Vol. 02
Liu
Xilu
Volume 02
Vol. 02
09/2020
Body Lotion Packaging Redesign
Multifunctional Pill-Bottle Design
Vacuum Form Packaging Design
Laneige Eye Gel Packaging Design
Campomar Honey Label Redesign
Refillable Jam Jar Design
La Yogurt Brand Refresh
Rubber Duck Packaging Design
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02
03
04
05
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07
08
PACKAGING DESIGN
Body Lotion Packaging Redesign
Project Overview - This project focuses on redesigning a bottle package from the beauty brand Mario Badescu. Inspired by the letter "o" from the name "Mario Badescu", the redesigned body lotion bottle has a circular form and it is constituted by three sections: the transparent bioplastic lid, the dispenser, and the soft lotion bottle. The floral-patterned label is placed on one side of the product to provide a unique and impressive visual attraction.
Evolved Brand Visual Assets
Transparent bioplastic lid
Lotion dispenser
Transparent bioplastic lotion bottle
Floral-patterned label
The shape "O" is inspired by the brand name Mari "o" Badescu
Spec Drawings
PACKAGING DESIGN
Multifunctional Pill-Bottle Design
Project Overview - This project aims to design a primary package that dispenses products portionally. This multifunctional pill-bottle design, formed by several components that are easy to assemble, offers various approaches for dispensing selections.
The top lid with four various sizes of dispenser (bioplastic)
Prevents unnecessary pills from dispensing
The bottom lid dispenser (bioplastic)
Divider to provide four functions
Spec Drawings
Medicine packaging (bioplastic)
Initial Sketches
PACKAGING DESIGN
Vacuum Form Packaging Design
Project Overview - This project aims to create a thermoformed package for a set of objects: a rubber duck, a paint tube, and pliers. The arrangement and positioning of each object in three-dimensional space needs to be taken into account. The final display of these three objects is both dynamic and appealing. The overall design connotates the theme of "the submerged world" by the selection of the objects, and the design of embossed bubbles conveys perceptions of mystery.
Front View Side View
5.00 5.00 TOP VIEW BOTTOM VIEW 1.35 1.35 Bottom View Top View
Heat sealed flange
Graphic insert card
Extruded surface adds rigidity nests with back Emboss
Objects secured inside of blisters
Front View
Side View
Objects secured inside of blisters
Back of clamshell Seam Hinged
Front Side
Back Side
PACKAGING DESIGN
Laneige Eye Gel Packaging Design
Project Overview - Laneige is a South Korean cosmetic brand which launched in 1994. Its target audience is primarily women between 20 and 35. This project aims to create a secondary package for one of its iconic products: Water Bank eye gel. The design extracts and incorporates the blue color of its primary package into its secondary package. The whole design presents a sense of dynamic movement that corresponds with the theme of this product.
Dab a small amount onto spatula Gently massage onto eye area for increased microcirculation 2.625” 2.625” 10.5” 2.25” 0.56” 2.63” 2.63” 0.56” 7.5” 2.625” 2.625” 10.5”
0.5”2.625” 2.625” 1.31” 2.25” 0.56” 1.32” 1.31” 1.32” 0.56” 7.5” 0.5”2.625” 2.625”
LABEL DESIGN
Campomar Honey Label Redesign
Project Overview - Campomar Nature S.L. is a Spanish company specializing in organic food including organic honey and olive oil among others. All of the products are made without using any synthetic chemicals. This project focuses on refreshing the product's honey labels by creating strategic design systems. Instead of utilizing real photographs and different colors of types, the new design incorporates rustic flower drawings, and presents a clean and transparent impression for consumers.
PACKAGING DESIGN
Refillable Jam Jar Design
Project Overview - This project focuses on creating a refillable system for jam jars under the brand Smucker's. Inspired by Smucker's jam pack assortments, the objective of the new design is to decrease the repetitive purchases of jam jars due to the needs of various flavors. The final design includes a reusable/refillable glass jar and two different flavors of jam inserts. After consumers finish the current jam inserts, they can simply purchase and replace with a new pack. The patterns of various fruits are printed on the jam inserts, therefore it is easy for consumers to select and purchase flavors based on their immediate needs.
Inspiration Dimensions
4.0" 3.5" 0.5" + =
3.9" 3.5" d=3.5" +
Refillable System
Keep the glass jar after finishing the jam inserts
Replace the finished jam insert with a new flavor
1 2 4 5
Purchase a new pack
Take out one insert
Complete the process
Peel off the top foil part and repeat
3 6
Final Design
Glass twisted lid
Aluminum foil with coating
Lid threads
Glass jam jar
Jam inserts (graphics present various jam flavors)
Shipping
Various Selections
Strawberry + Orange
Blueberry Raspberry
Fig Cherry
PACKAGING DESIGN
La Yogurt Brand Refresh
Project Overview - La Yogurt is a well-known brand that provides flavorful and healthy yogurt. They emphasize the quality of their products that lead to healthy lifestyles. However, the containers that they use for their yogurts are #6 plastic. This type of plastic is flammable and difficult to recycle, and it might have potential harmful effects on humans.
The new design not only provides a stylish and fresh look, but it's also sustainable and environmental-friendly. The new design will be 100% made from plants, not petroleum, and the material of the new design is renewable, compostable, and BPA free. These plantbased products can fully break down within several months.
PACKAGING DESIGN
Rubber Duck Packaging Design
Project Overview - This project aims to design a package for small-scale objects. Two transparent illustrative packages are designed for the selected objects (two adorable rubber ducks). The illustration of a baby holding a rubber duck in the tub on the back side of the main package evokes a pleasant childhood mood.
https://issuu.com/xiluliu