HOVER CAMERA BRAND IDENTITY GUIDELINES August 2017
PRELIMINARY REMARKS Brand Identity is an intangible idea system, a network of associations that identify and distinguish you from the others, it’s the total sum of perception about the ideal you in consumers’ minds. It was a lot of work to build up the brand identity for Hover Camera, it requires more time and effort to maintain and keep it consistent in every touch points. With that being said, this guideline was created to build a consistent design language for Hover Camera and extend a top-of-mind brand presence with our target consumers. Not all examples and instances will be represented in this guideline. Please use your best judgement when building creatives. If you have any questions, please contact marketing@gethover.com. This guide is split into three key sections:
Brand Identity ‒ Defines what Hover Camera is and what it isn’t, and how it’s supposed to be perceived by our target customers. Look & Feel - the standard usage of logo, type, color, photography. Applications - How all the brand elements come together to tell compelling stories about Hover Camera and its customers. Global Marketing Team Hover Camera August 2017
CONTENTS Brand Architecture
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Brand Identity
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Vision Brand Tagline Brand DNA Brand Personality Unique Value Proposition Tone of Voice
Look & Feel
Logos Color Palette Typography Photography
Applications
Offline Prints Digital Creatives
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5 6 7 8 9 10
13 20 27 40
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Brand Architecture
BRAND
Hover Camera is a brand of simple-to-use self-flying cameras designed to capture people from unique perspectives.
Hover Camera Passport is the first and the flagship product under the Hover Camera brand. It is a self-flying camera that is safe, portable and easy-to-use. Capture breath-taking moments of yourself on-the-go indoors and out, right out of the box. All flying cameras will fall under the umbrella brand of Hover Camera.
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PRODUCT A
PRODUCT B
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BRAND IDENTITY
Hover Camera is a premium self-ying camera brand, which has never been compromising in its passion and dedication to quality, artistic design and its focus on the beauty of simplicity. This stance should be reected in all ways when facing customers in order to maintain an internationally consistent brand image.
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Our Vision
TO EMPOWER EVERYONE TO EFFORTLESSLY CAPTURE THEIR LIFES’ MOMENTS FROM A NEW PERSPECTIVE.
There are many professional or hobbyist aerial drones on the market. Hover Camera on the other hand leads in a new category of self-flying cameras - one that’s uniquely designed to autonomously capture YOU (and with friends or family) in your moment from a new perspective. It’s human-centric and always centers you in the picture or video. August 2017
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Brand Tagline
YOUR SELF-FLYING PERSONAL PHOTOGRAPHER Hover Camera sits in a totally new category of personal photography drones that make flying so easy that all you’ll need to do is throw up it and let it autonomously capture your moments. It’s designed to keep you in the center of the picture, whether you’re biking, traveling, or even taking group photos, like it’s your own personal photographer.
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Brand DNA EASE-OF-USE
Ease-of-use for all is embedded within the DNA of Hover Camera products.
Hover Camera Passport’s radical form factor and proprietary AI revolutionizes the way people can interact with a flying camera, by making it truly easy to fly right out of the box. With Hover Camera Passport, you can easily become a pro to take fascinating and upscale photographies and tell compelling stories.
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Brand Personality
INTELLIGENT, WITH AN APPRECIATION OF ART AND CREATIVITY. Hover Camera’s personality should align with the self-identity of our users. By owning a Hover Camera Passport, they tell the world that they are Intelligent, independent-thinking, with an appreciation of art and creativity. They Enjoy the finer things in life that exude simplicity, fine craftsmanship and superior aesthetics.
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Unique Selling Proposition EASY-TO-USE SAFE
PORTABLE Supporting Messages: • • • •
Owner Mode/Auto-Follow/Gesture Control/Self-Editing Carbon Fiber Enclosure Lightweight (242 g) Folded dimension: 182*132*33mm (slightly larger than an iPhone 6S Plus)
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Tone of Voice
The tone of voice establishes the credibility of Hover Camera’s personality, promise, and positioning through communication. It backs up the brand messages and matches Hover Camera’s identity to the brand image by working together with visuals. When writing for Hover Camera, you must use the tone of voice that align with its personality. Hover Camera is intelligent, simple and elevated. Brand Personality
It is �
It isn’t �
Intelligent
Human-centric Wise Innovative/Creative
Cryptic Academic Cliched
Simple
Calm Reliable
Plain Reckless
Elevated
Sleek Relatable Artistic
Flowery Sloppy Swanky
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Tone of Voice Make sure to always use the correct and full name the first time the brand or product is mentioned, for example:
Hover Camera Passport is the first and the flagship product under this brand (Hover Camera). It’s a self-flying camera that’s safe, portable and easy-to-use. Capture breath-taking moments of yourself on-the-go indoors and out, right out of the box. Hover Camera Passport is the first and the flagship
product under this brand (Hover Camera). It’s a self-flying camera that’s safe, portable and easy-to-use. Capture breath-taking moments of yourself on-the-go indoors and out, right out of the box.
Hover Camera Passport is the first and the flagship product under this brand (Hover Camera). It’s a self-flying camera that’s safe, portable and easy-to-use. Capture breath-taking moments of yourself on-the-go indoors and out, right out of the box.
Hover Camera Passport is the first and the flagship product under this brand (Hover Camera). It’s a self-flying camera that’s safe, portable and easy-to-use. Capture breath-taking moments of yourself on-the-go indoors and out, right out of the box.
Do: use Hover Camera (refers to brand) or Hover Camera Passport (refers to product). Do not: use Hover, Passport, or HC, HCP.
When it come to technical details: Do: use full spelling. use easy-to-understand terms. Do not: use acronyms. make it too cryptic.
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LOOK & FEEL
A brand’s look and feel is a common spirit uniting and creating consistency across executions. The look and feel of Hover Camera should be the visual assets that optimize its brand image (a flying-camera brand that never stops pursuing fine craftsmanship, superior aesthetics and the essence of simplicity). It should cause our target consumers to visually associate our product with their self-identities and lifestyles.
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Logos The Hover Camera logo is the central visual cue that we all use to identify and symbolize our brand.Anywhere the logo appears, it must follow the standard usage described in this chapter, so that our target consumers can form a consistent perception about Hover Camera. Hover Camera’s logo used in white and black, A clean and simple san-serif font was adopted for its wordmark. All of them worked together to present a cool and calm, intelligent and laid-back vibe that aligns with our brand image.
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Monochromatic Symbol-Black
Monochromatic Symbol
Hover Camera logo is a wordmark in both black and white. Depending on the background, you must use the black wordmark over light backgrounds, and use the white wordmark over dark backgrounds.
R 0 G 0 B 0 / C 100 M 100 Y 100 K 100 / #000000
Monochromatic Symbol-White
R 255 G 255 B 255 / C 0 M 0 Y 0 K 0 / #ffffff
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Unit : A (1A=10a)
Layout Specifications The following is the standard Hover Camera symbol including layout specifications, drawing scale, and additional details. Refrain from departing from the following established specifications.
16A
2.36a
2.68a
2.36a
2.68a
6A
8.88a
15.68a
12.14a
17.9a
12.14a
17.84a
14a
12.3a
14a
13.84a 12.14a
17.9a
15.988A
Proportion：6/16
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Clear Space
The dimensions and spacing of the Hover Camera logo has been carefully designed to look optically right. The spacing show here is a unit of measure derived from the cap height of the ‘C’.
a
White Space
a
White Space
• a = the cap height of the ‘C’, a is a variable.
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20mm
15mm
Logo on prints
Make sure the logo dimension is no smaller than 5mm, to ensure the minimal legibility of logo.
14mm
13mm
12mm
11mm 5mm Minimum Size High≼5mm
10mm 9mm 8mm 7mm 6mm 5mm
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Logo on digital communications Make sure the logo dimension is no smaller than 26px, to ensure the minimal legibility of logo. Letter ‘H’ is suggested to be adopted when it comes to the tab bar on website. 18px Minimum Size： High≥18px
26px Minimum Size： High≥26px
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Logo on extreme applications There are some extreme marketing applications, you may need to decrease the logo size, in order to ensure the legality, please use the ‘Logo for Extreme Applications’ in the BI Guideline kit.
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after using Logo for Extreme Application
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Color Palette
Color adds vibrancy and promotes brand recognition. The Hover Camera colors represent the personality in its DNA, simple and artistic.
Hov er C am era
ci
） ay Gr r （ lo
Hov er C am era
） ge an Or r（ lo ci
Se co nd ar y
y
Se co nd ar
Hov er Ca e） rang mera M ain colo（ r Black/O
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Main color: CMYK: 0.0.0.100 R G B : 0.0.0
Hover Camera Main color（Black）
#000000
Black is used primarily for Product, Accessaries, Logo, and Key Visual. Not recommend to large-scale usage.
CMYK: 0.0.0.0
Hover Camera Main color（White）
RGB: 255.255.255 #FFFFFF
Depending on the usage of black, white is used to balance the visual and enlighten the key messages. White is widely used in Hover Camera’s creatives.
Secondary color: CMYK: 0.0.0.90~0.0.0.10
RGB: 26.26.26~229.229.229 ＃1A1A1A~#E5E5E5
CMYK: 5.71.65.0
RGB: 242.108.79 R 242 G 108 B 79 / C 5 M 71 Y 65 K 0 / #F26C4F
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R 255 G 46 B 0 / C 0 M 91 Y 94 K 0 / #FF2E00
＃F26C4F
Hover Camera Secondary cilor（Gray）
Grey is used for visual segmentation and visual balance.
Hover Camera Secondary cilor（Orange） Note: Orange is exclusive for Hover Camera App.
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k10
k20
k30
Logo brightness SpeciďŹ cation
To optimize the logo’s legibility, this chart can help you gain a better understanding on when to use the black wordmark and when the white wordmark is a better choice.
k40
k50
k60
k70
k80
k90
k100
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Incorrect Logo Usage — Forbidden Application
NO.1 Do not alter brightness
NO.2 Do not alter transparency
NO.3 Do not add graphic
NO.4 Do not just place part of logo
NO.5 Do not alter perspectivity
NO.6 Do not rotate logo
This page demonstrates inappropriate usage of the Hover Camera logo. Hover Camera logo specifications ensure optimal identification and usage should strictly follow established guidelines.
Hover Camera Visual identity system
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Incorrect Logo Usage — Forbidden Combination
NO.1 Do not invert the logo
NO.2 Do not alter proportion
NO.3 Do not alter spacing
NO.4 Do not alter color
NO.5 Do not alter dimension
NO.6 Do not alter font
This page demonstrates inappropriate usage of the Hover Camera logo. Hover Camera logo specifications ensure optimal identification and usage should strictly follow established guidelines.
Hover Camera Visual identity system
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Incorrect Logo Usage — Forbidden Artistic Effects
This page demonstrates inappropriate usage of the Hover Camera logo. Hover Camera logo specifications ensure optimal identification and usage should strictly follow established guidelines.
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ON.1 Do not add radiation
ON.2 Do not add shadow
ON.3 Do not stroke the logo
ON.4 Do not overlay pattern
ON.5 Do not blur the logo
ON.6 Do not add 3D animation
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Co-Branding Samples
Partner's Partner Co-Branding
Co-Branding Samples
When the Hover Camera logo is used in conjunction with a partner's logo, put the combined logo in the corner of the page to provide suďŹƒcient recognition.
Co-Branding Samples
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Typography
Font is one of the most essential factors in maintaing unity and consistency of the brand identity. In this section, we have standardized the font usage in both English and Chinese.
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English Typeface Medium
TYPE EXAMPLES MONTSERRAT
Medium Italic
Montserrat is the standard English font for Hover Camera, which is clean and legible. It expresses Hover Camera’s dedication on the pursuit of simplicity and aesthetics. It should be adopted on all English creatives .
Figures
Speclal Characters
TYPE EXAMPLES WEIGHT
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Black
Extra Bold
Bold
Semi Bold
Medium
Regular
Light
ExtraLight
Thin
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Chinese Typeface Letter（Medium）
TYPE EXAMPLES SOURCE HAN SANS
Chinese characters（Medium）
Source Han Sans (思源黑体) is the standard Chinese font for Hover Camera, which works well for traditional and simplified Chinese, Japanese Kanji, Korean characters.
Figures
Note: The spacing among words is 50, it must be maintained in all applications.
TYPE EXAMPLES WEIGHT
Speclal Characters
Heavy
Bold
Medium
Regular
Normal
Light
ExtraLight
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Other Typeface Regular
TYPE EXAMPLES CAVEAT
Bold
Caveat is a serif font. It is only used in few circumstances when the logo of Hover Camera Passport was there in the creatives. Make sure it is not used for body copy.
Figures
Speclal Characters
TYPE EXAMPLES WEIGHT
Regular
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Bold
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Font Specification - Hover Camera Spacing
Font
default: 0
Maximum: 50
＞50
DISA
Montserrat Source Han Sans
Standard Use:
To maintain consistency of the brand identity and allow flexibility, please follow the below standard when using the brand name in type.
Helvetica Serifs
DISA
Slant
DISA
Hand-writing
DISA
Priority of Font: Montserrat > Source Han Sans > other fonts; always use capital letters “H” and “C” in Hover Camera. Priority of Spacing: 0 - > 50
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Hover Camera Passport Logo ConďŹ guration
Hover Camera Passport’s logo has 5 variants: English vertical logo, English horizontal logo, 2 Chinese vertical logos, and a Chinese horizontal logo. For all marketing applications outside of China, please use English logos, Chinese logos are exclusive for marketing applications in China.
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Hover Camera Passport Horizontal Logo Hover Camera Passport’s horizontal logo is a wordmark in both black and white. Depending on the background, you must use the black wordmark over the light backgrounds, and use the white wordmark over the dark backgrounds. It is mostly used when vertical space is limited.
Unit：A
9.6A
23.2A 2.55A
2.55A
8.2A
Monochromatic Symbol-Black
2A
3.6A
R 0 G 0 B 0 / C 100 M 100 Y 100 K 100 / #000000
Monochromatic Symbol-White
• Dimension of Hover Camera Passport vertical logo.The spacing show here is a unit of measure of an ‘A’.
R 255 G 255 B 255 / C 0 M 0 Y 0 K 0 / #ffffff
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Extreme Application
the logo combination for extreme application can only be used in the case of lossy recognition and the Width ≤300px.
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Hover Camera Passport Vertical Logo Hover Camera Passport’s vertical logo is the most important logo among all variants. It is a wordmark in both black and white. Depending on the background, you must use the black wordmark over the light backgrounds, and use the white wordmark over the dark backgrounds. It’s applicable for all marketing applications, especially for product and accessories packaging.
Monochromatic Symbol-Black
Unit：A
16A
6A 1A 4A
R 0 G 0 B 0 / C 100 M 100 Y 100 K 100 / #000000
Monochromatic Symbol-White
• Dimension of Hover Camera Passport vertical logo.The spacing show here is a unit of measure of an ‘A’. Extreme Application R 255 G 255 B 255 / C 0 M 0 Y 0 K 0 / #ffffff
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the logo combination for extreme application can only be used in the case of lossy recognition and the Width ≤300px.
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Product Logo Specification
Application：
flush left
Center
flush right
flush left
Center
flush right
In English context, the brand name (Hover Camera) can be used independently, however, the independent use of the product name (passport) is forbidden. Brand Name
English Product Name
Application：
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Hover Camera Passport Chinese Horizontal Logo To maintain the branding and design consistency in logos, Hover Camera Passport’s Chinese horizontal logo has adopted the same design philosophy with an English horizontal logo, and used san-serif fonts and identical structure with the brand logo. Hover Camera Passport’s Chinese horizontal logo is a wordmark in both black and white.Depending on the background, you must use the black wordmark over the light backgrounds, and use the white wordmark over the dark backgrounds. It’s used where vertical space is limited in most cases.
Unit：A
9.6A
22.05A
2.55A
2.55A
7.25A
Monochromatic Symbol-Black
2A
3.6A
R 0 G 0 B 0 / C 100 M 100 Y 100 K 100 / #000000
Monochromatic Symbol-White
• Dimension of Hover Camera Passport vertical logo.The spacing show here is a unit of measure of an ‘A’.
R 255 G 255 B 255 / C 0 M 0 Y 0 K 0 / #ffffff
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Extreme Application
the logo combination for extreme application can only be used in the case of lossy recognition and the Width ≤300px.
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Hover Camera Passport Chinese Vertical Logo 1 Unit：A
Hover Camera Passport’s Chinese vertical logo is a wordmark in both black and white. Depends on the background, you must put the black wordmark on the light background, and put the white wordmark on the dark background.
16.6A 16A
Monochromatic Symbol-Black
1.66A
5.36A
1.66A R 0 G 0 B 0 / C 100 M 100 Y 100 K 100 / #000000
Monochromatic Symbol-White
• Dimension of Hover Camera Passport vertical logo.The spacing show here is a unit of measure of an ‘A’. Extreme Application R 255 G 255 B 255 / C 0 M 0 Y 0 K 0 / #ffffff
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the logo combination for extreme application can only be used in the case of lossy recognition and the Width ≤300px.
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Hover Camera Passport Chinese Vertical Logo 2 Unit：A
For maintaining the branding and design consistency in logos, Hover Camera Passport’ s Chinese vertical logo has adopted the same design philosophy with the English logo, used the san-serif fonts and identical structure with the brand logo.
Monochromatic Symbol-Black
16.6A 16A
6A
1.66A
1A
R 0 G 0 B 0 / C 100 M 100 Y 100 K 100 / #000000
Monochromatic Symbol-White
• Dimension of Hover Camera Passport vertical logo.The spacing show here is a unit of measure of an ‘A’. Extreme Application R 255 G 255 B 255 / C 0 M 0 Y 0 K 0 / #ffffff
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the logo combination for extreme application can only be used in the case of lossy recognition and the Width ≤300px.
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Application：
flush left
Center
flush right
flush left
Center
flush right
flush left
Center
flush right
Product Logo Specification In Chinese context, brand logo ( Hover Camera ) can be used independently, However, the independent use of Chinese product name and product category is forbidden.
Chinese Product Name Product Category
Application：
Brand Name
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Application：
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Photography
Hover Camera is a premium brand in its category. Our customers have a certain expectation for aesthetics. So the photography you chosen for creatives must align with Hover Camera’s elevated brand image and can visually associate with the premium lifestyle Hover Camera represents. Approved lifestyle and product photography is available in the BI Guideline kit. Please avoid purchasing stock photography whenever possible. Contact marketing@gethover.com for more information on photography applications.
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UGC Usage Hover Camera, on the other hand, is a content creating tool for people to capture their moments in life. To become a content-driven brand, the UGC from our existing users is a huge property for us. However, not all content meets our standards of maintaining the elevated brand image we aim to achieve. So please keep these key points in mind, when using UGC in marketing applications.
• Hover Camera is for PEOPLE, not for landscapes, so the photography you choose must include people in the frame.
UGC watermark：
• Dynamic but orderly environments are preferred. Remember Hover Camera’s target consumers have fine taste and superior aesthetics.
50A
• Travel should be the major theme you try to convey through the photography.
• When using UGC, the watermark of ‘shot by Hover Camera Passport’ must be used.
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2A 2A
67.4A
17A
2A
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Lifestyle Photography Usage
Hover Camera, at the end of the day, is a premium brand for consumers who enjoy the finer things in life. They are intelligent, independent-thinking, with an appreciation of arts and creativity. All visuals in marketing applications should convey this message by using the right voice and lifestyle photography, which are supposed to be creative, inspiring and elevated, and can help to make consumers associate Hover Camera with a finer lifestyle. • Every photo should express a unique point of the Hover Camera product, for instance:
Showcasing the feature of ‘grab in the air to retrieve’,to support the unique selling points of ‘safe’ and ‘easy-to-use’.
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Showcasing the feature of ‘release and hover’, to support the unique selling points of ‘safe’ and ‘easy-to-use’.
Showcasing the feature of ‘easy-control’, to support the unique selling point of ‘easy-to-use’.
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Product Photography Usage
In general, product photography should only be used in the product display page, features description page, and other technique-focused circumstances.
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Incorrect Photography Usage For avoiding using design techniques that lead to misunderstanding or interfere with product identiďŹ cation, 5 common examples of incorrect usage are listed as follow:
Do not rotate photo
No dierent perspectives in one space
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Do not overlap elements
Do not overlay patterns over it
Do not alter proportion
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APPLICATIONS (Full Examples)
All of the brand elements come together to tell compelling stories that inspire and encourage people to capture their moments in life. In this chapter, you will see some full examples of creatives for dierent marketing and sales purposes, which are created by a collabration of Hover Camera’s marketing and design team.
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Offline Prints - Tradeshow/Roadshow/Retail Make the messages standout. All bold typography is strong and eye-catching, but not legible if the sentence is too long. To improve readability, we suggest using:
• Title case for any title more than three letters (for instance, titles, slogans, taglines). • Bold typography for the three USPs. • Sentence Style for the body text.
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Roller-up
120 x 200mm（Wide version）
Ideally, we will have at least two roller-ups as a set. One product-themed, one lifestyle-themed. The key messages you must include for all circumstances are ‘logo’, ‘tagline’ and ‘USP’. Sometimes, you may need to include ‘price tag’, ‘supporting messages for USP’, or ‘key specs’ as well. Please do contact marketing@gethover.com for advice.
1
Logo
Location is limited to roll up the top, left right three locations.
2
Tagline
Fill in the product selling points, publicity,‘USP’and other major language text.
3
Content
Add product pictures here, mainly details the propaganda and promotion related matters, etc., around the reserve canvas content above minimum 20mm margin, to ensure the coordination of the whole roll up.
4
Address
Activities address, the relevant two-dimensional code or official website address and other access.
90 x 200mm（Narrow version） 1
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Logo
Location is limited to roll up the top, left right three locations.
2
Tagline
3
Content
Add product pictures here, mainly details the propaganda and promotion related matters, etc., around the reserve canvas content above minimum 20mm margin, to ensure the coordination of the whole roll up.
4
Honor
Including winning prizes, partners, related news reports, etc.
5
Others
Activities address, the relevant two-dimensional code or official website address and other access.
Fill in the product selling points, publicity,‘USP’ and other major language text.
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Banner/Advertisement
Blank frame
For different purposes and the regulations on different ads/banner distribute platforms, you may need to switch focal point accordingly. However, the must-have informations stay the same — Tagline and USP. Please use your best judgement on how to balance the regulations from different events organizers and the consistency of brand image. Contact marketing@gethover.com for advice anytime you need assistance.
1
Logo
Location is limited to roll up the top, left right three locations.
2
Tagline
Fill in the product selling points, publicity,‘USP’ and other major language text.
3
Content
Add product pictures here, mainly details the propaganda and promotion related matters, etc., around the reserve canvas content above minimum 20mm margin, to ensure the coordination of the whole roll up.
4
Address
Activities address, the relevant two-dimensional code or official website address and other access.
1
Logo
Location is limited to roll up the top, left right three locations.
2
Content
Add product pictures here, mainly to promote the promotion Related matters and so on.
3
Tagline
Fill in the product selling points, publicity,‘USP’ and other major language text.
Full frame
EASY-TO-USE PORTABLE SAFE www.GetHover.com
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4
Address
Activities address, the relevant two-dimensional code or official website address and other access.
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Promotion Banner
Promotion Banner for offline events normally is designed to generate awareness or for sales. For both reasons, please make sure you include these key messages: • • • • • •
‘logo’, ‘theme’, ‘start date and end date’, ‘product/package image’, ‘discount’ or ‘any other benefits’, ‘location’ of that event or ‘available retail locations’.
SALE
15F，Building B, Chengjian Plaza, 18 North Taipingzhuang Rd. Today - Jan 2017,Sales promotion until Feb 2017
30% www.GetHover.com
WE ARE ON SALE Today - Jan 2017 Sales promotion until Feb 2017
30% OFF www.GetHover.com
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Brochure
Messages need to include in brochure:
WHAT IS HOVER CAMERA WHY HOVER CAMERA PASSPORT IS SO DIFFERENT (USP + Supporting Messages) KEY FEATURES AND SPECS UGC SHOWCASING See the examples for reference.
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Flyer
Depends on the purpose, it could be: Specs-focused, Price-focused (I.e., retail promotions), Branding-focused (I.e., PR events/parties) See the examples:
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Digital Creatives - Website/Social
The messages a qualified digital creative should include are basically the same with its counterpart in offline prints. Besides that, call to action for digital creatives should be eye-catching and prominent. Check the examples below for reference.
Logo
Logo
Title
Title
This part of the text is centered.
Align with the lower edge of the logo. Do not overlap it.
Text description
This part of the text is centered.
Click button
Hover Camera Passport
Do not overlap with other parts.
Hover Camera Passport photo
This section uses dark background pictures and fills the top with gradients.
Click button
Email Banner
Promotion Banner Logo
Logo
Theme
Theme
Hover Camera Passport
Hover Camera Passport
This section allows only images with white backgrounds
This section allows only images with white backgrounds
Click button
Click button
Banner August 2017
Detailed description
Banner
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For More Information All of the assets detailed in this document are available in the ‘BI Guideline kit’.
All use of Hover Camera assets must be sent for approval to: marketing@gethover.com
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