a Collection
2024 - 2025
Parsons School of Design
Isabelle Yu
Coffee Table 01
Freelance
Case Study
Product Showcase
Poster/ Zine Design
Participation
Poster Design
Physical Production
Case Study: Isabelle Yu, Hugo Chao
Product Design: Jisu Lee
Coca Cola 03
Internship at Ogilvy
Coca Zero
Social Media Campaign
Participation
Image Editing
Instagram Post Design
Social Media Post: Isabelle Yu
Coca Zero x Eric Chou
“I hear it’s delicious!”
PXMart - Hungry Ghost Festical 05
Internship at Ogilvy
PXMart
Ad Production
Advertisement
Idea Development
Storyboard
Shooting Participation
40s Advertisment for the local grocery chainPXMart, during the Hungry Ghost Festical Holidays
Creative Development: Isabelle Yu
The Hungry Ghost Festival is a very special time during the year in Taiwan. It is believed that during which, the door between the spirit and mortal relm is opened, and spirits and ghosts are welcomed back into the mortal realm to recieve goods and listen to prayers of the poeple. They are believed to bring prosperity to those who’ve been kind and good; and punishments to those who’ve been vishious and cunning. It has been, and will continue to be one of the most popular anual sales event for PXMart.
The advertisement were shot in three different story lines, each representing a form of harm caused by one party towards another. Accodring to data that has been collected in 2023, cases of bullying in school grounds, cheating, and scams has been popular topics within the communities of Taiwan. These advertisements, in hopes to remind people to do good and not harm especially during the Hungry Ghost Festival, were pared with the sales events of PXMart. As people shop and provide offerings to the roaming spirits, they are erged to reamin with a good heart, and spread kindness all around. These advertisements were a succesful link between economic promotions and local cultures
12o6Magazine
Freelance
12o6Studio
Magazine Design
Graphic Design
Participation
Layout Design
Physical Production
Magazine Design: Isabelle Yu
Featuring works of: Larel Fang, Lisa Xu, Yona Yan, Chenxiao Li, Chuwei Zeng, Wenny Wang, Yashu Tang, Isabelle Yu
Rockaway Design Consulting
Freelance
Visual Design
Social Media
Participation
Logo Design
Website Design
Social Media Posts
Visual Promotions: Posters/ Brochures/ Booklets
Designing RDC’s Logo, weekly social media posts, and website maintnence and display
Mockups & VIsual Design: Isabelle Yu
Rockaway Design Consulting
Freelance
Visual Design
Promotions
Participation
Poster Design
Brochure Design
Mockups & VIsual Design: Isabelle Yu
Project
Paper Media
Production
Game Design
Participation
Idea Developent
Graphic Design
Physical Production
Photographed by: Yashu Tang
Designed to encourage a playful and engaging form of manipulating typography, and finding typographic perspective through a 3-dimentional environment.
Imagine: being able to bring typography to life in three dimensions, where space, environment, materiality, and perspective can be manipulated with your own hands.It is not just about arranging text on a flat surface anymore.
Cube Measurements: 3’ x 3’
Assembled Cubes 9’ x 9’