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Registration deadline Thursday, April 15th, 2010 Please fill in the information below and send or bring this form, along with your payment, to: YES Montreal (Youth Employment Services) 666 Sherbrooke Street West, 7th Floor Montreal, Quebec H3A 1E7



F 514.878.9950

For online registration $99.00 $75.00 (before March 22, 2010) $60.00 Full-time students (under age 35 with valid student I.D.)


Please Print

Workshop Session A

First Name Last Name

A1 The

Address Postal Code Phone Fax


Name of your business METHOD OF PAYMENT (Please select one) Cash


Money Order*




Name of Cardholder Card Number


Age Group 15-25 26-35



Have you attended any of our previous Entrepreneurship Conferences? Yes




How did you hear about this conference? Email Brochure YES Website School Radio Newspaper Word of Mouth TV Referral from another org. What is your current stage of business development? Idea Evaluation Pre Start-up What type of business are you interested in? Services Import/Export Manufacturing Distribution Other

Top Line

Speaker: Heather David, Director, Business Development USA, Fruits and Passion

A2 e-Marketing Tactics to Build Your Business

56 and over

Have you used any of the services provided by YES?

(10:00 am – 11:00 am)

The most powerful bottom line impact comes from the top line. How do you maintain and grow that top line in the face of recent economic issues and changing consumer buying habits? Both US and International business development is the next frontier for the ambitious top line enthusiasts. This workshop teaches you how to aggressively move into the lucrative US and foreign markets and develop sales in uncharted territory.

Exp. Date

Signature Male

Conference workshops are designed for maximum flexibility. Engineered as fast-paced, fun, informative sessions that will give you cold, hard, money-making ideas, these workshops are hosted by Quebec’s most cutting edge entrepreneurs, experts and professionals. On the conference day, you choose what blend of workshops, one from each of the sessions below, best suits your individual business needs.

YES Centre Other

This workshop explores how to market your business without spending big dollars using social media and other e-marketing tactics. To do this, we will investigate examples of others who have grown their sales in this very way!

Speaker: Chris Emergui, President & Founder, BAM Strategy

A3 Business



E-Commerce Self-employed Artist

Hospitality Retail

Cancellations must be made in writing and received on or before March 29, 2010. An administration fee of $25.00 will be deducted from the refund, which will be issued after the conference. YES respects your privacy and protects your personal information. We do not rent, sell or trade our mailing lists. The information you provide will be used to deliver services and keep you informed and up to date on the activities of YES; including programs, services, special events, funding needs and opportunities to volunteer. If at any time you wish to be removed from any of those lists, simply advise us at 514-878-9788 or via e-mail at and we will gladly accommodate your request. *Cheque or Money Order payable to Youth Employment Services

101: Legal & Accounting

Harness the power of financial and legal tools to structure your business flawlessly. Getting your company’s financial statements in order, keeping Revenue Canada away from your door and legally protecting your personal assets from creditors are essential to your success. This information-packed workshop of concrete direction from an expert accountant and lawyer will help you get it right, right from the start.

Speakers: Tyna Jallet, CA, Partner SNG Collins Barrow and Nancy Cleman, Lawyer, Sternthal Katznelson Montigny

More details available on our website at

Workshop Session B B1 Purse

(11:30 am – 12:30 pm)


Shatter your financial limitations to growth. Grant funding, banks, friends & family, business angels, venture capitalists – seed money is out there. There is a mystifying host of funding options, many of which come with strings attached. Do not waste time pursuing the wrong kind of money. Get clear answers from top experts in business finance and community funding to get the money you need to grow your business.

Speakers: Tina Screnci, Manager for Small Enterprises, Royal Bank of Canada; Representative from the Business Development Bank of Canada; Douglas Leahey, Business Coach, YES Montreal

B2 Brand

New World

Branding is a business strategy. It is not just a logo or an advertisement – it is the personality and soul of a company. It is what makes you unique and why people buy from you. Get practical, real-world advice on how to evaluate and measure the strength and effectiveness of your brand and step-by-step instruction on how to shape the perceptions of your prospects.

Speaker: Franco Rocchi, Senior Vice President, Sales and Marketing, Le Château

B3 Sustainable

Growth and Co-ops

What is the Cooperative advantage? Is the Co-op model better suited to socially and environmentally friendly businesses, is it the more sustainable model? This workshop will answer these questions while exploring the competitive advantage your socially responsible business could gain by incorporating as a Cooperative. Quebec has a strong network of support for all social economy businesses. Join us as we examine the benefits of this network.

Speaker: Jason Hughes, Founder and Manager, Coop La Maison Verte

Workshop Session C C1 Sales:

The 13th Annual Entrepreneurship Conference

(3:00 pm – 4:00 pm)

Sink OR Swim

Build your Human Capital… Invest in your knowledge, skills and attitudes. Mastering the human side of sales and business will help you outpace the competition quickly and efficiently. Our workshop will explore three critical areas essential to a bright future in any field.

Speaker: Peter E.H. Palmer, Vice President, Dale Carnegie Business Group®


[T]witty B@nter

Maximize and monetize social media. Generating results in this medium is not about being connected but in how you connect. Enhance your marketing efforts and grow your business by using social media to truly engage your audience.

Speaker: Hugh McGuire, Founder,;

C3 The

Marketing Arsenal

One of the most unfortunate expressions in marketing is: “I know that 50% of my marketing budget is wasted, but I just don’t know which 50%.” Pity the fatalistic businessperson who is resigned to throwing money blindly at a problem with faint hope that it will go away. If there was ever a time for Guerrilla Marketing – it is now. Get creative by marketing your business EFFECTIVELY without spending a fortune on promotion. Let Professor Robert Soroka help you acquire the strategic weapons that will help you generate the biggest bang for your buck.

Speaker: Robert Soroka, MBA - Juris Doctor, Lecturer at JMSB – Concordia University and McGill University, Professor, Dawson College

Saturday, April 17, 2010 Keynote Speaker


Inder Bedi

Centre Mont-Royal 2200 Mansfield Montreal, Quebec H3A 3R8

Founder / Creative Director MATT & NAT

For more information call 514.878.9788 or visit

MADE IN MONTREAL Conference Details At this conference you get access to the entrepreneurial acumen, innovation, and intuition of over 20 highly successful Montreal entrepreneurs, experts and professionals. Will one conference really change your business? If you apply what you learn – absolutely. This conference is not just pie-in-the-sky ideas that do not work; this is a focused tour through real, proven, tested business strategies. Just 1 or 2 ideas properly implemented can have a huge bottom-line impact on your business. This conference leaves you with no less than a dozen powerful ideas that you can implement right away. This conference includes Workshops on starting, growing and financing your business – and more A motivational panel discussion with successful Montreal entrepreneurs Networking opportunities with 250 entrepreneurs, speakers and accomplished business people

AGENDA 8:00 am - 8:45 am

Registration / Breakfast

8:45 am - 9:00 am


9:00 am - 9:45 am

Panel of Entrepreneurs

When Dreams Meet Reality; What Happens When it Happens Moderated by

Ric Peterson, CJAD Radio – Astral Media



This year’s conference pioneers new one-on-one fire-starter consultations with some of Quebec’s most savvy entrepreneurs, experts and professionals. Share a unique personalized experience designed to answer questions, surface opportunities and zoom in on strategies. Sessions run in 30 minute timeslots between 10:00 am and 12:30 pm and between 3:00 pm and 4:00 pm. Registration for the sessions takes place on conference day.

Early Bird Registration Fee


Regular Registration Fee


Full-time Student Registration Fee


PANELISTS Tina Serrão, Creative Director & Co-Founder, moozoo juices® & BeaverTails® Charles Bierbrier, President & Founder, Bierbrier Brewing Inc. Geneviève Gagnon, President & Co-Founder, La fourmi bionique Vincent Trépanier, Executive Vice-President & Co-Founder, Orckestra

10:00 am - 11:00 am

Workshop Session A

11:00 am - 11:30 am

Exhibit & Coffee Break

11:30 am - 12:30 pm

Workshop Session B

12:30 pm - 1:30 pm

For more information call 514.878.9788 or visit

Continental breakfast, lunch and free cocktail Exhibition of local organizations and businesses providing services to support entrepreneurs


Centre Mont-Royal, 2200 Mansfield, Montreal H3A 3R8 ton e Ea



tre Cen oyal t-R n o M

rs Cou Les -Royal t Mon

YES MontReal's Mission Statement 3:00 pm - 4:00 pm

Workshop Session C

4:00 pm - 5:00 pm

Exhibit & Cocktail

Note: All conference workshops will be conducted in English.

Bronze Sponsors

You may also make your payment in person at YES Montreal (Monday - Friday, 9:00 am - 5:00 pm ) using Visa, MasterCard, AMEX, cheque, cash or money order. Our address is:

YES Montreal (Youth Employment Services) 666 Sherbrooke Street West, 7th Floor Montreal, Quebec H3A 1E7

CANCELLATION POLICY: Cancellations must be made in writing and received on or before Monday, March 29th, 2010. An administration fee of $25.00 will be deducted from the refund which will be issued after the conference.

Participants’ package

As a not-for-profit organization, YES Montreal (Youth Employment Services) enriches the community by providing English-language support services to help Quebecers find employment and start businesses.



Lunch (Included)

1:45 pm - 2:45 pm Keynote Speaker Inder Bedi Founder and Creative Director Matt & Nat

Silver Sponsor

To register online please visit us at

Registration deadline is Thursday, April 15, 2010. Space is limited. Past conferences have sold out quickly, therefore please register early to ensure your place. For registration beyond this date, please call to verify availability.

A special thanks to our sponsors, without whose support this event would not have been possible.

* Early Bird Registration must be postmarked or received no later than March 22, 2010. ** Applicable to students under 35 years of age. You will be required to provide a valid student card confirming full-time student status.

Complete and detach the registration portion of this brochure and mail it along with your cheque, money order or credit card number. Please note that Visa, MasterCard and AMEX may also be used if registering by fax or phone.

Keynote address by Inder Bedi, the young and dynamic entrepreneur who founded Matt & Nat One-on-one consultations with experts and entrepreneurs


The Centre Mont-Royal is situated on the corner of Mansfield and Sherbrooke, at Peel metro station. Parking is available at the Centre Mont-Royal for an additional charge, and on the streets surrounding the centre.

YES CONFERENCE PLANNING COMMITTEE Chairpersons: Teresa Kirkwood, CentralKnowledge and Chris Emergui, BAM Strategy John Aylen, John Aylen Communications • Pino Di Ioia, moozoo juices® and BeaverTails® • Silvina Asurmendi, YES Montreal • Daniel Goodfellow, YES Montreal • Simone Weir, YES Montreal • Iris Unger, YES Montreal

Thank you as well to The John W. Dobson Foundation, The Zellers Family Foundation & the Hay Foundation

YES Entrepreneurship Conference Brochure  

YES Montreal presents its 13th Annual Entrepreneurship Conference taking place on Saturday, April 17, 2010 at the Centre Mont Royal in Montr...

YES Entrepreneurship Conference Brochure  

YES Montreal presents its 13th Annual Entrepreneurship Conference taking place on Saturday, April 17, 2010 at the Centre Mont Royal in Montr...