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K ITCHENWARE NEWS H o u s e w, a r e s R e v i e w S E R V I N G K I T C H E N WA R E
VOLUME 15, NUMBER 11
H O U S E WA R E S A N D TA B L E T O P M A R K E T S
NOVEMBER 2009
Consumer Education Fuels Pressure Cooker Sales by Ellen Ranta, Associate Editor Interest in pressure-cooking is increasing in this down economy as consumers look to make more out of less and save some time and energy in the process, manufacturers say. “With the current state of the economy, people are looking to make more out of less whether it be taking an inexpensive cut of meat and transforming it into a tender delicious dinner, or perhaps those who are interested in making healthful meals filled with whole grains and beans in a fraction of the time with little to no pre-soaking involved,” said Jennifer Park, marketing communications manager for Fagor America Inc., manufacturer of pressure cookers and other small electrics. In September, Fagor forged a relationship with retailer Crate and Barrel for a roll-out of the Fagor Duo Pressure Cooker on Crate and Barrel’s Web site and nationwide retail stores, marking a new level of accessibility for an appliance that has earned a slightly negative reputation in the past.
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Young Chefs Head to the Family Kitchen by Karen Martin, Managing Editor Retailers looking for new markets may need to think small…and young. Whether it’s Paula Deen promoting her new cookbook, Paula Deen's Cookbook for the Lunch-Box Set, or manufacturers developing tools specifically for small hands, vendors are creating kitchen products for the newest chefs in the kitchen—kids. Broadway Panhandler, a New York City-based kitchenware retailer, recognized the opportunity of catering to kids in the kitchen years ago. “Basically, we’ve had a kids’ department for around five to seven years,” said Heather Lamster, director of marketing for Broadway Panhandler. “Originally it was more play kind of stuff, but now manufacturers are really paying attention to developing tools for kids,” she added. When the kids’ section was first formed, the store offered products that centered around making lunch fun. They offered items such as melamine dishes, lunch boxes and thermoses. Now that the manufacturers are catching on to the kids market, the store carries tools that are specifically designed for small hands.
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