Visual Development Guide

Burt's Bees Visual Development Guide Student: Yingjie Chen Course: GR 604 The Nature of Identity

Burt's Bees Visual Development Guide

Table Of Conents 01 Key Phrases Identity Design 02 Logo development Round 1 Logo development Round 2 Computer Drafts Computer Drafts:Color Look A - Like Logos Visual Research

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Brand Description Burt's Bees Burt's Bees is a leading skin care and beauty brand focused on creating natural products using ingredients that come directly from nature. Their target audience includes people of all ages and backgrounds who seek high-quality skin care products free of harsh chemicals and artificial additives. They believe in harnessing the power of natural ingredients to create products that not only promote skin health, but also minimize environmental impact.

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Brand Description

1984

1995

2009

The year Burt's Bees was officially founded

by Burt Shavitz and Roxanne Quimby, marking the beginning of their journey into natural skincare products.

The company moves its headquarters to North Carolina, solidifying its presence in the United States and expanding its operations.

Burt's Bees celebrates its 25th anniversary, reflecting on its growth and success in the natural skincare market.

1991

2007

Burt's Bees introduces its iconic Beeswax Lip Balm, which becomes one of the brand's most popular and recognizable products.

Burt's Bees is acquired by Clorox, providing the brand with additional resources and distribution channels while maintaining its commitment to natural ingredients and sustainability.

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2010 The brand launches its "Greater Good" sustainability program, reaffirming its dedication to environmental responsibility and social impact.

2012

2019

Burt's Bees becomes CarbonNeutral® certified, furthering its commitment to reducing its carbon footprint and promoting environmental stewardship.

Burt's Bees launches its "Beez Kneez" sustainability goals, setting targets for reducing waste, conserving water, and supporting pollinator health.

2017 The brand expands its product line to include cosmetics, introducing natural makeup options to complement its skincare offerings.

2020

Today

Burt's Bees celebrates its 35th anniversary, commemorating over three decades of providing consumers with natural, sustainable skincare solutions.

Burt's bees will adhere to the spirit of linking nature, health and community to build the brand, and engage in education, outdoor and other industries to develop the brand.

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New Mission

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Our mission is to inspire people to connect with nature, wellness, and community, so that can improve their health and work together for a healthier planet.

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Brand Soul Each product contains the essence of nature: to nurture, heal and sustain.

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Keywords Nature Heal with nature's bounty Wellness Nurture your well-being Community Bee-inspired collaboration

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Key Phrases

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Nature Heal with nature's bounty Wellness Nurture your well-being Community Bee-inspired collaboration

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Logo development Round 1

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Round 1

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Round 1

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Round 1

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Round 2

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Round 2

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Computer Drafts: Color

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Computer Drafts: Color

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Final Logo

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Color Palette

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HEX: #e8ae3e CMYK: 9, 33, 87,0 RGB: 232, 174, 62 PMS: 116

HEX: #a6a3a2 CMYK: 37, 31, 32,0 RGB: 166, 163, 162 PMS: 430

HEX: #000000 CMYK: 0, 0, 0,0 RGB: 0, 0, 0 PMS: 419

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Typography

Seitu Regular:

Seitu Bold:

A B C D E F G H I J K L M N OP QR S T U V W XYZ

A B C D E F G H I J K L M N OP QR S T U V WXYZ

abcdefghijklmnopqrstuvw xyz

abcdefghijklmnopqrstuvw xyz

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Joanna Nova Regular:

Joanna Nova Medium:

A B C D E F G H I J K L M N OP QR S T U A B C D E F G H I J K L M N OP QR S T VWXYZ UVWXYZ abcdefghijklmnopqrstuvw xyz

abcdefghijklmnopqrstuvw xyz

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Size Chart Symbol

Typeface

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Version 1

Version 2

Version 3

2 inch

1.5 inch

0.5 inch

0.25 inch

Do not set the logo below 0.25 inch

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Logo Do’s and Dont’s Correct Logo Usage

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Incorrect Logo Usage

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Look A - Like Logos

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Lakewinds Food Co - op

Nesroom - Xcoobee

Bee F Honey

Mi - Facemask

Lakewinds Food Co — op

IBM

Algebasin Bio

Orbee

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Disclaimer This is a student project Typography Seitu Joanna Nova Photography Unsplash.com

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