B e yo n d l u x u ry
Media information 2013
What XCLUSIVE iS
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he luxury industry bounced back quicker than any other during the midst of a global recession. Recognising this ever-growing demand for decadence, Xclusive launched in March 2013.
Xclusive is more than just a magazine, it is an informative luxury living handbook that celebrates the needs and wants of this sought-after niche audience, to deliver a publication that focuses on all aspects of work, play, life and style, with a clear, opinionated, and authoritative voice. Reflected in a stunning, state of the art printed publication that it is available four times a year, Xclusive is a platform to educate and entice the world’s most affluent individuals about exclusive and limited edition merchandise, in turn providing an equally sought after platform for advertisers to showcase their products to this niche audience. Xclusive goes beyond the realms of global boundaries via its online portal; delivering the latest and most innovative evolving trends available to these ultra high-net-worth individuals, with an unrivalled, sophisticated multi-media gateway to refined luxury.
Editorial Content •
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Xclusive’s editorial content goes beyond the realms of convention, with a dynamic insight to the world of those with superfluous wealth, engaging its audience with dialogue that is synonymous with the mindset of the super-wealthy. Delivering a clear and concise evaluation of products and services available to this select audience, Xclusive accentuates the very best developments in cutting-edge technology, automotive, fashion, watches and jewellery, travel and leisure, home décor, fine dining and beyond. Breaking the mould of prevailing luxury magazines available in the market today, Xclusive delves behind the scenes to deliver more than just the traditional, run-ofthe-mill narrative that explains the superficial face value of brands and products. Xclusive remains at the forefront for securing exclusive rights to high profile interviews of elite individuals throughout the world. Through investigative features and provocative profiling, Xclusive’s reputation precedes itself by going above and beyond standard expectations, to become a trusted publication of integrity in the luxury marketplace.
The Xclusive Board •
The formula behind the success of Xclusive is a thorough understanding of the audience that the publication is aimed at. While extensive market research has been a key factor in establishing Xclusive’s goals and subsequent editorial content, a hand-picked team of high-net-worth individuals on the Xclusive panel are able to influence strategies and provide guidance for feature focus. This allows the publication to effectively communicate on a personal level with its readers; those who possess the same mindset and level of wealth in a manner of familiarity, to deliver a magazine that is elite, and tailor-made to Xclusive’s demographic.
REGION
Our Audience •
The Americas 5% Other 2% Asia 13% Europe 18%
Middle East 62%
AGE
60 yrs 18%
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45-60 yrs 58% 25-35 yrs 6%
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35-45 yrs 15%
GENDER
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Male 62% Female 38%
POSITION
MD 14%
Entrepreneur 32% CEO 24% Investor 18%
Director 12%
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Focused on elite segments of society, Xclusive’s reach boasts the readership and endorsement of crème de la crème individuals, which incorporates A-list Hollywood talent, premier athletes, politicians, entrepreneurs and luxury brand ambassadors worldwide. Xclusive’s consumer audience fall into the relatively young age bracket of under 45’s. Xclusive with only clientele meeting required criteria able to obtain the limited printed editions of the magazine published four times a year. Xclusive is distributed across the globe to individuals in London, Paris, Milan, Monaco, Moscow, New York, Los Angeles, Singapore, Shanghai, Hong Kong, Mumbai and Delhi. For those seeking rare and lavish finery on an international level, Xclusive is an attractive luxury source delivering on its name and providing what is most attractive to these ultimate connoisseurs - exclusivity.
PRINT, CIRCULATION & DISTRIBUTION •
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Xclusive is a premium publication printed using the highest quality materials, such as gold embellishments, Spot UV printing and the finest heavy weight paper. Published four times a year, Xclusive’s printed copy reaches an estimated 55,000 readers per annum through its 10000 exclusive printed copies available worldwide on a quarterly basis. Through controlled and targeted distribution, Xclusive is available in selected premium restaurants, galleries, luxury salons and spas, prestigious health clubs, the first and business class airport lounges of major airlines, five star hotels, and the homes and offices of some of the most influential individuals in the world. In addition to Xclusive’s online edition circulated quarterly, a hyperlink to over 96,000 active and subscribed email addresses is communicated electronically all around the globe, made possible because of five years of extensive research into creating a database of UHNW individuals worldwide. This detailed information allowed us to create a publication based on the desires and spending habits of our readers, which in turn has allowed us to deliver a mutually beneficial platform to our advertisers.
Why Advertise? •
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True to its namesake, Xclusive’s ethos remains focused on delivering the demand for quality from this rapidly expanding audience of wealthy consumers, who are ultimately an untapped source of revenue for luxury purveyors. Xclusive is the only publication catering to the über wealthy that allows for increased visibility among those advertisers wishing to boost sales and enhance brand awareness. Xclusive breaks from the mould of traditional saturated luxury marketing, with a focus on highly competitive luxury brands, new products and services, and exclusive and limited edition merchandise. Having established an unrivalled network of luxury brands, Xclusive offers a range of tailor-made packages that allows you access to some of the world’s wealthiest, yet inaccessible elite, delivering real results with a personal touch.
GLOBAL REACH •
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Xclusive’s global reach means that marketing partners and advertisers can be rest assured that their products and services are visible to a niche audience of the highest calibre, with the unequivocal opportunity to engage with these HNW individuals. With direct access and insider knowledge of the world’s most high profile events , fashion shows, cultural festivals, charity events and beyond, Xclusive’s unique vantage point allows it to work closely with advertisers and marketing partners to benefit from elevated brand enhancement and an increase in sales both regionally and internationally, with ingenious and lucrative collaborations, campaigns and product initiatives.
Advertising Rates Per Issue
2x
3x
4x
8x
Full Page DPS
$8,300.00
$7,055.00
$6,640.00
$5,395.00
$13,250.00
$11,262.50
$10,600.00
$8,612.50
$14,250.00
$12,112.50
$11,400.00
$9,262.50
$12,110.00
$10,293.50
$9,688.00
$7,871.50
$11,110.00
$9,443.50
$8,888.00
$7,221.50
$10,250.00
$8,712.50
$8,200.00
$6,662.50
$14,250.00
$12,112.50
$11,400.00
$9,262.50
Prime Positions 1st DPS Inside Front Cover 1st Right Hand Page Inside Back Cover Outside Back Cover Price on Request
Special Operations: Gatefold, False Front Cover and Sponsorship Strips
MECHANICAL SPECIFICATION SPECIFICATION Full Page Half Page Horizontal Half Page Vertical Cover Mount Belly Band
TRIM SIZE WxH (mm) 270 x 333 270 x 166.5
BLEED SIZE WxH (mm) 276 x 339 276 x 172.5
TYPE AREA WxH (mm) 258 x 321 258 x 154.5
135 x 333
141 x 339
123 x 321
Specifications on application
Specifications on application
Specifications on application
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For advertising opportunities: Liam Williams Founder Email: liam.williams@cpimediagroup.com Tel: +971 (0) 4 375 1511
Jasmine Bandali Editor Email: jasmine.bandali@cpimediagroup.com Tel: +971 4 375 1505
Gina O’Hara Commercial & Marketing Director Email: gina.ohara@cpimediagroup.com Tel: +971 4 375 1513
Ruan Marais Business Development Manager Email: ruan.marais@cpimediagroup.com Tel: +971 (0) 4 375 1499
B e yo n d l u x u ry
www.xclusive.ae
Dubai Media City Building No. 5, Office No. 214 , PO BOX 13700 T: 04 375 1500 / F: 04 365 9986