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VANSTEELERS CYCLING

RIDE HARD LIKE STEEL

BRAND BOOK 2017


CYCLING, EXISTS AT THE INTERSECTION OF THE INDIVIDUAL AND

SOMETIMES COMPETING AGAINST ONE ANOTHER, BUT ALSO SHAR

FOR WARNING FROM IMPENDING OBSTACLES OR DANGERS, AND, U

ALL PART OF THE SAME TRIBE - A TRIBE OF PERSONALITIES SHAR


D THE GROUP. AT ITS MOST BASIC, IT’S A GROUP OF INDIVIDUALS,

RING THE SAME SPACE, RELYING ON ONE ANOTHER FOR SHELTER,

ULTIMATELY, FOR SHARED ENJOYMENT OF THE OPEN ROAD. WE’RE

RING ONE PASSION.

~ UNKNOWN


VANSTEELERS

WAS CREATED AS A HEALTHY

ALTERNATIVE TO THE

CYCLING SCENE,WHICH IS DERIVED FROM OUR CORE FUNDAMENTALS THAT MAKE UP CYCLING IN VANCOUVER, BC. INSPIRED BY OUR LANDSCAPE FILLED MOUNTAINS, INCREDIBLE BREWERY SCENE, COFFEE CULTURE & HUMAN BEINGS... WE FEEL IT’S TIME.

WHAT WE STAND FOR

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LOGOTYPE

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LOGOTYPE


OUR CORE LOGO IS MADE UP OF THREE ELEMENTS

THE MOUNTAINS, RIVERS & OCEAN OF BRITISH COLUMBIA

THE PARTITION

STAND ALONE

MOUNTAINS

RIVERS

OCEAN

OUR STAND ALONG LOGO IS POWERFUL, STRONG AND AS SOME PUT IT EDGY.

THE IMPORTANCE OF ELEVATION WHEN CYCLING IN BC. CLIMB HIGH.

WE CROSS MANY RIVERS, STREAMS AND BROOKS. AND WE MAY NOT EVEN KNOW IT.

WHAT WE LOOK AT THE MAJORITY OF THE TIME, WHETHER OR NOT YOU KNOW IT.

LOGO RATIONALE

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OUR COLOURS REFLECT OUR ENVIRONMENT WHEN PICKING OUR COLOUR PALETTE WE DIDN’T WANT TO GO STRAIGHT TO BLACK AS THERE SEEMS TO BE A COMMON THEME THESE DAYS WITH THAT COLOUR. WITH THE PATTERN COLOUR HAVING A SLIGHT CONTRAST WE WANTED THE BASE TO STAND OUT FROM THE BLACK ON THE SHORTS. ADDING CLASSIC WHITE AND MINT GREEN TO HIGHLIGHT THE PATTERNS UNIQUE DESIGN.

MIDNIGHT BLUE MINT GREEN CLASSIC WHITE DARK BLUE 8

COLOUR, COLOUR, COLOUR


CORE COLOURS THE CORETHE COLOURS

PRIMARY COLOUR MIDNIGHT BLUE

CMYK - 86/72/57/69 RGB - 17/31/41 HEX # - 111E29

ACCENT COLOUR

ACCENT COLOUR

ACCENT COLOUR

MINT GREEN

CLASSIC WHITE

DARK BLUE

CMYK - 86/72/57/69 RGB - 17/31/41 HEX # - 111E29

CMYK - 0/0/0/0 RGB - 255/255/255 HEX # - FFFFFF

CMYK - 100/86/42/43 RGB - 16/39/73 HEX # - 102749 PANTONE - 2767

BRODIE ELAN under the Golden Tree by Douglas Coupland


OUR CYCLING KIT WE’RE QUITE PROUD OUR KIT WAS DESIGNED FIRST & FOREMOST TO BE A LITTLE DIFFERENT YET ATTRACTS THE RIGHT ATTENTION. THE PATTERN WAS INSPIRED FROM

FRONT ACCENTS

PAST ALBUM COVERS OF AN ELECTRONICA ARTIST FROM THE UK. SMALL ACCENTS WERE BROUGHT TO THE FRONT WITH COLOURS OF MINT GREEN AND CLASSIC WHITE TO CREATE VISIBITILY & STRENGTH.

VANSTEELERS LOGO Placed over left breast above heart.

MAPLE LEAF (COLLAR) Where Vansteelers was created.

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OUR CYCLING KIT


RIGHT SIDE ACCENTS

BRIDGE BREWING

One of the best breweries in Vancouver.

COFFEE ACCENT

A solute to our incredible coffee culture.

BACK ACCENTS

#INDIEJAVAFEST

Created by Andrew Summers & Co. a recognition piece in support of his creation.

LEFT SIDE ACCENTS

BRIDGE BREWING

One of the best breweries in Vancouver, located in North Vancouver just across Second Narrows Bridge.

RIDE HARD LIKE STEEL Vansteelers motto.

BRIDGE BREWING

One of the best breweries in Vancouver.

BREWERY ACCENT

A solute to our incredible brewery culture.

OUR CYCLING KIT

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STRAVA WITH PLENTY OF SOCIAL MEDIA OUTLETS WE BELIEVE IN KEEPING THINGS SIMPLE. ALL OUR PRIMARY MESSAGING WILL COME FROM OUR STRAVA PAGE. HERE IS WHERE YOU WILL FIND UPDATES ON WHAT’S GOING ON.

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ONLINE PRESENCE


WARMTH KEEPING WARM IS IMPORTANT TO US AND FINDING GOOD QUALITY SWEATSHIRTS IS EVEN MORE IMPORTANT. THAT’S WHY WE ARE TRYING TO GO WITH LEVI’S FOR OUR HOODIES. ONE OF OUR FAVOURITE BRANDS FOR ALL AROUND QUALITY AND FUNCTION.

CYCLOCROSS SEASON 2017


WE ARE CYCLISTS NOT BICYCLE OWNERS

WHYTECLIFF PARK

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YUKON ST. VANCOUVER, BC

YESCHRISBIGGARDESIGNS@GMAIL.COM #VANSTEELERSCYCING #VANSTEELERSYVR


Vansteelers Cycling - Brand Book