What Makes A Real Estate Market Rebound? After Disaster's Recovery Failures in business, particularly in real estate, are not new. Numerous builders fall short due to challenging market conditions and losses they incur. In fact, according to a recent report by an analytics company, by 2017–18, more than half of the developers who were active in India's top nine cities in 2011–12 had left the market. If this was the case before the epidemic, one can only speculate as to the likelihood of developers surviving after it.
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The tiniest forecasting error can multiply losses in a sector whose input and development costs are substantial and subject to volatility from outside causes, making recovery very challenging. This is true for all capital-intensive businesses, not just real estate. Businesses that find themselves in this dilemma typically have no intention of lying to clients or consumers or defrauding them. Nevertheless, when a company breaks its commitments to customers or is forced to exit the market, investors feel duped. Stakeholders face a steep uphill fight while trying to recover from a disaster. Holding the company responsible for keeping deadlines might be difficult when additional resource demands are there. However, those that do recover share a trait, a trump card that helps them get by: they remain positive in the face of difficulty.