Duality + Unity

Yingjie Chen

Yingjie Chen // MA

Duality Unity

Yingjie Chen // MA

Duality Unity

"Duality+Unity" is my graphic design portfolio, a culmination of my Master of Art studies. It embodies the balance between contrasting elements and their seamless integration within my work. This collection explores the harmony of opposites, where each project merges two distinct ideas into a cohesive visual statement. Through this lens, I’ve developed a unique design approach, allowing intuition and skill to guide the creation of innovative, unified pieces. "Duality+Unity" not only showcases my technical proficiency but also my dedication to exploring the symbiosis of diversity within design.

Intro.

Table Contents

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01 Love + Radio A Podcast Booklet 02 — 17

05 Home + Store A Furniture Store 86 — 115

02 Mayhew + Museum Graphic Design For Museum Exhibitions 18 — 47

06 Sound + Soul A Music App 116 — 137

03 Karl + Book A Plant Book 48 — 61

07 Fonts + Graphic Font Posters And Cards 138 — 151

04 Sport + App A Sport App 62 — 85

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Love Radio

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Course GR 601: Type Systems Structer Hunter Wimmer Project love + Raidio Semester Fall 2022 Keywords Diversity Adaptation Ecosystem

Background Nick van der Kolk's Love and Radio features a unique episode from Hot Lunch, exploring diverse topics through in-depth interviews. Subjects range from Bigfoot research and centipede aversion to the safety of bacon-flavored dog food, tested on animals and humans alike, showcasing the program's eclectic and otherworldly production style.

Approach For the podcast's graphic design, we'll craft a visually engaging, eclectic mix that captures the essence of its diverse topics. Using bold, otherworldly elements and a mix of mysterious and humorous imagery—like silhouettes of Bigfoot, centipedes, and whimsical dog food packaging—we aim to intrigue and attract listeners with a curious blend of the seedy, sublime, and surreal.

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Mayhew Museum

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Course GR 601: Type Systems Structer Hunter Wimmer Project Mayhew + Museum Semester Fall 2023 Keywords Vibrance Fusion Soulscapes

Background Penn State University's Snowiss Gallery showcases Richard Mayhew's solo exhibition from 2022 to 2023, his abstract landscapes that merge emotional depth with his African American and Native American heritage. Known for their vivid colors and dreamlike quality, Mayhew's paintings highlight the diversity of American art and offer a unique.

Approach In order for the works in Richard Mayhew's exhibition to be more widely known and reflect the vibrancy and depth of his art, I will use bold, abstract shapes and a palette inspired by his landscapes. The typography will be minimalist, ensuring that the focus remains on the emotional and spiritual nature of his work, inviting the viewer into a visually immersive experience.

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P R O J EPC AY E IUOM R T: O JM EC T:HL EOW V E+ +MRUASD

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Karl Book

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Course GR 619: Type Composition Structer Anthony Palmer Project Karl + Book Semester Fall 2022 Keywords Intricacy Transcendence Unity

Background Karl Blossfeldt is a pioneering German photographer known for his detailed close-up photographs of plants. Using a homemade camera, he combines artistic and scientific observations to reveal complex patterns and structures in nature. His legacy lies in his unique ability to transform ordinary plants into profound artistic expressions, offering new perspectives on the interconnectedness of nature.

Approach We will reflect the spirit of Blossfield, blending scientific precision with artistic flair. Using elements of macro photography, intricate plant patterns and a monochromatic palette to emphasize texture and form, the design aims to transform the ordinary into the extraordinary, inviting the viewer to explore the subtle relationship between the complexity of nature and its artistic capabilities, its hidden beauty.

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Sport App

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Course IXD 606: User Experience Design Structer Kevin Kidwell Project Sport + App Semester Fall 2022 Keywords Diversity Adaptation Ecosystem

Background Experience a large number of sports courses and professional sports tools in the Hetrack App. Practice, record and share with friends in the community anytime and anywhere, and enjoy your exclusive sports moments.

Approach For the Hetrack app, we will design an immersive dynamic environment that reflects the spirit of individual achievement and collective progress. Featuring a vibrant vibrant color palette as well as an innovative, user-friendly interface.

We motivate and engage users through challenges As users begin their fitness journey, we will track their progress and discover their unique path to health ever-changing activity.

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Home Store

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Course GR 613: Type Experiments Structer David Hake Project Home + Store Semester Fall 2023 Keywords Colorful Warm Soft

Background I used words from a Russian poem to create patterns, and then I used patterns to create and build a brand.

Approach In the brand soul of our home furniture store, we will take inspiration from the soulful lines of a Russian poem and translate its lyrical beauty into patterns that speak of history, culture and emotions. Through design, these patterns will evolve into a home decoration shop. Here, each piece tells a story, blending poetry and pattern styles to create unique furniture.

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й д б ё ю

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Sound Soul

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Course GR 620: Visual Thinking Structer Jeremy Stout Project Sound + soul Semester Fall 2023 Keywords Personal Heal Connect Background TFI: Music and Mental Health 1: Music has a profound impact on mental health, both positively and negatively, affecting emotions, stress levels, and overall well-being.

2: Many individuals face mental health challenges such as anxiety, depression, or stress, and they often lack accessible, effective, and affordable means to alleviate these issues.

3: I want to use design to promote the use of music therapy to support the mental health of a wide range of people.

Approach Using design, our project will create visually engaging posters, websites, and apps to advocate for music therapy as a powerful, accessible mental health support tool. By illustrating the impact of music on well-being, we aim to connect individuals facing mental health challenges with therapeutic music interventions that promote emotional healing and stress relief.

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Fonts Cards

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Course GR 617: Type Forms Structer Tracy Merchant Project Fonts + Cards Semester Fall 2022 Keywords Heritage Diversity Innovation

Background Bodoni, designed by Giambattista Bodoni in the late 18th century, exemplifies the neoclassical style.

Adobe Garamond, a reinterpretation of the 16th-century typefaces by Claude Garamond, is admired for its legibility and elegance.

Futura, created by Paul Renner in the 1920s, is a geometric sans-serif typeface that embodies the ideals of the Bauhaus movement with its simplicity.

Approach In creating typeface posters, we will highlight their unique qualities. Through a visual narrative, each poster will encapsulate the essence, history and aesthetic appeal of these iconic fonts, demonstrating their lasting impact on design.

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THANK YOU

Thank you

As I stand on the brink of concluding my journey as a graduate student, I'm overwhelmed with gratitude. This voyage has been one of transformation, steeped in challenges and triumphs, and it would not have been possible without the unwavering support of my mentors, peers, and family.

Their guidance, encouragement, and faith in me have been my north star. To the faculty who enriched my mind and to the friends who became my second family, thank you from the bottom of my heart. As this chapter closes, I carry forward not just knowledge, but cherished memories and invaluable relationships.

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COLOPHON

Colophon Contact

Jojo Yingjie Chen yingjiechen622@gmail. com chenyingjiedesign. com

Book Details

Title: Duality + Unity Printing: Blurb.com Typo: Garamond Premier, Avenir

School

Academy of Art University School of Graphic Design

Instructor

Mary Scott

COPYRIGHT ©️ 2024 YINGJIE ( JOJO) CHEN All rights reserved. No part of this publication may be reproduced in any manner whatsoever without permission and transmitted, distributed, in any form or by any means, including photocopying. Recording and other electronic or mechanical means, Student project only, No part of this book is for commercial use.

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