Why Optimization of Google My Business Listing is Important in 2020? As we all know, Google is the biggest platform for business all around the globe. Google wants all the business to succeed and it also wants all customers to spend money at those businesses. These digital giants platforms are seeking for our attentions and so they are adding new features to make them a best preferred marketing channel for their business. So, we will explore a marketing section which many of them seem barely to be aware of. LetsSee How To Optimize Your Google My Business Listing Ask yourself, Do you have Google account? It’s the first question one should ask self as there are chances that there are few people who don’t have Google account yet. If you sign in to Gmail or YouTube, you got one already. Do your business listing if not done If you have physical location, then you are already a Google my business listing. For cross checking, open Google maps and try entering the combination of physical address. If your business store pops up with the red pin, then your business is already registered. All you need is you have to click on claim my business. The point of the business profile is to link your account with your business so that you can control the listing. Create a business profile with your account. Go to Google my business start page and begin the listing from scratch. Enlist all the true, legit information, the way it would appear in the yellow pages or tax forms. Select the business category that you are dealing with. If you have a website, you need to enter your site url and if you don’t have you can use the Google my business site. Also state the location where you provide your services to the customers. Optimize your Google business profile Add all the essential contents which include • • • •
A place and the services/ products offered List of amenities, payments types accepted, hours, contact,etc. Add photos Add videos
It is important to upload and include photographs of your business as before making purchases or selecting business, people want to visualize what they are getting and where they are going in order to fulfill their requirement.
