Hamilton's Bakery Brand Style Guide

BRAND STYLE GUIDE 2017

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TABLE OF CONTENTS Table of Contents...................................... 02 Introduction............................................. 04 Logotype .................................................. 06 Typography ............................................. 08 Color Palette............................................. 10 Stationery Dimensions............................. 12 Product-Design........................................ 14 Packaging................................................ 16 Menu ....................................................... 18 Brochure.................................................. 20 Digital Media and Application................. 22 Sinage....................................................... 24

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‘

About Hamilton s

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‘

H

amilton s is the result of Chef and Mother in charge. Jenna DeAngeles vision to bring together delicious food, coffee, wine and craft beer in a community space. Our company focused is to give an environ-

ment of positivity, and harmony into the neighborhood by give them freshly made coffee and food. Hamilton's is the result of Chef and Mother in charge.

Jenna DeAngeles vision to bring together delicious food, coffee, wine and craft beer in a community space. It focuses on selling and providing the best quality homemade baking, homemade dinner, brew coffee, beer and wine.

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Unacceptable uses of the Visual Identity Do not skewed

Do not use low resolution images

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The model of Hamilton s Bakery should not be distorted. In a design typography should not be stretch, nor use delinquently without applying thoughtful process of design elements. ‘

This design strictly belongs to Hamilton s Bakery corporation and their design theme.

Do not change size

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Visual Identity use of the Logotype

The visual identity of our brand interprets abstraction and modernism. This logo design speaks simplicity, casualness and modernism. It maintains a clear and understanding design elements and typographical hierarchy.

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Typography

The typeface “Yeseva One” has been used to created to accompany the new ‘

identity. “Hamilton s” typeface can be used for all aspects of designing brands. When using please pay attention to the kerning ensuring spacing is consistent. For setting text, use the primary typeface as neat as possible applying the correct bold weight. The secondary element tagline is ‘‘Claderon ‘

light” applies contrast and emphasis between Hamilton s and tagline giving a clean understanding of typefaces usage.

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Typefaces ABCDEFGHIJKLMNOPQRSTUVWXY Zabcdefghijklmnopqrstuvwxyz12 3456789?!.

CLADERON LIGHT 25/28 ROBERT BESLEY 1845

ABCDEFGHIJKLMNOPQRSTUVWX YZabcdefghijklmnopqrstuvwxyz 123456789?!.

AMERICANA 25/28 RICHARD ISBELL 1967

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Logo Safety Zones

The red abstract shapes represents the safety zone around the logo. A palette of ‘

3 colors combine for the identity of Hamilton's logo. The light abstract shape emphasizes cleanliness and casualty with the color tonality.

Very organize

adjustment of company name and tagline colors, which catches the guest eyes.

For printing colors should be use in CMYK.

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Corporate Color Palettes

C0 M37 Y41 K21

R 204 G 153 B 102

C10 M13 Y21 K0

R 204 G 204 B 204

C3 M1 Y4 K0

R 255 G 255 B 255

C24 M82 Y96 K16

R 153 G 51 B 51

C61 M64 Y67 K58

C0 M19 Y32 K20

R 204 G 51 B 0R

C19 M89 Y73 K7

C0 M82 Y91 K58

102 G 51 B 0R

C0 M0 Y2 K20C

67 M64 Y66 K68C

0 M19 Y71 K11

C36 M64 Y65 K20

248 G 247 B 242

R 45 G 41 B 38

R 271 G 171 B 97

R 143 G 92 B 79

C2 M0 Y61 K0

C40 M60 Y70 K0

C40 M50 Y60 K0

C40 M40 Y50 K0

C40 M35 Y40 K0

R 51 G 51 B 51

R 204 G 51 B 51

R 255 G 255 B 153

R 153 G 102 B 102

R 153 G 153 B 102

R153 G153 B153

R153 G153 B153

C67 M64 Y66 K68

C8 M73 Y98 K1

C16 M18 Y100 K0

C50 M100 Y100 K25

C50 M85 Y85 K25

C50 M75 Y75 K20C

50 M65 Y65 K20

R 51 G 51 B 51

R 204 G 102 B 51

R 204 G 204 B 51

R 102 G 51 B 51

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R 102 G 51 B 51

R 102 G 51 B 51

R102 G102 B102

Brand Stationery The stationery dimensions in the logo is center

Letterform

8.5

in various places or align left on the envelope back. These are productive designs customizations for the customers and clients to see how we represent our businesses.

Envelope Front

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6.3

2.8

6.3

Envelope Back

2.8

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Margin

0.25

Brand Stationery Front

2.5 in

Back The stationery dimesions in the logo is center in various places or align left on these stationeries. These are productive designs customazations for the customers and clients to see how we represent our businesses.

The business card is modern style. The front of the business card gives simple and clean design. The back of the business card reveals important information about the company. A full service with details of location, number, email and instagram.

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Uniform

The employees uniform has the logo in the mid-center of the t-shirt pocket and center in the aprons. These are amazing designs for our loyal employees. The logo colors: beige and burgundy.

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Uniform

The employees uniform has the logo in the mid-center of the t-shirt pocket and center in the aprons. These are amazing designs for our loyal employees. The logo colors: light gray and burgundy.

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Packaging

Our company strive to incorporate clean design using type and color that looks clear and easy to read. This is an easy package the paper bags are use to carry 4 cookies for adults and children's.

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Packaging

The cupcakes box can carry 6 cupcakes or a medium sizes cake. The clear packaging is use to carry pudding cake and other food sells in our company.

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Menu Cover

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In our Menu we represent different meals flavors throughout the day.

When you flip the Menu you will see the variety of beverages, food and desserts offering an outstanding design information to our customers.

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Menu 7

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Cover

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Cover Back

Brochure In our brochure we represent different meals flavors throughout the day.When you flip the brochure you will see the variety of beverages, food and desserts offering an outstanding design information to our customers for them to have

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whenever they do outside food orders.

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Brochure

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Digital Media & Applications

Our website and application design focuses on fast accessible use for our customers who love digital everything, they can have access to all of our services Online. Our phone app it is the faster access for our client services who want to have their order and purchase giving them a menu and discounts.

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Digital Media & Applications

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Trucks & Banners

Our truck food is provide to be use during festivals in our neighborhood and across the country. Also, our banner will be use to display during new locations opening only. The trading trucks will be use for importation and exportation of international products.

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Trucks & Banners

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