ADVERTISING FEATURE
THE ISLE OF WIGHT DISTILLERY, HOME OF MERMAID GIN
Adrift Visuals
Rooted in the natural landscape of a unique Island, the Isle of Wight Distillery craft spirits shaped by the stunning surroundings and unique character of the Island. Doing things differently, minimising waste, they use ethically sourced and often local, foraged ingredients to craft a range of smooth, complex spirits. Sustainably crafted spirits Hand-crafted on the Isle of Wight, Mermaid Gin delivers a smooth yet complex blend of fresh organic lemon zest and peppery grains of paradise, with a hint of sea air from wild foraged, fragrant rock samphire. The name ‘Mermaid’ was inspired by this lead botanical, known locally as ‘mermaid’s kiss’. Alongside Mermaid Gin, the Distillery produces subtly sweet, naturally flavoured Mermaid Pink Gin, infused with fresh Island strawberries grown in the rich and fertile microclimate of the Arreton valley and Mermaid Salt Vodka (a favourite with mixologists), using salt harvested from the flood tide off the Island’s southern coast. The team also craft HMS Victory Navy Strength Gin and Rum, in partnership with the National Museum of the Royal Navy, with a percentage of profits going towards the ongoing restoration of the Victory herself. Awarded first place in the IWSC Design Awards and certified as plastic-free, the Distillery’s signature spirit Mermaid is bottled in recyclable glass, with a sustainably sourced natural cork and compostable tamper-proof seal. As a Net Zero brand, the team have joined a growing, progressive, community of carbon neutral organisations. The Distillery is purpose-driven; inspired by the natural world to create premium, hand-crafted spirits, working in connection with nature.
38
solenthandbook.com
