h e a d l i n e s Regal Ware Production Segment Aired on Discovery Channel Kewaskum, Wis. – Production of Regal Ware’s Kitchen Fair® brand cookware was featured Friday, Oct. 2 on the Discovery Channel’s new show, “Factory Made.” In June of this year the Discovery Channel crew spent a full day filming the start-tofinish production of Kitchen Fair cast aluminum cookware at Regal Ware’s Kewaskum, Wis. facility. Independent distributors sell the Kitchen Fair line direct to the consumer via in-home sales. One of the segments of filming focused on the foundry where aluminum bars are melted in preparation for the casting process. Jeff Reigle, president and CEO of Regal Ware said, “We take a great deal of pride in making these products in the USA, and are pleased that more people will know about Regal Ware and our quality Kitchen Fair line as a result of this Discovery Channel program.” The Discovery Channel crew spent a second day in June taping the steps involved to manufacture American Kitchen™ stainless steel cookware, a new retail line introduced by Regal Ware. The American Kitchen
cookware line is manufactured in the company’s West Bend, Wis. manufacturing plant. That segment will be scheduled to air on the Discovery Channel later this season. About Regal Ware Worldwide Headquartered in Kewaskum, Wis., Regal Ware Worldwide is a leading manufacturer of high quality stainless steel cookware in the United States. Regal Ware’s product offerings include stainless steel cookware and cast aluminum cookware available through both the direct selling and retail sales channels and drinking water treatment systems for the home. Regal Ware products are made in the USA at manufacturing facilities located in West Bend and Kewaskum, Wis. For more information on Regal Ware, visit www.regalware.com.
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Circulon Unveils New 25th Anniversary Ad Campaign Vallejo, Calif. – In celebrating the brand’s 25th anniversary, which officially begins this January, Circulon® announces the roll-out of a new national print advertising campaign that celebrates the cookware’s historic “firsts.” The new campaign, which will begin appearing in several popular lifestyle magazines in December, follows closely at the heels of the October retail launch of Circulon Contempo™, a new hard-anodized nonstick collection with modern styling and solution-based features. (See p. 11 for more information on Circulon Contempo™) “We’re excited to reach this important milestone for Circulon, our first cookware brand, and one that remains a gold standard in hard-anodized nonstick cookware,” says Suzanne Murphy, Vice President of Marketing at Meyer Corporation, U.S. “Our ad campaign serves as a refresher on why Circulon has been so successful and long-standing. Additionally, the launch of the ad campaign will help spark consumer demand for our newest and accessibly priced Circulon Contempo cookware collection.” Designed as a high-impact four-page insert, Circulon’s new “first” ad campaign immediately sets the tone by re-stating the definition of the word “first” – that which precedes all others in time, order or
importance. Subsequent pages recount the history of Circulon “firsts,” culminating with a “call to action” in the last page. Featuring the induction-friendly Infinite Circulon 3-Quart Saute Pan on top of the Infinite Circulon Portable Induction Burner, the final page invites readers to participate in the brand’s anniversary celebration by visiting Circulon’s Web site for a special promotional offer, along with further information, such as delicious recipes, healthy hints, gift ideas and cooking tips. Spanning 12 months—from December 2009 through December 2010—the multimillion dollar ad campaign targets key epicurean, bridal, home design and women’s lifestyle magazines, including: Bon Appetit, Cooking Light, Brides, Modern Bride, Architectural Digest, Self and Good Housekeeping. The campaign, which will spotlight all Circulon cookware collections, including Contempo, Espree, Elite and Infinite, will generate more than 45 million consumer impressions. About Circulon One of the world’s leading brands of hardanodized nonstick cookware, Circulon was introduced in 1985 as the first hard-anodized nonstick cookware. The growing line includes the following collections: Infinite Circulon and Circulon Elite. Widely available at major department and specialty stores nationwide, Circulon is offered by Vallejo, California-based Meyer Corporation U.S. In addition to Circulon, brands sold by Meyer Corporation U.S. include Anolon®, Farberware®, KitchenAid®, Rachael Ray,® Paula Deen® and SilverStone®.
CAROLYN’S KITCHEN HOLIDAY APRONS Carolyn’s Kitchen carries aprons, dish gloves and matching garters, available in a variety of styles and colors inspired by fashion from the 1940s and ’50s. The vintage-inspired holiday aprons make great gifts. The apron is carefully constructed with 100 percent cotton fabric and made in Los Angeles. Suggested Retail Price: $39.95 each Carolyn’s Kitchen [tel] 310-387-8964 carolynskitchenonline@gmail.com www.carolynskitchenonline.com 6
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Kitchenware News & Housewares Review • NOVEMBER 2009