8 Tips for a Successful Email Marketing Campaign in 2020 We’re going to share eight of 2020’s best email marketing strategies so you can cut through all the noise.
1. Define Your Audience Defining your audience is an important first step when starting a new business. It goes without saying that without customers, you cannot grow or make sales. For this article, your “audience” is anyone interested in what you have to say. It could be someone who has signed up to your subscriber list, follows you on social media, or has performed a Google search on your business. Once you’ve identified the groups you want to target, you have to send them relevant content. Remember, you receive marketing emails from companies too. Ask yourself why you signed up to these emails, and what you like about them.
2. Prioritize Active Users If you’re starting a new business and don’t have an audience yet, then add a mailing list subscription to your website. Prioritize active users over numbers at this point. Racking up thousands of subscriptions might boost your stats, but bots don’t read or buy anything— humans do. Your immediate goal is to have an engaged audience—a subscriber group that opens your emails and clicks on your links. One way to get more subscribers is to offer people an incentive to sign up. It could be a competition, exclusive content, a sales discount—it depends on your business. If you’re on social, then why not run a Facebook campaign to find new customers and get their email addresses? The more you know about them, the more attractive your campaign will be.