The fitness of Difference Style & Brand Guide: November 2022www.XenoFitness.com
Definition of Terms
Xeno Fitness
Middle
Age Lbs Greek: Xenos /’zenōs/ “Other; strange; different in origin”
English: FIT /fit/ “Suitability of an adversary to survive and adapt to a particular environment”
Vision: To empower & support individuality in the social environment Mission: To provide resources & guidance to those seeking lasting mental & physical self-betterment through the disciplines of fitness. Values: • Humanism - Individuality above all • Rationalism - Empower the intellect • Self-respect - Be good to ourselves • Discipline - Decide through actions • Community - Useful to those around us Motto: “The Fitness of Difference”
Brand Elements
The “XenoSigil” and corresponding “Wordmark”, are intended to be a visual reminder that both difference and fitness come at a high cost: daily sacrifice, discipline, and difficulty. These values originate from ancient times and are being applied to the modern era.
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50% 25% 25% 5 Brand Colors Color Usage Percentages Xeno Force Red RGB: 226, 30, 51 HEX: #e21e33 CMYK: 0%, 87%, 77%, 11% PMS: 1788 C Xeno Stark Black RGB: 0,0,1 HEX: #00000 CMYK: 0%, 0%, 0%, 199% PMS: Black 6 C Xeno Ash Grey RGB: 179, 175, 173 HEX: #b3afad CMYK: 0%, 2%, 3%, 30% PMS: 421 C
6 Typography Aa Aa Aa Primary Typefaces ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Optimus Princeps Semibold Eurostile Extd Black Eurostile Extd Medium
Customized Goals Brand Experience
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Intense Training
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Brand Experience
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About Micah Clare
2005-2008 - US Army Airborne (OEF VIII) 2013 - 2015 12
2015 1300 Raw Total Powerlifter 2016 - 2018 - Strongman Competitor 2019-2022 - Light Heavy NPC Bodybuilding 13 Nearly 20 Years of Excellence
Future Needs
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The Goal of XenoFit is to open a training facility/gym catering to a variety of wellness & community needs.
Space Requirements: 1 - 4,000 SF Gym Equipment Estimate: $50 - $100K 15
for your interest
Thank you
www.XenoFitness.com