Pampers

Page 1

Pampers

Babies bring out the best in all of us. That’s why there’s nothing we wouldn’t do to make life better for baby.


In 1956, P&G researcher Victor Mills disliked changing the cloth diapers of his newborn grandchild. So he assigned fellow researchers in P&G's Exploratory Division in Miami Valley, Ohio to look into making a better disposable diaper. Pampers were introduced in 1961.


Pampers offers five different kinds of diapers in nine sizes, four kinds of toilet training pants, swim pants and four kinds of diaper wipes.


Marketing. Commercials. Gifts. Pampers is marketed in various ways, such as print ads and television commercials. Print Ads often appear in magazines and other periodicals. Television commercials appear during soap operas produced by Procter and Gamble, such as As the World Turns and Guiding Light, and during the airing of parenting shows. Another way Pampers is promoted is through product placement. Pampers paid $50,000 to be featured in the film Three Men and a Baby.

P&G has also sponsored the program Make Room for Baby on the Discovery Health Channel. Pampers has been promoted in some countries o n billboards. Another method that has been used to promote the product is direct marketing program where relevant content is mailed to mothers with babies. P&G contributes to flood relief efforts in Pakistan in part through its Pampers brand and "Spread a Smile" campaign, which provides free health check ups, medicines, and oral rehydration therapy to babies and children living in the flood affected areas.


Your baby's safety is a top priority for us at Pampers. We also think about your budget.


This time we are giving away 5000 Watch & Radio


That will be beneficial for us and clients in the same time. Our purpose in this project to increase the amount of wipes which are not as popular as diapers. 2

-

SIDE

TOP

Vol

+

-

Vol

+

FRONT

Orthographic Drawing

Pampers FRONT

SIDE

TOP


Radio The Radio we made will be a box for wipes. Instead of buying the big green plastic wipe box, mothers will buy the small ones which are cheaper. They will easily place the wipes in and enjoy the music. Classic music for babies while they are sleeping. Some energetic songs to motivate mothers while they are tidying the house or preparing food for the baby. Up to you, enjoy the gift..


As a mom, you look for the best diapers and wipes to help you keep your baby dry, clean, and comfortable.

Well, we also think your baby to fall a sleep easily and have some sweet dreams.


Watch

The digital watch we made is also a lamp that which gives light effect to ceiling. It has a alarm system that works when the babe wakes up and moves.


XENOFON CHEIMONAS & HAZAL KAYI


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.