Essential Digital Marketing Tasks - X-mx Solutions

X-mx Solutions 403,Atlanta Complex, Gulbai Tekra Road,Ambawadi Ahmedabad - 380009 Gujarat, India Phone: +91-079-65413121 +91-079-40099190 Email: info@xmxsolutions.com

Search Engine Optimization  Developing keyword lists

 Appropriately naming images on the company website  Choosing anchor text for backlinks  Distributing articles to article submission websites  Listing the company in online local business directories  Listing the company website in niche directories  Managing relationships with the major search engines  Pinging sites after new content has been published  Renaming files so they are optimized for search engines  Writing blog content based on a keyword strategy

 Writing article content to publish online  Reviewing website backlinks

Social Media               

Developing editorial calendar for content sharing Updating Facebook Pages Updating Google+ Updating LinkedIn Updating Twitter Answering LinkedIn questions Updating Tumblr, Instagram, Vine, and other social networks Managing your Yelp profile Bookmarking blog content on social bookmarking sites Building out custom Facebook pages Designing cover images for social profiles Developing social media marketing plans Guest writing for industry blogs or websites Interacting with consumers via social media Recruiting guest bloggers

 Researching bloggers

 Writing a social media corporate policy  Scheduling social media status updates to be published  Responding to questions on Quora  Researching bloggers

 Monitoring competitors’ social media updates

Promotions  Developing contests to promote a business or product

 Designing contest pages  Writing contest rules  Promoting contests to contest directories  Promoting contests online on company website

 Promoting contests online through company’s social profiles  Promoting contests through company’s email newsletters  Tracking progress of contest entries  Choosing winners of contests  Announcing contest winners  Notify winners of contests

 Distributing contest prizing

 Distributing coupon codes online  Listing your events with local online events calendars  Ordering premiums created to hand out  Writing white papers

 Posting white papers online on sites like Scribd.com

Analytics  Analyzing Google Analytics

 Measuring search engine optimization results  Performing competitor keyword analysis  Reviewing ecommerce sales data  Review social media metrics, like Facebook Insights

 Running reports to track growth, response or ROI

Sales  Writing proposal

 Creating lead capture forms for the company website  Writing sales follow up copy  Writing sales scripts  Submitting ecommerce products to shopping aggregators

 Using lead scoring for prospects  Developing demonstrations or tutorials  Networking – in person!  Writing tips & how-to articles to share with prospects or customers  Researching affiliate programs

Email Marketing  Choosing an email marketing software vendor

 Designing email newsletter templates  Distributing email newsletter  Writing email newsletter copy  Setting up trigger emails

 Setting up an account with the email marketing software vendor  Sending test copies of the email newsletter  Segmenting email newsletter lists  Reviewing email newsletter metrics  Cleaning up the database (fixing typos, adding in new data)

Video  Developing video content

 Hiring a vendor to develop video content  Writing video scripts  Develop keyword lists for tagging videos  Writing video descriptions

 Publishing video to YouTube  Publishing video to company website

Advertising  Writing ad copy

 Designing ad units  Monitoring Facebook Ad campaigns  Researching affiliate programs  Signing up for affiliate programs

 Running retargeting campaigns  Running ad campaigns in Google AdWords  Running ads on LinkedIn to promote the business  Running estimates of audience size for Facebook ads  Buying ad space on specific or niche sites

Public Relations  Commenting on articles or blog posts online

 Documenting online media placements  Following up with people product samples were sent to  Pitching bloggers to review a product  Writing press releases

 Submitting press releases thru online wire services  Sending out product samples  Searching forums for influencers  Reviewing forums for consumer feedback

Website Management  Designing web graphics

 Editing web copy  Fixing broken links on the company website  Installing tracking codes on the company website  Publishing blog posts

 Renewing domains and hosting plans  Sourcing images to accompany blog posts and status updates

Customer Service ďƒ˜ Developing customer service plans

ďƒ˜ Responding to customers questions or concerns on social media

Project Management  Getting content approved by key stakeholders

 Posting jobs or RFPs online to recruit staff or vendors  Giving presentations on your work  Formatting documents (Excel, Powerpoint, Word)  Writing case studies of projects or clients

 Training staff on social media involvement  Speaking at industry conferences or meetings  Sitting through many demos of marketing tools & dashboards  Setting up Google Alerts on key companies, people or products  Sending thank you notes or emails to customers  Reviewing metrics, metrics, metrics  Reviewing reports with clients

Contact Us X-mx Solutions 403, Atlanta Complex, Gulbai Tekra Road, Ambawadi Ahmedabad - 380009 Gujarat, India Phone: +91-079-65413121 +91-079-40099190 Email: info@xmxsolutions.com http://xmxsolutions.com