How to track success in donor lead generation

Nonprofitdigitalmarketing

Feellikeyouare throwingspaghetti againstawallwhenit comestoleadgen?

Thesemetricscanhelp yournonprofitgetthe insightsyouneed.

Nonprofitdigitalmarketing

Number of leads generated

Totalnumberofpeoplewhohaveexpressed interestintheorganization'smissionand message.

Lead conversion rate

Thismeasuresthepercentageofleadsthat convertintoactualdonorsorsupporters.

Thismeasurestheaveragecostofacquiring eachlead.

Cost per lead

Campaign conversion rate

Thismeasuresthepercentageofpeoplewho takeadesiredaction,suchassigningupfora newsletterormakingadonation,afterbeing exposedtoamarketingcampaign.

Retention rate

Thismeasuresthepercentageofdonorsor supporterswhocontinuetogivetothe organizationovertime.

Lifetime value

Thismeasuresthetotalvalueadonoror supporterwillbringtotheorganizationover theirlifetime.

Nonprofitdigitalmarketing

Balanceshorttermmetrics (#ofleadsgenerated) againstlongtermmetrics (retentionrate)

Endresult?Afullpictureof yournonprofitlead generationprogram.

is measured is managed. Let data drive your nonprofit lead gen decisions.

Nonprofitdigitalmarketing

What

Turn static files into dynamic content formats.

Create a flipbook

How to track success in donor lead generation

Published on Feb 13, 2023

Yeeboo Digital

Feel like you are throwing spaghetti against a wall when it comes to donor lead generation? You are trying out what feels like 10 different donor acquisition practices, working to optimize, creating brand videos, running expensive ads. These metrics can help your nonprofit get the insights you need. 1. Number of leads generated - Total number of people who have expressed interest in the organization's mission and message. 2. Lead conversion rate - This measures the percentage of leads that convert into actual donors or supporters. 3.Cost per lead - This measures the average cost of acquiring each lead. 4. Campaign conversion rate - This measures the percentage of people who take a desired action, such as signing up for a newsletter or making a donation, after being exposed to a marketing campaign. 5. Retention rate - This measures the percentage of donors or supporters who continue to give to the organization over time. 6. Lifetime value - This measures the total value of a donor/supporter