In honor of Mother’s Day 2015, which fell on the same weekend as World Fair Trade Day (May 9-10), Fair Trade USA encouraged families to share their love by giving their mothers, grandmothers, sisters, and so on Fair Trade gifts like roses or clothing, and cooking or baking with ingredients that feature the Fair Trade Certified label. This presentation highlights the various communications, social media marketing, and PR strategies Fair Trade USA used to:
• Gain positive media coverage for Fair Trade Certified products in new outlets.
• Generate positive conversations about Fair Trade and its role in empowering women and improving lives.
• Feature a variety of Fair Trade Certified products.
• Highlight the connection between Fair Trade and Mother’s Day.
