The Interactive PDF - New Retail Experience

THE CONCEPT STORE

THE NEW RETAIL EXPERIENCE

PORTFOLIO A WHOLE NEW LEVEL OF A RETAIL EXPERIENCE

FILE CODE : SD1409

CDA PROJECT INFORMATION 2023 I.CONCEPT INTERPRETATION

01

THE NEW RETAIL EXPERIENCE AZOLA CONCEPT STORE

Project Statement A Concept store that offers an interactive shopping experience by curating products around a particular theme or style. It works with local artists, makers, and designers to sell ethically made gifts, fashion, art, books, and jewelry, creating a complete lifestyle concept.

Learn more about

File Name Code

SD1409

Project Title

New Retail Experience: Concept Store Design

Project Location New Cairo, Trivium Mall Project Client

Azola Concept Store

Project Area

140 m2

Project Program

1- Visual Merchandising area 2- The Lifestyle and essentials Zone 3- Interactive Display table 4- The Lounge area 5- Workshop space 6- Fitting rooms 7- Storage

RETAIL EXPERIENCE VIDEO : https://we.tl/t-03VZyMnPCw RETAIL EXPERIENCE BOOKLET : https://heyzine.com/flip-book/ab0aae4a3d.html

What does our experiential retail store do differently : Creates an immersive experience Prioritizes customer engagement—not only sales Helps nurture communities Inspires new approaches Leverages in-store events and services The experience addresses consumer needs The Impact of Interactive Experiences in the Stores: Enhancing User Experience and Journey Mapping waiting in line to explore a brand that actively engages them by including them in their branding and product development , it’s curating a completely on-brand experience from the moment a customer walks through its doors onwards.

Each product has its own unique story and usage that highlights the overall experience, while also catering to customer needs, It achieves this by enhancing usability and providing multiple solutions and setups that work for your specific needs and preferences.

Marketing and sales endeavors can be enhanced by providing customers with a seamless and enjoyable journey.

Let’s take a look on how we implemented that concept on design and make it real and experimenting the interactive experience on our customers.

2023

CDA PROJECT INFORMATION 2023 2.SITE CONTEXT AND SURROUNDINGS

02

4. SITE AND SURROUNDING CONTEXT

SITE ANALYSIS

THE CONTEXTUAL SUROUNDINGS

TRIVIUM MALL

LOCATION MAP

TRIVIUM MALL LOCATION MALL ELEVATION

UNIT LOCATION

UNIT FACADE

Contextual surroundings refer to the environment or space that a design will be placed in.

Location Mapping and Scouting for Azola Concept Store

2023

CDA DESIGN APPROACH 2023 I.CONCEPT GENERATION

03

WHAT DO YOU THINK OF A

1. CONCEPT STORE Discover a diverse range of clothing products and vendors in your area that cater to all lifestyle and daily use essential necessities

1

Clothing Brand

2

Accessories

T-Shirts / Shirts/ Chemise Dresses

T-Shirts / Shirts/ Chemise Dresses

3

Clothing Brand

4

Accessories

T-Shirts / Shirts/ Chemise Dresses

T-Shirts / Shirts/ Chemise Dresses

5

Clothing Brand

6

Accessories

T-Shirts / Shirts/ Chemise Dresses

T-Shirts / Shirts/ Chemise Dresses

AROUND 40 LOCAL VENDORS

90 PRODUCT TYPES

APPLYING

RETAILTAINMENT ON USER EXPERIENCE Contemporary lifestyle fashion, beauty and home products .

Discover, Explore & Interact.

MODULARITY, PERSONALIZATION, INTERACTIVITY, SUSTAINABILITY, AND A STRONG FOCUS ON CREATING ENGAGING EXPERIENCES FOR CUSTOMERS.

Learn more about

2023

CDA DESIGN APPROACH 2023 I.CONCEPT GENERATION

04

2. CLIENT QUESTIONNAIRE: Identifying Needs and problems

THE PROBLEM

1. NO STORAGE PROVISION 2. DISTRACTING PRODUCT COLORS 3. ABSENCE OF PRODUCT CLASSIFICATION

THE SOLUTION 1. INTERACTIVE EXPERIENCE 2. FLEXIBLE SETUPS 3. MAXIMIZING STORAGE 4. MARKETING AND SALES SPEED 5. CUSTOMERS TO BE CREATIVE

Discover, Explore & Interact.

OVERWHELMING DISTRACTING MISLEADING In order to create effective and impactful designs

BEFORE

CURATING YOUR CLIENTS' NEEDS AND CHALLENGES IN OUR DESIGN CONCEPTS,SO WE CAN CREATE DESIGNS THAT ARE NOT ONLY VISUALLY APPEALING BUT ALSO HIGHLY EFFECTIVE AND FUNCTIONAL

INTERACTIVE FLEXIBLE EXPERIENCE

AFTER

CREATING AN INTERACTIVE DETAIL ORIENTED USER EXPERIENCE THROUGH OUT DIFFERENT PRODUCTS AND ZONE

2023

CDA DESIGN APPROACH 2023 2. MOODBOARD & MATERIAL BOARD

05

3. MOODBOARD DISCOVER EXPLORE &INTERACT

ALL WHITE , PRODUCTS SPECTRUM COLORS

FLOORING CEILING WALL PAINTS

+

4.MATERIAL BOARD

FASHION FASHION

WOOD TEXTURE

METAL TEXTURE

WHITE PAINT

GREY PORCLAIN

2023

CDA DESIGN APPROACH 2023 3.VISUALS AND 3D PERSPECTIVES

Create your

06

EXPERIENCE

VISUAL FOR THE STORE FACADE

INTERIOR SHOT FOR THE ONCEPT STOREVISUAL FOR THE STORE FACADE 2023

CDA DESIGN APPROACH 2023 3.VISUALS AND 3D PERSPECTIVES

07

3D SHOTS FOR THE CONCEPT STORE PRODUCTS AND EXPERIENCE

EMPHASIZING ON THE DESIGN CONCEPT

SHOT SHOWS THE EXHIBIT TABLE FUNCHTIONALITY

CDA DESIGN APPROACH 2023 4.ARCHITECTURAL AND TECHNICAL DRAWINGS

08

4.TECHNICAL DRAWINGS Plan, Section, Elevation Architectural Drawings

GROUND FLOOR PLAN SPACE PROGRAM 9

10

1. DISPLAY TABLE “ESSENTIAL TABLE” 2. INTERACTIVE AREA 3. VISUAL MERCHENDISING DISPLAY 4. WARDOBE “THE GALLERY WALL” 5. DISPLAY TABLE “THE EXHIBIT TABLE” 6. SCARVES RACK “ EXPLORE ME” 7. WORKSHOP AREA 8. WAITING AREA/LOUNGE 9. FITTING ROOM 10. STORAGE 11. CHECK-OUT

8

7

6

11

6

KEY PLAN 5

4

B1 101

C1 101

6

A1 101

2023

CDA DESIGN APPROACH 2023 5.EXTERIOR FACADE DESIGN

09

5. EXECUTION PHASE I.EXTERIOR FACADE EXECUTION THE BEFORE AND AFTER

1

SCOUTING PHASE

2

GLASS AND MULLIONS INSTALLATION

3

ADDING THE VISUAL MERCHENDAISE

3

LIT LOGO EFFECT AT NIGHT MODE

II.INTERIOR EXECUTION FINISHING AND EXECUTON & INSTALLATION PHASE

3D PERSPECTIVE

REAL SHOT

1. ELECTROMECHANICAL , 2.FINISH AND FIXTIRES , 3.PRODUCTION AND INSTALLATION

2023

CDA DESIGN APPROACH 2023 6.DESIGN CONCEPT

IMPLEMENTING

10 Customize Your Ideal Steps: 1 Three with Flexible Declutter, Organize, Classify 2 Setup and multiple Options

DESIGN APPROACH CONCEPT

THE CONTINIOUS LINE

APPLYING

AZOLA VALUES ON DESIGN

Organizing the layout as a series of different retail space experience connected with a continuous rail that also forms the armature for custom designed hanging cabinets

Fully engaged and connected

LIFESTYLE TABLE

THE SUSTAINABILITY

CHECK OUT COUNTER

THE ESSENTIALS

THE INTERACTIVE AREA

FITTING ROOM

EXPLORE ME

2023

CDA DESIGN APPROACH 2023 7. JOURNEY MAP AND USER EXPERIENCE

11

USER

THE JOURNEY MAP

EXPERIENCE

USER EXPERIENCE,PROCESS & STEPS

PROCESS & STEPS BRAND IDENTITY VALUES LIFESTYLE TABLE THE ESSENTIALS THE SUSTAINABILITY THE INTERACTIVE AREA FITTING ROOM EXPLORE ME CHECK OUT

USER EXPERIENCE STEPS

1

ZONE 1

Transition Area (Threshold Area) BESTSELLERS SEASONAL ITEMS NEW ITEMS FEATURED ITEMS

2 ZONE 2

The Interactive Area THE GALLERY WALL THE CREATIVE WALL INTERACTIVE SETUP

4

3 ZONE 3 4 ZONE 4

THE EXHIBIT TABLE

FLEXIBLE HANGERS

7 ZONE 7

THE CHECK OUT

5 ZONE 5 6 ZONE 6

EXPLORE ME

FITTING ROOMS

2023

CDA DESIGN APPROACH 2023 7. JOURNEY MAP AND USER EXPERIENCE

12

THE JOURNEY BEGINS FROM HERE!

3 ZONE 2

THE EXHIBIT TABLE

4 ZONE 4 EXPLORE ME

5 ZONE 4

FITTING ROOM

6 ZONE 2

WAITING AREA

7 ZONE 7 CHECK-OUT

1 ZONE 1

THE ESSENTIALS TABLE

BESTSELLERS SEASONAL ITEMS NEW ITEMS FEATURED ITEMS

2 ZONE 2

The Interactive Area

THE GALLERY WALL THE CREATIVE WALL INTERACTIVE SETUP

2023

CDA DESIGN APPROACH 2023 7. 3D ISOMETRIC JOURNEY MAP

EACH FURNITURE HAS A STORY 13

INTERACTIVE EXPERIENCE

01

THE EXPERIENTIAL PRODUCTS 1

THE ESSENTIALS A Table with Multiple Product Types Designed for Multisensory Experience

2

THE GALLERY WALL

A Concept Store's Wardrobe Display Library: Organizing Products by Material and Uniqueness

3

THE CREATIVE WALL Create a fashion board for individuals to share fashion sketches, exchange ideas, and receive feedback.

4

THE EXHIBIT TABLE Maximizing Basic Clothing Storage with a Table displaying Different Product Varieties like an exhibition.

Learn more about

5

THE EXPLORE ME A set of foldable sheets featuring a spectrum of colorful scarves.

6

THE HANGERS Transformable hangers offer a flexible alternative to traditional fixed closet setups. They allow you to easily customize your space .

7

THE WAITING AREA A space where you can disconnect and wait for other people to finish their journey experience

8

THE WORKSHOP TABLE A table like a coworking space where you can meet with the designers and brain storm

THE ESSENTIAL TABLE

9

THE FITTTING ROOM A multiple fitting rooms giving the same essence of the store designs so you will not feel disconnected

10

THE CHECK OUT A wall was designed with the Azola brand identity and values in mind, resulting in a beautifully painted representation.

ESSENTIALS TABLE: LIFESTYLE

MULTI-SENSORY 1. SESONAL PRODUCTS 2. BEST SELLER 3. ESSENTIAL PRODUCTS 4. CHANGE WITH EVERY SEASON

5 SENSES PRODUCTS 1. PERFUMES 2. SKIN CARE PRODUCTS 3. BOOKS AND NOTEBOOKS 4. FOOT WEAR AND CLOTHES 5. STORE MUSIC

HOW TO CREATE AN IMMERSIEVE EXPERIENCE WITH THE FIVE SENSES

APPLYING HUMAN 5 SENSES

2023

CDA DESIGN APPROACH 2023 8.EXPERIENTIAL PRODUCTS

MAKE COLORS WORK

02

MAKE COLORS WORK

THE GALLERY WALL

for You

for You

03

THE CREATIVE WALL

SKETCH,DRAW AND CREATE

CUSTOMIZE YOUR WARDROBE ACCESSORIES DISPLAY AND STORAGE

14

SUSTAINABILITY PRODUCTS

MOVABLE

CONCEPT STORE

SUSTAINABLE PRODUCTS

FASHION SKETCHES

STORAGE/FOLDABLE TABLE

MATERIAL PALETTE

GENDER NEUTRAL ATTIRE

STICKY NOTES

ALL BASICS PALETTE

FEEDBACKS

MOVABLE

AFTER PRODUCTION COMPLETION

AFTER PRODUCTION COMPLETION

15

15 15

2023

CDA DESIGN APPROACH 2023 8.EXPERIENTIAL PRODUCTS

04 THE

EXHIBIT TABLE

BOOST YOUR STORAGE GAME WITH A WIDE RANGE OF PRODUCTS

for You WORK

for You

EXPLORE ME

SCARVES OPTIMUM DISPLAY SOLUTION

1 AFTER PRODUCTION COMPLETION

15

05 THE

MAKE MAKE COLORS COLORS WORK

Optimizing Storage Space for Different Scarves Type

2

Wayfinding Scarves Types Through Side

3

Scarves for All Occasions: A Rainbow of Colors with Hidden Options

4

Increase People’s Engagement

AFTER PRODUCTION COMPLETION 15

CONCEPT STORE

06

MAKE COLORS WORK

THE HANGERS

WAIT LASTS HERE

TRANSFORMABLE MOVABLE FLEXIBLE SET-UPS

for You

for You

07

16

THE WAITING AREA

CUSTOMIZE YOUR STORE SET UP TO FIT YOUR NEEDS AND DESIRES

DESIGNATING AN AREA FOR WAITING PURPOSES.

ADJUSTABLE HEIGHT

DISPLAY & STORAGE

WHEELS

1

Organizing the layout as a series of different retail space experience.

2

Organizing the layout as a series of different retail space experience.

Organizing the layout as a

of different retail 3 series space experience.

Organizing the layout as

series of different retail 4 aspace experience.

AFTER PRODUCTION COMPLETION

AFTER PRODUCTION COMPLETION 15

15

09

08 THE

THE FITTING ROOM

WORKSHOP

WORKSHOPS EVENTS COWORKING

THE BRAINTORMING AREA 2.EVENTS & WORKSHOPS

2.EVENT: AZOLA TURNING FIVE

PLATFORM FOR DESIGNERS TO BRAINSTORM & COLLAB

JOIN OUR DESIGNERS MEETUP, TALKING BUSINESS & FASHION

AFTER PRODUCTION COMPLETION

10

DRAWING & PAINTING AZOLA BRAND IDENTITY

THE CHECK-OUT WALL

17

Let's create and INNOVATE !

18

Join and create Your Experience!

CREATE EXPERIENCE

INTERACT

WELCOME TO AZOLA

Creating a functional and beautiful space requires balancing form and function. Detailed planning ensures that the area meets all needs and is aesthetically pleasing.

The EXPERIENCE

Join the Retail Revolution and Transform Your Experience!

19

20

INTERACT,EXPLORE AND PLAY

MAKE YOUR OWN OUTFIT