One feature of food in a globalised context is that it’s subject to a transnational framework. Pizza in Germany is not the same as pizza in Italy. Ethnic food inevitably faces challenges to adopt local foodstuffs to the presentation of ethnic identity, which on the other hand, gives a chance to integrate its traits to a new environment and introduce a rather familiar eating language to its eaters. Ethnic eating environment thus becomes an interface that tells eaters to its ethnic story.