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M A X FAC T O R
V I S UA L D E V E L O P M E N T GU I D E
New Concept Max Factor guides people toward radiant confidence and full potential at all stages of life.
Max Factor will go beyond creating cosmetics products, and extend its radiant confidence at any stage of life. For the concept, I developed one key phase for each key word. By adding key phrases in each keywords can help developing and visualize the identity system. Each key word associates with one concept. The first key phrase is “Bold and elegant”, which is comes from the keyword “Radiant”. It means shinning can both means a radiant a person and the radiant future. The second key phrase is being “Powerful and attractive” through transformation. The third key phrase is “Expressive and Free” by building up self-confidence.