Portfolio

My name is Yash Goel. I am a visual communication designer from New Delhi, India. I love interpreting and transforming

abstract

ideas

into

meaningful messages and experiences.

Conceptualization, branding, graphic design,

interior

styling,

film

and

photography interest me. I thrive in dynamic collaborative environments and welcome new artistic challenges.

I ml i is a n e t hnic w e a r b r a nd f o r w o m en i n Ind ia . It b le nd s c ont e mp or a r y s ty l es w i th Ind ia n a e st he t ic s.

Envelope

Letter Head

Project Focus: Logo, Packaging, Stationery And Other Brand Collaterals

BRANDING The visual identity of a brand should encapsulate the essence of the company.

Understanding and nurturing that essence is the key.

In the following works of branding and identity creation, I have leveraged my creative abilities to create an image for various brands in tune with their individual

Final Logo

expectations and objectives.

Mood Board

My concept was inspired by Hindi alphabets. Drawing upon how we were taught during childhood , I tried exploring the Devanagari letter .

Paper Tags

V IA N T is a leadi n g footwea r bran d t ha t cr a f ts leat her s hoes for m e n, c omb ining cl a s s ic It alian c ra ftsm a nsh i p wi th Ind ia n s e n s ib ilit ies.

Project Focus: Logo, Packaging, Stationary And Other Brand Collaterals

The company wanted a simple but sophisticated logo in tune with the brand’s sensibilities.

J OKE RS is a mul ti -c ui s i n e re stau ran t a nd b a r th a t s erv es Medi terra ne a n, M ughl ai , It a lia n a n d Chinese d el i c a c i es as wel l a s i nnova t ive co ck t ails t o suit di vers e tas te buds .

T h e amb ience at Joke rs i s i n spi re d b y t he j e s te r s w ho p erform e d at c ourts to ent e r t a in r o ya l t y . T he inte ri ors a re c h a rac ter ize d b y a n o ld -w orld cha rm fused wi th the Jok e r ’ s i de n t it y of b eing the wi l d c a rd i n a st a nd a r d d e ck of p lay ing c a rds.

Project Focus: 360° Branding, Identity Design, Content creation, Art Direction, Menu Design

Final Logo

Brand Sheet

Food Photography - Art Direction

Social Media

Interiors

Project Focus: Rebranding and Logo Design

Existing Logo

Through my online search, I observed that the best golf clubs use a logo, similar to an emblem, to denote their identity.

My work entailed researching the visual identity of the world’s most exquisite golf courses.

Following are the top four golf courses that we drew inspiration from.

Since Noida Golf Course hosts a monument, I highlighted the historical relevance of this place and combined it with a modern, golf-centric logo to develop its visual identity.

Logo Explorations

Final Logo

Raj Shree is a hotel chain in the northern part of India.

They wanted a basic logo that had great recall value.

Placement Sketches

Project Focus : Logo Design

Fabindia is an Indian chain of stores retailing garments, furnishing, fabrics and ethnic accessories handmade by craftspeople across rural India.

The following work was developed for Fabindia’s home & lifestyle department.

ACROSS DISCIPLINES Keeping Graphic Design as the base,I have used illustrations, photography and

Project Focus: Styling and Poster design This shoot was conceptualized for an upcoming Lamp Exhibition before Diwali in select Fabindia stores.

interior styling in the following projects.

Mood Board

Final Logo

The aim of this photoshoot was to showcase the bath range by Fabindia. One can see the seamless weaving of myriad colors and patterns across a variety of products.

Project Focus: Styling, Photography And Poster design

Following are some illustrations that I made for Fabindia Interior Design Studio based on the concept of transforming dreams into reality.

Project Focus: Illustrations, Packaging And Poster design

Project Focus: Illustrations And Ceramic design For this particular project, I developed a motif to be incorporated in a ceramic collection.

Hand Drawn

Digitally Processed

Project Focus: Photography & Poster design

This was a photography-based project to capture the new range of Natural Fiber Mats.

Project Focus: Photography Following are some of my photographs that were featured in the pre-festive collection photo shoot.

Project Focus: Closeup Photography, Styling And Poster Design This was a Summer Promotion photo shoot for the home and lifestyle department.

KUKOON is a luxury lifestyle brand that takes pride in its unique contemporary spirit of adventure & style. Incorporating the latest global fashion trends, its creations mesmerise and provoke in equal measure. Elegant, scintillating & unabashed – Kukoon is the last word on modern luxury.

Project Focus: Banner Design, Social media post and Poster Design

Emailers

Cox & Kings Ltd., set up in 1758, is one of the oldest travel companies in the world.

The following graphics were developed for the company’s office in Ghaziabad, India.

Project Focus: Banner & Social Media Posts

Instagram Post

Banner

Visitor’s Book

PUBLIC ATIO N DES IG N Publication design is a diverse area, covering

everything

from

magazines,

newspapers and books to annual reports, product catalogues, newsletters, journals and everything in between.

In the following projects, I have tried exploring the different forms of publication design.

Magazine

Page Layout

Existing Packaging

Product: ROOH AFZA is a blend of pure crystalline sugar, distilled natural extracts of citrus flowers, aquas of fruits, vegetables and cooling herbal ingredients. It is manufactured by the FMCG brand Hamdard.

P R OM OTION DESIG N Advertising provides a direct line of

Single Minded Proposition: “National to International” – Through this college project, I aimed at presenting ROOH AFZA as an international brand with an 108-year-

communication to acquaint existing and old heritage. prospective customers with one’s product or service.

Strategy: For the past 100 years, ROOH AFZA has been producing the same kind of communication and

In the following project, I have showcased

packaging. I believe the brand has the potential to experiment with its visual identity, given its demand in

my understanding of the field, from deriving the market. single-minded propositions to developing advertising campaigns.

Repackaging

Press Ads

बचपन CH I L DH OOD

My goal is to convey the need to create awareness about child sexual abuse and pedophilia in India. This film speaks primarily to young adults who have been victims of child Product: Nescafé is a brand of instant coffee made

by Nestlé. Nescafe Gold is a premium range of coffee, in terms of taste, quality and price.

sexual abuse and discusses their stories of

FILM

survival, which will motivate other individuals.

Visual memories are always the strongest.

Single Minded Proposition:“Harvesting the Gold” – I have always harboured the desire to Through this college project, I wanted to present discuss issues that are important but less the benefits of first harvested coffee and the talked about. The two films that I have ‘premium’ factor.

Strategy: The communication highlights its richness, fine taste and USP, which is its strong blend and taste.

scripted, shot, directed and edited address two very sensitive topics.

Illustrations

I stared my research with an episode of Satyamev Jayate, which is a TV show that discusses and I did a survey on how many people have faced sexual abuse. The people who got surveyed were between provides possible solutions to address social issues in India. This particular episode was focused 18 to 26 years of age, both men and women. The results were shocking. on Child sexual Abuse. From here i got leads to various other things, which i have mentioned in the process ahead.

People who knew someone who got Abused 33%

People who were Abused 64%

People who were not Abused 3%

Stills From The Film

The show started with a story of a girl who was Sexually abused by her tuition teacher. Followed by another girl survivor of the abuse telling how her close uncle rapped her. The show had a lot of survivor stories. Show featured some organizations and physiologists talking about the social and scientific part of child sexual abuse.

Following is the information that i could collect from the T.V show: 1.In The year 2007 Women and child ministry conducted a survey regarding the safety of children, basically asking people how many people/children are a victim of child sexual abuse. The results were shocking 53% of the total population responded having faced one or more form of sexual abuse in their life.

2. Rahi a Delhi based organization which helps survivors recover from incest and provide them concealing on timely bases to both family and the victim.

3.CHILDLINE , The one of it’s kind help line number for children in any kind of trouble, even sexual abuse.

Headed by Nitish kumar. Childline also works for the upliftment of sexually abused children.

4. There is no law against the child sexual abuse in our Indian constitution, yes there are many parallel laws for ,rape, outraging the modest,wrongful confinement ,etc but non for the SEXUAL ABUSE OF MINOR.

Link: https://www.behance.net/gallery/41907853/ Bachpan-A-docudrama-on-child-sexual-abuse

“Let’s keep this as our

Little Secret ”

As humanity progresses the human race might have evolved genetically but deep within we have forgetting and are loosing the art of understanding one another. With the such fast changing time our psyche is just not able to cope up. We has human being are not able to evolve psychologically. This project talks about the same idea.

Making people understand the fact that each one of us is fighting our own battles in some way or the other, so before we judge or make a comment on someone, we must remember the fact that above all we are human being.

This Documentary Communicates about understanding people who are different yet very similar in their basic human nature and all they seek is the inclusiveness.

Film Collaterals

Link : https://www.youtube.com/ watch?v=dFg55yRhlbs&t=442s

THANK YOU! Yash Goel +91-9999114892 goelyash1995@gmail.com