Reasons to choose SEO as a career in India So, if you are a fresher who wants to take up a career in digital marketing as SEO professionals but confused about scope, future and growth then read on the following article. Here are some of the things you will get to know about: What is SEO? Search Engine Optimization is one among the digital marketing activities that help you optimize and rank your website in search engines and help users find your website easily. SEO can also be said as increasing the quality and quantity of websites traffic. Optimization can take many forms such as your on-site content and web page optimization or your website backlink optimization. It not only aims to rank better websites, drive quality traffic but can also help build brand visibility in the online world. Now you will get to know about reasons why you should choose SEO as a career in India. SEO is important for any business 80% if people surfs Google every day. Consider yourself, we surf on Google, we generally only surf the first page of Google, we rarely go on second page, so it’s important to stay on top in Search Engine Result Pages (SERPs). So, the online thing which works here is SEO and this is the reason SEO is everywhere. And if you are doing online marketing then SEO is your need. A career where you can get fame Many people who have practiced SEO has successfully now known as internet marketing/digital marketing experts all over the world. You must have heard Rand Fishkin from SEOMoz and many more people. These are the famous SEO experts who are known for their skills all over the world.