Google Adwords Management Brisbane

Google Adwords Management Brisbane

https://www.yesdigital.com.au/

Google Ads Tips For Small Business

Setting up paid ads for your local small business can be highly profitable if you know what you’re doing.

Right now is an opportune time with Australians on lockdown and more people doing research and shopping from home.

But before you jump in and start throwing money at Google, we want to share a few tips that small businesses can use to maximise their effectiveness when advertising on Google.

One of the most common issues we see that small businesses have with Google, is they don’t see a good return on their investment. These tips are designed to help you reign in your budget and get the most bang for your buck.

https://www.yesdigital.com.au/

Make sure your website is user friendly Before you start creating ads, you’ll want to make sure your landing pages are optimised.

Google takes your landing page experience into account when calculating something called your Quality Score. Your Quality Score is Google’s estimate of the quality of your ads, keywords, and landing pages. the higher quality these elements are, the better prices and ad positions you’ll get. That means your budget will go further and your Google ads will be more profitable.

Some tips for making sure your website is offering users a good experience: Make your content as relevant and useful to peoples search queries as possible. Google wants its users to have the best experience possible. That’s why it favours websites with useful, original content.

Show readers (and Google) why they can trust you. Give plenty of information on your business. Make it easy for people to get in contact with you if they have questions. And always be clear how you handle users’ information.

https://www.yesdigital.com.au/

Thoroughly research your keywords You want your keywords to be highly relevant to what people are searching for.

To get the most bang for your budget you want to select keywords that include some form of intent on the part of the searcher, rather than broad terms.

That could mean qualifying words like ‘buy’, it could mean using specific brand names, or it could be location based, such as “plummer Teneriffe”. You can then specify a higher bid for keywords that are closer to you.

Using more specific keywords and bid adjustments like this can help you manage your budget more effectively by eliminating wasted clicks from broad searches not in your area.

You shouldn’t leave this up to guesswork. Use a tool like Google Keyword Planner to discover and research keywords that are most relevant to your customers and business. https://www.yesdigital.com.au/

Contact US Address - Level 9, 97 Creek Street, Brisbane, Queensland 4000 Phone - 1300 554 763 Website - https://www.yesdigital.com.au/

https://www.yesdigital.com.au/

Social Media

https://www.facebook.com/YesDig/

https://twitter.com/YesDigitalBris

https://www.instagram.com/yes_digital/

https://www.yesdigital.com.au/