventure kit contains travel journal, community engagement guide and empathy cards.

Virtual reality headsets are designed to allow wearers to immersively explore current events around the world from indoors.

Description: Adventure kit contains travel journal, community engagement guide and empathy cards. Some famous photography locations from Life magazine can shown on those products. This is not a conventional travel kit, but can help travelers explore more humanistic and cultural things while exploring the world.

Description: Virtual reality headsets offer wearers a unique opportunity to immerse themselves in current events and experiences from around the world, all from the comfort of their own homes. Through advanced technology and interactive simulations, these headsets transport users to virtual environments that replicate real-world scenarios with astonishing detail and realism.

Mission-focus: The LIFE Adventure Kit reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. The LIFE Adventure Kit by providing travelers with tools and resources that encourage engagement with diverse cultures, fostering empathy and understanding. The kit facilitates immersive experiences that broaden perspectives, promoting personal growth and fulfillment in the journey of life.

Similar to: Cultural Compass Co., Wanderlust Essentials

Differentiating elements: Unlike other kits that may focus solely on practical travel essentials or cultural information, the LIFE Adventure Kit takes a holistic approach. At the same time, LIFE adventure kit goes beyond individual enrichment to consider the broader impact of travel that encourage travelers to engage deeply with diverse cultures and communities.

36

Mission-focus: LIFE VR Glasses reinforces our mission of through cultivating empathy, inclusiveness and immersive

perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. By transporting users into virtual environments that simulate real-world scenarios from a variety of cultural, social and personal perspectives, we empower them to gain empathy and broaden their perspectives to help users become more purposeful in their lives.

Similar to: Vision Pro, Oculus, Samsung Gear VR, Valve Index

Differentiating elements: While many VR products focus primarily on entertainment and gaming, the LIFE VR headsets prioritize empathy-building experiences. They are specifically designed to transport users to virtual environments that offer diverse perspectives and cultural insights, fostering empathy and understanding across boundaries.

Visual Standards Guide

PR-3

Services

SE-1

LIFE Puzzle Set

LIFE Creative Workshop

A puzzle set featuring images and artwork.

The LIFE Creative Workshop is a workshop where individuals from all walks of life come together to explore their creativity.

Description: The LIFE Puzzle comes in various themes, each showcasing different aspects of life, such as nature, community, culture, and human connections. From bustling cityscapes to serene natural landscapes, every puzzle tells a story and invites exploration.

Description: The LIFE Creative Workshop is a vibrant and inclusive space where individuals from all walks of life come together to explore their creativity, share their passions, and collaborate on projects that inspire positive change.

Community includes the handcrafts workshop, cooking workshop and so on.

Mission-focus: LIFE Puzzle reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. Through vibrant artwork, diverse themes, and inclusive design, the puzzle invites participants to engage in meaningful conversations and reflections as they work together to solve it. By offering a unique and transformative experience, the LIFE Puzzle fosters empathy, inclusiveness, and connection among individuals.

Similar to: Ravensburger, eeBoo

Differentiating elements: Unlike traditional puzzles that may feature standard images or themes, LIFE Puzzle is intentionally designed to celebrate diversity and inclusion. It showcases vibrant artwork and diverse themes that reflect the richness of the human experience, allowing individuals from all backgrounds to feel represented and included.

Mission-focus: LIFE Creative Workshop, reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives.

By providing a supportive and inclusive environment where diverse individuals can come together to express themselves creatively, share their unique perspectives, and collaborate on projects that empowers individuals to connect with others, and lead more fulfilling lives.

Similar to: Meetup, CreativeLive

Differentiating elements: Unlike other creative communities that may prioritize skill development or career advancement, LIFE Creative Workshop places a strong emphasis on cultivating empathy and inclusivity. It creates a welcoming space for individuals from all backgrounds.

37

Chapter Four · Our Future · The List

The List Services

SE-2

SE-3

LIFE Exchange Program

LIFE Community Service

The program pairs participants from different backgrounds to share their point of view, life experience to each other.

Provide convenient volunteer services to the community.

Description: This program facilitates structured exchanges between individuals from diverse backgrounds, allowing them to share their life experiences, perspectives, and insights with one another.

Description: Coordinate community service projects that bring together individuals to volunteer and make a positive impact in their community. Projects could range from environmental clean-ups to food drives, providing opportunities for collaboration, teamwork, and social responsibility.

Mission-focus: LIFE Exchange Program reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives.

Through these exchanges, participants gain insights into the experiences of others, broadening their pespective and enhancing their ability to navigate the complexities of life with empathy and compassion. Which empowers individuals live more purposeful life.

Similar to: HelloTalk , Erasmus+, World Café

Differentiating elements: LIFE Exchange Program places a strong emphasis on cultivating empathy and inclusivity among participants. Through structured exchange sessions and active listening practices, the program fosters a sense of empathy and understanding across diverse backgrounds, promoting mutual respect and appreciation for different perspectives.

38

Mission-focus: LIFE Community Service reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. Through volunteering and making a positive impact in their community, participants gain a deeper understanding of others' needs and challenges, cultivating empathy. By coming together to serve others, individuals from diverse backgrounds unite around a common goal, promoting inclusiveness.

Similar to: Habitat for Humanity, Rotary International, DoSomething.org

Differentiating elements: LIFE Community Service Projects offer unique engagement opportunities that go beyond traditional volunteer activities. From organizing community events to participating in advocacy campaigns, the projects provide diverse ways for individuals to get involved and make a meaningful impact in their communities.

Visual Standards Guide

Environments

EN-1

EN- 2

LIFE Museum

LIFE Cultural Connections Hall

Life Museum provides a place to share personal life experiences and make more of them available for others to see.

Hall serves as a focal point where people from all walks of life can come together to explore and appreciate the richness of global cultures.

Description: Life Museum is a dynamic institution that celebrates the essence of human existence through the lens of personal narratives and experiences. Unlike traditional museums that focus on static exhibits, Life Museum is a living, breathing space where visitors can engage directly with the stories that shape our lives.

Description: The LIFE Cultural Connections Hall serves as a dynamic venue for several specific activities and functions, including cultural exhibitions, performances and community dialogue and so on.

Mission-focus: The Life Museum reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. It fosters empathy, inclusivity, and a deeper understanding of the human experience through immersive exhibits and personal narratives.

Similar to: MoMa, Traditional Museums

Differentiating elements: While traditional museums often center around artifacts, art, or historical events, the Life Museum prioritizes the stories and narratives of individuals.

Mission-focus: LIFE Cultural Connections Hall reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives.By providing a welcoming environment for people of all cultures to gather, and engage in cross-cultural dialogue and activities, LIFE Cultural Connections Hall fosters empathy, inclusiveness and immersive perspectives among participants. The hall creates a sense of unity and belonging that transcends cultural boundaries, empowering individuals to live fulfilling lives enriched by cultural connections.

Similar to: The World Expo, Louvre Abu Dhabi, Smithsonian Folklife Differentiating elements:

39

Chapter Four · Our Future · The List

The List Experiences

EX-1

EX-2

LIFE Travel Plans

LIFE Arts Workshop

Provide local LIFE travel plans for travelers who want to experience different cultures.

Host workshops and classes that focus on traditional arts and crafts from around the world.

Description: Provide local LIFE travel plans for travelers who want to experience different cultures. Spot is opened near the airport. When people enter Spot, they can get travel routes related to LIFE magazine. During the tour, people can fully experience the local humanities and culture, allowing tourists to have a trip that can see the epitome of local life.

Description: Participants can learn techniques such as pottery, weaving, painting, calligraphy and more from skilled craftsmen and cultural practitioners. Participation in these workshops preserves cultural heritage as well as allows participants to experience different cultures and ways of life.

Lecturers can explain the world behind different arts in depth during the production process. It also provides a place for participants to communicate with each other.

Mission-focus: LIFE Travel Plans, which reinforces our mission of through cultivating empathy, inclusiveness and broaden perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. By organizing immersive cultural exchange tours, LIFE Travel Spot facilitates meaningful interactions between travelers and diverse cultures around the world. Through guided experiences and opportunities for deep engagement, travelers gain firsthand exposure to different worldviews which enables people emphathize different life experience and make live's more fulfilling.

Similar to: Intrepid Travel, Exodus Travels, World Expeditions Differentiating elements: While other brands may offer cultural tours as part of their offerings, LIFE Travel Spot spe-

cializes in facilitating meaningful cultural exchanges between travelers and local communities.

40

Mission-focus: LIFE Arts Workshop reinforces our mission

of through cultivating inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. By providing a platform for individuals to express themselves creatively, connect with others and explore different perspectives through the arts, it enriches the lives of participants and fosters an inclusive approach to the world through learning different ways of artistic expression.

Similar to: The Paint Bar, Paint Nite, Artspace Studio

Differentiating elements: The LIFE Art Workshop exposes participants to a variety of artistic styles, themes, and cultural influences from around the world.

Visual Standards Guide

EX-3

Education

EDU-1

LIFE Extreme Sporting Group

LIFE Photography Class

LIFE Extreme Sporting Groups is a dynamic organization dedicated to fostering a passion for extreme sports and outdoor adventure.

Photography courses are offered to residents.

Description: Extreme Sporting Group isn't just about conquering mountains or riding waves; it's about connecting with like-minded individuals who share your passion for adventure.

Through our organized events, social gatherings, and online communities, members have the opportunity to forge meaningful friendships, swap stories, and share tips and tricks for tackling the next challenge.

Description: Photography courses are offered which allowing everyone to learn more professional photography knowledge to cultivate people’s interest in better recording their own or other people’s lives.

Mission-focus: LIFE Action Sports Group reinforces our mission to allow people to see the world differently by culti-

vating inclusive and immersive perspectives so they can live purposeful, fulfilling lives. Gain an immersive perspective and connect with more people through action sports and outdoor adventures by providing a platform for individuals to step out of their comfort zones. Through exciting experiences and shared challenges, participants develop resilience and empathy for others to live more fulfilling lives.

Similar to: Red Bull Adventure, REI Adventures

Differentiating elements: LIFE Extreme Sporting Group goes beyond simply providing thrilling experiences and adrenaline rushes. They strive to create purposeful and fulfilling experiences that challenge participants both physically and mentally, while also encouraging personal growth, resilience, and self-discovery.

Mission-focus: LIFE Photography Class reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. By providing photography courses that are accessible to people of all ages, backgrounds, and skill levels, the LIFE Photography Class promotes inclusivity and diversity within the realm of photography. Through the art of photography, participants gain a deeper understanding of different cultures, experiences, and perspectives, ultimately enriching their lives and enabling them to live more fulfilling lives.

Similar to: National Geographic Photography Workshops, New York Institute of Photography, CreativeLive

Differentiating elements: While traditional museums often center around artifacts, art, or historical events, the LIFE Museum prioritizes the stories and narratives of individuals.

41

Chapter Four · Our Future · The List

The List Education

EDU-2

EDU-3

LIFE Global Citizenship Class

LIFE Int., Exchange Program

An educational program to teach participants with the knowledge, skills to become informed, engaged, and responsible global citizens.

An educational program that allows volunteers from different countries to participate in short-term life exchanges.

Description: LIFE Global Citizenship Class is an educational program designed to equip participants with the knowledge, skills, and values needed to become informed, engaged, and responsible global citizens. Which includes interactive lessons, discussions, and experiential learning activities.

Description: Cultural immersion programs offer individuals the chance to live and work in a foreign country for an extended period, typically ranging from a few weeks to several months. Participants may volunteer, teach English, or engage in community development projects while immersing themselves in the local culture and lifestyle.

Mission-focus: LIFE Global Citizenship Class reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives.

Through interactive learning, participants develop empathy and a sense of responsibility to address social injustices, enabling them to live purposeful lives and contribute to a more inclusive society.

Similar to:

Differentiating elements: Unlike some global citizenship initiatives that may target specific demographics or require specialized expertise, the LIFE program welcomes participants of diverse ages and experiences, fostering a sense of inclusivity and diversity within its community.

42

Mission-focus: LIFE International Exchange Program reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. By fostering meaningful connections and facilitating intercultural learning, LIFE International Exchange Program promotes empathy, inclusiveness, and global awareness, ultimately contributing to a more interconnected and compassionate world.

Similar to: Amnesty International, UNESCO, Oxfam

Differentiating elements: Beyond individual exchange experiences, the LIFE program is committed to fostering long-term global impact by nurturing a network of empathetic and culturally competent individuals who are equipped to address complex global challenges.

Visual Standards Guide

Events

EV-1

EV-2

LIFE Conference

LIFE Fusion Festival

The LIFE Conference is an event that brings together individuals from diverse backgrounds to explore and discuss.

Organize a Cultural Fusion Festival that brings together diverse communities.

Description: The LIFE Conference covers a wide range of topics, including personal development, social justice, environmental sustainability, and cultural diversity. By incorporating diverse perspectives and disciplines, the conference offers participants a comprehensive and holistic view of the issues facing society and the opportunities for positive change.

Description: Create a Cultural Fusion Festival that celebrates diversity and promotes cross-cultural understanding.

Performers could perform live music and dance, exhibit artwork, conduct workshops, and taste international cuisine.

In addition to cultural games, language exchanges, and traditional craft demonstrations, participants could also engage in interactive activities.

Mission-focus: Life Conference reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives.

Through keynote speeches, panel discussions, and interactive workshops, attendees are exposed to a wide range of viewpoints, experiences, and ideas, encouraging them to broaden their understanding of the world and empathize with others' perspectives. The conference empowers individuals to embrace diverse perspectives, cultivate empathy, and ultimately live more fulfilling lives.

Similar to: TED Conference, Wisdom 2.0 Conference, Aspen Ideas Festival Differentiating elements: Rather than passively listening

to lectures or presentations, attendees of a Life Conference actively participate in interactive workshops, experiential activities, and hands-on exercises. These immersive experiences foster deeper learning, personal reflection, and meaningful connections with fellow participants.

Mission-focus: LIFE Fusion Festival reinforces our mission ofthrough cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives.Through the festival, individuals are able to embrace diversity, cultivate empathy, broaden perspective and live more fulfilling lives by providing a platform for cultural exchange and celebration.

Similar to: Smithsonian Folklife Festival, Edinburgh International Festival, Coachella Music Festival

Differentiating elements: Unlike traditional cultural festivals that focus on celebrating a single culture or heritage, the LIFE Fusion Festival highlights the beauty and creativity that emerge when different cultural influences intersect and blend.

43

Chapter Four · Our Future · The List

The List Co-branding

CO-1

CO-2

LIFE × Netflix Documentaries

LIFE × Spotify Podcast

LIFE and Netflix team up to produce a series of documentaries about human social life experience.

LIFE teams up with Spotify to launch a series of podcasts exploring different reflections on life and society.

Description: Netflix and LIFE produce a series of original documentaries. Through intimate and illuminating interviews, this series explores the experiences, challenges, and triumphs of people from diverse backgrounds and cultures around the world.

Description: Collaborate on podcasts and audio content that explore topics related to empathy, inclusiveness, and diversity. These podcasts could feature interviews with thought leaders, activists, and individuals with diverse perspectives, offering insights and perspectives on empathy and inclusion.

Mission-focus: LIFE × Netflix Documentaries reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives.

By watching these documentaries, viewers gain empathy and expand their perspectives about individuals from a variety of backgrounds and cultures. We empower individuals to live purposeful lives by embracing the richness of our diverse world.

Similar to: BBC Earth, Discovery Channel, PBS

Differentiating elements: LIFE × Netflix documentaries are known for their commitment to showcasing diverse perspectives and voices. Explore cultures, explore social issues, or celebrate human resilience in these documentaries that reflect the complexity of life in all its forms.

44

Mission-focus: LIFE × Spotify Podcast reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see dif-

ferent world so that they may live purposeful and fulfilling lives. Through candid discussions, personal narratives, and curated playlists, listeners are invited to explore the complexities of the human experience, gaining new insights and understanding that empower them to live more purposeful and fulfilling lives.

Similar to: TED Talks, The Moth, The Daily

Differentiating elements: The LIFE × Spotify podcast may offer interactive elements such as audience Q&A sessions, community discussions, and listener feedback opportunities.

By engaging with listeners in meaningful ways, the podcast fosters a sense of connection and belonging among its audience, encouraging active participation and dialogue.

Visual Standards Guide

45

Chapter Four · Our Future · LIFE Museum

46

Visual Standards Guide

LIFE Museum

ENVIROMENT-1

Life Museum provides a place to share personal life experiences and make more of them available for others to see.

Life Museum is a dynamic institution that celebrates the essence of human existence through the lens of personal narratives and experiences. Unlike traditional museums that focus on static exhibits, Life Museum is a living, breathing space where visitors can engage directly with the stories that shape our lives.

Mission-focus

The Life Museum reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. It fosters empathy, inclusivity, and a deeper understanding of the human experience through immersive exhibits and personal narratives.

Empathy

Perspective

47

Chapter Four · Our Future · LIFE Museum

48

Visual Standards Guide

49

Chapter Four · Our Future · LIFE Musem

Similar to

MoMa, Traditional Museums, The Strangers Project

Differentiating element

While traditional museums often center around artifacts, art, or historical events, the Life Museum prioritizes the stories and narratives of individuals.

50

Visual Standards Guide

51

Chapter Four · Our Future · LIFE Conference

52

Visual Standards Guide

LIFE Conference

ENVENT-1

The LIFE Conference is an event that brings together individuals from diverse backgrounds to explore and discuss.

The LIFE Conference covers a wide range of topics, including personal development, social justice, environmental sustainability, and cultural diversity. By incorporating diverse perspectives and disciplines, the conference offers participants a comprehensive and holistic view of the issues facing society and the opportunities for positive change.

Mission-focus Life Conference reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. Through keynote speeches, panel discussions, and interactive workshops, attendees are exposed to a wide range of viewpoints, experiences, and ideas, encouraging them to broaden their understanding of the world and empathize with others' perspectives. The conference empowers individuals to embrace diverse perspectives, cultivate empathy, and ultimately live more fulfilling lives.

Empathy

Perspective

53

Chapter Four · Our Future · LIFE Conference

54

Visual Standards Guide

55

Chapter Four · Our Future · LIFE Conference

Similar to

TED Conference, Wisdom 2.0 Conference, Aspen Ideas Festival

Differentiating element

Rather than passively listening to lectures or presentations, attendees of a Life Conference actively participate in interactive workshops, experiential activities, and hands-on exercises.

These immersive experiences foster deeper learning, personal reflection, and meaningful connections with fellow participants.

56

Visual Standards Guide

57

Chapter Four · Our Future · LIFE Global Citizenship Class

58

Visual Standards Guide

LIFE Global Citizenship Class

EDUCATION-2

An educational program to teach participants with the knowledge, skills to become informed, engaged, and responsible global citizens.

LIFE Global Citizenship Class is an educational program designed to equip participants with the knowledge, skills, and values needed to become informed, engaged, and responsible global citizens.

Which includes interactive lessons, discussions, and experiential learning activities.

Mission-focus

LIFE Global Citizenship Class reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. Through interactive learning, participants develop empathy and a sense of responsibility to address social injustices, enabling them to live purposeful lives and contribute to a more inclusive society.

Empathy

Inclusiveness

59

Chapter Four · Our Future · LIFE Global Citizenship Class

60

Visual Standards Guide

61

Chapter Four · Our Future · LIFE Global Citizenship Class

Similar to

Amnesty International, UNESCO, Oxfam

Differentiating element

Unlike some global citizenship initiatives that may target specific demographics or require specialized expertise, the LIFE program welcomes participants of diverse ages and experiences, fostering a sense of inclusivity and diversity within its community.

62

Visual Standards Guide

63

Chapter Four · Our Future · LIFE Cultural Connection Hall

64

Visual Standards Guide

LIFE Cultural Connections Hall ENVIRONMENT-2 Connections Hall serves as a focal point where people from all walks of life can come together to explore and appreciate the richness of global cultures.

The LIFE Cultural Connections Hall serves as a dynamic venue for several specific activities and functions, including cultural exhibitions, performances and community dialogue and so on.

Mission-focus

LIFE Cultural Connections Hall reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives.By providing a welcoming environment for people of all cultures to gather, and engage in cross-cultural dialogue and activities, LIFE Cultural Connections Hall fosters empathy, inclusiveness and immersive perspectives among participants. The hall creates a sense of unity and belonging that transcends cultural boundaries, empowering individuals to live fulfilling lives enriched by cultural connections.

Inclusiveness Empathy

Perspective

65

Chapter Four · Our Future · LIFE Cultural Connection Hall

66

Visual Standards Guide

67

Chapter Four · Our Future · LIFE Cultural Connection Hall

Similar to:

The World Expo, Louvre Abu Dhabi, Smithsonian Folklife

Differentiating elements:

The hall adopts a community-centered approach to cultural exchange, actively involving local residents, cultural organizations, and community groups in its programming and activities.

68

Visual Standards Guide

69

Chapter Four · Our Future · LIFE Creative Workshop

70

Visual Standards Guide

LIFE Creative Workshop

SERVICE-1

The LIFE Creative Workshop is a workshop where individuals from all walks of life come together to explore their creativity.

The LIFE Creative Workshop is a vibrant and inclusive space where individuals from all walks of life come together to explore their creativity, share their passions, and collaborate on projects that inspire positive change. Community includes the handcrafts workshop, cooking workshop and so on.

Mission-focus

LIFE Creative Workshop, reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. By providing a supportive and inclusive environment where diverse individuals can come together to express themselves creatively, share their unique perspectives, and collaborate on projects that empowers individuals to connect with others, and lead more fulfilling lives.

Inclusiveness Empathy

71

Chapter Four · Our Future · LIFE Creative Workshop

72

Visual Standards Guide

73

Chapter Four · Our Future · LIFE Creative Workshop

Similar to:

Meetup, CreativeLive

Differentiating elements:

Unlike other creative communities that may prioritize skill development or career advancement, LIFE Creative Community places a strong emphasis on cultivating empathy and inclusivity. It creates a welcoming space for individuals from all backgrounds.

74

Visual Standards Guide

75

Chapter Four · Our Future · LIFE Fushion Festival

76

Visual Standards Guide

LIFE Fusion Festival

EVENT-2

Organize a Cultural Fusion Festival that brings together diverse communities.

Create a Cultural Fusion Festival that celebrates diversity and promotes cross-cultural understanding. Performers could perform live music and dance, exhibit artwork, conduct workshops, and taste international cuisine. In addition to cultural games, language exchanges, and traditional craft demonstrations, participants could also engage in interactive activities.

Mission-focus LIFE Fusion Festival reinforces our mission ofthrough cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives.Through the festival, individuals are able to embrace diversity, cultivate empathy, broaden perspective and live more fulfilling lives by providing a platform for cultural exchange and celebration.

Inclusiveness Perspective Empathy

77

Chapter Four · Our Future · LIFE Fushion Festival

78

Visual Standards Guide

79

Chapter Four · Our Future · LIFE Fushion Festival

Similar to:

Smithsonian Folklife Festival, Edinburgh International Festival, Coachella Music Festival

Differentiating elements:

Unlike traditional cultural festivals that focus on celebrating a single culture or heritage, the LIFE Fusion Festival highlights the beauty and creativity that emerge when different cultural influences intersect and blend.

80

Visual Standards Guide

81

Chapter Four · Our Future · LIFE Extreme Sporting Group

82

Visual Standards Guide

LIFE Extreme Sporting Group EXPERIENCE-3 LIFE Extreme Sporting Groups is a dynamic organization dedicated to fostering a passion for extreme sports and outdoor adventure.

Extreme Sporting Group isn't just about conquering mountains or riding waves; it's about connecting with like-minded individuals who share your passion for adventure. Through our organized events, social gatherings, and online communities, members have the opportunity to forge meaningful friendships, swap stories, and share tips and tricks for tackling the next challenge.

Mission-focus

LIFE Action Sports Group reinforces our mission to allow people to see the world differently by cultivating inclusive and immersive perspectives so they can live purposeful, fulfilling lives. Gain an immersive perspective and connect with more people through action sports and outdoor adventures by providing a platform for individuals to step out of their comfort zones. Through exciting experiences and shared challenges, participants develop resilience and empathy for others to live more fulfilling lives.

Perspective

Inclusiveness

83

Chapter Four · Our Future · LIFE Extreme Sporting Group

84

Visual Standards Guide

85

Chapter Four · Our Future · LIFE Extreme Sporting Group

Similar to:

Red Bull Adventure, REI Adventures

Differentiating elements:

LIFE Extreme Sporting Group goes beyond simply providing thrilling experiences and adrenaline rushes. They strive to create purposeful and fulfilling experiences that challenge participants both physically and mentally, while also encouraging personal growth, resilience, and self-discovery.

86

Visual Standards Guide

87

Chapter Four · Our Future · LIFE Travel Plans

88

Visual Standards Guide

LIFE Travel Plans

EXPERIENCE-1

Provide local LIFE travel plans for travelers who want to experience different cultures.

Provide local LIFE travel plans for travelers who want to experience different cultures. Spot is opened near the airport. When people enter Spot, they can get travel routes related to LIFE magazine.

During the tour, people can fully experience the local humanities and culture, allowing tourists to have a trip that can see the epitome of local life.

Mission-focus

LIFE Travel Plans, which reinforces our mission of through cultivating empathy, inclusiveness and broaden perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. By organizing immersive cultural exchange tours, LIFE Travel Spot facilitates meaningful interactions between travelers and diverse cultures around the world. Through guided experiences and opportunities for deep engagement, travelers gain firsthand exposure to different worldviews which enables people emphathize different life experience and make live's more fulfilling.

Perspective Empathy Inclusiveness

89

Chapter Four · Our Future · LIFE Travel Plans

90

Visual Standards Guide

91

Chapter Four · Our Future · LIFE Travel Plans

Similar to:

Intrepid Travel, Exodus Travels, World Expeditions

Differentiating elements:

While other brands may offer cultural tours as part of their offerings, LIFE Travel Spot specializes in facilitating meaningful cultural exchanges between travelers and local communities.

92

Visual Standards Guide

93

Chapter Four · Our Future · LIFE × Netflix Documentaries

94

Visual Standards Guide

LIFE × Netflix Documentaries

CO-BRANDING-1

LIFE and Netflix team up to produce a series of documentaries about human social life experience.

Netflix and LIFE produce a series of original documentaries.

Through intimate and illuminating interviews, this series explores the experiences, challenges, and triumphs of people from diverse backgrounds and cultures around the world.

Mission-focus

LIFE × Netflix Documentaries reinforces our mission of through cultivating empathy, inclusiveness and immersive perspectives, we enable individuals to see different world so that they may live purposeful and fulfilling lives. By watching these documentaries, viewers gain empathy and expand their perspectives about individuals from a variety of backgrounds and cultures. We empower individuals to live purposeful lives by embracing the richness of our diverse world.

Perspective Empathy

95

Chapter Four · Our Future · LIFE × Netflix Documentaries

96

Visual Standards Guide

97

Chapter Four · Our Future · LIFE × Netflix Documentaries

Similar to:

BBC Earth, Discovery Channel, PBS

Differentiating elements:

LIFE × Netflix documentaries are known for their commitment to showcasing diverse perspectives and voices.

Explore cultures, explore social issues, or celebrate human resilience in these documentaries that reflect the complexity of life in all its forms.

98

Visual Standards Guide

99

Colophon

Typography Seitu Aktiv Grotesk

Photographs

Adobe Stock.com Freepik.com

100

Visual Standards Guide

www.expandlifehorizons.com

101