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THIS PORTFOLIO IS A SHOWCASE OF MY SELECTED WORKS TO EXPRESS THE THOUGHT OF CREATIVITY, EDUCATED SKILLS AND PERSONALITY AS A VISAUL DESIGNER -
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/ PORTIFOLIO
2012-2016
YEH,YI-YING
“CURRICULUM VITAE”
Curriculum Vitae Personal details Name: YEH,YI-YING Date of Birth: 27,April 1992 Address: 15F., No.58, Sec. 2, Mingde Rd., Tucheng Dist., New Taipei City 236, Taiwan (R.O.C.) Tel: (886) 937735374 E-mail: natalyyeh@gmail.com Education Fu Jen Catholic University(FJU) 09.2012-02.2015 - Major in Department of Textiles and Clothing,Textile Design,Weaving design Shih Chien University Promotion Department - Graphics software comprehensive class
07.2015-09.2015
King’s Design and Art School - Visual communication - Illustration design
10.2015-12.2015
Experience 2014.7~ 2015.8 / Nichi nichi cafe/part-time workers 2013.9~2014.5 / Leader of Exhibition planning / Student Committee of Graduation Project - Contact the manufacturer - Allocated to Installation 2013.7~2013.9 / CHARINYEH / Design Intern - Assisted designers in the fashion design Relevant Skills Software: Adobe- Photoshop、Adobe-Illustrator、MS-Word、MS-Power Point 、Typing Over 68 wpm in Chinese Special Skills: Knitting Design、Printing Design、Weaving Design、Weave Analysis、Drawing(sketching、 watercoloring)
“MOTIVATION”
I’m YEH,YI-YING I am writing to apply for the M.A. program of Visual Design at Scuola Politecnica di Design (SPD) in Milano, as I am interested in visual design. I wish I can be an excellent designer and go further in this field. While in college, I majored in Textile design. During this time, there were many things that stretched me and called me to new growth. During the time at university, I liked to experiment with different materials to create flat or three-dimensional woven fabrics. Not only did I learned different characteristics with different fabrics from the produce process, but also be trained to use them to combine into a new design skill. I like the surface texture, and use different materials to create the visual impact, so I would like to further my study into the Visual Design sector.
COVE R LET TE R M O T I VAT I O N
The concept of my final project comes from “human’s sense organs”, mostly lead the viewer receives visual by the texture of fabrics, and tried to bring them an incredible visual impact. I also took up a position of implementation of planning and designing of exhibition spaces, learned how to communicate with vendors, and led the team planning the exhibition. After graduation from postgraduate degree, I expect myself have opportunity to get a job in Europe, in order to understand visual communication design and as well as how to operate design business in the European market. Italy is known for abundant exhibitions and gallery with both classic and contemporary art, by visiting galleries and exhibitions regularly, it will enable me to accumulate my own experience. By doing this can cultivate my aesthetic feel- ing, have also gained me better comprehension of cultural values. Combined with the Taiwanese culture and education, developing my own personal style. It is an important element to being a good visual designer in foreign country. Being the best school in the field, SPD is famous for its high standard of education. It would be a very good opportunity for me to further my education at SPD in a good learning atmosphere which enables me to meet and exchanges ideas with people. At last, Thank you very much for your consideration and your time, I look forward to hearing from you soon.
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“CONTENT”
OBJECT FORMATION PROGRESS
02 1
01 6
01 4
01 3
01 0
06
08
04
- EXPERIMENTAL MATERIALS VISUAL EXPERIMENT VISUAL TRANSFORMATION - POSTER DEISGN EXPERIMENTAL TEXTILES WEAVING TEXTILES PRINTED AND DYED FABRIC GRADUATED EXHIBITION GRAPHIC DESIGN - POSTER DEISGN - BRANDING AND IDENTITY - SCHOLARSHIP CONTEST DAILY SKETCH
O
B J E C T F O R M A T I O N P R O G R E S S
01
JUST SKETCHBOOK (2012-2014)
“About Texture” 7X11 cm
02
“EXPERIMENTAL MATERIALS” ORIGINAL
CREPE PAPER
FORM
SOUNDS PINCH
SENSE ORGANS BRITTLE
TWIST
DOTS STRUCTURE
OUTSIDE FORCE
NATURAL WAVES CRAB LEG
CLAM EGG SHELLS
VISION
AUDITORY
DIGITAL UNDULATION
REFLECTION
I EVIDENCE HOW THE IDEA IS BEGINNING TO IMPACT THE CREATIVE TEXTILES,TRYING DIFFERENT MATERIALS TO WEAVE INTO THE PIECES.FEELING THE FROMS AND STRUCTRUE TO TRANSFORM VISUAL IMPACT.
03
“VISUAL EXPERIMENT” - IMAGE PROCESSING
Visual Experiment A visual exploration of emerging design movements across the lifestyle industies and their influnce on colour, pattern, and graphics.
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“VISUAL EXPERIMENT” - IMAGE PROCESSING
DIGITAL IMAGE PROCESSING (2016) A4 21X29.7 cm Photygraphy by YEH,YI-YING.
05
“EXPERIMENTAL TEXTILES” - MATERIALS FROM NATRUE
EXPERIMENTAL TEXTILES 1 (2013) 30X30 cm Weaving design (Cotton,Polyester) Mixed materials
06
“EXPERIMENTAL TEXTILES”
- MATERIALS FROM DAILY NECESSITIES
EXPERIMENTAL TEXTILES 2 (2013) 30X50 cm Weaving design (Cotton G/B) Mixed materials 07
“VISUAL TRANSFORMATION” - POSTERS
WORKSHOP POSTER (2016) A3 29.7X42 cm Mixed materials Digital Image processing
08
“EXPERIMENTAL TEXTILES” - MIXED MATERIALS
EXPERIMENTAL TEXTILES 3 (2013) 50X120 cm Weaving design (Polyester) Mixed materials 09
“WEAVING TEXTILES” - TEXTURED TEXTILE
WEFT-BACKED 1/3 TWILL (2014) 60x150 cm Weaving design (Rayon,Spandex)
010
“WEAVING TEXTILES” - TEXTURED TEXTILE
WAFFLE WEAVES 1 (2014) 50X50 cm Weaving design(Rayon) Digital image processing
011
“WEAVING TEXTILES” - TEXTURED TEXTILE
WAFFLE WEAVES 2 (2014) 50X150 cm Weaving design(Metallic yarn) Digital image processing
012
“GRADUATED EXHIBITION”
- EXHIBITION PLANNING AND EXECUTION
EXIHIBITION PLANNING (2014) Installation view at Songshan Cutral Creative Park NO.4 warehouse Photography by YEH,YI,YING
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“GRADUATED EXHIBITION” - DESIGN OF PRODUCT DISPLAY
FINDING VOICE The concept of this work comes from sound waves, the louder the sound is, the audience can perceive the higher visual conflict. By using different kinds of yarns and weaving structures to create different patterns to have the visual impact. I use the interactive equipment to show the fabrics, let audiences touch the textile and yearn, to let them connect with the sounds and the visual impact. I would like to show that the Human senses are all connected.
DESIGN OF PRODUCT DISPLAY (2014) Installation view at Songshan Cutral Creative Park NO.4 warehouse Photography by YEH, YI-YING.
015
“GRAPHIC DESIGN” - EXHIBITION POSTERS
EXHIBITION POSTER 1 , 2(2016) A3 42X29.7 cm 2 colors Digital image processing
016
“BRANDING AND IDENTITY”
BRANDING AND IDENTITY DESIGN PROCESS (2016) Logo design Digital image processing
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“BRANDING AND IDENTITY”
BRANDING AND IDENTITY DESIGN (2016) Digital image processing
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“GRAPHIC DESIGN” - SCHOLARSHIP CONTEST
We all influence each other by affecting the perception of each other's feelings.
V I S U A L H E O \ R O S !
Emotion / Thought / Reflections Life and Lives / Conflict and Inharmony All those words, those expressions, those actions, connected with myself. Become what it is today , those who do not become attached, and also essence of kind-hearted. Constant belief of myself. All troubles come from relationships. Fate, Destiny, all things are connected. I often wondered how to communicate with different ideas from different people and our intimate. To convey the perception of things or values. communication disorder/ the words misunderstood and emotional expression.
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“GRAPHIC DESIGN” - SCHOLARSHIP CONTEST
(2016) Graphic design A4(21cmX29.7cm) Digital image processing
020
“DAILY SKETCH” - KEEP OBSERVING
CHARACTER SKETCH sketchbook 7X11 cm Pencil (Daily routine to sketch unknown in the city)
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“DAILY SKETCH” - KEEP OBSERVING
SHOES SKETCH sketchbook 7X11 cm Pencil
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{ GRAPHIC DESIGN } YEH,YI-YING 2016
CONTENT
CONTENT
LOGOS
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P 001-P 002
BRANDING
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P 003-P 004
POSTERS
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P 005-P 010
JUICE SHOP fresh&organic&healthy SINCE
2016
BRANDING
BRANDING
OR
GA
HEA
NIC
LTH
Y
BUONGIORNO! 100%
- SPREMUTA & COFFEE -
BRANDING DESIGN Logo application Menu design. - 003 -
- 004 -
LOGOS
Y
BUONGIORNO! 100%
#F
BUONGIORNO!
A
&
CO
100%
FF
20 16
G
FR
L
T
R
H
Y
O
BUONGIORNO! A
N
IC
100%
H
EA
#H
100%
E A LT H Y # N
ES TD
EE
ES TD
SP
R
EM
UT
SH
RE
- SPREMUTA & COFFEE -
RE
LTH
SP R
HEA
NIC
E FE
O
A RG
TA & CO U F EM
AT
U
ICONS
20 16
I O G RNO! N O U B - SPREMUTA & COFFEE -
ES
H
100%
H E A LT H Y
TU NA
RE
ICON DESIGN
LOGO DESIGN
Instead of trying to design each icon as a separate entity, I think the icon as a part of one family. Use simple line to present containers of juice.
A Collection of vintage logos from a juice shop called “Buongiorno! “. Hand lettering font to present relaxed feeling ,the circled words are about their specialty and quality.
- 001 -
- 002 -
POSTERS
POSTERS
BUONGIORNO SPREMUTA M SHOP SPRE UTA
&
MIL AN
LT H Y # O R
G
IM MERT E SPEC M I U
AL
限時 搶購
ADVERTISING POSTERS The project is to adviertise a juice shop that helds a special discount. I wanted a cold and fresh image for my communication,so instead of creating bright colour I decided to present the a new feeling on gradient purple.
- 005 -
for you to Enjoy every day.
TABLISHED ES
- 006 -
16 20
www.instagram.com./boungiorno/
summertime special discount up to 60%OFF
EA
S
H
60%OFF
GIN T AI ORE , D
IC
for you to Enjoy every day.
100%
AN W
# FRESH #
Tradition continues with our finest blends-
Tradition continues with our finest blends-
FFEE CO
www.instagram.com./boungiorno/
JUICESHOP BUONGIORNO
夏季 優惠
AN
SPREMUTA & COFFEE
End Of Summer
POSTERS
POSTERS
Tradition continues with our finest blends-
summertime special discount UP TO 60%OFF
for you to Enjoy every day.
UTA & CO F EM
E FE
SP R
Tradition continues with our finest 60%OFF blends-
RE
RE
SH
#H
100%
AT
U
#F
BUONGIORNO! E A LT H Y # N
W A T E R C O L O R R E N D E R I N G ~
for you to Enjoy every day.
www.instagram.com./boungiorno/
www.instagram.com./boungiorno/
- 007 -
- 008 -
POSTERS
POSTERS
me rti e mm su cial t e sp coun dis
ADVERTISING POSTERS The project is to adviertise a juice shop that helds a special discount. The watercolor rendeing effect just like splashed juice on a white paper.
m
of d En 16 20
m su
s
ue tin n o n c nest o i t di rfi Tra th ou wi ndsble
o u t ry o y ve for joy e En y. 0% 6 da o
Cool down the hot summer!
- 009 -
- 010 -
UP
t
www.instagram.com./boungiorno/
O N R O I G A T N U O M U E B PR P S HO S F er OF