Cover Story
The Future Of Accounting
Mission Ignition: Multiplying Inclusivity When you’re a startup and you decide to spend tens of thousands of dollars sponsoring the front cover of a magazine with a readership of 73,000+, you really want to make it count. You need to decide what message you’re sending to the world, and the kind of impact you want to make.
fter deliberating with our team and reviewing so many great campaigns to find the most authentic message for Practice Ignition, we decided that our money was best spent promoting a cause we truly feel is the future of accounting. Our “Top 50 Women in Accounting” project... What a privilege and joy it has been this year to celebrate the outstanding impact women are having in our industry.
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Guy is an entrepreneurial accountant that is passionate on removing bottlenecks from business processes in order to achieve scalability. He’s a big believer in technology over outsourcing where possible and suitable. With a background in accounting in public practice and self-taught knowledge of technology, Guy believes that any business can achieve a single point of truth for their ownership in dashboard form in order to make decisions on which levers to pull and push. Guy is the CEO & Founder of Practice Ignition and his mission is to turn it into the single point of collaboration for small business owners and their advisors.
seeing this in action is what this cause is all about. To the Accountex organisers, hats off to you for leading by example. Our Top 50 Women in Accounting project, launched in 2016, was started by a team at Practice Ignition who wanted to introduce a community focus to our brand. Feedback from the industry showed that we are widely considered a catalyst for change, due to the way our proposal and payment platform works. Our product challenges a lot of accountants and bookkeepers to rethink their entire business model, especially around billing and client onboarding. So, we decided that we could also leverage our ‘catalyst’ brand to create important conversations amongst our global community.
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This is how our search for the Top 50 Women in Accounting was born. From the outset, it was important to us that this project didn’t turn into a popularity contest. The judges made their decisions based on merit, impact in the community and authenticity. Also, the nominees’ names were kept anonymous throughout. Even I didn’t know their names.
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In April, we saw Accountex run the most diverse accounting conference we’ve ever seen – highlighting and showcasing a new age of female thought leaders in our industry, in front of 8000 delegates. Ideas are well and good, but practically
Guy Pearson, CEO, Practice Ignition
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6 / Issue 19
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