CDA PROJECT INFORMATION 2023 I.CONCEPT INTERPRETATION
THE NEW RETAIL EXPERIENCE AZOLA CONCEPT STORE
Project Title
01 Project Statement A Concept store that offers an interactive shopping experience by curating products around a particular theme or style. It works with local artists, makers, and designers to sell ethically made gifts, fashion, art, books, and jewelry, creating a complete lifestyle concept. What does our experiential retail store do differently : Creates an immersive experience Prioritizes customer engagement—not only sales Helps nurture communities Inspires new approaches Leverages in-store events and services The experience addresses consumer needs
New Retail Experience: Concept Store Design
Project Location New Cairo, Trivium Mall Project Client
Azola Concept Store
Project Area
140 m2
Project Program
1- Visual Merchandising area 2- The Lifestyle and essentials Zone 3- Interactive Display table 4- The Lounge area 5- Workshop space 6- Fitting rooms 7- Storage
The Impact of Interactive Experiences in the Stores: Enhancing User Experience and Journey Mapping waiting in line to explore a brand that actively engages them by including them in their branding and product development , it’s curating a completely on-brand experience from the moment a customer walks through its doors onwards. Each product has its own unique story and usage that highlights the overall experience, while also catering to customer needs, It achieves this by enhancing usability and providing multiple solutions and setups that work for your specific needs and preferences. Marketing and sales endeavors can be enhanced by providing customers with a seamless and enjoyable journey. Let’s take a look on how we implemented that concept on design and make it real and experimenting the interactive experience on our customers.
2023