LEX ALBRECHT PRO CYCLIST LOGO DESIGN
A brief look
Welcome to Lex Albrecht’s logo design. The below logo was designed from ideas Lex had when she was growing up. She would always draw LEX backwards which in someways would form x37. Below is the primary logo design that was created from drawing out x37 and creating a strong and bold look. As you can see this is recognizable at different sizes. The smallest would be used as an icon for let’s say the beginning of a url in her website. To the larger one that can be used as a die cut decal for bicycles. The good thing about this logo is it’s recognizable from a far as well as upclose in smaller applications. Further to that people can draw x37 quite easily either by pencil and pen.
Branded watches and helmets.
Business card design, perfect for handing out to fans.
Here is another alteration to the primary logo design. I created this as a more formal design that can be used on business cards, letter heads and on the back of jerseys as a supporter. The letter type and last name have been punched out so this space would take up the colour it sits on. For instance the rounded shape stays white as the x37 would become black if placed on a black background. Again, very recognizable in small and large format.
yeschrisbiggardesigns CHRIS BIGGAR Vancouver, BC, Canada E: chrisbiggardesigns@mac.com chriscbiggar
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Chris Biggar