File New_Portfolio_Yiwei_Li

SELECTED WORKS 2020 —2024

File New Graphic Designer Yiwei Li, mfa

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 1

YIWEI LI

PAG E 2

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

SELECTED WORKS 2020 —2024

File New Graphic Designer Yiwei Li, mfa

(FILE NEW)

File New typically refers to the action of starting a new project or document within a design software in the computer. It represents the dynamic connection between saving and loading in the creative process. In design, as in life, we are constantly cycling between these two actions. Every project saved is a record of our progress, and every file loaded is an opportunity to revisit, refine, or transform ideas.

File New is not just a portfolio; it symbolizes my future as a designer. Just like opening a blank file in design software, my creative journey is filled with untapped possibilities, waiting to be shaped by ideas, experiments, and experiences.

This title reflects my approach to design, where every project starts with curiosity, a willingness to explore, and the excitement of creating something new from scratch.

Contents

(FILE ONE)

(FILE SIX)

Defining Life (Rebranding Life) // Page 07

Stay Alert, Be Safe (“Bsafe” Branding) // Page 95

(FILE T WO)

(FILE SEVEN)

Playing with the Alphabet (Typography Cards) // Page 41

Start the Day with Coffee (Cafe App Redesign) // Page 131

(FILE THREE)

(F I L E E I G H T ) Neon Shadows of the Future (Movie Trailer) // Page 147

The Mystery of Typefaces (Alphabet Posters) // Page 55

(FILE FOUR)

Growing with Every Step (“Plant It” App Design) // Page 65

(F I L E N I N E ) Popcorn Fantasy (Object Video) // Page 155

(FILE FIVE)

(FILE TEN)

Belongs to Our Bond (Podcast Chapbook) // Page 79

Sustainable Fashion in China (MFA Thesis Project) // Page 165

YIWEI LI

M F A P O R T F O L I O / / / 22002200- -22002244

(FILE T WO)

(DELIVER ABLES)

Rebranding Life

Guide books and a website

(COURSE)

(OB JECTIVE)

The Nature of Identity

Select a brand that is inactive, struggling, or no longer in operation, and explore its foundational values and legacy. Reimagine and revitalize the brand by creating a fresh visual identity that preserves its original spirit. Using the new brand strategy and guidelines, propose a range of business opportunities that allow the brand to thrive beyond its initial industry.

(INSTRUCTOR)

Hunter Wimmer (SEMESTER)

Spring 2024 ( C AT E G O R I E S )

Branding Design UI Design Editorial Design

PAG E 8

(APPROACH)

I reimagined Life Magazine beyond its traditional photo journalism roots, retaining its core essence while centering on inclusivity, immersion, and empathy. This new version emphasizes meaningful connections, social engagement, and human empathy, resonating with today’s socially conscious youth.

FILE NEW

Defining Life Instructor, Hunter Wimmer

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 9

YIWEI LI

PAG E 1 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 1 1

YIWEI LI

PAG E 1 2

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 13

YIWEI LI

PAG E 1 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 1 5

YIWEI LI

PAG E 1 6

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 1 7

YIWEI LI

PAG E 1 8

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 1 9

YIWEI LI

L

Letter “L”

+

Pinwheel

+ Camera Shutter

=

PAG E 2 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 2 1

YIWEI LI

PAG E 2 2

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 2 3

YIWEI LI

PAG E 24

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 2 5

YIWEI LI

PAG E 26

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 2 / 1 0 ) // T Y P O G R A P H Y C A R D S

PAG E 2 7

YIWEI LI

PAG E 28

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 2 / 1 0 ) // T Y P O G R A P H Y C A R D S

PAG E 2 9

YIWEI LI

PAG E 3 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 3 1

YIWEI LI

PAG E 3 2

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 3 3

YIWEI LI

PAG E 3 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 3 5

YIWEI LI

PAG E 3 6

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 3 7

YIWEI LI

PAG E 3 8

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 3 9

YIWEI LI

PAG E 4 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 41

YIWEI LI

M F A P O R T F O L I O / / / 22002200- -22002244

(FILE ONE)

(DELIVER ABLES)

Typography Cards

Play cards

(COURSE)

(OB JECTIVE)

Type Forms

Design visually striking typography cards that showcase the beauty and versatility of typefaces, blending creative layouts with clear readability to inspire appreciation for type as both art and function.

(INSTRUCTOR)

Anthony Palmer (SEMESTER)

Fall 2020 ( C AT E G O R I E S )

Typography Visual Design

PAG E 42

( APPROACH)

I broke with tradition and used segmentation to design the cards to make the overall layout of the cards more dynamic. Each card corresponds to a different type of font. Although there are segmented letters on the cards, the details of the fonts can still be seen.

FILE NEW

Playing with the Alphabet Instructor, Anthony Palmer

FILE NEW

F I L E ( 0 2 / 1 0 ) // T Y P O G R A P H Y C A R D S

PAG E 4 3

YIWEI LI

PAG E 4 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 1 / 1 0 ) // R E B R A N D I N G L I F E

PAG E 4 5

Franklin Gothic d n o m a r a Bick G Rockwell

h am Script

s n a S l l i G Futura

n i l k n Fra

Caslon n o s l e H

ca i t ve

Tr a ja

n e J

n

d

a r u t u F Jenson Helvetica Gill Sans

Tr ajan

c i h t o nG Rockwell

n o l s a C

Didot Bickh am Script

YIWEI LI

PAG E 4 8

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 2 / 1 0 ) // T Y P O G R A P H Y C A R D S

PAG E 49

YIWEI LI

PAG E 5 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 2 / 1 0 ) // T Y P O G R A P H Y C A R D S

PAG E 51

YIWEI LI

PAG E 52

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 2 / 1 0 ) // T Y P O G R A P H Y C A R D S

PAG E 5 3

YIWEI LI

PAG E 5 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

PAG E 5 5

YIWEI LI

M F A P O R T F O L I O / / / 22002200- -22002244

(FILE THREE)

(DELIVER ABLES)

Alphabet Posters

Posters of three typefaces

(COURSE)

(OB JECTIVE)

Type Forms

Fall 2020

To create a series of alphabet posters that highlight the foundational role of typography in design, using diverse typefaces and layouts to enhance letter recognition and phonetic awareness. Each poster promotes visual communication and engages early learners in an inspiring design-focused environment.

( C AT E G O R I E S )

(APPROACH)

Typography Visual Design

I selected three fonts for the poster—Avenir, Bodoni, and Garamond—each representing a distinct typographic category: Geometric, Didone, and Garald. To enhance visual contrast, I used an asymmetrical layout and high-hue colors, allowing each font’s subtle characteristics to stand out against the black background. In addition, I added an italic outline to the headline text, which allows the audience to see the contrast between the regular and italic fonts.

(INSTRUCTOR)

Anthony Palmer (SEMESTER)

PAG E 5 6

FILE NEW

The Mystery of Typefaces Instructor, Anthony Palmer

FILE NEW

F I L E ( 0 3 / 1 0 ) // A L P H A B E T P O S T E R S

PAG E 5 7

YIWEI LI

PAG E 5 8

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 3 / 1 0 ) // A L P H A B E T P O S T E R S

PAG E 5 9

YIWEI LI

PAG E 6 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 3 / 1 0 ) // A L P H A B E T P O S T E R S

PAG E 61

YIWEI LI

PAG E 62

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 3 / 1 0 ) // A L P H A B E T P O S T E R S

PAG E 6 3

YIWEI LI

PAG E 6 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 3 / 1 0 ) // A L P H A B E T P O S T E R S

PAG E 6 5

YIWEI LI

M F A P O R T F O L I O / / / 22002200- -22002244

(FILE FOUR)

(DELIVER ABLES)

“Plant it!” App Design

Mobile app of indoor planting

(COURSE)

(OB JECTIVE)

User Experience

I designed an intuitive and user-friendly app that empowers urban residents to successfully engage in urban planting. ‘Plant It’ will offer personalized assistance and resources for growing plants in city environments, with a focus on accessibility, community engagement, and sustainable urban living.

(INSTRUCTOR)

Edward Cho (SEMESTER)

Spring 2024 (APPROACH) ( C AT E G O R I E S )

UX/UI Design Case Study

PAG E 6 6

The target audience of this app is plant cultivation enthusiasts living in cities, with an age range of 20-50 years old. In the app, users can customize their own cultivation plans according to their living habits and different potted plant types. This includes watering and fertilizing schedules, with the app’s watering reminder feature helping users care for their plants more effectively. At the same time, the app has a plant community function, where users can share their planting experiences and planting results in the community.

FILE NEW

Growing with Every Step Instructor, Edward Cho

FILE NEW

F I L E ( 0 4 / 1 0 ) // P L A N T I T ! A P P D E S I G N

PAG E 6 7

YIWEI LI

PLANT IT! PLANT IT! is an application for urban indoor gardening.

It offers access to expert guidance, customized planting plans, and personalized watering reminder functions, ensuring each plant receives optimal care. Additionally, users can connect with a vibrant community of fellow urban gardeners.

PAG E 6 8

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 4 / 1 0 ) // P L A N T I T ! A P P D E S I G N

PAG E 6 9

YIWEI LI

YIWEI LI

PAG E 7 2

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 4 / 1 0 ) // P L A N T I T ! A P P D E S I G N

PAG E 7 3

YIWEI LI

P A G E 74

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 4 / 1 0 ) // P L A N T I T ! A P P D E S I G N

PAG E 75

YIWEI LI

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 4 / 1 0 ) // P L A N T I T ! A P P D E S I G N

PAG E 7 7

YIWEI LI

PAG E 78

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 4 / 1 0 ) // P L A N T I T ! A P P D E S I G N

PAG E 7 9

YIWEI LI

M F A P O R T F O L I O //// 22002200- -22002244

(FILE FIVE)

(DELIVER ABLES)

Podcast Chapbook Design

Chapbook of a podcast

(COURSE)

(OB JECTIVE)

Type Systems

This project is a podcast transcript chapbook with a theme centered on sisterhood, featuring a visually coherent layout and photography to capture its essence. The design will emphasize the core of the podcast content—Bond, using creative typography and images to enhance the emotional connection and ref lect the unique bond between sisters.

(INSTRUCTOR)

Hunter Wimmer (SEMESTER)

Spring 2022 ( C AT E G O R I E S )

Editorial Design Typography Layout Design

PAG E 8 0

(APPROACH)

According to the theme of the podcast—sisters, I chose a cream yellow as the main color to create a calm and warm feeling. And added black and white pictures in the spread to contrast with the cream yellow pictures, just like sisters, the two complement each other. In the font selection, I used a serif typeface for the title, and in order to enhance the contrast of the layout, I chose a san serif typeface for the text body.

FILE NEW

Belongs to Our Bond Instructor, Hunter Wimmer

FILE NEW

F I L E ( 0 5 / 1 0 ) // P O D C A S T C H A P B O O K

PAG E 8 1

YIWEI LI

PAG E 8 2

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 5 / 1 0 ) // P O D C A S T C H A P B O O K

PAG E 8 3

YIWEI LI

PAG E 8 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 5 / 1 0 ) // P O D C A S T C H A P B O O K

PAG E 8 5

YIWEI LI

PAG E 8 6

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 5 / 1 0 ) // P O D C A S T C H A P B O O K

PAG E 87

FILE NEW

F I L E ( 0 5 / 1 0 ) // P O D C A S T C H A P B O O K

YIWEI LI

PAG E 9 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 5 / 1 0 ) // P O D C A S T C H A P B O O K

PAG E 9 1

YIWEI LI

PAG E 9 2

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 5 / 1 0 ) // P O D C A S T C H A P B O O K

PAG E 9 3

YIWEI LI

PAG E 9 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 5 / 1 0 ) // P O D C A S T C H A P B O O K

PAG E 9 5

YIWEI LI

M F A P O R T F O L I O / / / 22002200- -22002244

(FILE SIX)

(DELIVER ABLES)

Bsafe Branding

A branding book, three posters, an app and the event promotional materials

(COURSE)

Visual Thinking (INSTRUCTOR)

Sandra Isla (SEMESTER)

(OB JECTIVE)

The goal of this project is to enhance the self-protection awareness of urban residents to help reduce the potential risk of human trafficking. The target audience of this project is children, women and men with weak self-protection awareness.

Spring 2022 ( APPROACH) ( C AT E G O R I E S )

Brand Identity Layout Design Promotional Design UX/UI Design

PAG E 9 6

Bsafe’s brand mission is to empower and protect communities through awareness, prevention, and support in the fight against human trafficking.

In terms of brand definition, the main color of the brand is orange, which is eye-catching and has a warning connotation. At the same time, orange is also a relatively neutral color to correspond to my target audiences of different ages and genders. In terms of the design concept of the logo, I chose the visual element of human eyes, which represent attention and vigilance.

FILE NEW

Stay Alert, Be Safe Instructor, Sandra Isla

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 97

YIWEI LI

PAG E 9 8

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 9 9

YIWEI LI

PAG E 1 0 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 0 1

YIWEI LI

PAG E 1 0 2

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 0 3

YIWEI LI

PAG E 1 0 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 0 5

YIWEI LI

PAG E 1 0 6

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 07

YIWEI LI

PAG E 1 1 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 1 1

YIWEI LI

PAG E 1 1 2

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 13

YIWEI LI

PAG E 1 1 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 1 5

YIWEI LI

PAG E 1 1 6

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 1 7

YIWEI LI

PAG E 1 1 8

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 1 9

YIWEI LI

PAG E 1 2 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 2 1

YIWEI LI

PAG E 1 2 2

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 2 3

YIWEI LI

PAG E 1 24

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 2 5

YIWEI LI

PAG E 1 26

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 2 7

YIWEI LI

PAG E 1 28

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 1 2 9

YIWEI LI

PAG E 13 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 6 / 1 0 ) // B S A F E B R A N D I N G

PAG E 13 1

YIWEI LI

M F A P O R T F O L I O / / / 22002200- -22002244

(FILE SEVEN)

(DELIVER ABLES)

Cafe App Redesign

A branding book, three posters, an app and the event promotional materials

(COURSE)

Digital Studio Design 1 (INSTRUCTOR)

Lloyd Mitchell (SEMESTER)

Spring 2022

(OB JECTIVE)

The goal of the La La Land Kind Cafe app redesign was to enhance the user ordering experience through an intuitive, playful, and whimsical interface. The redesign focused on smoother navigation, simplified ordering, and a visually engaging platform that embodies the cafe’s mission of “kindness and connection.”

( C AT E G O R I E S )

UX/UI Design Visual Design

PAG E 13 2

( APPROACH)

I chose yellow and light blue as the colors of the user interface. I added a hand-drawn style of lines to the user interface to create a playful feeling, so that users can feel better when experiencing coffee purchases.

FILE NEW

Start the Day with Coffee Instructor, Lloyd Mitchell

FILE NEW

F I L E ( 0 7/ 1 0 ) // C A F E A P P R E D E S I G N

PAG E 13 3

YIWEI LI

PAG E 13 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 7/ 1 0 ) // C A F E A P P R E D E S I G N

PAG E 13 5

YIWEI LI

PAG E 13 6

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 7/ 1 0 ) // C A F E A P P R E D E S I G N

PAG E 13 7

YIWEI LI

PAG E 13 8

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 7/ 1 0 ) // C A F E A P P R E D E S I G N

PAG E 13 9

YIWEI LI

PAG E 1 4 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 7/ 1 0 ) // C A F E A P P R E D E S I G N

PAG E 1 41

YIWEI LI

PAG E 1 42

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 7/ 1 0 ) // C A F E A P P R E D E S I G N

PAG E 1 4 3

YIWEI LI

PAG E 1 4 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 7/ 1 0 ) // C A F E A P P R E D E S I G N

PAG E 1 4 5

YIWEI LI

PAG E 1 4 6

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 7/ 1 0 ) // C A F E A P P R E D E S I G N

PAG E 1 47

YIWEI LI

M F A P O R T F O L I O / / / 22002200- -22002244

(FILE EIGHT)

(DELIVER ABLES)

Movie Trailer

A trailer video of movie Blade Runner 2049

(COURSE)

(OB JECTIVE)

Motion Graphic 1

Fall 2023

The purpose of this project is to understand the various functions of Adobe After Effects and be able to f lexibly apply these functions to make animated videos. Motion graphic is different from traditional graphic images in that it needs to use different types of dynamics to show the attractiveness of the visual layout.

( C AT E G O R I E S )

(APPROACH)

Video Editing Illustration Visual Design

I chose the movie Blade Runner 2049. When making the trailer, I chose several well-known storyboards in the movie and turned them into illustrations. In addition, in several shots, I combined spatial perspective to make the text more dynamic to break through the boundaries of the two dimensions.

(INSTRUCTOR)

Frank Pietronigro (SEMESTER)

PAG E 1 4 8

FILE NEW

Neon Shadows of the Future Instructor, Frank Pietronigro

FILE NEW

F I L E ( 0 8 / 1 0 ) // M O V I E T R A I L E R

PAG E 1 49

YIWEI LI

PAG E 1 5 0

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 8 / 1 0 ) // M O V I E T R A I L E R

PAG E 1 51

YIWEI LI

PAG E 1 52

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 8 / 1 0 ) // M O V I E T R A I L E R

PAG E 1 5 3

YIWEI LI

PAG E 1 5 4

M FA P O R T F O L I O // 2 0 2 0 - 2 0 2 4

FILE NEW

F I L E ( 0 8 / 1 0 ) // M O V I E T R A I L E R

PAG E 1 5 5

YIWEI LI

M F A P O R T F O L I O / / / 22002200- -22002244

(FILE NINE)

(DELIVER ABLES)

Object Video

An edited video of the popcorn bag

(COURSE)

(OB JECTIVE)

Motion Graphic 1

To create a dynamic and visually engaging motion graphic video that showcases an object’s form, function, and narrative potential through movement, composition, and visual effects. This project aims to develop skills in animation, timing, and storytelling while exploring innovative techniques to transform an everyday object into a captivating focal point for viewers.

(INSTRUCTOR)

Frank Pietronigro (SEMESTER)

Fall 2023 ( C AT E G O R I E S )

Video Shooting Video Editing Visual Design

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(APPROACH)

The whole video uses a relatively abstract narrative style to tell the story of a bag with a popcorn shape and personality. I used multiple angles and different lighting to shoot this bag to make it look more like a lively and cute creature. The story is about the bag’s doubts about its own identity and its final cognition, which is a bit absurd but interesting.

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Popcorn Fantasy Instructor, Frank Pietronigro

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M F A P O R T F O L I O / / / 22002200- -22002244

(FILE TEN)

(DELIVER ABLES)

MFA Thesis Project

Retail Environment design, UX/UI design and interactive promotion design

(COURSE)

Visual Communication Lab Thesis 1, 2, 3

Jeremy Stout Laurie Makela John Nettleton

The project focuses on sustainable fashion in China, aiming to encourage young Chinese women to choose sustainable clothing over fast fashion. It includes a total of three deliverables involving sales environment design, user experience design and interactive promotion design.

(SEMESTER)

(APPROACH)

Fall 2023

The target audience for this thesis is young women in their 20s and 30s. To appeal to this demographic, I designed the visual system using soft tones to convey the calm and gentle essence of sustainable clothing. Additionally, I incorporated curved lines into the deliverables, adding a sense of dynamism and making the overall design more engaging and lively.

(INSTRUCTOR)

( C AT E G O R I E S )

Branding Identity UX /UI Design Motion Graphic Design Editorial Design Promotional Design

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(OB JECTIVE)

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MFA Thesis Sustainable Fashion in China Instructor, Jeremy Stout, Laurie Makela, John Nettleton

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S I G N AT U R E

LOGOT YPE

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SYMBOL

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Special Thanks

( TO M Y PA R EN T S A N D D U O D U O)

First of all, I want to thank my biggest sponsor, my dear parents. You have supported me unconditionally both materially and spiritually, helping me to realize my dream. And my dear dog Duoduo, you are my biggest spiritual support. Every time when I have a mental breakdown, you calm my heart. I will always love my family. 爸爸, 妈妈还有多多，我爱你们。 ( TO MY FRIENDS)

You guys make my life in San Francisco less monotonous and support me in my studies and life. You inspire me and I am lucky to have such priceless friendships. ( TO MY MENTORS)

I am very grateful to every instructor who has taught me. Your patience and encouragement have helped me to continuously improve and progress on the road to becoming a more professional designer, and guided me to continue to explore and experiment.

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Colophon (TITLE OF BOOK)

( C O N TA C T )

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Yiwei Li y iwei_li0326 @163.com (628) 286 -9005

(SCHOOL)

Academy of Art University (TYPOGRAPHY) (DEGREE)

Master of Fine Arts School of Graphic Design

New Century Schoolbook A rea Normal (PHOTO GR APHY)

(COURSE)

GR 800 MFA Portfolio Seminar

Unsplash.com Adobe Stock.com (PA P ER )

(INSTRUCTOR)

Mary Scott

Mohawk Superfine Eggshell 100# Text

(COPYRIGHT ©2024 YIWEI LI)

All rights reserved. Unauthorized use, duplication, or distribution of any content, including text, images, and design elements, without explicit permission is strictly prohibited.

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w w w.y i we i - li d e s i gn .c o m

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