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2017 Media Guide

yegfitness.ca 172 GARIEPY CRES. EDMONTON, AB T6M 1A2 INFO@YEGFITNESS.CA PHOTO BY VIVID RIBBON PHOTOGRAPHY

2017 MEDIA GUIDE YEGFITNESS.CA

F I T N E S S + N U T RI T I ON + W E L L N E S S ADVERTISING@YEGFITNESS.CA


MISSION To be the go-to resource and leading authority in the Edmonton Area on health, fitness and leading an active lifestyle. The YEG Fitness Difference We offer a distinct focus on health and fitness with 100% local content. All of our stories feature Edmonton area fitness content, athletes and businesses and showcase health and fitness events and happenings in our area.

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


MAGAZINE

YEG Fitness is offered in print & digital format and made available throughout the city of Edmonton and area at studios, gyms, and restaurants. We also offer both physical & online subscription services. When you advertise with us, you get an ad in our print edition as well as our web edition, in addition to the great social features we offer to help your brand reach our ever-expanding audience.

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


DEMOGRAPHICS AGE 37

RELATIONSHIP STATUS

average

FEMALE 64%

EDUCATION

Eat Gluten Free - 28% Take Daily Supplements - 68% Eat Plant Based Diet - 18% Use Organic Products - 92%

FREQUENCY OF EXERCISING

64% - University/College 28% - Other Post Secondary

71 % Have Visited/ Shopped At A Business Featured In YEG Fitness

avg. $120,440

Purchase 1+ Exercise Shoes Annually

Use Chiropractic/ Physio/Massage Therapy 66% strength 71%

+

92% exercise 2+ times a week

TYPES OF EXERCISE

WHERE THEY LIVE Edmonton, Alberta

INCOME

71% married or civil union 6% separated

MALE 36%

FOOD

HOUSEHOLD

23% single

group fitness 46% run 92%

cycle 58% swim 35%

48% Travel More Than

100km For Fitness Travel

HOW MUCH SPENT ON FITNESS GEAR

75% spend $1000+ per year

triathlon 26%

12% WEST EDMONTON

37% SOUTH EDMONTON

11% SHERWOOD PARK

14% NORTH EDMONTON

9% DOWNTOWN EDMONTON 6% OTHER

11% EAST EDMONTON

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


SOCIAL MEDIA

facebook 1,769 followers

twitter 14,317 followers

instagram 8,238 followers

UP 152% YEAR OVER YEAR

Online Traffic

Is Exploding

2017 MEDIA GUIDE YEGFITNESS.CA

246,019 average monthly page views 26,215 monthy unique visitors 3.39 pages per visit

ADVERTISING@YEGFITNESS.CA


CONTENT PRINT & WEB MAGAZINE RELEASED BI-MONTHLY ON THE FIRST OF THE MONTH

35% FITNESS

20% WELLNESS

JANUARY/FEBRUARY

The Motivation & Inspiration Issue

MARCH/APRIL

The Running Issue

MAY/JUNE

The Triathlon & Outdoor Issue

20% NUTRITION 15% APPAREL 10% BEAUTY/LIFESTYLE

SUBMISSION DATES

JULY/AUGUST

The Summer Sports Issue

SEPTEMBER/OCTOBER

Changing Up Your Fitness Routine

2017 MEDIA GUIDE YEGFITNESS.CA

NOVEMBER/DECEMBER

The Winter Sports Issue

DEADLINE DATES

RESERVE SPACE

MATERIAL DUE

Jan/Feb 2017

Nov 15

Nov 20

Mar/Apr 2017

Jan 15

Jan 20

May/Jun 2017

Mar 15

Mar 20

July/Aug 2017

May 15

May 20

Sept/Oct 2017

July 15

July 20

Nov/Dec 2017

Sept 15

Sept 20

ADVERTISING@YEGFITNESS.CA


AD SIZES + PRICING Save on ad prices by committing for 1x / 3x / 6x Editions Each ad includes placement in print & web bi-monthly magazines, a feature article on yegfitness.ca and weekly shoutouts on social media during subscription period. Double Page Spread 17.5” x 11.5” $3075

Outside Back Cover 9” x 11.5” $2025

Inside Front/Back Cover 9” x 11.5” $1750

Double Page Spread $3075 / $2750 / $2400 Outside Back Cover $2025 / $1825 / $1625 Inside Front/Back Cover $1750 / $1600 / $1425 Full Page $1625 / $1450 / $1275

Full Page 9” x 11.5” $1625

1/2 Page Horizontal 7.5” x 4.75” $1250

1/2 Page Vertical 3.5” x 10” $1250

Magazine trim size - 8.5”x11” Full page ad sizes include 0.25 inch bleed on each side. Colours must be converted to CMYK. Minimum resolution for all image must be 300 dpi. Ads must be submitted as press-ready PDF files.

2017 MEDIA GUIDE YEGFITNESS.CA

1/4 Page 3.5” x 4.75” $675

*new * ADD A VID EO TO YOUR D AD FO IGITAL R $30 0

1/2 Page $1250 / $1125 / $975 1/4 Page $675 / $600 / $525

Pricing per edition. Includes print & web editions. Each edition spans two months. Key placement or special placement requests at 10% premium. Ad sizes may vary. Prices subject to change.

If design needs or photography services are required, we can help with that through our in-house photography and design team. Contact us for pricing.

ADVERTISING@YEGFITNESS.CA


FULL PAGE SPECS

LIVE AREA

Area of the page that contains content. No text should be closer than 1/2” from each side of live area.

TRIM AREA

Finished size of printed magazine. 8.5x11”

BLEED AREA

1/4” on each side

Area of page that bleeds off the edge of trim mark so no white edges occur when magazines are cut. Crop marks should NOT touch artwork.

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


COMMUNITY PACKAGE an all-inclusive 12 month branding package with YEG Fitness to help tell the story of your business

OPTION 1 - $699/MONTH

OPTION 2 - $575/MONTH

1/2 PAGE AD in our print & digital magazine each print (6 prints per year).

1/4 PAGE AD in our print & digital magazine each print (6 prints per year).

1/2 PAGE ARTICLE in each edition of the digital magazine. You can use this to promote your products, talk about an upcoming event or anything business related.

1/4 PAGE ARTICLE in each edition of the digital magazine. You can use this to promote your products, talk about an upcoming event or anything business related.

CHOICE OF:

CHOICE OF:

OR

OR

TWO (2) PHOTOSHOOTS FOR USE IN OUR MAGAZINE.* TWO (2) EVENT ATTENDS. We will have a member of the team at your events during the year to showcase to our readers on Twitter and help promote leading up to the event including setup of our banners.

OR

ONE (1) PHOTOSHOOT FOR USE IN OUR MAGAZINE.* ONE (1) EVENT ATTEND. We will have a member of the team at your event during the year to showcase to our readers on Twitter and help promote leading up to the event including setup of our banners.

ONE (1) PHOTOSHOOT FOR USE IN OUR MAGAZINE*+ ONE (1) EVENT ATTEND.

SOCIAL MEDIA SHOUTOUTS. Weekly retweets, Instagram likes on your page.

SOCIAL MEDIA SHOUTOUTS. Weekly retweets, Instagram likes on your page.

FEATURE ARTICLE online on our website every 2 months. This will also be shared on our Twitter & Facebook page weekly.

FEATURE ARTICLE online on our website each month. This will also be shared on our Twitter & Facebook page weekly.

*Inquire for rates for use outside of the magazine. *For event photography, up to 45 minute coverage and up to 10 high-res images be provided. *For business related photos such as interior space, product shots, unique business offerings, or promotional photos, up to 4 high-res images will be provided. *All photos taken must be used in a YEG Fitness Magazine issue of your choice and cannot be used outside of the Magazine. Discount rates will be extended if you want to purchase them for use outside of the magazine. Please contact us for rates. *All photoshoots must be booked at least 2 months before the intended use in a Magazine issue.

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


ADVERTORIALS Be part of our special advertising features and be seen by your target audience. This is a great, one-off option to promote your products, sevices, and events.

PRICING: 1/2 PAGE HORIZONTAL

Includes business description, image/logo and link to your website/social media.

$1250

1/4 PAGE

Includes business description, image/logo and link to your website/social media.

$675

JAN/FEB - FITNESS & HEALTH CLUB GUIDE Profile your health club, yoga/Pilates studio, spin studio, triathlon coaching or personal training facility in this popular feature and let everyone know where the top-notch places are to work out. MARCH/APRIL - RACE SOURCE GUIDE Alberta’s most comprehensive list of events including running, triathlon, adventure, duathlon, mud, cycling and fitness. Whether you are an event sponsor, organize races large or small, the Race Source Guide is for you! This issue also features our Free Race Entry Giveaways contest online. MAY/JUNE - TOP DOC’S Shine a spotlight on your medical practice with our new Top Doctors feature. The perfect opportunity for outstanding doctors and medical professionals to tell our readers about their practice or services. JULY/AUG - BUSINESS PROFILES Celebrate your company’s achievements with this once-a-year opportunity to tell readers about you and your business in this advertorial feature. If you are a business owner who takes health, fitness and sport seriously and inspires others to live a healthy lifestyle, this feature is for you. SEPT/OCT - TRAVEL THE WORLD Summer may be coming to an end, but that doesn’t mean our readers aren’t planning their next getaway. Ski resorts, summer sun and yoga retreats are all things they’re looking for to keep active and healthy through the winter months. NOV/DEC - FITNESS WISH LIST When the holiday season nears, let us showcase your coolest product or service in this popular feature just in time for the biggest gift-giving time of the year! Advertisers get to participate in our social media 30 Days of Fitness Giveaways online contest.

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


TESTIMONIALS “I have absolutely loved the support given to us by the team at YEG Fitness. Consumers are known to trust recommendations from people they know. YEG Fitness does a great job getting out into the community and building that network of readers looking for fun and effective ways to lead a healthy lifestyle. The advertising package we purchased not only allows us to post on their website, but they do a spectacular job helping us grow our business by being present through the various social media avenues and they get involved and attend events we host. They also encourage us to get involved in events/contests they host so we can additionally advertise through prize giveaways etc. YEG Fitness advertises positively to provide quality information for their audience.’

JORDAN LAW OWNER, SPINUNITY STUDIO

I have been using YEG Fitness for over a year now, and have been nothing but happy. I chose YEG Fitness to advertise because it encompasses a community fitness spirit with a passion for all that is health, wellness and fitness. It is a perfect fit for my business vision and values. I have been extremely happy with the return on investment I have made with YEG Fitness. The YEG Fitness team is passionate, professional and prompt; some of the best customer service I have seen in a while.

SHARA VIGEANT OWNER, SVPT FITNESS & ATHLETICS

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


FOR ADVERTISING INQUIRIES, CONTACT ADVERTISING@YEGFITNESS.CA

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


Website Media Kit

yegfitness.ca


PLATINUM PACKAGE - website Feature Article In YEG Fitness

• Business editorial describing the great things your business provides • Includes images of your business and logo • Article features links to your website, as well as social media links and email • Submit a new article each month

1-3 months $175/month

3-6 months

$157.50/month

7-9 months

$141.75/month

10-12 months $127.50/month

Facebook and Twitter Posts

• Weekly shoutouts on social media • Retweets of your tweets tagged with @yegfit

Internal Page Advertisement

• Linkable advertisement on YEG Fitness • 300 x 100 px logo ad space on each article page. 125 x 125 px logo ad on the main page of YEG Fitness • Ad can link to feature article in YEG Fitness or to your website. * Negotiated rates are available for longer term contracts. * Graphics must be in jpg or png format and in high quality. * We can create a simple ad for you, but if more advanced work is required, you will need to providethe ad logo, or we will have it created for you at additional cost.

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


SOCIAL MEDIA ADVERTISING Twitter - Tweets and Images Supplied To Us $150/month retweets 5 Messages - $75 10 Messages - $125 Instagram - Image + Text Provided To Us 1 Post - $20 5 Posts - $75 10 Posts - $125 Facebook - Content, Images and Link Provided To Us (we include Facebook Ad Promotion) 1 Post - $40 5 Posts - $150

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


ADD-ONS

Feature Article ($150)

• Perfect if you have a contest or event you would like featured on the main page of YEG Fitness.

Event Promotion (From $250/Month)

• Use of social media to promote your event. • Feature article in YEG Fitness online. • 1 member of the YEG FitConnect team attends • 2 hour maximum (rates negotiable)

2017 MEDIA GUIDE YEGFITNESS.CA

ADVERTISING@YEGFITNESS.CA


YEGFITNESS - Media Kit 2017  

www.yegfitness.ca

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