męska strefa
Szampony do włosów dla mężczyzn… Tak… niby to takie oczywiste. Jednak zadajmy pierwszej napotkanej osobie pytanie o kwintesencję istnienia takowego produktu, a usłyszymy zapewne kilka zdawkowych zdań, że to taki płyn do mycia włosów, ewentualnie skóry głowy. 1LH PD VLÚ MHGQDN F]HPX G]LZLÊ VNRUR QDZHW (QF\NORSHGLD 3:1 ļ QLHNZHVWLRQRZDQ\ DXWRU\WHW Z NUöWNLFK QDXNRZ\FK VHQWHQFMDFK ļ QD ]DGDQH KDVïR RGSRZLDGD NUöWNR ķV]DPSRQ >DQJ KLQGL@ ĂURGHN P\MÈF\ SU]H]QDF]RQ\ JïöZQLH GR P\FLD ZïRVöZĵ 3DPLÚWDP ĝH Z F]DVDFK 35/ X ]DUöZQR ZbGRPX MDN L Z ]DNïDG]LH SUDF\ V]DPSRQ\ E\ï\ U]HF]È QDWXUDOQÈ L GRVWÚSQÈ L LVWQLDï QDZHW SRG]LDï QD WH GR ZïRVöZ WïXVW\FK VXFK\FK L QRUPDOQ\FK 7U]HED SRZLHG]LHÊ MHGQDN ĝH Xĝ\ZDïR VLÚ SR SURVWX WHJR NWöU\ VWDï QD SöïFH L PLDï QDSLV ķV]DPSRQĵ 7HQ EïÈG SRSHïQLDOL QLH W\ONR WDN ]ZDQL ]Z\NOL RE\ZDWHOH DOH WHĝ FL NWöU]\ SRZLQQL PLHÊ ZLHG]Ú L E\Ê RĂZLHFHQL Z W\P WHPDFLH F]\OL IU\]MHU]\ : WDPW\P RNUHVLH Z ]DNïDG]LH IU\]MHUVNLP QLNW QLH ]DSU]ÈWDï VRELH JïRZ\ WDNLP GURELD]JLHP MDN URG]DM V]DPSRQX 1LHU]DGNR Z RSDNRZDQLX SR ]DFKRGQLP V]DPSRQLH NWöU\ VNRñF]\ï VLÚ MXĝ ODWD WHPX DOH EXWHOND ZFLÈĝ Z\JOÈGDïD RU\JLQDOQLH L NRORURZR ]QDMGRZDï VLÚ URG]LP\ SURGXNW NWöUHMĂ ] SDñVWZRZ\FK IDEU\N %\ï RQ EDUG]R F]ÚVWR UR]FLHñF]DQ\ QD Xĝ\WHN WHM SUDNW\NL Z\P\ĂORQR WHRULÚ ļ SRZLHG]LDïE\P ļ KRPHRSDW\F]QÈ ĝH NRQFHQWUDW V]NRG]L D UR]ZDGQLDQLH SURGXNWX GR P\FLD G]LDïD SU]HFLZïXSLHĝRZR 7UXGQR G]LĂ Z WR XZLHU]\Ê DOH QD G]LDOH PÚVNLP NOLHQW NWöU\ ]Dĝ\F]\ï VRELH P\FLH JïRZ\ E\ï WUDNWRZDQ\ SULRU\WHWRZR QLH W\ONR Z WHPDFLH MDNRĂFL REVïXJL DOH WHĝ Z NZHVWLL FHQ\ 3ïDFLïR VLÚ ĂUHGQLR UD]\ W\OH ]D XVïXJÚ ] GRGDWNRZ\P P\FLHP ZïRVöZ Z SRUöZQDQLX GR QRUPDOQHJR VWU]\ĝHQLD 3RZRGHP E\ïR WR ĝH XVïXJD ]DPDZLDQD E\ïD GRĂÊ U]DGNR FR QDNUÚFDïR MHM HNVNOX]\ZQRĂÊ 3R GUXJLH Z FHQQLNX VWU]\ĝHQLH SRG]LHORQH E\ïR QD F]WHU\ UöĝQH XVïXJL VWU]\ĝHQLH QDMWDñV]H ļ QD VXFKR QDMF]ÚĂFLHM ]DPDZLDQH QRUPDOQH VWU]\ĝHQLH QD PRNUR SUDZLH QDMGURĝV]H VWU]\ĝHQLH VSHFMDOQH F]\OL NZDGUDWRZ\ OXE RNUÈJï\ MHĝ F]DVDPL ZSLV\ZDQH MDNR VWU]\ĝHQLH QD MHĝD Db WDNĝH FUÒPH GH OD FUÒPH GOD ERJDW\FK F]\OL VWU]\ĝHQLH ZïRVöZ ] P\FLHP L PRGHORZDQLHP .OLHQW QLH PXVLDï ]DPDZLDÊ FDïHM XVïXJL Z\VWDUF]\ïR ĝH SRSURVLï R P\FLH D MXĝ PLDï ]DSHZQLRQÈ XVïXJÚ ] /RWRQHP MDNR JURRPLQJLHP L ODNLHUHP GR ZïRVöZ MDNR ğQLV]HP ER LQQHM RSFML QLH E\ïR 3R ]D W\P WHQ NWR ]DPDZLDï P\FLH ZïRVöZ X IU\]MHUD PÚVNLHJR PXVLDï E\Ê DOER NRVPLWÈ DOER PLDï ]D GXĝR NDV\ Z SRUWIHOX DOER E\ï ] ]DJUDQLF\ L WU]HED JR E\ïR ķVNURLÊĵ : 35/ X WR E\ïR QDSUDZGÚ SURVWH SDQRZDïR ZUÚF] SU]\]ZROHQLH QD Z\NRU]\VW\ZDQLH ERJDWV]\FK FR E\ïR ]JRGQH ] VRFMDOLVW\F]QÈ XUDZQLïRZNÈ LbSRZV]HFKQLH SU]H] VSRïHF]HñVWZR DNFHSWRZDQH -HV]F]H Z ODWDFK G]LHZLÚÊG]LHVLÈW\FK Z ]DNïDGDFK IU\]MHUVNLFK ZV]\VWNLH WH V]DPSRQRZH WULNL URGHP ] NRPXQ\ VWRVRZDQH E\ï\ QDJPLQQLH .OLHQW E\ï MXĝ MHGQDN WURV]NÚ EDUG]LHM ĂZLDGRP\ SRMDZLïR VLÚ MXĝ WHĝ QRZH SRNROHQLH IU\]MHUöZ NWöUH WUDNWRZDïR P\FLH JïRZ\ EDUG]LHM MDNR XïDWZLHQLH VZRMHM SUDF\ QLĝ SRZöG GR EÈGě FR EÈGě RNDQWRZDQLD NOLHQWD 0LPR WR Z EXWHONDFK SR HOHJDQFNLFK SURGXNWDFK ] 1LHPLHF ODïR VLÚ QD JïRZ\ WH ZV]\VWNLH )DPLOLMQH 3RNU]\ZRZH -DMHF]QH %U]R]RZH &KPLHORZH 5XPLDQNRZH ķ(Z\ĵ ķ-DPDMNLĵ ķ6DPVRQ\ĵ L LQQH ļ RF]\ZLĂFLH UR]FLHñF]RQH ER ïXSLHĝ ER SU]HWïXV]F]DQLH 3R MDNLPĂ F]DVLH XZLHU]RQR Z WH DUJXPHQW\ ĝH W\ONR UR]ZRGQLHQLH SURGXNWX VSUDZL ĝH QLH EÚG]LHV] PLDï GROHJOLZRĂFL VNöUQ\FK -HVWHP SU]HNRQDQ\ ĝH GR G]LĂ VSRWND VLÚ Z ZLHOX PLHMVFDFK VWDUH Z\JL NWöUH EÚGÈ SRZWDU]DÊ WH EDMNL MDN MDNÈĂ ZLHG]Ú WDMHPQÈ NWöUÈ SRVLHGOL W\ONR NDSïDQL VWDUHM ZLDU\ 3DPLÚWDP Z WDPW\P F]DVLH MHGQR ] SLHUZV]\FK IDFKRZ\FK F]DVRSLVP EUDQĝRZ\FK ļ ķ/DXUHQWĵ : W\P WZRU]RQ\P QD EDUG]R Z\VRNLP SR]LRPLH PHU\WRU\F]Q\P PDJD]\QLH ZLHONL DXWRU\WHW IU\]MHUVNL XF]Hñ PLVWU]D $QWRLQHijD SDQ -DQXV] 6]\PDñVNL ] 3R]QDQLD RPDZLDï ZLHORNURWQLH VHQV P\FLD JïRZ\ Z VDORQLH IU\]MHUVNLP VHQV Xĝ\ZDQLD RGSRZLHGQLFK V]DPSRQöZ DOH WHĝ SRND]\ZDï Z SURVW\ VSRVöE MDN UR]SR]QDZDÊ ]ïH SU]HVRORQH V]DPSRQ\ GR ZïRVöZ 0QLHM ZLÚFHM Z W\P VDP\P F]DVLH ğUPD 9LGDO 6DVVRRQ Z\SURGXNRZDïD VZöM QDMZLÚNV]\ KLW ļ V]DPSRQ :DVK *R NWöU\ Z SRïRZLH ODW G]LHZLÚÊG]LHVLÈW\FK FLHV]\ï VLÚ Z 3ROVFH
68
RJURPQÈ SRSXODUQRĂFLÈ &R FLHNDZH ğUPD SU]\F]\QLïD VLÚ SRĂUHGQLR GR UR]ZDOHQLD W\VLÚF\ VNU]\QHN SRF]WRZ\FK Z FDï\P NUDMX SU]H] SLHUZV]È SRWÚĝQÈ DNFMÚ PDUNHWLQJRZÈ ] SUöENDPL V]DPSRQöZ GRVWDUF]RQ\FK EH]SRĂUHGQLR GR GRPX NDĝGHJR 3RODND /XG]LH SR SURVWX QDJPLQQLH QLV]F]\OL FXG]H VNU]\QNL ĝHE\ ]GRE\Ê WH WRUHEHF]NLĮ 7DN ZLÚF P\FLH ZïRVöZ Z ZDOFH R OHSV]H MXWUR" 'RNïDGQLH WDN -Xĝ ZVSRPQLDQ\ ZF]HĂQLHM $QWRLQH VZRMÈ ZL]MÚ UHZROXFMRQL]RZDQLD IU\]MHUVWZD ]DF]\QDï RG QDXF]HQLD )UDQFX]HN P\FLD ZïRVöZ Z ]DNïDG]LH IU\]MHUVNLP ]D FR VSRW\NDï\ JR IRFK\ PDWURQ NWöUH QLH ĝ\F]\ï\ VRELH WDN LQW\PQHJR ]DELHJX Z\NRQ\ZDQHJR SU]H] NRJRĂ LQQHJR QLĝ RVRELVWD VïXĝND $OH GR WHJR WHPDWX FK\ED MHV]F]H NLHG\Ă ZUöFLP\ ERZLHP MHVW QLH]Z\NOH V]HURNL L] SHZQRĂFLÈ ZDUW RSLVDQLD 3U]HMGěP\ ]DWHP GR PHULWXP : ;;, ZLHNX PÚĝF]\ěQL SDWU]È MXĝ LQDF]HM QD ZLHOH ]DELHJöZ SRZLHG]LDïE\P RF]\V]F]DMÈFR NRVPHW\F]QR KLJLHQLF]Q\FK 'XĝD Z W\P UROD QDV ļ IU\]MHUöZ ļ MDNR QLRVÈF\FK WHQ NDJDQHN RĂZLDW\ Z WHPDFLH KLJLHQ\ ZïDĂQLH Xĝ\ZDQLD NRVPHW\NöZ GR ZïRVöZ EURG\ F]\ SR JROHQLX 7R P\ MHVWHĂP\ QD SLHUZV]HM OLQLL IURQWX MDNR FL QD NWöU\FK VSRF]\ZD RERZLÈ]HN QDPDZLDQLD NOLHQWöZ L VXJHURZDQLD LP GEDQLD R ZïRV\ DOH WHĝ LbRbKLJLHQÚ FDïHJR FLDïD :\VWDUF]\ SRZLHG]LHÊ ĝH WHM SRPDG\ Xĝ\ZD VLÚ QD ZïRV\ ]DUD] SR SRUDQQ\P SU\V]QLFX D SR ZLHF]RUQ\P Z\P\FLX EURG\ V]F]RWNXMH VLÚ MÈ 7R VÈ VXJHVWLH NWöUH EDUG]R ]PLHQLDMÈ PÚVNL ĂZLDW ]PLHQLDMÈ JR QD OHSV]H 2G NLONX ODW P\ĂODïHP R VHULL VZRLFK NRVPHW\NöZ NWöUH EÚGÚ PöJï SROHFDÊ Z VSRVöE SHZQ\ L ĂZLDGRP\ &HOHP E\ï\ Z\VRNLHM MDNRĂFL SURGXNW\ RGSRZLHGQLR SU]\JRWRZDQH GOD PÚVNLFK JïöZ L EUöG .ROHMQ\P WU]HFLP MXĝ SURGXNWHP ] OLQLL 6WHDP 3XQN NWöUÈ SU]\JRWRZDOLĂP\ Z QDV]HM MDPLH MHVW V]DPSRQ GR ZïRVöZ GOD PÚĝF]\]Q 7R SURGXNW SU]\ NWöU\P FK\ED SUDFRZDOLĂP\ QDMGïXĝHM ĝHE\ QLH SRSHïQLÊ EïÚGöZ SRSU]HGQLFK SRNROHñ 6]DPSRQ GR ZïRVöZ 6WHDP 3XQN SRZVWDï Z Z\QLNX ZVSöïSUDF\ ] SR]QDñVNÈ PDQXIDNWXUÈ 3DQ 'UZDO &DïD OLQLD W\FK SURGXNWöZ SRZVWDïD ] LQVSLUDFML PDV]\QDPL SDURZ\PL :LHNX 3DU\ Steam) L SU]HNRUQÈ SHUVSHNW\ZÈ NRñFD ;; L ;;, ZLHNX Punk) ÈF]\ ]DPLïRZDQLH GR PHFKDQLNL ] PHWDOLF]QÈ PX]\NÈ 6]DPSRQ RSDUW\ MHVW QD QDWXUDOQ\FK VNïDGQLNDFK P\MÈF\FK L QLH ]DZLHUD ROHMöZ VLOLNRQRZ\FK SDUDğQ\ V]WXF]Q\FK EDUZQLNöZ F]\ NRQVHUZDQWöZ .RVPHW\N Z\VWÚSXMH Z GZöFK SRMHPQRĂFLDFK GOD NOLHQWD ļ PO L WDN ]ZDQ\P EDUEHU VL]H F]\OL GOD ]DNïDGöZ IU\]MHUVNLFK ļ PO %XWHOND Z\JOÈGHP SU]\SRPLQD F\OLQGU\F]QH XU]ÈG]HQLD ] PDV]\Q SDURZ\FK G]LHZLÚWQDVWRZLHF]QHM IDEU\NL SRVLDGD PLHG]LDQ\ QDGUXN NWöU\ RF]\ZLĂFLH MHVW ZbNOLPDFLH FDïHM VHULL 6WHDP 3XQN D WDNĝH Z\JRGQ\ GR]RZQLN =DSDFK WR MHGHQ ] LVWRWQLHMV]\FK HOHPHQWöZ FDïHM XNïDGDQNL ļ QLH]PLHQQLH Z\W\F]DQ\ SU]H] QXW\ V]\SURZH WUZDïH L Z\UD]LVWH WDNLH WURFKÚ SRZLHG]LDïE\P URERWQLF]H $NRUG\ ]LRïRZH EXGXMH ODZHQGD DNRUG\ NRU]HQQR SU]\SUDZRZH WZRU]È F\QDPRQ JRěG]LN JDïND PXV]NDWRïRZD NDUGDPRQ RUD] F]DUQ\ SLHSU] : WOH Z\F]XZDOQ\ MHVW FKDUDNWHU GU]HZQ\ SDF]XOL L FHGUX 6NïDG PLDï VLÚ RSLHUDÊ R QDWXUDOQH VNïDGQLNL L FR ZDĝQH ļ V]DPSRQ Z ]DïRĝHQLX PLDï E\Ê L MHVW FDïNRZLFLH ZHJDñVNL ERZLHP ]PLHQLD VLÚ WHĝ SRGHMĂFLH ZVSöïF]HVQHJR IDFHWD GR NZHVWLL VNïDGX L ěUöGHï GHG\NRZDQ\FK PX NRVPHW\NöZ 6NïDGQLNL P\MÈFH V]DPSRQX 6WHDP 3XQN ]RVWDï\ RSDUWH QD ED]LH QDWXUDOQ\FK ROHMöZ URĂOLQQ\FK PLÚG]\ LQQ\PL ROHMX NRNRVRZHJR L NXNXU\G]LDQHJR SRVLDGDMÈF\FK FHUW\ğNDW (FR &HUW L ]DWZLHUG]RQ\FK GR Xĝ\ZDQLD Z SURGXNWDFK HNRORJLF]Q\FK = ]DVWRVRZDQLD W\FK LQJUHGLHQWöZ Z\QLND QDWXUDOQ\ NRORU V]DPSRQX F]\OL WDND WURFKÚ EDUZD ROHMX IDEU\F]QHJR 3RQDGWR V]DPSRQ ]RVWDï Z]ERJDFRQ\ R SDQWHQRO L ROHM PDNDGDPLD ïDJRG]ÈFH VNXWNL SRGUDĝQLHñ SU]\ F]ÚVW\P VWRVRZDQLX ĂURGNöZ GR VW\OL]DFML ZïRVöZ Adam Szulc Barber