Ya-Chih Tang CMF Design Portfolio

Ya-Chih Tang

CONTENTS

Automotive Interior CMF Design

Harley-Davidson CMF Project

HermanMiller CMF Project

Moscot CMF Project

The Oakwood Group Project

06. CRAFTING THE FUTURE FROM THE PAST

02. COMPANION

04. ARTISTS X MOSCOT

01. SLANGUAGE

05. THE FUTURE OF SOUND 2020

03. DEPARTURE

Companion Pets play a significant role in families. However, pets are not treated as humans in the car. They always stay in a place that is not comfortable. We believe pets should have their place just like humans. Our target market and customers are people who have pets and treat them as family members. This car can provide a comfortable environment for the family to have a long distance travel with their pets.

Yachih Tang- Color & Materials Designer

Junyu Chen- Transportation Designer

Companion Color Concept & Pattern Work

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Companion Pattern Work on Fabric & Leather

Companion Tray

SLANGUAGE

Persona

Who are Gen Z?

Gen Z: Born between 1995-2009 There are currently over 23 million Gen Z in the United States By 2020, 40% Of US Consumers will be Gen Z

Gen Z are self-motivated.

Gen Z are more global.

Gen Z are more inclined to entrepreneurialism.

Gen Z are new DIYers

Trend

Slanguage

The young generation has their own unique culture and language. Slang is part of their identities - created and used by youth.

Slang can reflect their subculture, mindset, and what they care about.

Influencer

DIY Creatives

Steven Savoca, the New York-based 18-year-old, makes one-of-a-kind artworks that are accessible for teens and adults alike. The painter and illustrator works within a variety of mediums, including hand-painted custom garments and occasional canvas work.

Steve sells his pieces through a no-frills online store and has crafted custom garments for celeb clients like Wiz Khalifa, who was recently spotted wearing an intricately detailed Father Stevepainted jacket during a live performance.

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Slanguage Color Palette

Patina

Contrast

Graffiti

Slanguage Tray

Slanguage

Collection Motorcycle

CMD 701 Color and Materials Studio III

Yachih Tang

SLANGUAGE

Next Gen rider for 2030

MOTOR CULTURE

COLOR PALETTE

SLANGUAGE COLLECTION Ripstop Nylon

DIY

RACING

TRAVEL TRAVEL

FASHION

COMMUNITY

TACTILE CONTRAST

Bomber Jacket

Consumer: Gen Z Gen Z are: Born between 1995-2009 There are currently over 23 million Gen Z in the United States. By 2020, 40% Of US Consumers are Gen Z.

Imaging transfer on plastic

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In many ways Gen Z are just like the teens of previous generations, but with new tools to express their identities, discover new information and influence their peers.

Gen Z are full of early starters.

Gen Z are more global.

Gen Z are more inclined to entrepreneurialism.

Gen Z are new DIYers

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Helmet

PATINA

INFUENCER DIY CREATIVES

East Cairo-based fashion designer Dana Frid has been using Instagram for the past year to share her unique take on fashion – one that merges her own floral designs with audacious wordplay to give luxury brands like Chanel and Gucci a slightly parodic take.

She Sells her product through email address and Tumblr account. After, she finishes her business and political science degree, she plans to move to Paris to expand her designs.

Steven Savoca, the New York-based 18-year-old, makes one-of-a-kind artworks that are accessible for teens and adults alike. The painter and illustrator works within a variety of mediums, including hand-painted custom garments and occasional canvas work.

Steve sells his pieces through a no-frills online store.

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Imaging transfer on Matel

Motorcycle

TREND SLANGUAGE

SLANGUAGE ATTRIBUTES

Pink safety light 14-5711TPX

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Tactile Contrast

Strong Visual Impact

Cracked

Roughness GRAFFITI Rust metal

DEPARTURE

Persona

Creative Worker

Long Hours Working

Inspired Environment

Group Discussion

Cozy Corners

Trend Escaping Research on naps, meditation, nature walks and the habits of exceptional artists and athletes reveals how mental breaks increase productivity, replenish attention, solidify memories and encourage creativity.

Watching movies

Reading

Dreaming Listening to music

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Home

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Urban Green Space Blue-Sky Thinking

Urban Jungle

ARTISTS To be more specific, the ideas of Moscot having collaboration with artists who live in New York City, Jeff Koons, Do Ho Suh, and Glenn Ligon. All of them have their different character transferring the language from artists’ artworks into moscot’s eyewear respectively. For example, using Jeff Koons’ mirror-polished characteristic from his sculptures, transferring Do Ho Suh’s transparent attribute from his silk sculptures and shifting Glenn Ligon’s luminous feature from his illuminated sculptures into eyewear’s materials characteristic.

The project not only transfer three artists’ attributes into three categories’ trends, respectively, which are Reflection, See Through, Light Up, but also taking each artist’s art pieces as color references into color palette then finished on the final eyewear pieces. On the final display, not only showcase three trends of eyewear but also included eyewear cases, eyewear-cleaning clothes and represent items respectively.

This project represents a new vision and possibility for Moscot, using eyewear as a filter brings artists’ view to the person who wears the glasses respectively.

X

MOSCOT

Fashion

CUSTOMER PROFILE 1 Scott Schuman fashion blogger/photographer Environment

Travel

stylish

Moscot is a fifth generation luxury eyewear brand founded in 1915 located in downtown New York City.

Moscot infuses it’s unmistakably refined, downtown aesthetic with over 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear.

Moscot is also popularly known for its collaborations and association with many American artists and celebrities. Its famous fans include Johnny Depp, Andy Warhol, Woody Allen, John Lennon, to name but a few.

Photography

Modern

Arts & Design

Customer Profile 2:

Simplicity Fashion Style

Lifestyle

stylish

Environment

JEFF KOONS

TREND 1 MIRROR POLISHED

DO HO SUH

TREND 2 TRANSPARENCY

GLENN LIGON

TREND 3 LUMINOUS RESIN

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CREATIVE DIRECTION I & COLOR PALETTE

REFLECTION

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CREATIVE DIRECTION II & COLOR PALETTE

SEE THROUGH

CREATIVE DIRECTION III & COLOR PALETTE

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LIGHT UP

FINAL GLASSES RENDERING:

Reflection: Jeff Koons

EYEWEAR CLEANING CLOTHS:

See Through: Do Ho Suh

Light Up: Glenn Ligon

MOSCOT X ARTISTS TRAY

THE FUTURE OF SOUND 2020

USER SCENARIO 1 ROAD WARRIOR

IDEATE / DEFINE

USER SCENARIO 2 MULTILINGUAL MILLENNIAL

TREND 1 GRAPHIC STORIES

TREND 2 REVIVAL

TREND 3 TRANSPARENCY

ASYMMETRICAL

PRE-OWNED

HIGH-TECH

DOODLES

ABSTRACT

RETRO

GEOMETRIC

ORGANIZED

SIMPLE

TREND 1 GRAPHIC STORIES COLOR PALETTE

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TREND 2 REVIVAL COLOR PALETTE

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TREND 3 TRANSPARENCY COLOR PALETTE

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TREND 1 GRAPHIC STORIES PATTERN IDEAS

TREND 2 REVIVAL PATTERN IDEAS

TREND 1 TRANSPARENCY PATTERN IDEAS

Crafting theFuture from the Past

Inspiring by Detroit Institute of Arts Museum’s art pieces Translate Africa culture’s colors and elements into repeat patterns

Research & Color Palette

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Description: Oval face mask with mostly white and black pigment, White face, black hairline.

Two large arcs around ears and eyes. Two cross hatched squares in front of each C-shaped ear.

Long thin horizontal line between eyes with X in the middle. Cut-out slits eyes. Two full rows of wood teeth in open mouth.

Title: Mask Alternate title: Female Ghost Spirit Classification: Sculpture Artist: Ibo, African Origin: Coastal Region, Guinea, West Africa Date: 19th/20th Century Medium: Wood, paint Dimensions: 10x5 1/2 x3 1/8 in

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Ai drawings in repeat:

Digital Rendering: Wall Paper

THANK YOU YOU THANK