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WhyareconsumerswillingtospendhugesumsofmoneyTheCambridgeHandbookofConsumerPsychologyWhyareconsumerswillingtospendhugesumsof moneytoappearhighstatus?Whydoconsumersmakethepurchasestheydo,andwhichonesmakethemtrulyhappy?Format:Print.Whydoconsumersmake thepurchasestheydo,andwhichonesmakethemtrulyhappy?MichaelINorton,DerekDRucker,CaitLambertonTheCambridgeHandbookofConsumer Psychology,ppInthelasttwoyears,consumershaveexperiencedmassivechangesinconsumption–whetherduetoshiftsinhabits;theWhyareconsumers willingtospendhugesumsofmoneytoappearhighstatus?Whyareconsumerswillingtospendhugesumsofmoneytoappearhighstatus?ThisHandbook addressesthesekeyquestionsandmanymoreThisHandbookaddressesthesekeyquestionsandmanymoreTheCambridgeHandbookofConsumer PsychologyBy:MichaelINorton,DerekDRuckerandCaitLambertonCambridgeUniversityPress,PsychologyJesseHJonesGraduateSchoolofBusiness, RiceUniversityMcNairHall,Houston,TXOffice:+Email:jc@Information.TheCambridgeHandbookofConsumerPsychology.Whydoconsumersmakethe TheCambridgehandbookofconsumerpsychologyByMichaelI.Norton,DerekD.Rucker&CaitLamberton(Eds.)NewYork,NY:CambridgeUniversity Press,BooksFormat:PrintFingerprintBy:MichaelINorton,DerekDRuckerandCaitLambertonItprovidesacomprehensiveoverviewofconsumerThe CambridgeHandbookofConsumerPsychologyAbstractThishandbookaddressesthesekeyquestionsandmanymoreWhyareconsumerswillingtospend hugesumsofmoneytoappearhighstatus?Whydoconsumersmakethepurchasestheydo,andwhichonesmakethemtrulyhappy?vviiAbstractThis handbookaddressesthesekeyquestionsandmanymoreAbstractItprovidesacomprehensiveOverviewDOI:Publisher:CambridgeUniversityPressThe CambridgeHandbookofConsumerPsychology